What LVB-Steinbrink GmbH does

LVD Krone GmbH is the largest privately-run John Deere distribution partner in Germany, operating 25 dealership locations organized into four regional sales territories (North, Central, West, East) from its headquarters at Max-Eyth-Straße 1 in Spelle. The company sells new agricultural machinery — tractors, harvesters, loaders, soil cultivation and seeding equipment, fertilization and crop-protection technology, manure and slurry systems, transport technology, and specialized potato and beet equipment — alongside complementary categories including precision agriculture technology (GPS guidance and steering systems), milking and stable technology, municipal and forestry equipment, and lawn and property care equipment.

Beyond equipment sales, LVD Krone generates revenue across five identifiable streams: (1) new agricultural machinery sales from John Deere and complementary brands; (2) used machinery sales through its company-owned AgroPark used-machinery center, which distributes worldwide with high brand diversity; (3) spare-parts sales for maintenance and repair; (4) workshop and repair services, supported by an award-winning service team recognized via the Team Award 2023/24; and (5) professional training services covering operator training, steering-system training, and field-harvester driver training, with scheduled 2026 dates. Distribution is conducted via direct field sales at the 25 owned dealership locations; marketing is regionalized by territory and supported by a content website, training events, and structured after-sales channels including a rental fleet (LVD Mietpark), TÜV field-sprayer inspections, and a 24/7 emergency service (Notdienst).

The company is privately owned ('privatgeführt'), incorporated under German law as a GmbH (private limited company), with no disclosed parent company, institutional investors, or external equity partners. Pricing is quote-based and not publicly disclosed, consistent with project-level agricultural equipment transactions. The end-customer base is described as professional farmers and agricultural operations requiring full-stack machinery, service, parts, and operator support across crop production, livestock, and farm operations.

Name

LVB-Steinbrink GmbH

Legal name

LVD Krone GmbH

Website

https://lvb-steinbrink.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LVD Krone GmbH is the largest privately-run John Deere distribution partner in Germany, operating 25 dealership locations across four regions to sell new and used agricultural machinery, spare parts, workshop services, and operator training to professional farmers.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Agricultural Services (700)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Agricultural machinery sales
• John Deere distribution
• Farm equipment service
• Precision agriculture technology
• Used machinery dealership

Headquarters

HQ city

Gronau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory/Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sales of new agricultural machinery including tractors, harvesters, and implements from John Deere and other brands
2. Used Machinery Sales (Agropark): Sale of used agricultural machinery through company-owned used machinery center with worldwide distribution
3. Spare Parts: Replacement parts sales for agricultural machinery maintenance and repair
4. Workshop and Repair Services: Award-winning workshop services for maintenance and repair of agricultural equipment
5. Training Services: Agricultural machinery training including operator training, steering system training, and field harvester driver training

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LVD Krone GmbH is the largest privately-run John Deere distribution partner in Germany, selling new and used agricultural machinery across 25 locations in four regional territories. The company delivers full-line farm equipment (tractors, harvesters, forage, soil cultivation, fertilization, manure/slurry, transport, potato/beet technology), precision agriculture technology, milking and stable equipment, plus spare parts, workshop repair, operator training, field sprayer TÜV inspection, equipment rental, and 24/7 emergency service.

Product overview

LVD Krone is a comprehensive agricultural machinery dealership and service provider, operating as the largest privately-owned John Deere distribution partner in Germany. The company offers a broad portfolio organized across multiple product categories including agricultural tractors, harvesting machines, loading technology, forage harvesting, soil cultivation and seeding, fertilization and plant protection, manure and slurry technology, feeding and farm technology, front loaders and attachments, transport technology, and potato and beet technology. The portfolio extends to precision technology solutions for GPS-guided farming, lawn and property care equipment, municipal and forestry technology, and complete milking and stable technology systems including milking technology, cooling systems, feeding technology, slurry processing, barn equipment, climate control, storage facilities, and hygiene systems. Beyond product sales, LVD Krone provides complementary services including a company-owned used machinery center (AgroPark) for worldwide distribution of used machines, spare parts service, workshop services, training programs for field choppers and steering systems, TÜV inspections for field sprayers, and equipment rental through the LVD Mietpark. The company operates from 25 locations across Germany.

Differentiator

Problem solved

Functional benefit

Brands

• LVD Krone AgroPark: The company's own used-machinery center for worldwide distribution of used equipment with high brand diversity.

