Gomaq Soluções

What Gomaq Soluções does

Gomaq Soluções is a Brazilian technology and printing solutions company that operates as a multi-channel retailer and distributor of office equipment and supplies. Founded in 1967 and headquartered in São Paulo, with a distribution center in Vitória (Espírito Santo), the company has accumulated 58+ years of experience in the Brazilian printing market and has been continuously ranked among the 200 largest IT companies in Brazil by Info Exame since 2007. The firm employs 116 people and sells exclusively to the Brazilian market via Correios fulfillment.

The company's product portfolio centers on the printing ecosystem. Hardware offerings include laser color and monochrome printers, ink tank printers, thermal label/receipt printers, multifunctionals (Brother DCP-L5512DN, Xerox VersaLink C600/C505, Xerox C70, Epson EcoTank M1180), document scanners, barcode readers, and calculators. Label maker products (Rotuladores) span Brother's Linha M (domestic), TZ (professional), and TZES (extra-strong adhesive) lines. Consumables — ink cartridges, toner cartridges (Lexmark yields 3,000–125,000 pages), drum/imaging units, Brother label tapes (TZe, TZe-FX, TZeS, M-line), and ink refills — generate recurring revenue from the installed base. Distribution partnerships span Brother, Xerox, Lexmark, Epson, Ricoh, RISO, Dascom, Gainscha, Elgin, Fujifilm, Fujitsu, and Unibind. Technology integrations are standard e-commerce and mobile-printing: SSL-encrypted checkout, AirPrint, Mopria, Brother Mobile Connect, and Web Connect cloud services (Google Drive, OneDrive, Dropbox, Evernote, OneNote, Box, SharePoint Online). No proprietary technology platform or AI/ML capability is disclosed.

Gomaq runs a hybrid go-to-market: a direct-to-consumer e-commerce storefront at lojagomaq.com.br, Televendas inside sales at (11) 2162-1065 for enterprise and complex orders, WhatsApp support at (11) 99426-7888, and dedicated Solutions, Distribution (resellers/VARs), and Government channels. Revenue derives from one-time hardware sales and recurring consumable purchases, with publicly displayed unit pricing ranging from approximately R$65 (label tapes) to over R$15,600 (enterprise multifunctionals), discounts of 5–56%, and installment payments via credit card (Visa, Mastercard, Amex, Elo, Aura, Diners, Discover), debit, and boleto bancário. Customer segments span home office/individual consumers, SMB and corporate offices, industrial operations, and government procurement.

Name

Gomaq Soluções

Legal name

Gomaq Soluções

Website

https://lojagomaq.com.br

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Gomaq Soluções is a Brazilian e-commerce retailer and distributor, founded in 1967, that sells printers, multifunctionals, label makers, scanners, calculators, and consumables from brands such as Brother, Xerox, Lexmark, and Epson to home office, SMB, corporate, industrial, and government customers across Brazil.

Ownership category

akta.pro rank

Product category

Office Printing Equipment Retail & Distribution

NAICS

Office Equipment Merchant Wholesalers (42342), Office Supplies and Stationery Retailers (45941)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industries

Office, School & Business Supplies Marketplaces (CRAFABAM), Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Office printing equipment
• Printer supplies distribution
• Label maker retail
• Multifunctional printers
• Consumables and toner

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Hardware: Revenue generated from the sale of printing equipment including printers, multifunctionals, label makers, scanners, and calculators from brands such as Brother, Xerox, Lexmark, Epson, and others. Individual product prices range from approximately R$65 to over R$15,000.
2. Supplies and Consumables: Recurring revenue from consumables including toner cartridges, ink cartridges, label tapes (TZe, TZeS, TZeFX, M-line), drum units, and accessories. These products create repeat purchase opportunities as they are consumed during equipment operation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gomaq Soluções is a Brazilian multi-channel retailer and authorized distributor of office printing equipment and supplies, selling printers, multifunctionals, label makers (rotuladores), scanners, calculators, and consumables (toner, ink cartridges, drum units, label tapes) from brands such as Brother, Xerox, Lexmark, Epson, Ricoh, RISO, Gainscha, Dascom, Elgin, Fujitsu, FujiFilm, and Unibind. Customers purchase via the lojagomaq.com.br e-commerce site, telephone sales, B2B solutions, reseller distribution, and government procurement channels, with nationwide delivery from São Paulo headquarters and a Vitória distribution center.

