LTV Pages Jaunes SA

What LTV Pages Jaunes SA does

LTV Pages Jaunes SA operates under the trade name "localsearch" and is a Switzerland-based digital marketing and directory services provider serving small and medium-sized enterprises (KMU/SMEs). The company evolved from its historical roots as the printed Swiss telephone directory (Pages Jaunes) into a digital marketing partner offering an integrated suite of online presence, booking, advertising, and e-commerce solutions. Its business is structured as a platform-plus-modules architecture combining owned consumer-facing properties with bundled SME tools.

The company's core assets are its directory platforms: local.ch (a business directory and booking platform listing 500,000+ companies and described as Switzerland's strongest booking platform), search.ch (a search and information portal with routing, public transport, and weather features), VERGLEICH CH (a comparison platform with 140,000+ providers across 55 sub-platforms covering Beauty, Health, Handwerk, Lifestyle, and Business), renovero (a craftsman marketplace), and Localcities (a municipality platform). The SME product portfolio includes digitalONE (all-in-one marketing bundle), MyWEBSITE (professional website builder), advertiseONE (premium advertising placement), digitalPLUS (advertising on local.ch/search.ch), MyCOCKPIT (appointment and customer management), MyLOCALINA (restaurant reservation tool), MyCOMMERCE (online shop solution), and SWISS LIST (basic multi-platform presence).

The revenue model combines three streams: (1) platform advertising on local.ch and search.ch, (2) recurring SME subscriptions for digitalONE, advertiseONE, MyWEBSITE, MyCOCKPIT, and MyCOMMERCE, and (3) directory listing fees. Pricing follows a freemium approach with free entry-level tools (MyCOCKPIT Free, MyCOMMERCE Free, MyLOCALINA Free, free business listing) and quote-based premium tiers. Distribution is direct-to-SME through owned platforms supplemented by free advisory consulting services. The company is privately held, operates exclusively in Switzerland, and is sold under multilingual (German, French, Italian, English) brand assets targeting the Swiss SME market.

Name

LTV Pages Jaunes SA

Legal name

localsearch

Website

https://ltv.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LTV Pages Jaunes SA, operating as localsearch, is a Switzerland-based digital marketing and directory services provider that operates local.ch and search.ch while selling bundled online presence, booking, advertising, and e-commerce solutions to Swiss small and medium-sized enterprises.

Ownership category

akta.pro rank

Product category

Online Directory and SME Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Digital marketing services
• Online directory platform
• SME digital solutions
• Business listing platform
• Online advertising services

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Advertising: Revenue generated from advertising placements on local.ch and search.ch platforms, providing businesses visibility to millions of Swiss users searching for services
2. SME Digital Solutions Subscriptions: Subscription-based revenue from SME solutions including digitalONE, advertiseONE, MyWEBSITE, MyCOCKPIT, MyCOMMERCE, providing bundled digital marketing services
3. Directory Listings: Revenue from business listings on local.ch (500,000+ businesses) and SWISS LIST (basic presence on major online platforms)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LTV Pages Jaunes SA (localsearch) operates Swiss online directory and marketplace platforms (local.ch, search.ch, VERGLEICH CH, renovero, Localcities) that aggregate more than 500,000 Swiss businesses, and sells integrated digital marketing and management solutions (digitalONE, MyWEBSITE, advertiseONE, digitalPLUS, MyCOCKPIT, MyLOCALINA, MyCOMMERCE, SWISS LIST) to Swiss small and medium-sized enterprises. The combined offering provides SMEs with directory listings, advertising, websites, online shops, booking and reservation tools, and appointment management.

Product overview

localsearch operates as a marketing and advertising partner for Swiss SMEs, offering a platform-plus-modules architecture centered around digital presence and customer acquisition. The core products include digitalONE (all-in-one marketing package), MyWEBSITE (professional website builder), advertiseONE (professional advertising), and MyCOCKPIT (appointment and customer management). These are complemented by specialized tools MyLOCALINA (restaurant reservations), MyCOMMERCE (online shop), digitalPLUS (advertising on local.ch/search.ch), and SWISS LIST (basic online presence). The company also operates its own directory platforms: local.ch (business directory and booking platform), search.ch (search and information platform), VERGLEICH CH (comparison platform), renovero (craftsman platform), and Localcities (municipality platform).

Differentiator

Problem solved

Functional benefit

Brands

• local.ch: Switzerland's strongest booking platform for local service providers and product retailers, evolved from the telephone directory to a modern directory and booking platform.
• search.ch
• VERGLEICH CH
• renovero
• Localcities
• digitalONE
• advertiseONE
• digitalPLUS
• MyWEBSITE
• MyCOCKPIT
• MyLOCALINA
• MyCOMMERCE

Products and services

• digitalONE All-in-one marketing package that bundles multiple digital solutions (listing, advertising, website, etc.) for Swiss small and medium-sized enterprises (KMU).
• MyWEBSITE Website builder that enables Swiss SMEs to create and manage a professional business website.
• advertiseONE Professional advertising service for Swiss SMEs that delivers advertising campaigns across the localsearch media portfolio.
• digitalPLUS Advertising package placing a Swiss SME's ads on the local.ch and search.ch platforms for increased directory visibility.
• MyCOCKPIT Online appointment management tool that lets Swiss SMEs handle bookings and customer appointments digitally.
• MyLOCALINA Online restaurant reservation system that lets restaurants manage table bookings via the web.
• MyCOMMERCE Online shop solution that enables Swiss SMEs to sell products via their own e-commerce storefront.
• SWISS LIST Entry-level basic online presence product for Swiss businesses that provides a standard business listing on local.ch/search.ch.

Quantifiable outcome

• 80% of consumers use search engines to research SMEs when no provider is known
• +4 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Justdial: India's leading local search and business directory with comparable business model (free listings + paid advertising + SMB services) to local.ch, though operating in a different geography.

Emerging players

• Squarespace: Premium SMB website builder with growing international presence. Competes with MyWEBSITE and digitalONE for design-conscious Swiss SMEs.
• OpenTable: Restaurant reservation platform that competes with MyLOCALINA. While not Switzerland-native, it competes for the same restaurant booking software budgets in Swiss cities.
• MyHammer (HomeAdvisor Europe): European craftsman marketplace comparable to renovero. Operates in similar vertical (connecting tradespeople to clients) though primarily in DACH markets outside Switzerland.

Direct peers

• Wix: Global SMB website builder competes directly with MyWEBSITE and the website component of digitalONE. Targets the same Swiss SME customer with a more modern, cloud-native platform.
• PagesJaunes (Solocal): French directories business with identical heritage to localsearch (Pages Jaunes / Yellow Pages). Operates similar SME digital marketing products and represents the same business model evolution from print to digital.
• comparis.ch: Switzerland's leading price comparison platform. Comparable to VERGLEICH CH and shares the Swiss consumer market with localsearch, competing for the same SME lead-generation budgets.
• Yelp: Yelp is the closest global analog to local.ch — a business directory with reviews and advertising products targeted at local SMEs. Comparable business model combining free listings with paid advertising and SMB SaaS tools.

Broad incumbents

• Google Business Profile: Google's free business listing and advertising platform directly competes with local.ch for SME visibility. It is the dominant global local discovery channel and the primary disintermediation risk for localsearch's directory business.
• HubSpot: Global SMB CRM, marketing, and customer management platform competes with MyCOCKPIT and localsearch's broader marketing suite. Targets the same Swiss SME digital transformation budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ltv-pages-jaunes-sa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LTV Pages Jaunes SA