House of Learning

What House of Learning does

House of Learning (legal name: LKP & LPK House of Learning) is a privately held vocational training institution headquartered in Pringsewu, Lampung, Indonesia. Founded circa 2000 and operating for over 20 years, it delivers accredited face-to-face and online courses in English language (general communication, children, IELTS/TOEFL/TOEIC prep, tourism and hospitality, administration), computer and digital skills (Microsoft Office, graphic design using CorelDraw and Adobe Photoshop, computer technical support, digital marketing, coding for kids), beauty and grooming (bridal makeup, hairdressing, barbering), academic tutoring, and Bahasa Lampung. The institution holds dual accreditation from BAN PNF and LA LPK, holds operational permits under the local Dinas Pendidikan and Dinas Tenaga Kerja, and is an official partner in the national Prakerja pre-employment card program and the PKW (Program Pendidikan Kecakapan Wirausaha) entrepreneurship training scheme funded by Kemdikbud.

The business model combines three revenue streams: one-time paid course fees from individual students and walk-ins (priced from Rp. 250,000 for online modules to Rp. 12,000,000 for full IELTS preparation), government-subsidized training delivered through Prakerja, PKW, and JKP Kemnaker channels with participant quotas typically in the 17-25 per cohort range, and bespoke institutional contracts (notably English training for Polsek Pringsewu police personnel and dual-track MUA/Barbershop programs with SMA Negeri 2 Tegineneng). Customer acquisition is driven by school-based socialization across 20+ partner schools in Lampung, free trial classes, community events, and online presence through the company website, WhatsApp, and the Kemdikbud Kursus Daring platform where House of Learning maintains 4 active courses alongside its Prakerja listings on Pijarmahir.id.

Technology infrastructure is intentionally light: course delivery relies on the Ministry of Education's Kursus Daring LMS for online courses, supplemented by WhatsApp and video conferencing for student engagement. No proprietary technology platform, AI/ML capabilities, or app-based delivery system is evident. Headcount stands at approximately 41 employees as of the most recent data, with leadership concentrated in founder Caroline Idahon Sinaga, M.Pd, who also serves as Ketua DPD Forum PLKP Lampung (2023-2028), and a team of specialized instructors across English, IT, and beauty disciplines. Geographic reach is concentrated in Lampung Province with CSR extension to Pesisir Barat and a new physical building under development as of February 2026.

Name

House of Learning

Legal name

LKP & LPK House of Learning

Website

https://lpkhouseoflearning.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Learning is a privately held, accredited vocational training institution in Pringsewu, Lampung, Indonesia, offering English, computer, beauty, and exam-prep courses to individuals, schools, and government program participants (Prakerja, PKW) across Lampung Province.

Ownership category

akta.pro rank

Product category

Vocational Training Services

NAICS

Language Schools (61163), Educational Support Services (611710), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Live Online Language Tutoring & Small-Group Classes (EDAMAFAD)

akta.pro secondary industries

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI), Virtual World Language & Electives Providers (K–12) (EDAJADAK)

Keywords

• Vocational training services
• English language courses
• Computer skills training
• Beauty and grooming courses
• Exam preparation classes

Headquarters

HQ city

Pringsewu

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Course Tuition Fees: One-time course fees paid by students for various training programs including English courses, computer skills, beauty courses, and exam preparation classes (TOEFL, TOEIC, IELTS).
2. Government Training Programs: Revenue from government-funded training programs including Prakerja (pre-employment card) and PKW (Vocational Entrepreneurship Education) programs administered through Kemdikbud and Kemnaker, providing subsidized training to eligible participants.
3. Corporate and Institution Training: Customized training programs for schools (English Club, trial classes) and government agencies (police English training, Disnaker programs), including dual-track programs with vocational high schools.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

House of Learning operates a vocational training institution (LKP & LPK) in Pringsewu, Lampung, Indonesia, delivering paid and government-subsidized courses in English language instruction (general communication, IELTS, TOEFL, TOEIC, tourism/hospitality, and children's programs), computer and digital skills (Microsoft Office, graphic design via CorelDraw and Adobe Photoshop, computer hardware maintenance, coding for kids, digital marketing), beauty and grooming services (bridal makeup, hair coloring, barbering), and academic tutoring (Calistung, Bimbingan Belajar). Programs are delivered face-to-face at the Pringsewu center and online via the Kemdikbud Kursus Daring platform, with selected free scholarships funded under Prakerja and PKW.