Products and services

• Landtechnik (Agricultural Machinery) Full-line agricultural machinery sales including tractors, harvest machines, loading equipment, forage harvesting technology, soil cultivation and seeding equipment, fertilization and plant protection equipment, manure and slurry technology, feeding and farm technology, front loaders and attachments, transport technology, and potato and beet technology for professional farmers and agricultural operations.
• Precision Technology Precision agriculture technology including GPS guidance systems, steering systems, and precision farming equipment sold alongside mainline agricultural machinery for professional farming operations.
• Melk- und Stalltechnik (Milking and Stable Technology) Complete milking and stable technology systems including milking technology, cooling systems, feeding technology, slurry processing systems, stable/barn equipment, barn climate control and lighting, storage halls and feed storage, and hygiene and water technology for dairy and livestock operations.
• Kommunal- und Forsttechnik (Municipal and Forestry Technology) Municipal and forestry technology equipment for municipal operations and forestry applications.
• Rasen- und Grundstückspflege (Lawn and Property Care Equipment) Lawn and property care equipment for grounds maintenance applications.
• AgroPark (Used Machinery Center) Company-owned used agricultural machinery center offering used machines with high brand diversity and worldwide distribution to professional farming operations and buyers globally.
• Ersatzteile (Spare Parts Service) Spare parts supply service for agricultural machinery maintenance and repair, supporting John Deere and other equipment brands operated by professional farming customers.
• Schulungen (Training Services) Agricultural machinery training services including field chopper driver training, steering system training, and operator training for professional farmers and agricultural operations.
• Workshop and Repair Services Award-winning workshop services for maintenance and repair of agricultural equipment, serving professional farming customers across 25 German locations.
• Feldspritzen TÜV (Field Sprayer Inspection) TÜV (technical inspection) service for agricultural field sprayers, providing compliance testing required for professional farming operations.
• LVD Mietpark (Equipment Rental) Rental equipment park service offering agricultural machinery for rent to professional farming operations requiring temporary equipment access.
• Notdienst (24/7 Emergency Service) 24/7 emergency breakdown service for agricultural equipment, providing urgent repair support to professional farming customers across German locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• John DeerecoreChannel Partner/ Reseller/ DistributorLVD Krone is the largest privately-run John Deere distribution partner in Germany, selling the full range of John Deere agricultural machinery including tractors, harvesters, and precision technology. The partnership represents the core of LVD Krone's business operations across 25 German locations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BayWa AG: Major German agricultural trader and machinery dealer with significant farm-equipment retail operations. Comparable as a multi-region agricultural machinery distributor serving professional farmers across Germany.
• Fricke Group: Privately-held German agricultural machinery dealer group with multiple locations. Directly comparable as a multi-location agricultural machinery distributor offering John Deere and complementary brands with full-service operations.
• ZG Raiffeisen eG: Southwest German agricultural cooperative with machinery retail operations. Comparable as a regional agricultural machinery dealer offering equipment, parts, and service to professional farmers.
• AGRAVIS Raiffeisen AG: Large German agricultural cooperative and machinery dealer. Directly competes with LVD Krone in agricultural machinery distribution across overlapping German regions, offering similar new/used equipment, parts, and service.
• RWZ Rhein-Main eG: German agricultural cooperative operating farm-input retail and machinery dealerships. Directly comparable as a regional agricultural machinery dealer and service provider competing in the same German market.

Broad incumbents

• AGCO Corporation: Global agricultural machinery manufacturer (Fendt, Massey Ferguson, Valtra). Comparable as a broad incumbent whose equipment competes with and is distributed through channels like LVD Krone in Germany.
• CLAAS Group: Major German agricultural machinery manufacturer (harvesters, tractors). Comparable as a broad incumbent in the agricultural machinery value chain whose products LVD Krone may distribute or whose customers LVD Krone serves.
• CNH Industrial: Global agricultural machinery manufacturer (Case IH, New Holland, Steyr). Comparable as a broad incumbent whose dealer networks mirror LVD Krone's distribution and service model across Europe.
• Maschinenfabrik Bernard Krone GmbH & Co. KG: German agricultural machinery manufacturer specializing in forage harvesting and transport equipment. Comparable as a broad incumbent whose products are distributed by agricultural machinery dealers like LVD Krone, with notable brand-name overlap.
• SDF Group: European agricultural machinery manufacturer (Deutz-Fahr, SAME, Lamborghini Trattori). Comparable as a broad incumbent whose tractors and equipment compete in the same German dealer and end-customer markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lvb-steinbrink-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LVB-Steinbrink GmbH