loop luxury fair
Loop Luxury Fair is a curated B2B platform and event series connecting luxury travel suppliers with vetted buyers across German-speaking and Central & Eastern European markets, offering roadshows, fairs, and the Loop Plus digital matching platform.
- Company typePrivate
- Founded2013
- HeadquartersOffenbach, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What loop luxury fair does
Loop Luxury Fair, operated under Lobster Event GmbH and headquartered in Offenbach, Germany, is a curated B2B matchmaking platform and event series serving the luxury travel industry across German-speaking (DACH) and Central & Eastern European (CEE) markets. Founded in 2013 by Astrid Oberhummer and Andreas Müller, the company runs a multi-format event calendar — Loop Beyond Borders, Loop Wellbeing, Loop Leisure, Loop MICE, Loop Nordic, Loop Hours DACH/CEE/CIS, plus Lobster Experience dinners, breakfasts, and lunches — connecting luxury travel suppliers (hotels, resorts, airlines, cruise lines, tourism boards, DMCs) with vetted buyers (travel agencies, niche tour operators, MICE agencies, and trade media) in seated formats typically seating 10 suppliers with 25-30 buyers per city.
The company's core technology is the Loop Plus digital B2B platform, which extends the in-person matchmaking into year-round tooling via a proprietary matching system, Smart Booking (commission and condition management without GDS integration), FAM Connect (FAM trip organization), Expert PEP Rates (industry rate distribution), and Spotlight News (bilingual DE/EN news channel). The platform requires qualification-based registration and serves as the central community layer between physical events.
Loop's revenue model combines annual membership fees for both suppliers and buyers (classified for hotels as marketing or service charges to ease procurement), per-event participation fees (including double-city packages), and sponsorship packages (Visit Madeira is a premium sponsor). Marketing is primarily event-driven, supplemented by media partnerships with Connoisseur Circle, LuxusInsider, Travel News Nordic (2026), and Travel and Tour World, plus testimonial-based referral marketing. The company operates as a privately held, founder-owned entity with no disclosed institutional funding or public listing.
loop luxury fair firmographics
Firmographics- Name
- loop luxury fair
- Legal name
- Loop Luxury Fair by Lobster Event GmbH
- Website
- https://loop-luxury-fair.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loop Luxury Fair is a curated B2B platform and event series connecting luxury travel suppliers with vetted buyers across German-speaking and Central & Eastern European markets, offering roadshows, fairs, and the Loop Plus digital matching platform.
- Ownership category
- akta.pro rank
loop luxury fair industry classification
Industry- Product category
- Luxury Travel Trade Events and B2B Networking
- NAICS
- Convention and Trade Show Organizers (56192)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where loop luxury fair is headquartered
LocationHeadquarters
- HQ city
- Offenbach
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
loop luxury fair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Annual Membership Fees: Annual subscription fee for suppliers and buyers to access the Loop Plus platform and comprehensive database within the luxury tourism premium network. For hotels, participation fees can be accounted as marketing fee or service charge.
- Event Participation Fees: Fees for participating in Loop roadshow events, including seated dinner format with 10 partners presenting to 25-30 selected buyers. Double city packages available for multiple locations.
- Sponsorship Packages: Additional visibility and awareness packages offered to partners for enhanced brand presence at events and on platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Supplier/Buyer Annual Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
loop luxury fair product offering
Product offeringCore offering
Loop Luxury Fair organizes curated B2B networking events (roadshows, seated dinners, breakfasts, B2B fairs) across the German-speaking and Central & Eastern European markets, connecting luxury travel suppliers such as high-end hotels, resorts, airlines, cruise lines and tourism boards with vetted buyers including luxury travel agencies, niche tour operators and MICE agencies. The company supplements these in-person events with the Loop Plus digital B2B platform, providing year-round access to a proprietary matching system, Smart Booking, FAM Connect, Expert PEP Rates and Spotlight News tools that coordinate over 9,000 meetings per edition.
Product overview
Loop Luxury Fair operates as a unified platform combining physical roadshow events and the Loop Plus digital ecosystem. The core offering consists of Loop Luxury Fair — the premium B2B travel fair for German-speaking and CEE markets — complemented by Loop Plus, a digital B2B platform providing year-round networking, Smart Booking, FAM Connect, Expert PEP Rates, and Spotlight News modules. The physical events portfolio includes Lobster Experience Dinners/Breakfasts, Loop Beyond Borders, Loop Wellbeing, Loop Leisure, Loop MICE, Loop Nordic, Loop Hours CEE, Loop Hours DACH, and Loop Hours CIS events, each targeting specific market segments and geographies within the luxury travel industry.
Differentiator
Problem solved
Functional benefit
Brands
- Loop Plus: Revolutionary digital B2B platform for luxury tourism industry providing year-round networking, supplier-buyer matching, Smart Booking, Expert PEP Rates, and Loop Plus Spotlight News features for the luxury travel community
- Loop Hours
- Loop Beyond Borders
- Loop Wellbeing
- Loop Leisure
- Loop MICE
- Loop Nordic
- Lobster Experience
- Loop Hours CEE
- Loop Hours CIS
Products and services
- Loop Luxury Fair The No.1 B2B platform connecting high-end travel designers, tour operators, and media in the German-speaking and Central & Eastern European markets, offering curated networking events and year-round community engagement.