Product overview

House of Learning is an LKP (Lembaga Kursus dan Pelatihan / Vocational Training Institution) and LPK (Lembaga Pelatihan Kerja / Job Training Institution) based in Pringsewu, Lampung, Indonesia, with over 20 years of experience. The institution offers a diverse portfolio of vocational and language training courses under both regular (paid) and government-subsidized programs. The core product line consists of: (1) English Language Programs — including English for Communication, English for Children, Nursery Class, Conversation For Children (CFC), IELTS, TOEFL, TOEIC, Tourism & Hospitality English, Administrative English, and Travel Writing English; (2) Computer & Digital Skills — including Microsoft Office, Graphic Design (Desain Grafis), Computer Technical Support, Digital Marketing, Coding for Kids, and General Computer courses, most offered on the Kemdikbud Kursus Daring online platform; (3) Beauty & Grooming — including bridal makeup (Kelas Tata Rias Pengantin), beauty courses (Kursus Kecantikan), hair coloring (Teknik Pewarnaan Rambut), Barber Class, and long gown styling (TRP Gaun Panjang); (4) Tutoring & Academic Support — including Bimbingan Belajar (all school levels), Calistung (literacy/numeracy), Bahasa Lampung; and (5) Government Programs — including Prakerja (Kartu Prakerja), PKW (Program Pendidikan Kecakapan Wirausaha), JKP Kemnaker, and Dual Track vocational programs with partnered schools. All courses are supported by certified instructors and government accreditation from BAN PNF and LA LPK.

Differentiator

Problem solved

Functional benefit

Products and services

• English for Communication Class focused on speaking, reading, and listening skills to develop daily English communication abilities for general learners. Priced at Rp. 400,000.
• English for Children Conversational English class for children offered in private and regular class formats.
• Nursery Class English learning and play program for children aged 3-6 years, from PAUD to Grade 1 SD, combining language learning with interactive play activities.
• Conversation For Children (CFC) Class Full English immersion class for children where students are encouraged to communicate entirely in English.
• IELTS Preparation Course IELTS test preparation class priced at Rp. 12,000,000 for the full course or Rp. 2,000,000 for test only.
• TOEFL Preparation Class TOEFL preparation class for grades 1-3 SMA/SMK/MA students preparing for university entrance exams; priced at Rp. 10,000,000.
• TOEIC Preparation Class Advanced English communication test preparation for professional use, including companies, vocational schools, police candidates, and corporate directors; priced at Rp. 4,500,000.
• Bahasa Inggris bagi Tenaga Administrasi (English for Administrative Personnel) English language course specifically designed for administrative personnel; underlies the LA LPK-accredited English for administration curriculum.
• Bahasa Inggris untuk Pariwisata dan Perhotelan English language course for tourism and hospitality industry professionals, delivered via the Kemdikbud Kursus Daring platform.
• Menerapkan Bahasa Inggris bagi Penulis Travel Berkelanjutan Advanced English reading and writing course for travel writers covering digital content creation, tourist interaction management, and official document writing; offered via Pijarmahir.id under Prakerja.
