Lost Village

Name

Lost Village

Legal name

Lost Ventures Limited

Website

https://lostvillagefestival.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Music Festival / Live Events

NAICS

Arts, Entertainment, and Recreation (71), Amusement and Theme Parks (71311), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)

akta.pro secondary industry

Cultural & Community-Based Lodges (Indigenous/Local Conservancies) (THAGAIAL)

Keywords

• Music festival
• Boutique festival
• Live events
• Festival experiences
• Creative arts

Headquarters

HQ city

London & Lincolnshire

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Weekend-only tickets sold in phased releases with escalating prices. Single payment or payment plan option (+£15). Maximum 4 tickets per transaction. Official ticketing via Kaboodle. Fan-to-fan resale via Tixel (only approved platform). Ticket name-change transfers for £20 admin fee.
2. Boutique Accommodation: Premium accommodation packages including Boutique Sanctuary structures (various tiers), Pre-Pitched Camping, and add-ons such as boutique parking. Upgrades available until 31st July 2026. Sold as bundles with festival tickets.
3. On-site Food & Beverage: Fully cashless on-site spending via RFID wristband at all bars, street food traders, and restaurants. Includes Village Feast, Table In The Woods, Supper Club Social, and global street food vendors. No cash or card payments accepted on site.
4. Dining Experiences: Pre-bookable premium dining experiences including Village Feast (three-course, 120 villagers), Table In The Woods (30-seater chef's table), and Supper Club Social. Booked separately via the Lost Village experiences platform.
5. Extra Services & Add-ons: Additional revenue from parking passes (£38), ZooLoos Powder Room premium shower passes (from £57.50), dance class workshops (£12/session), Energy Garden spa sessions (hot tubs, yoga, massage, sound baths), and coaching travel (£47+ from National Express).
6. Lost Society Black Card Loyalty Upgrades: Black Card tier unlocked by linking ticket and activating wallet. Black Card members randomly selected for exclusive upgrades including cocktails, dining experiences and invitations. Rewards programme incentivises early activation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Lost Village operates an annual daytime-focused boutique music and arts festival in a Lincolnshire woodland, combining live music, comedy, theatre, talks, wellness, creative workshops, and exceptional dining experiences for approximately 19,423 attendees. Revenue is generated through ticket sales, premium boutique accommodation, on-site food and beverage via a fully cashless RFID wristband system, and pre-bookable dining and wellness experiences.

Product overview

Lost Village is an award-winning boutique festival offering a multi-faceted entertainment experience built around a daytime-focused programme of live music, comedy (Lost Theatre), talks (Institute of Curious Minds), culinary experiences (Incredible Eating), wellness (Energy Garden), creative workshops, and dance classes. The core festival experience is enhanced by a cashless payment ecosystem centered on the Lost Society membership programme, which links tickets, the LV Wallet app, and RFID wristbands for seamless on-site payments. Accommodations include Boutique Sanctuary premium structures and Pre-Pitched Camping, while live recordings are available via SoundCloud integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Lost Village Festival Weekend Ticket
• Boutique Sanctuary Accommodation
• Pre-Pitched Camping
• Village Feast Dining Experience
• Table In The Woods
• Supper Club Social
• Energy Garden & Spa
• Dance Classes
• Creative Workshops

