lucentive ag
lucentive ag is an owner-managed event and incentive agency in Allschwil, Switzerland, delivering full-service live communication including corporate events, exhibitions, incentive travel, and congresses to Swiss SMEs and international corporations.
- Company typePrivate
- Founded1990
- HeadquartersAllschwil, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What lucentive ag does
lucentive ag is a Swiss owner-managed event and incentive agency headquartered in Allschwil, Basel-Country, delivering full-service live communication services to corporate clients. The company traces its origins to 1990 under cotravel ag; in autumn 2005 the Live Communication business area was spun off as the independent lucentive ag, focused on creating individualized live brand experiences. Its portfolio is organized around four core service pillars — Event Services (corporate events, anniversaries, celebrations), Exhibition Services (trade shows, roadshows, custom exhibition stands), Incentive Travel (motivation trips, team experiences, employee rewards), and Congress Services (conferences, knowledge-transfer events) — supplemented by a Service Palette of consulting, creative concept development, CSR projects, giveaways and mailings, online questionnaires, and digital events. Event scale ranges from 15 to several thousand participants.
The agency serves both Swiss SMEs and international corporations, with a documented client roster spanning banking (UBS, BLKB, WIR Bank, La Roche 1787, PartnerRe), insurance (Helvetia Versicherungen, AXA), manufacturing (Bosch/Buderus, Swissterminal, roviva, Doetsch Grether), technology (Hewlett-Packard/HPE, Siemens, Swiss IT Security Group), retail (Valora, Migrolino, Orell Füssli), healthcare (Krebsliga beider Basel, Pro Senectute, St. Claraspital), and nonprofit/education (HSLU). Lucentive operates as an official DMC Partner of Basel Tourismus and is a member of the Swisstainable sustainability program at Level I – Committed.
Commercially, lucentive generates revenue through quote-based professional services with no publicly disclosed pricing tiers or recurring subscription model. Distribution is exclusively direct enterprise sales, with no resellers or marketplace channels. The company is co-owned and managed by Pascal Arnold (Geschäftsführer | Mitinhaber) and Frank Jost (Projektleiter | Mitinhaber), supported by a 6-person team including senior project manager Lucius M. Vogt, project manager Nadine Remmy, and junior project manager Sonja Grüter. Demand generation relies on the company website (lucentive.ch), Facebook presence, and referral-driven word-of-mouth from long-term enterprise clients. There is no proprietary technology platform; the business is a people-intensive service agency whose primary assets are owner relationships, partner network, and 35 years of operational track record in the Swiss live communications market.
lucentive ag firmographics
Firmographics- Name
- lucentive ag
- Legal name
- lucentive ag
- Website
- https://lucentive.ch
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- lucentive ag is an owner-managed event and incentive agency in Allschwil, Switzerland, delivering full-service live communication including corporate events, exhibitions, incentive travel, and congresses to Swiss SMEs and international corporations.
- Ownership category
- akta.pro rank
lucentive ag industry classification
Industry- Product category
- Corporate Event Management Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)
- akta.pro secondary industries
- Incentive Travel Programs (Corporate) (THACAFAJ), Program Design & Strategy (Incentive Concepting, Qualification Criteria, Budgeting) (THAHANAA)
Keywords
Where lucentive ag is headquartered
LocationHeadquarters
- HQ city
- Allschwil
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
lucentive ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Services Revenue: Revenue generated through full-service event planning and management, including corporate events, incentive travel, congresses, exhibitions, and roadshows. Services are tailored to individual client needs and range from complete event conception to individual consulting steps.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
lucentive ag product offering
Product offeringCore offering
lucentive ag is a Swiss full-service event and incentive agency that plans, organises, and executes corporate events, incentive travel programmes, exhibitions, and congresses for business clients. The agency handles end-to-end delivery from creative conception and venue sourcing through on-site coordination and post-event wrap-up, leveraging a long-established partner network of venues, hotels, and service providers in Switzerland and abroad.
Product overview
lucentive ag is an event and incentive agency offering a comprehensive suite of live communication services. The core portfolio consists of four main service pillars: Event Services (corporate events, anniversaries, celebrations), Exhibition Services (trade shows, roadshows, custom exhibition stands), Incentive Travel (motivation trips, team experiences, employee rewards), and Congress Services (conferences, knowledge transfer events). Supporting these core offerings is a Service Palette of supplementary services including Sparring Partner (consulting), Kreativkonzept (creative concept development), Corporate Social Responsibility (sustainable projects), Give Aways & Mailings (promotional items), Online Questionnaires (digital surveys and registrations), and Digital Events (virtual event solutions). The agency serves groups ranging from 15 to several thousand people.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Events
Companies that use lucentive ag
Customer profileNamed customers36 records
Segments3 records
Ideal customer profiles1 record
lucentive ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
lucentive ag partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Basel Tourismuscorelucentive ag is an official Destination Management Company (DMC) Partner of Basel Tourismus. As a DMC partner, lucentive creates unique experiences in the North-West Switzerland region, extending services to other parts of Switzerland and beyond national borders.
- Swisstainableminorlucentive ag is part of the Swisstainable sustainability program at Level I – Committed. This sustainability program unites businesses and organizations along the entire Swiss tourism sector.
- Brand Focus GroupminorProject coordination partner for the WIR Bank KMU – und du Roadshow 2016. Brand Focus Group handled overall project coordination for the multi-city roadshow.