• Microsoft Office Course Computer skills course covering Microsoft Word, Excel, and PowerPoint from basics; also available as an Office Tools online variant.
• Desain Grafis (Graphic Design) Graphic design course covering bitmap and vector-based design for logos, pamphlets, and business cards; uses CorelDraw and Adobe Photoshop; available as a regular course, Prakerja program, and PKW scholarship.
• Membuat Desain Grafis untuk menjadi Perancang Grafis (Online) Online graphic design course on the Kemdikbud Kursus Daring platform (ID:737); instructor Mr. Rois Wahidin.
• Computer Technical Support Computer hardware management and technical administration training; priced at Rp. 1,500,000; instructor Mr. Rois Wahidin.
• Mengelola Hardware Dan Administrasi Teknik Sebagai Teknisi Komputer (Online) Online course on hardware management and technical administration for computer technicians; available on Kemdikbud Kursus Daring (ID:724), priced at Rp. 250,000.
• Coding for Kids Basic programming and coding introduction course for children; promoted through school socialization and trial class programs at elementary schools across Lampung.
• Digital Marketing Course Digital marketing course covering social media product marketing strategies; available on the Kemdikbud Kursus Daring platform.
• Risk Management (Mengelola Berbagai Risiko) Risk management course under the Prakerja self-managed training program; instructor Miss Sobriyah Nikmah; priced at Rp. 1,000,000.
• Kelas Tata Rias Pengantin (Bridal Makeup) Bridal makeup and beauty course; course fee Rp. 1,500,000 plus Rp. 475,000 registration fee.
• Belajar Menguasai Teknik Pewarnaan Rambut (Hair Coloring Technique) Online hair coloring technique mastery course on Kemdikbud Kursus Daring (ID:452); instructor Miss Pristika Novita.
• Barber Class Barbershop and men's grooming skills course; priced at Rp. 3,000,000; part of dual-track programs with SMA Negeri 2 Tegineneng.
• Bimbingan Belajar (Tutoring) Academic tutoring service covering SD/SMP/SMA/SMK/MA levels for various subjects; priced at Rp. 2,500,000.
• Calistung (Baca, Tulis, dan Hitung) Literacy and numeracy foundational course covering reading, writing, and arithmetic for early learners; priced at Rp. 300,000.
• TRP Gaun Panjang (Long Gown Styling) Long gown styling and dressmaking course; instructor Miss Caroline Idahon Sinaga, M.Pd.
• PKW (Program Pendidikan Kecakapan Wirausaha) Government-funded (Kemdikbud) entrepreneurship and graphic design training program with competency certification, business incubation, and capital-equipment support for graduates; offered annually in 2023 (20 participants), 2024 (200 hours), 2025 (25 participants), and 2026 (17 participants, 250 JPL).
• Prakerja Program (Kartu Prakerja) Training Courses Government-subsidized vocational training delivered under the Kartu Prakerja pre-employment card program; courses include graphic design (Adobe Photoshop and CorelDraw) and English for travel writers offered via Pijarmahir.id; participants must be 18+ Indonesian citizens not currently in formal education.
• JKP Kemnaker Training Job training program (Jaminan Kehilangan Pekerjaan) delivered through the Ministry of Manpower (Kemnaker); priced at Rp. 1,000,000.