Quantifiable outcome

• 19,423 attendees in 2025, growing from 18,000
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Defender (Land Rover)minorStrategic or Co-development Partner · 1 January 2024Defender provided a large number of plug-in hybrid vehicles to replace petrol and diesel vehicles for building and operating the show in 2024 and 2025, reducing carbon emissions. In 2026, battery on site will be used to re-charge vehicles.
• A Greener Festival (AGF)coreStrategic or Co-development PartnerAGF conducts annual Environmental Impact Reports and Carbon Audits for Lost Village. This independent reporting helped the festival understand its environmental footprint and identify areas for improvement, including a 23% reduction in carbon footprint from 2022 to 2023.
• Tree NationcoreStrategic or Co-development PartnerLost Village works in partnership with Tree Nation for CO2 offsetting through reforestation and conservation projects globally (Australia, Brazil, Madagascar, Nepal, Nicaragua, Senegal, Tanzania, UK, USA). Since 2019, 34,272 trees planted across 31.11 hectares, capturing 5,391 tonnes of CO2.
• National ExpresscoreChannel Partner/ Reseller/ DistributorOfficial coach and shuttle provider for Lost Village. Provides coach services from 18 UK cities and operates shuttle service from Newark Northgate station to festival site on event days. Return tickets from £47.
• LNER (London North Eastern Railway)minorChannel Partner/ Reseller/ DistributorOfficial rail travel partner. LNER serves Newark Northgate station (nearest to festival). Lost Village website includes Book Now link to LNER for sustainable train travel.
• Kaboodle (Kaboodle Solutions Limited)coreChannel Partner/ Reseller/ DistributorOfficial Ticketing Agent for Lost Village 2026. Handles ticket sales, name changes, payment plans, and booking management. Customer services available at [email protected] and via Kaboodle Help Centre.
• TixelcoreChannel Partner/ Reseller/ DistributorOfficial approved fan-to-fan resale platform. Protects both buyers and sellers with secure payments and verified name-change transfers. Lost Village sells out every year, making Tixel the only legitimate secondary market. Auto-purchase and waiting list features available.
• TeemillminorStrategic or Co-development PartnerUK-based circular fashion partner supplying eco-friendly staff uniforms for Lost Village. Products made from organic cotton using renewable energy with QR code for end-of-life recycling. Saved 2,167,074 litres of water, 592kg CO2, and 144kg plastic.
• Earth PercentminorOthersCharity partner since 2023. For every £1 donated by Lost Village, Brian Eno matched to support organisations addressing climate emergency.
• Vintage ThreadsminorStrategic or Co-development PartnerLost Village collaborating with Vintage Threads to create a new merchandise line that utilises vintage materials to create new clothing items, reducing waste.
• ELLGIAminorStrategic or Co-development PartnerFood waste handler for Lost Village. All food waste collected separately at crew catering and sent to local anaerobic digestion plant where it is broken down to produce biogas and bio-fertiliser.
• Hill Holt WoodminorOthersLocal environmental social enterprise based near the festival site. Lost Village has partnered with Hill Holt Wood for local tree planting and environmental initiatives.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Camp Bestival: Family-focused sister festival under Superstruct combining music, comedy, and theatre. Operates with comparable all-inclusive ticketing, boutique accommodation, and cashless systems.
• Latitude Festival: UK boutique festival combining music, comedy, theatre, poetry, and family programming. Comparable in its multi-arts positioning and premium ticketing model.
• All Points East: London-based music festival under Superstruct's portfolio. Comparable as a curated multi-stage event with premium VIP and dining experiences, though urban rather than woodland.
• Green Man Festival: Independent UK boutique festival set in the Welsh Valleys with a similar multi-arts programme (music, food, literature, wellness). Closely comparable in size, target demographic, and immersive outdoor setting.
• Truck Festival: Oxfordshire-based boutique music festival under Superstruct. Closely comparable as a curated boutique event in the same parent portfolio targeting a similar audience profile.
• End of the Road Festival: Independent UK boutique festival in a woodland setting with curated music, comedy, and literary programming. Comparable in scale, immersive environment, and creative positioning.
• Kendal Calling: Cumbrian boutique music festival under Superstruct with a multi-stage, multi-arts format. Directly comparable in operating model, audience, and parent ownership.
• Wilderness Festival: UK boutique festival in Oxfordshire combining music, food, and wellness with premium camping. Highly comparable in its curated, experience-led positioning and premium pricing strategy.
• Bestival: Sister boutique music festival also owned by Superstruct Entertainment. Comparable in scale, audience, and multi-arts programming targeting UK adult festival-goers, making it the most directly comparable peer in the same operating context.

Broad incumbents

• Glastonbury Festival: The UK's largest and most established music festival. While much broader in scale and offering, it sets the benchmark against which boutique players like Lost Village differentiate on intimacy, curation, and premium experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lostvillagefestival
• LinkedInlinkedin.com/company/l0stvillage

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lost Village