LUX EVENT

Name

LUX EVENT

Legal name

Lux Events LLC

Website

https://luxeventsva.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Event Planning Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate Incentive, VIP & Hospitality Programs (HSACADAN)

akta.pro secondary industries

Anniversary & Milestone Celebration Services (HSACACAD), VIP, Hospitality & Premium Experiences (MPAGAAAK), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Event planning services
• Festival management
• Corporate event hosting
• Nonprofit event planning
• Private party coordination

Headquarters

HQ city

Arlon

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Planning Services: Full-service event planning for corporate events, private parties, festivals, nonprofit events, and themed parties. Services include day-of coordination, entertainment booking, venue selection, catering coordination, photography/videography, and staffing.
2. Festival Admission Tickets: Revenue from ticket sales for signature events including the Great Food Truck Festival (9th Annual) and Coupon Bazaar. Ticket tiers include general admission and VIP experiences with varying price points.
3. Festival Sponsorships: Sponsorship packages at $750 offering vendor space, logo placement, social media recognition, DJ mentions, and VIP tickets. Limited to 20 official sponsors per festival.
4. Vendor and Exhibitor Fees: Food and beverage vendors pay $200 application fee; retail vendors and exhibitors pay $55 to participate in festival events.
5. BINGO and Add-on Experiences: Revenue from 90s BINGO Power Hour game cards ($20-$41), cocktail tickets supporting G.R.O.W. Sis nonprofit ($8.25), and sampler food tasting programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Lux Events LLC provides full-service event planning and hosting for corporate events, festivals and themed parties, nonprofit fundraisers, and private celebrations in the Hampton Roads region of Virginia. The company's flagship offerings are two signature annual events — the Great Food Truck Festival (now in its 9th annual edition) and the Coupon Bazaar — complemented by ancillary services such as day-of coordination, entertainment booking, venue selection, ABC permit acquisition, photography, videography, staffing, and post-event cleanup.

Product overview

Lux Events LLC is an event planning and hosting company operating as a single unified service offering rather than a software platform. The company provides comprehensive event planning services across four primary categories: Corporate and Small Business Events, Festival and Themed Party Planning, Non-Profit Event Planning, and Private Event Planning. The company's flagship products are two signature annual events—the Great Food Truck Festival (9th annual edition scheduled for September 2026, themed '90's Edition') and Coupon Bazaar (post-Black Friday weekend savings event). Supporting service add-ons include day-of coordination, staffing, bartending, security, transportation, photography, videography, and venue selection. Revenue is generated through ticket sales, vendor fees, sponsor fees, and planning service fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate and Small Business Events Planning Full-service event planning and hosting for corporate clients and small businesses in Hampton Roads, including conferences, seminars, team-building events, product launches, award ceremonies, and business celebrations.
• Festival and Themed Party Planning Specialized event planning services for large-scale festivals and themed parties in the Hampton Roads region, including execution of the company's signature Great Food Truck Festival.
• Non-Profit Event Planning Event planning services for nonprofit organizations including fundraisers, galas, silent auctions, awareness events, bingo nights, fashion shows, and golf tournaments.
• Private Event Planning Full-service private party planning including milestone birthdays, intimate gatherings, anniversary celebrations, and exclusive soirées with comprehensive services spanning concept development through execution.
• Great Food Truck Festival Annual signature food truck festival in Newport News, Virginia, marketed as the largest food truck gathering in Virginia and the peninsula's first food truck festival. Features 25+ food, beverage, and dessert vendors, live entertainment, competitions, family activities, VIP experiences, and nonprofit cause partnerships.
• Coupon Bazaar Annual coupon fair event held the weekend after Black Friday in Newport News, Virginia, offering attendees hundreds of free coupons from national and local retailers, small businesses, and service providers for holiday shopping savings. Includes general admission and VIP admission tiers with raffles and vendor booths.
• Event Planning Add-On Services Ancillary event services including day-of coordination, after-event cleanup, entertainment booking, photography, videography, ABC permit acquisition, staffing, bartending, security services, transportation coordination, venue selection, and RSVP management.