Product overview

Gomaq Soluções is a Brazilian technology company with over 58 years of experience in the printing market, operating as a distributor and retailer of office equipment and supplies. The product portfolio is organized around the printing ecosystem, comprising: (1) Printers including laser color and monochrome, ink tank, and thermal label printers; (2) Multifunctionals combining printing, scanning, copying, and fax; (3) Label makers (Rotuladores) under the Brother brand with domestic (Linha M), professional (TZ), and industrial (TZES) lines; (4) Scanners and barcode readers; (5) Calculators; (6) Consumables including ink cartridges, toner cartridges, drum units, and label tapes (TZe, TZe-FX, TZeS, M series); and (7) Accessories. Major branded offerings include products from Brother, Lexmark, Xerox, Epson, Ricoh, Riso, Dascom, Gainscha, Elgin, Benq, FujiFilm, Fujitsu, Unibind, and others, distributed through Solutions, Distribution, and Government channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Printers (Laser Color, Laser Monochrome, Ink Tank, Thermal, Inkjet)

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• BrothercoreChannel Partner/ Reseller/ DistributorMajor distribution partner for Brother label makers, printers, and supplies including TZe, TZeS, TZeFX tape lines. Brother products represent a significant portion of Gomaq's catalog featuring rotuladores (label makers) and multifunctionals.
• XeroxcoreChannel Partner/ Reseller/ DistributorDistribution partner for Xerox laser printers, multifunctionals, and toner cartridges including VersaLink and Xerox C70 series products.
• LexmarkcoreChannel Partner/ Reseller/ DistributorDistribution partner for Lexmark laser printers, multifunctionals, and extensive toner cartridge portfolio ranging from 3,000 to 125,000 page yields.
• EpsoncoreChannel Partner/ Reseller/ DistributorDistribution partner for Epson EcoTank, WorkForce, and other inkjet printing solutions including Ecotank tank-based printers and supplies.
• GainschamajorChannel Partner/ Reseller/ DistributorDistribution partner for Gainscha thermal printers, receipt printers, label printers, and barcode scanners including GA, GI, GS, and EC series products.
• DascommajorChannel Partner/ Reseller/ DistributorDistribution partner for Dascom printing solutions including card printers and thermal receipt printers.
• ElginmajorChannel Partner/ Reseller/ DistributorDistribution partner for Elgin office equipment and printing solutions.
• RISOmajorChannel Partner/ Reseller/ DistributorDistribution partner for RISO printing solutions including high-speed inkjet printers.
• RicohmajorChannel Partner/ Reseller/ DistributorDistribution partner for Ricoh laser printers and multifunctionals.
• FujiFilmmajorChannel Partner/ Reseller/ DistributorDistribution partner for FujiFilm imaging and printing products.
• FujitsumajorChannel Partner/ Reseller/ DistributorDistribution partner for Fujitsu document scanners and imaging equipment.
• UnibindminorChannel Partner/ Reseller/ DistributorDistribution partner for Unibind binding and finishing solutions.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Magazine Luiza (Magalu): One of Brazil's largest retailers with significant office-equipment and printer category presence. Magalu competes with Gomaq on Brazilian e-commerce for printers and supplies but operates across many more categories (electronics, appliances, furniture).
• Mercado Livre: Brazil's dominant marketplace. Thousands of third-party sellers list Brother, Epson, Lexmark, and Xerox printers and supplies — making Mercado Livre the most significant price-comparison alternative to lojagomaq.com.br for Brazilian buyers.
• Americanas: Major Brazilian multi-category e-commerce retailer with meaningful office-supplies and printer listings. Competes with Gomaq on price and assortment breadth but without Gomaq's specialist depth or government channel.
• Amazon Brazil: Global e-commerce leader with growing Brazilian operations. Amazon's office-supplies and printer categories compete directly with Gomaq on assortment, fulfillment speed, and price competitiveness.

Direct peers

• Kalunga: Brazil's largest office-supplies and stationery e-commerce retailer. Kalunga is Gomaq's closest direct competitor, selling similar categories (printers, calculators, office supplies, label tapes) through its own online storefront with national Brazilian distribution.
• Office Depot: Global office-supplies retailer carrying printers, multifunctionals, toner, ink, label makers, and office accessories. Direct peer to Gomaq in product mix, even though geographic footprint differs.
• Staples: Global office-equipment and supplies retailer. While primarily U.S.-based, Staples is a category-defining peer for Gomaq's mix of printer hardware, consumables, and office supplies sold through branded retail channels.

Emerging players

• Multilaser: Brazilian electronics, peripherals, and office-equipment brand/distributor. Overlaps with Gomaq on printers, scanners, and office accessories sold through Brazilian retail and e-commerce channels, often at lower price points.
• Positivo: Brazilian technology company with growing presence in computing peripherals, printers, and office technology. Competes with Gomaq in adjacent electronics categories and increasingly in printing solutions for SMB and government buyers.

Regional players

• Carrefour Brasil: Large Brazilian retailer carrying office equipment and supplies across physical and online channels. While not an office-supplies specialist, it competes for the same SMB procurement budgets and household buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gomaqsolucoes
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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gomaq Soluções