Quantifiable outcome

• PKW 2026 program trains 17 participants for 250 hours with goal of creating independent entrepreneurs and local startups
• +3 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• SD IT Cahaya MadaniminorChannel Partner/ Reseller/ Distributor · 8 June 2026English Club extracurricular program partnership where House of Learning provides language instruction and demo classes for students.
• Paradise Surf Camp (Tanjung Setia, Pesisir Barat)minorImplementation/ SI/ Consulting Partner · 15 February 2026CSR venue partner for English hospitality training and beauty services training for coastal community economic empowerment.
• Polsek PringsewuminorChannel Partner/ Reseller/ Distributor · 13 February 2026English language training program specifically designed for police personnel to support professional police service transformation.
• SMPN 2 AdiluwihminorChannel Partner/ Reseller/ Distributor · 12 February 2026Trial class program for English, Computer, and Coding for Kids reaching 670 students across 21 class groups. Socialization and demonstration sessions to introduce programs.
• SMA Negeri 2 TeginenengminorChannel Partner/ Reseller/ Distributor · 11 February 2026Dual track program for MUA (Make Up Artist) and Barbershop vocational training combining formal education with practical skills.
• ASPINDO and Yayasan Alfian HuseinminorStrategic or Co-development Partner · 1 January 2026Strategic synergy partnership for vocational acceleration in Lampung, announced in July 2026.
• Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi (Kemdikbud Ristek)coreStrategic or Co-development PartnerPartnership for PKW (Program Pendidikan Kecakapan Wirausaha) entrepreneurship training and Kursus Daring online learning platform. House of Learning serves as pengimbas (trainer of trainers) for 20 LKPs in Lampung Province. Programs include graphic design training with government-provided participant quotas.
• Kementerian Ketenagakerjaan (Kemnaker)coreStrategic or Co-development PartnerJKP (Jaminan Kehilangan Pekerjaan) job training program and ministry monitoring visits for internship and training program evaluation. Regular coordination meetings with Disnaker Pringsewu for program collaboration.
• Dinas Pendidikan Kabupaten PringsewucoreStrategic or Co-development PartnerOperational oversight and legal licensing under Dinas Pendidikan with NIB (Nomor Induk Berusaha) for institutional legitimacy. NPSN issuance and ongoing supervision for non-formal education standards.
• Dinas Tenaga Kerja Kabupaten PringsewucoreStrategic or Co-development PartnerOperational licensing and program collaboration including CSR activities, Kamis Beradat language training, and joint programs for workforce development in Pringsewu.
• Prakerja (Kartu Prakerja)coreChannel Partner/ Reseller/ DistributorOfficial Prakerja training partner offering government-subsidized courses including graphic design (Adobe Photoshop, CorelDraw), English for tourism guides, and digital marketing. Courses accessible through pijarmahir.id platform.
• Forum PLKP IndonesiacoreStrategic or Co-development PartnerCaroline Idahon Sinaga elected as Secretary of DPD Forum PLKP Lampung. House of Learning actively participates in national and provincial forum activities including Rakernas 2023 award and Musyawarah Daerah.
• PT. TENRIAWARU ELIT INTERNASIONAL (TEI)minorStrategic or Co-development PartnerCollaboration with PT Tenriawaru Elit Internasional for industry partnerships and employment opportunities for graduates.
• Pupuk Music ProductionsminorStrategic or Co-development PartnerCollaboration for 'Language and Songs Cultures as One' event featuring performances with piano, bass, violin, and guitar alongside House of Learning students.
• Various Schools in Lampung (20+ institutions)minorChannel Partner/ Reseller/ DistributorNetwork of school partnerships including SD IT Cahaya Madani, SMPN 2 Adiluwih, SD Negeri 1 Gadingrejo, SDN 2 Rejosari, SDN 2 Bulukarto, SD Negeri 3 Pajaresuk, SMK Yapema Gadingrejo, SMK Ma'arif Keputran, SMK Telkom Lampung, SMK Teknika Grafika Kartika, SMKS Nurul Huda, SMK Negeri Sukoharjo, and MAN 1 Pringsewu for trial classes, English Clubs, and dual-track programs.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Cakap: Cakap is an Indonesian online language learning platform with live tutor classes for English and other languages, serving adult professionals. It overlaps with House of Learning's English communication and adult-language offerings via a fully-online, mobile-first model.
• Hacktiv8: Hacktiv8 runs intensive coding bootcamps and short programming courses in Indonesia. While not a language peer, it competes for the same adult career-switching cohort that takes PKW/Prakerja-funded design and computer courses at House of Learning.

Direct peers

• EF English First Indonesia: EF Education First operates a large network of English language centers across Indonesia offering conversation, test prep (TOEFL/IELTS), and corporate training. Both institutions deliver fee-for-service English language instruction to Indonesian consumers and corporate clients with similar curriculum structure.
• LIA (Lembaga Indonesia Amerika): LIA is one of Indonesia's oldest English language training institutions, running physical classrooms with structured levels, conversation classes, and TOEFL/IELTS preparation. House of Learning competes directly in the same English-language vocational segment with comparable instructor-led classroom delivery.
• Wall Street English Indonesia: Wall Street English operates premium English language centers in major Indonesian cities, combining physical and online delivery. Comparable in product scope (English conversation, corporate English) and channel mix (in-person classes plus online subscription reinforcement).

Broad incumbents

• Zenius Education: Zenius provides online K-12 and test-prep content across Indonesia with a strong reputation in UTBK-SBMPTN and TOEFL preparation. It overlaps with House of Learning's bimbingan belajar and English test prep categories at scale rather than local delivery.
• Ruangguru: Ruangguru is Indonesia's largest online learning platform with K-12 tutoring, test prep, and skill courses. It competes broadly with House of Learning's TOEFL/TOEIC/IELTS prep and Coding for Kids products, but at a national online scale rather than rural classroom-focused model.

Regional players

• Kampung Inggris (e.g., Famous English Course, Pare): The Kampung Inggris ecosystem in Kediri, East Java is a dense cluster of English immersion schools operating as small-to-medium course providers. Comparable model to House of Learning in terms of intensive short-duration courses, but concentrated in a different province with a different geographic catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hol-lampung

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Learning