Named customers13 records

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Habitat for Humanity Peninsula and Greater WilliamsburgcoreOthersNon-profit beneficiary partner for Cocktails for a Cause program at Great Food Truck Festival. Drink ticket proceeds support Habitat for Humanity's mission. Company logo appears on event materials as nonprofit partner.
• G.R.O.W. Sis (Giving & Retaining Opportunities for Women in Business)coreOthersNon-profit beneficiary for Cocktails for a Cause program and BINGO Power Hour proceeds. Both initiatives donate event revenue to support women-owned businesses in the Hampton Roads community.
• Westgate ResortsminorGTM or Marketing PartnerFestival sponsor for 9th Annual Great Food Truck Festival. Vacation ownership and hospitality company supporting local community events. Listed as official festival sponsor with logo placement.
• Hampton Roads Outdoor Services CompanyminorGTM or Marketing PartnerFestival sponsor providing landscaping and outdoor property services. Proud Festival Sponsor designation for 9th Annual Great Food Truck Festival.
• Lux Notary CominorGTM or Marketing PartnerFestival sponsor providing professional notary services in Hampton Roads. Listed as official festival sponsor with logo recognition on event website.
• Viking BagsminorGTM or Marketing PartnerIn-kind sponsor for Great Food Truck Festival. Motorcycle saddlebags company providing sponsorship support with logo displayed on event materials.
• Lux Realtor (Carmen Quinn/Shannon)minorGTM or Marketing PartnerIn-kind sponsor for Great Food Truck Festival. Real estate professional with logo featured as festival supporter.
• The Offices at Lux & CominorGTM or Marketing PartnerIn-kind sponsor listed on Coupon Bazaar event page. Co-working or office services provider supporting the coupon savings event.
• Everything But Religion Media and EntertainmentminorGTM or Marketing PartnerFeatured performer/exhibitor at Coupon Bazaar event. Media and entertainment company participating in the savings event.
• Dream EntertainersminorGTM or Marketing PartnerEntertainment vendor/exhibitor at Coupon Bazaar. Performance entertainment services for community events.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Social Tables: Social Tables is an event planning software platform used by corporate and association planners to design layouts, manage guest lists, and coordinate vendors. Both companies target professional event organizers running corporate, nonprofit, and private events with structured guest and vendor workflows.
• Bizzabo: Bizzabo is an event experience platform purpose-built for B2B event organizers, including registration, engagement, and ROI measurement. Both Lux Events and Bizzabo compete to serve organizations running professional events with VIP tiers, sponsorships, and curated attendee experiences.
• Bold Type Events: Bold Type Events is a Boston-based experiential event planning agency serving corporate and private clients with end-to-end design and execution. Its business model (service-based full-service event agency) closely mirrors Lux Events' corporate, private, and nonprofit event planning operations.

Broad incumbents

• The Knot Worldwide: The Knot Worldwide operates a leading wedding and event planning marketplace connecting consumers with vendors and planners. Lux Events' private event planning segment (milestone birthdays, intimate soirees) addresses similar use cases through a service-led model rather than a marketplace model.
• AEG Presents: AEG Presents is a major live event promoter producing festivals, concerts, and hospitality-driven experiences worldwide. Comparable to Lux Events' role as the promoter/host of the Great Food Truck Festival, AEG demonstrates the scaled version of the regional festival promoter model.
• Encore Global: Encore Global provides event production, AV, and staging services for corporate events, galas, and large-scale gatherings. It mirrors Lux Events' full-service event planning offering (concept through cleanup) but at enterprise scale, with overlapping service categories like staffing, entertainment, and venue coordination.
• Cvent: Cvent is a leading enterprise event management platform covering registration, venue sourcing, and on-site logistics for corporate meetings and conferences. Lux Events' corporate and small business events segment overlaps with Cvent's end-to-end event planning value proposition, though Cvent serves much larger enterprise buyers.
• Eventbrite: Eventbrite is a large-scale event ticketing and discovery platform used by organizers of community festivals, fundraisers, and small-business events globally. Lux Events uses a comparable ticketing workflow for its Great Food Truck Festival and Coupon Bazaar, making Eventbrite a broad incumbent reference for self-serve event commerce at scale.
• Live Nation Entertainment: Live Nation is the world's largest live event promoter and venue operator, running concerts and festivals with tiered VIP hospitality. Lux Events operates a much smaller version of this live-events model (signature festival plus VIP admission tiers), making Live Nation a relevant broad-incumbent reference for the live event promotion business model.

Regional players

• Tropical Fete: Tropical Fete is a New York-based Caribbean cultural festival and event organizer producing community festivals, parades, and concerts. Comparable to Lux Events as a regional event promoter that builds a signature festival brand while also offering planning services for private and nonprofit events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LuxEventsVA
• Facebookfacebook.com/luxeventsva
• LinkedInlinkedin.com/company/lux-event
• Instagraminstagram.com/luxeventsva
• TikToktiktok.com/@luxeventsva

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUX EVENT