Lynn Family Stadium

What Lynn Family Stadium does

Lynn Family Stadium is a 15,304-capacity multi-purpose sports and event venue located at 350 Adams Street in the Butchertown neighborhood of Louisville, Kentucky, approximately one mile from downtown. Opened in 2020, the venue serves as the shared home of Louisville City FC (USL Championship men's soccer, back-to-back title winners in 2017 and 2018), Racing Louisville FC (NWSL women's soccer, launched 2021), and the newly added Louisville Kings (UFL professional spring football, 2026). The facility features 18 luxury suites, club and loge seating, ledge tables, a safe-standing supporter section, four on-site parking lots, modern concessions, free WiFi, and a clear bag security policy. Beyond tenant matches, the stadium hosts international friendlies, NCAA competitions, concerts, comedy nights, corporate events, weddings, and community fundraisers, with two physical ticket offices on game day and a public mini pitch at the north end.

The venue is operated under Soccer Holdings, which controls both anchor soccer tenants, and is staffed by a lean 13-person core team supplemented by event-day labor. Lynn Family Stadium monetizes through six primary revenue streams: per-event ticket sales and season memberships (from $13 per game) sold via the SeatGeek platform, recurring suite and premium seating rentals, private event rentals (weddings, corporate functions, trade shows), merchandise through the Team Store and LouSoccerStore.com, concessions and hospitality, and corporate sponsorship packages across multiple amenity surfaces (water fountains, solar charging stations, fan zones, themed game nights). Go-to-market mixes direct-to-consumer ticketing for individual and season members with enterprise field sales for suites, sponsorships, and private bookings.

Customer acquisition is driven by a multi-channel marketing stack combining the SeatGeek platform, organic social (Facebook, Twitter/X, Instagram), SeatGeek partner email campaigns, community partnerships (notably the Kroger "First One's on Us" newcomer program), and themed game-night promotions (Silent Disco, Pink Night, Fellowship Night, Arts & Culture Night, Noche Latina, Oktoberfest, Pups at the Pitch). Pricing is published, with flex packs starting at $99 for six tickets, season memberships from $13 per game, stadium tours at $15 per person, and bespoke quotes for suites and private rentals. No revenue, funding, or ownership details are publicly disclosed.

Name

Lynn Family Stadium

Legal name

Lynn Family Stadium

Website

https://lynnfamilystadium.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Lynn Family Stadium is a 15,304-capacity multi-purpose venue in Louisville, Kentucky, opened in 2020, serving as the home of Louisville City FC (USL), Racing Louisville FC (NWSL), and the Louisville Kings (UFL), while hosting concerts, comedy, and private events.

Ownership category

akta.pro rank

Product category

Multi-Purpose Sports Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGALAA

Arena & Stadium Operations (Large-Capacity Venues)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYTHAHAAAF

Sports & Arena Event Venues (Stadiums, Arenas)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPAKADAI

Venue-Owned/Operated Event Organizers (In-House Promoters)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

Keywords

• Professional soccer stadium
• Multi-purpose sports venue
• Event hosting rentals
• Premium suite seating
• Season ticket memberships

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season memberships, flex packs, and group sales for soccer games, football games, and special events at the stadium.
2. Premium Seating & Suites: Revenue from 18 luxury suites, club seats, loge seats, and ledge tables rentals for games and private events.
3. Private Event Rentals: Rental revenue from hosting weddings, corporate events, charity fundraisers, cocktail receptions, trade shows, and other community events in premium club, beer garden, concourse, and stadium spaces.
4. Merchandise: Sales of official team merchandise through Team Store near Gate 1 and online at LouSoccerStore.com.
5. Concessions & Hospitality: Food and beverage sales throughout stadium including alcohol service, with 10% discount for season ticket members at concession stands.
6. Sponsorship & Advertising: Corporate sponsorship packages and in-stadium advertising opportunities across multiple surfaces and naming rights for various amenities.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lynn Family Stadium is a 15,304-capacity multi-purpose sports and entertainment venue in Louisville, Kentucky that opened in 2020. It serves as the home venue for Louisville City FC (USL Championship), Racing Louisville FC (NWSL), and the Louisville Kings (UFL), and rents its spaces for concerts, comedy shows, corporate events, weddings, and community gatherings. Revenue is generated through ticket sales, season memberships, Flex Packs, premium suites and club seating, private event rentals, merchandise, concessions, and corporate sponsorships.

Product overview

Lynn Family Stadium is a single multi-purpose sports venue offering live event experiences rather than a software product portfolio. The core offering is the stadium facility hosting professional soccer (Louisville City FC and Racing Louisville FC) and football (Louisville Kings) events. Additional products include stadium tours, premium club and event space rentals for private functions, season ticket and Flex Pack ticket packages, official merchandise through the Team Store, public mini pitch access, and community ticket initiatives like the Kroger-sponsored 'First One's on Us' program.

