What Macquarie Electric does

Macquarie Electric is an Australian private electrical contracting firm founded in 2016 and headquartered in Dubbo, NSW. The company operates as a Level 2 Authorised Service Provider (ASP) accredited to perform contestable works — including metering installations, new connections, disconnections, and supply upgrades — directly on the electricity distribution network. It is also designated a Tier 1 Field Service Provider / Principal Contractor in the metering industry, giving it preferred-partner positioning with meter providers and energy retailers for smart meter rollout programs across Australia.

The company's service portfolio is built around four core lines: (1) Smart Metering Services (whole-current and CT meters, embedded network solutions, metering modifications, and Type 4 advanced meter installations compliant with the 2025/2030 federal accelerated rollout mandate); (2) Industrial & Commercial Electrical Services (design, installation, preventative maintenance, and repair for factories, logistics centres, and energy-intensive sites); (3) Switchboard Upgrades (custom design, protection systems, and integration with BMS and smart metering); and (4) Automated Electric Gates (solar-powered, sliding, swing, and boom formats with remote access and SCADA integration). Supporting operations include Level 2 ASP-specific works for contestable network connections.

Revenue is generated exclusively through project-based professional services delivered via direct field sales, with quote-based pricing set after site assessment. Customer acquisition occurs through phone enquiries (1800 999 673), website contact forms, and partnerships with meter providers, with marketing presence via the company website, Facebook, and Google Business Profile. The customer base spans commercial and industrial operations, government facilities, mining, utilities, and infrastructure projects across NSW, ACT, SA, and QLD, served from offices in Dubbo (HQ), Newcastle, Sydney, Wauchope, and Adelaide, with field coordination maintained across six electricity distributors: Essential Energy, Endeavour Energy, Ausgrid, Evo Energy, SA Power Networks, and Energex.

Name

Macquarie Electric

Legal name

Macquarie Electric

Website

https://macquarieelectric.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Macquarie Electric is an Australian Level 2 Accredited Service Provider and Tier 1 Smart Meter Field Service Provider, delivering metering, switchboard, commercial electrical, and automated gate services to commercial, industrial, mining, utility, and government clients across NSW, ACT, SA, and QLD.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

Keywords

• Smart metering services
• Commercial electrical services
• Level 2 ASP services
• Switchboard upgrades
• Automated gate systems

Headquarters

HQ city

Dubbo

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Smart Metering Field Services: Tier 1 Field Service Provider delivering smart meter installations, replacements, and modifications for meter providers and energy retailers across NSW, SA, QLD, and ACT. Revenue is generated through project-based metering work including new connections, upgrades, and defect resolution services.
2. Industrial & Commercial Electrical Services: Complete electrical solutions for industrial and commercial operations including installations, repairs, and ongoing maintenance. Services include system design, main switchboards, distribution networks, lighting, data, and automation-ready frameworks.
3. Switchboard Upgrades: Assessment, custom design, installation, and commissioning of commercial switchboards. Includes protection systems (RCDs, surge protection, circuit breakers), safety compliance, and smart meter integration.
4. Automated Electric Gate Solutions: Design, installation, and maintenance of automated gate systems for commercial and industrial sites. Includes solar-powered options, boom gates, sliding and swing gates, with safety compliance and ongoing servicing.
5. Level 2 ASP Services: Network-authorised works including metering installations, supply upgrades, new connections, disconnections, and defect rectification. Required for direct interaction with the electrical distribution network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Macquarie Electric delivers electrical contracting services to commercial and industrial clients across Australia, operating as a Tier 1 Field Service Provider for smart metering installations and an accredited Level 2 Authorised Service Provider (ASP) for network-authorised works. Core offerings include smart metering field services, industrial and commercial electrical installations, switchboard upgrades, and automated gate systems, coordinated across NSW, ACT, SA, and QLD distribution areas.

Product overview

Macquarie Electric offers a diversified portfolio of electrical services rather than a unified software platform. The core offerings center on Smart Metering Services as a Tier 1 Field Service Provider, complemented by Industrial & Commercial Electrical Services and Level 2 ASP Services for contestable network works. Supporting services include Switchboard Upgrades, Automated Electric Gates, and Government Smart Meter Rollout 2025 support. Services span NSW, ACT, SA, and QLD, with operations headquartered in Dubbo and regional offices in Newcastle, Sydney, Wauchope, and Adelaide.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Metering Services Tier 1 Field Service Provider delivering compliant smart metering installations for Meter Providers across Australia, including replacement of legacy Type 5 MRIM and Type 6 meters with Type 4 whole-current and CT meters, new connection installations, CT metering, embedded network solutions, and metering modifications.
• Industrial & Commercial Electrical Services Complete electrical solutions for industrial and commercial operations including system design, installation, preventative maintenance, repairs, and upgrades for factories, logistics centres, processing plants, transport yards, warehouses, and energy-intensive sites.
• Level 2 ASP Services Network-authorised works performed by accredited Level 2 Authorised Service Providers including metering installations, overhead and underground service line connections, disconnections, supply upgrades, and defect rectification for commercial and industrial operations across NSW, ACT, SA, and QLD.
• Switchboard Upgrades Full-service switchboard upgrades including assessment, load analysis, custom design, installation, protection systems (RCDs, surge protection, circuit breakers), safety compliance, and smart metering/BMS integration for commercial and industrial facilities.
• Automated Electric Gates Automated gate systems including sliding, swinging, and boom gate formats with custom automation, electrical integration, solar-powered options, remote entry systems, programmable logic, and safety compliance for commercial and industrial sites.
• Smart Meter Rollout Services Support services delivering compliant smart meter installations to meet the Australian Energy Market Commission's accelerated smart meter deployment final determination, ensuring all customers are transitioned to smart meters by 2030 in line with the federal mandate.

