Luxury Flooring
- Company typePrivate
- Founded2012
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Luxury Flooring firmographics
Firmographics- Name
- Luxury Flooring
- Legal name
- UK Trade Furnishings Limited
- Website
- https://luxuryflooring.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Luxury Flooring industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Hardwood Flooring Retail (CRAIAGAB)
- akta.pro secondary industries
- Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Laminate Flooring Retail (CRAIAGAC), Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)
Keywords
Where Luxury Flooring is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Luxury Flooring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flooring Product Sales: One-time purchase revenue from the sale of engineered wood, solid wood, vinyl (LVT), laminate, and parquet flooring products, along with accessories (underlay, beading, skirting boards, profiles, underfloor heating, stair nosing). Customers can also finance purchases through Klarna (buy now, pay later/credit) and V12 Retail Finance.
- Trade Discounts Programme: Registered trade professionals receive 15% off all floors and 25% off accessories at retail prices, generating volume-based revenue from trade accounts with dedicated account managers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Engineered Wood Flooring — prices from £18.99/m² |
| Unit Pricing | Pay-as-you-go | Vinyl (LVT) Flooring — prices from £12.99/m² |
| Unit Pricing | Pay-as-you-go | Laminate Flooring — prices from £10.50/m² |
| Unit Pricing | Pay-as-you-go | Solid Wood Flooring — prices from £42.99/m² |
| Unit Pricing | Pay-as-you-go | Parquet Flooring — prices from £12.99/m² |
| Other | Pay-as-you-go | Standard Delivery — £39.95 |
| Other | Pay-as-you-go | Bespoke Delivery — £39.95 |
| Unit Pricing | Multi-year contract | Trade Discount — 15% off retail floors, 25% off accessories |
| Other | Multi-year contract | Stock Holding — 25% deposit, free storage up to 3 months |
| Other | Monthly | Financing through Klarna |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Luxury Flooring product offering
Product offeringCore offering
Luxury Flooring is a UK direct-to-consumer online retailer of flooring products, offering 250+ in-stock options across engineered wood, solid wood, luxury vinyl tiles (LVT), laminate, and parquet categories, alongside accessories (underlay, beading, skirting, profiles, underfloor heating). The company supports purchase decisions with unlimited free samples, a Roomvo room-visualisation tool, a 25-year guarantee on wood floors, a price-match promise, financing via Klarna and V12, free stock-holding for three months, and a trade discount programme for fitters and interior designers.
Product overview
Luxury Flooring is a UK-based online flooring retailer offering a comprehensive portfolio of flooring products across five core categories: Engineered Wood Flooring, Vinyl (LVT) Flooring, Laminate Flooring, Solid Wood Flooring, and Parquet Flooring. The company also provides complementary Accessories including underlay, beading, skirting boards, and underfloor heating. Service add-ons include an unlimited Free Sample Service with next-day delivery, a Room Visualiser tool for pre-purchase visualization, a Trade Discounts Programme offering 15% off for trade customers, and a Stock Holding Service allowing customers to reserve flooring with 25% deposit and free storage for up to three months. All wood flooring products carry a 25-year guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Engineered Wood Flooring Multi-layered wood flooring with a solid oak veneer top layer, providing the appearance of solid wood with enhanced stability, moisture resistance, and compatibility with underfloor heating; offered in multiple plank widths, thicknesses, finishes, colours, and patterns from £18.99/m².
- Vinyl (LVT) Flooring Luxury vinyl tile flooring available in glue-down, click (SPC), WSPC, and underlay-attached varieties, including wood-effect, stone-effect, herringbone, and parquet patterns in thicknesses from 2mm to 8mm with waterproof options; prices from £12.99/m².
- Laminate Flooring Man-made wood-effect flooring with scratch-resistant and water-resistant properties, available in wood plank, herringbone, chevron, parquet, Versailles, and tile patterns with click-fit joining for quick installation; prices from £10.50/m².
- Solid Wood Flooring 100% solid hardwood flooring offering premium quality and longevity, providing an authentic wood experience with prices from £42.99/m².
- Parquet Flooring Geometric pattern flooring offered in Herringbone, Chevron, and Versailles styles, available in engineered and solid wood options; prices from £12.99/m².
- Flooring Accessories Supporting products required for flooring installation, including underlay, adhesive, fitting equipment, beading, skirting boards, thresholds, profiles, stair nosing, radiator pipe covers, cleaning products, and electric underfloor heating.