- Loop Plus
Quantifiable outcome
- Over 9,000 meetings coordinated per Loop edition
- +2 more outcomes
Companies that use loop luxury fair
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
loop luxury fair technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
loop luxury fair partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Travel News (Travel News Nordic)minorIndependent business publication for travel and tourism industry. Since 1985, Sweden's leading trade journal. Since 2026 operates website and events across Nordics in Sweden, Finland, Norway, and Denmark.
- Connoisseur CirclecoreMedia partnership with the No. 1 German-language luxury travel magazine. Provides exclusive coverage and advertisement opportunities for Loop members at events throughout 2020. Connoisseur Circle exclusively addresses luxury travelers in German-speaking markets.
- LuxusInsidercoreDigital trade magazine partnership for experience-oriented luxury travel. Content focuses on detailed product, sales, and destination tips not available in German trade media. Provides product knowledge and sales support for luxury travel segment.
- Travel and Tour WorldminorB2B Travel News portal with readership of over 10 million industry leaders in 195 countries across travel, tourism, airlines, cruise, and hospitality industries. Content available in 104 different regional languages.
- Visit MadeiraminorPremium sponsor of Loop Luxury Fair. Destination marketing organization for Madeira, Portugal. Visible as sponsor at Loop events.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
loop luxury fair competitors and assessment
Company assessmentRegional players
- Luxperience: Australian-hosted B2B luxury travel trade event connecting Asia-Pacific buyers with global suppliers. Comparable event format and supplier-buyer matchmaking but primarily serves APAC rather than DACH/CEE markets.
- TTG Travel Experience: Italy-based B2B travel trade fair focusing on Italian and broader Southern European markets. Comparable event format targeting tour operators and travel agents but serving a different regional market than Loop's DACH/CEE core.
Direct peers
- Traveller Made: B2B luxury travel designer marketplace connecting travel agencies and luxury suppliers globally with both an online community and curated events. Closely comparable in supplier-buyer curation model and platform-plus-events hybrid approach.
- Connections: Curated B2B luxury travel buyer-supplier networking events across multiple regions. Closely comparable in format — seated dinners and one-to-one appointments — and target audience of luxury advisors and premium suppliers.
- Pure Luxury Collection: Invitation-only collection of luxury travel specialists and suppliers that runs curated networking experiences. Similar boutique positioning targeting high-end travel advisors with vetted partner relationships and selective participation.
- ILTM (International Luxury Travel Market): Reed Exhibitions' flagship annual B2B luxury travel trade fair in Cannes. Direct competitor in connecting luxury travel suppliers with global buyers; Loop's boutique DACH/CEE positioning is a deliberate counter to ILTM's global mass-market approach.
Broad incumbents
- RX (Reed Exhibitions): Global exhibition organizer behind ILTM, WTM and other major travel trade shows. Vastly larger incumbent whose luxury travel assets compete directly with Loop's events while spanning many other industries.
- Messe Berlin: Trade fair organizer behind ITB Berlin and many other major exhibitions. Incumbent exhibition operator with significantly greater scale, infrastructure and brand equity in the travel trade fair category versus Loop's 5-employee boutique operation.
- WTM London: Major global travel trade exhibition organized by RX (Reed Exhibitions) with a dedicated Luxury Travel segment. Overlaps on B2B travel trade fair format but at much larger scale and broader audience than Loop's curated DACH/CEE focus.
- ITB Berlin: World's largest travel trade show organized by Messe Berlin, covering all travel segments including luxury. Overlaps with Loop on luxury supplier-buyer trade fair business but operates at vastly greater scale and across all verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
loop luxury fair social profiles
Digital presenceloop luxury fair financial estimates
Financial estimateRevenue estimate
Valuation estimate
loop luxury fair leadership team
Management profileNumber of profiles
Profiles10 records
loop luxury fair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
loop luxury fair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about loop luxury fair
What does loop luxury fair do?
Loop Luxury Fair organizes curated B2B networking events (roadshows, seated dinners, breakfasts, B2B fairs) across the German-speaking and Central & Eastern European markets, connecting luxury travel suppliers such as high-end hotels, resorts, airlines, cruise lines and tourism boards with vetted buyers including luxury travel agencies, niche tour operators and MICE agencies. The company supplements these in-person events with the Loop Plus digital B2B platform, providing year-round access to a proprietary matching system, Smart Booking, FAM Connect, Expert PEP Rates and Spotlight News tools that coordinate over 9,000 meetings per edition.
Is loop luxury fair a public or private company?
loop luxury fair is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was loop luxury fair founded?
loop luxury fair was founded in 2013. It employs 1 to 10 people.
Where is loop luxury fair based?
loop luxury fair is headquartered in Offenbach, Germany, in the Europe region.
How does loop luxury fair make money?
Three revenue lines are on record. Annual Membership Fees are the primary driver. The others are event Participation Fees and sponsorship Packages.
Who are loop luxury fair's main competitors?
Regional players on record are Luxperience and TTG Travel Experience. Direct peers are Traveller Made, Connections, Pure Luxury Collection and ILTM (International Luxury Travel Market). Broad incumbents are RX (Reed Exhibitions), Messe Berlin, WTM London and ITB Berlin.
Does loop luxury fair have an API?
No public API is recorded for loop luxury fair.
What industry is loop luxury fair in?
loop luxury fair's product category is Luxury Travel Trade Events and B2B Networking. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 56192.