Quantifiable outcome

• Compliant smart meter installations meeting the Government Smart Meter Rollout 2025/2030 federal mandate deadlines
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Meter Providers & Sub-contractorscoreChannel Partner/ Reseller/ DistributorMacquarie Electric partners with meter providers and sub-contractors to ensure meters are installed and exchanged safely, efficiently and in compliance with national standards. As a Tier 1 Field Service Provider, the company receives metering work assignments and coordinates installation services across NSW, ACT, SA, and QLD distribution areas.
• AusgridcoreOthersNetwork authorisation holder enabling delivery of contestable works in the Ausgrid distribution area (Sydney region). Required for performing metering, new connections, disconnections, and supply upgrades in this network area.
• Essential EnergycoreOthersNetwork authorisation holder enabling delivery of contestable works in the Essential Energy distribution area (NSW regional). Required for performing metering, new connections, disconnections, and supply upgrades in regional NSW.
• Endeavour EnergycoreOthersNetwork authorisation holder enabling delivery of contestable works in the Endeavour Energy distribution area (Sydney/Western Sydney). Required for performing metering, new connections, disconnections, and supply upgrades in this network area.
• Evo EnergycoreOthersNetwork authorisation holder enabling delivery of contestable works in the ActewAGL/Evo Energy distribution area (ACT). Required for performing metering, new connections, disconnections, and supply upgrades in Canberra and surrounding regions.
• SA Power NetworkscoreOthersNetwork authorisation holder enabling delivery of contestable works in the SA Power Networks distribution area (South Australia). Required for performing metering, new connections, disconnections, and supply upgrades across Adelaide and SA.
• EnergexcoreOthersNetwork authorisation holder enabling delivery of contestable works in the Energex distribution area (Queensland). Required for performing metering, new connections, disconnections, and supply upgrades in Brisbane and QLD.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Metering Dynamics: Australian specialist in smart meter rollout, meter reading, and field services for energy retailers and meter providers. Direct peer in the Tier 1 Field Service Provider space for the 2025/2030 federal smart meter mandate, with overlapping customer set of meter providers and DNSPs.
• Star Group of Companies: Australian electrical and communications contractor delivering commercial, industrial, and infrastructure electrical services with national reach. Comparable to Macquarie Electric on the Level 2 ASP / network-authorised works, switchboard upgrades, and industrial electrical project delivery.
• Intellihub: Leading Australian smart meter provider and meter data manager operating the eMon, HomeSmart, and related brands. Direct counterparty and channel partner for Macquarie Electric — both operate in the same smart-meter value chain, with Intellihub on the meter-provider side and Macquarie Electric as a contracted Tier 1 field service provider.
• Nilsen: Long-established Australian electrical contractor serving commercial, industrial, and resources sectors across multiple states. Comparable on multi-state electrical contracting services, switchboard and power distribution work, and the Level 2-style network interface work that Macquarie Electric performs.
• Stowe Australia: One of Australia's largest privately-owned electrical contracting firms delivering commercial, industrial, and infrastructure projects nationally, including Level 2 ASP-style services. Directly comparable to Macquarie Electric on core electrical contracting scope, customer segment (commercial/industrial), and the integrated project delivery model — but at materially larger scale.

Others

• AGL Energy: Major Australian energy retailer and meter provider operating one of the largest smart meter fleets in the country. Not a direct contractor peer but a key meter-provider customer and channel partner that issues field service work to companies like Macquarie Electric for the 2025/2030 rollout.

Broad incumbents

• Programmed Maintenance Services: Large ASX-listed provider of staffing, maintenance, and electrical infrastructure services to commercial, industrial, and utility customers. Adjacent peer on commercial/industrial electrical, preventative maintenance, and switchboard work that Macquarie Electric offers, with similar enterprise customer profile.
• Downer Group: ASX-listed major Australian infrastructure services provider with substantial electrical, utilities, and metering service lines. Overlaps with Macquarie Electric across utility-network works, smart metering field services, and commercial/industrial electrical, but operates as a broad incumbent across many other services.
• Zinfra: Australian specialist infrastructure services provider delivering design, construction, and maintenance for electricity, gas, and renewables networks. Comparable on the contestable network works and Level 2 ASP-equivalent services that Macquarie Electric performs, though at much larger scale and broader scope.

Regional players

• Plus ES (Essential Energy subsidiary): Field services arm of Essential Energy delivering metering, Level 2 ASP, and contestable network works across regional NSW. Direct comparable to Macquarie Electric's NSW regional ASP operations, with overlapping service catalog in metering, connections, and disconnections in the Essential Energy footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/macquarieelectric
• LinkedInlinkedin.com/company/macquarie-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macquarie Electric