Quantifiable outcome
- Over 100,000 homes served since 2012
- +3 more outcomes
Companies that use Luxury Flooring
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Luxury Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Luxury Flooring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CarmacoreLuxury Flooring partners with Carma to plant a tree for every order placed, as part of the company's sustainability initiative 'Making the World a Better Place, One Floor at a Time'. Each order contributes to environmental reforestation efforts.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Luxury Flooring competitors and assessment
Company assessmentBroad incumbents
- Carpetright: Established UK flooring specialist retailer (carpets, wood, vinyl, laminate) with both physical stores and online channels, plus a significant trade division. A larger incumbent serving similar residential and trade flooring customers with a broader store-based model.
- B&Q: Largest UK home improvement and DIY retailer with broad flooring ranges across wood, vinyl, laminate, and tiles sold online and through a national store network. A broad incumbent offering overlapping flooring categories as part of a wider home improvement portfolio.
- Wickes: UK home improvement retailer and builder's merchant with a flooring range covering wood, laminate, vinyl, and tiling sold online and through stores. Competes with Luxury Flooring for DIY and trade flooring customers within a broader kitchens, bathrooms, and building materials portfolio.
- Tapi Carpets & Floors: UK flooring retailer combining online ordering with a national store network for carpets, wood, vinyl, and laminate. Direct overlap in product categories and customer segments, but with a stronger bricks-and-mortar presence and broader carpets focus.
- Wayfair UK: Large online home furnishings marketplace selling flooring, furniture, and home accessories across the UK. Competes for the same online flooring shoppers with a vastly broader catalogue and scale advantages, though less specialised in flooring.
Direct peers
- Flooring Superstore: UK-based online-only flooring retailer offering engineered wood, solid wood, LVT, laminate and accessories direct to consumers and trade. Closest comparable in business model, category mix, go-to-market, and target customer to Luxury Flooring.
- Wood Floor Warehouse: UK online specialist in engineered and solid wood flooring with free samples, trade pricing, and national delivery. Direct peer in the wood-focused online flooring niche with overlapping product range and customer base.
- Leader Floors: UK online flooring retailer offering wood, vinyl, laminate and accessories with free sample service and trade pricing. Competes with Luxury Flooring on assortment and direct-to-consumer delivery model.
- Factory Direct Flooring: UK online flooring retailer selling wood, laminate, vinyl and accessories with free samples and a trade programme. Directly competes with Luxury Flooring on assortment, price-led positioning, and trade discounts.
Regional players
- Floor & Decor: US-based specialty flooring retailer combining a large store footprint with a strong online catalogue for hard surface flooring (wood, vinyl, tile, laminate). Conceptually comparable as a multi-category flooring specialist, but serves a different geography than Luxury Flooring's UK-only operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Luxury Flooring social profiles
Digital presenceLuxury Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luxury Flooring leadership team
Management profileNumber of profiles
Luxury Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luxury Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luxury Flooring
What does Luxury Flooring do?
Luxury Flooring is a UK direct-to-consumer online retailer of flooring products, offering 250+ in-stock options across engineered wood, solid wood, luxury vinyl tiles (LVT), laminate, and parquet categories, alongside accessories (underlay, beading, skirting, profiles, underfloor heating). The company supports purchase decisions with unlimited free samples, a Roomvo room-visualisation tool, a 25-year guarantee on wood floors, a price-match promise, financing via Klarna and V12, free stock-holding for three months, and a trade discount programme for fitters and interior designers.
Is Luxury Flooring a public or private company?
Luxury Flooring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Luxury Flooring founded?
Luxury Flooring was founded in 2012. It employs 11 to 50 people.
Where is Luxury Flooring based?
Luxury Flooring is headquartered in Leeds, United Kingdom, in the Europe region.
How does Luxury Flooring make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are trade Discounts Programme.
Who are Luxury Flooring's main competitors?
Broad incumbents on record are Carpetright, B&Q, Wickes, Tapi Carpets & Floors and Wayfair UK. Direct peers are Flooring Superstore, Wood Floor Warehouse, Leader Floors and Factory Direct Flooring. Floor & Decor is listed as a regional player.
Does Luxury Flooring have an API?
No public API is recorded for Luxury Flooring.
What industry is Luxury Flooring in?
Luxury Flooring's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAB, Hardwood Flooring Retail, with a secondary code of CRAIAGAD, Luxury Vinyl (LVP/LVT) Flooring Retail. Its NAICS code is 449121 and its SIC code is 5700.