Differentiator

Problem solved

Functional benefit

Products and services

• Lynn Family Stadium venue and event hosting

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• KrogercoreGTM or Marketing PartnerKroger partners with Louisville City FC and Racing Louisville FC for the 'First One's on Us' ticket initiative. Kroger sponsors free tickets for first-time attendees to professional soccer games at Lynn Family Stadium, aiming to grow the sport and introduce new fans to the clubs.
• Louisville Silent DiscominorGTM or Marketing PartnerPartnership with Louisville Silent Disco for postgame silent disco party events. Free to all ticket holders with over 1,000 headsets available during special themed game nights.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorPrimary ticketing platform partner for all Louisville City FC, Racing Louisville FC, and special event ticket sales. Operates ticket offices at north and south ends of stadium on game days.
• Five Iron GolfminorGTM or Marketing PartnerClub partner offering exclusive discounts to season ticket members. Five Iron Golf joins multiple local business partners providing member benefits including golf, vision care, salon services, and wellness.
• Lynn Family VisionminorGTM or Marketing PartnerClub partner offering exclusive discounts to season ticket members for vision care services.
• ParlourminorGTM or Marketing PartnerClub partner offering exclusive discounts to season ticket members for beauty/salon services.
• Sport ClipsminorGTM or Marketing PartnerClub partner offering exclusive discounts to season ticket members for hair services.
• Vyfy Wellness ClubminorGTM or Marketing PartnerClub partner offering exclusive discounts to season ticket members for wellness/fitness services.
• HumanaminorGTM or Marketing PartnerPartner for Pink Night breast cancer awareness events, contributing to community health initiatives at Racing Louisville and Louisville City games.
• UofL HealthminorGTM or Marketing PartnerHealthcare partner for Pink Night breast cancer awareness game at Louisville City FC, raising community health awareness.
• Louisville Independent Business AllianceminorGTM or Marketing PartnerPartner for 'Keep Louisville Weird Night' supporting local independent businesses with vendor village at game.
• Stock Yards Bank & TrustminorGTM or Marketing PartnerPresenting sponsor for Noche Latina celebration of Latin American and Hispanic communities at Louisville City FC game.
• Kentucky Humane SocietyminorGTM or Marketing PartnerCharitable partner for Pups at the Pitch dog-friendly game, with proceeds benefiting the organization.
• Kentucky Tourism, Arts and Heritage CabinetminorGTM or Marketing PartnerState government partner for Oktoberfest event celebration of German heritage at Lynn Family Stadium.
• BlueOval SKminorGTM or Marketing PartnerSponsor of BlueOval SK Fan Zone at dog-friendly Pups at the Pitch game, providing photo opportunities and activities.
• The Louisville Water CompanyminorGTM or Marketing PartnerSponsor of drinking water fountains throughout the stadium concourse level.
• LG&E (Louisville Gas and Electric)minorGTM or Marketing PartnerSponsor of solar phone charging workstations throughout the stadium provided as a courtesy for guests.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PayPal Park: PayPal Park is the soccer-specific home of the San Jose Earthquakes (MLS), with ~18,000 capacity. Comparable soccer-first venue offering suites, premium seating, and private-event hosting in a similar capacity band to Lynn Family Stadium.
• Audi Field: Audi Field is the soccer-specific home of D.C. United (MLS), opened in 2018 with 20,000 capacity. Closely comparable as a purpose-built soccer stadium with luxury suites, club seating, and hosting of international and community events.
• Red Bull Arena: Red Bull Arena is the soccer-specific home of the New York Red Bulls (MLS), opened in 2010 with ~25,000 capacity. Comparable established soccer-first venue hosting both tenant matches and external events including friendlies and community programming.
• Q2 Stadium: Q2 Stadium is the soccer-specific home of Austin FC (MLS), opened in 2021 with ~20,500 capacity. Highly comparable purpose-built soccer stadium with similar suite/premium offerings and strong non-matchday event programming.
• Lower.com Field: Lower.com Field is the soccer-specific home of the Columbus Crew (MLS), opened in 2021 with 20,000 capacity. Comparable modern venue with similar premium-amenity mix, suites, and supporter-section design.
• Highmark Stadium (Pittsburgh): Highmark Stadium is the soccer-specific home of Pittsburgh Riverhounds SC (USL Championship), opened in 2013 with ~5,000 capacity. Comparable as a USL Championship-anchored soccer venue, though smaller in scale; useful benchmark for the same competitive tier.
• Banc of California Stadium: Banc of California Stadium is the soccer-specific home of LAFC (MLS), opened in 2018 with ~22,000 capacity. Comparable modern venue with luxury suites, club seating, and significant non-matchday event hosting.
• TQL Stadium: TQL Stadium is the soccer-specific home of FC Cincinnati (MLS), opened in 2021 with ~26,000 capacity. Highly comparable as a modern, soccer-built multi-purpose venue generating revenue from premium seating, suites, and non-matchday events.
• Allianz Field: Allianz Field is the soccer-specific home of Minnesota United FC (MLS), opened in 2019 with ~19,400 capacity. Comparable modern soccer venue with comparable premium-hospitality positioning and event-hosting capabilities.
• Providence Park: Providence Park is the home of the Portland Timbers (MLS) and Portland Thorns (NWSL), with ~25,000 capacity. Particularly comparable given the dual men's/women's professional soccer tenancy and event-hosting mix similar to Lynn Family Stadium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lynnfmlystadium
• Facebookfacebook.com/LynnFamilyStadiumLouKY
• Instagraminstagram.com/lynnfamilystadium
• LinkedInlinkedin.com/company/lynn-family-stadium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lynn Family Stadium