- KonnexminorEvent technology partner for the WIR Bank KMU – und du Roadshow 2016, providing technical infrastructure and equipment for event execution.
- Mietzelte HuberminorTent and marquee rental partner for WIR Bank roadshow and other events, providing temporary structures for event venues.
- BarlinerminorCatering partner for WIR Bank KMU – und du Roadshow 2016, providing food and beverage services at roadshow events.
- Hotel Ameron, Hilton, Morosani (Davos)minorHotel partners for UBS WM Investment Summit events held at Conference Center Davos, providing accommodation for 400+ attendees.
- Messerli 3DminorExhibition stand and furniture rental partner for Crypto Valley Conference 2018, providing trade show booth infrastructure.
- HabeggerminorTechnical installations partner for multiple events including Amavita anniversary and St. Claraspital events, providing AV and technical infrastructure.
- Event WorkersminorSecurity services partner for Amavita anniversary event with 1,200 attendees.
- smARTecminorTechnical partner for Valora 2026 annual conference at BERNEXPO, providing event technology solutions.
- sublim PhotographyminorPhotography partner for multiple events including Regent Lighting incentive trip, WIR Bank roadshows, Amavita anniversary, and UBS summits. Photographers include Mathias Mangold and Oliver Hochstrasser.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
lucentive ag competitors and assessment
Company assessmentDirect peers
- MCI Group: Geneva-headquartered global meetings, events, and association management firm. Direct peer offering corporate events, incentive travel, congresses, and exhibitions to enterprise clients across Europe and globally — overlapping heavily with lucentive's service portfolio but at much larger scale.
- BCD Meetings & Events: Global M&E management company delivering corporate meetings, incentives, congresses, and events for enterprise customers. Overlaps with lucentive's full-service live-communication offering while operating at significantly larger scale with proprietary sourcing technology.
- CWT Meetings & Events: Global meetings and events division of CWT serving multinational clients with corporate event management, incentive travel, and congress services. Compares directly to lucentive in core offering but with global footprint and corporate procurement-scale capabilities.
- Hosts Global: Global meeting, event, and hospitality management company serving corporate clients. Direct peer to lucentive's full-service event and incentive offering, with broader geographic reach and a hospitality-focused operating model.
- ITA Group: US-based engagement and incentive solutions company delivering incentive travel, corporate events, and loyalty programs. Direct peer to lucentive's incentive travel and event services, scaled significantly larger and serving global enterprise clients.
- One10: North American incentive, recognition, and meeting management company. Comparable to lucentive on incentive travel and corporate events, with a similar full-service model but operating primarily across the US and Canada.
- American Express Global Business Travel (Meetings & Events): American Express GBT's Meetings & Events division provides end-to-end meeting, event, and incentive program management for global enterprises. Directly comparable to lucentive's four-pillar service offering, with similar focus on corporates but with a much larger international footprint.
- Maritz Global Events: US-headquartered corporate event, incentive travel, and meeting management firm serving Fortune 500 clients. Directly comparable to lucentive on incentive travel and corporate event services, operating at a larger scale and serving globally distributed corporate buyers.
Broad incumbents
- HelmsBriscoe: Global leader in venue sourcing and meeting management for corporate clients. Overlaps with lucentive's congress and event services but differentiates as a broad sourcing platform rather than a full-service creative agency; an incumbent pressure on mid-market bookings.
Regional players
- DER Touristik Suisse (Kuoni Congress): Swiss travel and congress organization (successor to Kuoni Congress) offering inbound event services, MICE, and incentive travel in Switzerland. Regional peer with comparable Swiss enterprise customer base and congress/incentive capabilities, but as part of a larger travel group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
lucentive ag social profiles
Digital presencelucentive ag compliance and trust
Trust signalCompliance1 record
lucentive ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
lucentive ag leadership team
Management profileNumber of profiles
Profiles2 records
lucentive ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
lucentive ag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about lucentive ag
What does lucentive ag do?
lucentive ag is a Swiss full-service event and incentive agency that plans, organises, and executes corporate events, incentive travel programmes, exhibitions, and congresses for business clients. The agency handles end-to-end delivery from creative conception and venue sourcing through on-site coordination and post-event wrap-up, leveraging a long-established partner network of venues, hotels, and service providers in Switzerland and abroad.
Is lucentive ag a public or private company?
lucentive ag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was lucentive ag founded?
lucentive ag was founded in 1990. It employs 1 to 10 people.
Where is lucentive ag based?
lucentive ag is headquartered in Allschwil, Switzerland, in the Europe region.
How does lucentive ag make money?
One revenue line is on record: event Services Revenue.
Who are lucentive ag's main competitors?
Direct peers on record are MCI Group, BCD Meetings & Events, CWT Meetings & Events, Hosts Global, ITA Group, One10, American Express Global Business Travel (Meetings & Events) and Maritz Global Events. HelmsBriscoe is listed as a broad incumbent. DER Touristik Suisse (Kuoni Congress) is listed as a regional player.
Does lucentive ag have an API?
No public API is recorded for lucentive ag.
What industry is lucentive ag in?
lucentive ag's product category is Corporate Event Management Services. Its primary akta.pro industry code is MPAGAHAH, Incentive Travel Programs & Retreat Events (Offsites), with a secondary code of THACAFAJ, Incentive Travel Programs (Corporate). Its NAICS code is 54181 and its SIC code is 7311.