Macs Grill
Mac's Grill is a privately owned, single-location casual steakhouse in Auburn, Maine, founded in 1994, serving hand-cut Angus steaks, burgers, pasta, and seafood to local diners, supplemented by retail butcher sales, pick-up catering, and event buffet and bar services.
- Company typePrivate
- Founded1994
- HeadquartersAuburn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Macs Grill does
Mac's Grill is a privately owned, single-location casual steakhouse operating since 1994 at 1052 Minot Avenue, Auburn, Maine, under the long-running tagline 'Where The Locals Eat.' The restaurant serves the local Auburn and surrounding Maine community with a western-themed menu centered on hand-cut Angus steaks (including the signature Mini Mac filet-style sirloin since 1994), supplemented by pasta, seafood, burgers, sandwiches, salads, and a full bar with 16 draft beers.
Revenue is generated through four channels inside one building: dine-in service at the restaurant, take-out/pick-up ordered by phone, an on-site 'Mac's Butcher' for retail purchase of restaurant-grade steaks for home cooking, and a multi-format catering line covering pick-up/delivery catering, stationary appetizers, buffet service ($32-$48 per person across two menu options), and a separate catering bar service ($700-$800 flat fee). Steak pricing spans $17-$38 and burgers $13-$15; catering bar service requires a liquor license, bartenders, and all supplies. Reservations are restricted to parties of 7 or more, with personalized menus at parties of 12+.
The business operates with approximately 13 employees, has no subsidiaries, no parent company, no funding rounds, no disclosed revenue, no patents or trademarks, and is not publicly traded. Marketing is conducted via a static website, Facebook, Google Maps, Yelp, and TripAdvisor. There is no proprietary technology stack, no API, no mobile app, and no AI/ML components. Operational depth is concentrated in hospitality execution: daily hand-cutting of steaks, weekly menu specials (Burger Day Monday, Wing Day Tuesday, Cheeseburger Soup Day Wednesday), and a kid-friendly menu for ages 10 and under.
Macs Grill firmographics
Firmographics- Name
- Macs Grill
- Legal name
- Mac's Grill
- Website
- https://macsgrill.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mac's Grill is a privately owned, single-location casual steakhouse in Auburn, Maine, founded in 1994, serving hand-cut Angus steaks, burgers, pasta, and seafood to local diners, supplemented by retail butcher sales, pick-up catering, and event buffet and bar services.
- Ownership category
- akta.pro rank
Macs Grill industry classification
Industry- Product category
- Casual Dining Steakhouse
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Macs Grill is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Macs Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales through the main restaurant including steaks, pasta, seafood, burgers, sandwiches, and bar drinks. Customers pay per order at point of service.
- Catering Services: Catering revenue from customized menus, buffet service, and bar service for private events. Includes pick-up, delivery, and full-service catering options for parties and corporate events.
- Retail Butcher Sales: Retail sales of steaks and meat products for customers to cook at home through the on-site Butcher section.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hand-Cut Angus Steaks - $17-$38 |
| Unit Pricing | Pay-as-you-go | Char-Grilled Burgers - $13-$15 |
| Unit Pricing | Pay-as-you-go | Starters and Salads - $4-$18 |
| Unit Pricing | Pay-as-you-go | Buffet Service - $32-$48 per person |
| Unit Pricing | Pay-as-you-go | Catering Bar Service - $700-$800 |
| Unit Pricing | Pay-as-you-go | Kids Menu - $8-$14 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Macs Grill product offering
Product offeringCore offering
Mac's Grill is a single-location casual steakhouse in Auburn, Maine, serving hand-cut Angus steaks, burgers, pasta, seafood, and a full bar in a rustic, western-themed atmosphere. The restaurant supplements dine-in service with a retail Butcher for at-home steak purchases and an off-site catering operation that includes customized menus, buffet service, stationary appetizers, and a professional mobile bar service for private events.
Product overview
Mac's Grill is a casual steakhouse restaurant in Auburn, Maine offering dine-in service in a rustic atmosphere, featuring hand-cut Angus steaks as its signature offering. The restaurant operates as a single unified dining establishment with multiple service offerings: in-restaurant dining with full menu (steaks, burgers, sandwiches, pasta, seafood, starters, salads, soups, sides), a retail butcher shop for at-home cooking, and comprehensive catering services including buffet service, pickup/delivery options, stationary appetizers, and professional mobile bar service. The menu is organized into categories including Starters/Salads/Soups, Burgers & Sandwiches, Steaks & Specialty Entrees, Rustic Pastas, Kid's Menu, Side Dishes, Grill Flavors (sauces and dry rubs), and Enhancements (add-on items). The restaurant also features weekly specials including Burger Day on Monday, Wing Day on Tuesday, and Cheeseburger Soup Day on Wednesday.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Full-service casual dining at the 1052 Minot Avenue, Auburn, ME restaurant, featuring hand-cut Angus steaks, pasta, seafood, burgers, sandwiches, starters, salads, soups, sides, a full bar with 16 beers on tap, and a kids menu, in a rustic western-themed atmosphere.
- Mac's Catering Off-premise catering service for private events offering customized menus, two buffet tiers (Menu #1 $48/$39 per person; Menu #2 $38/$32 per person), pick-up and delivery options, and stationary appetizer stations with chafing kits and disposable serviceware available.
- Catering Bar Service Turnkey mobile bar service for private events including bar setup, bartenders, liquor license, and supplies (liquor, draft beer, bottled beer, and wine). Priced at $700 license & set up fee for 100+ guests and $800 for parties under 100.
- Mac's Butcher (Retail Meat Counter) On-site retail butcher counter where customers can purchase the same hand-cut steaks and meats served in the restaurant to cook at home.
Companies that use Macs Grill
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Macs Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Macs Grill partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Macs Grill competitors and assessment
Company assessmentDirect peers
- Texas Roadhouse: Casual steakhouse known for hand-cut steaks, ribs, and full bar service with a rustic, themed atmosphere. Comparable positioning and broad menu breadth to Mac's Grill.
- Outback Steakhouse: Casual steakhouse chain with full bar, hand-cut steaks, and diverse menu including burgers, pasta, and seafood — directly comparable concept, dine-in + take-out channels, and price architecture.
- Lone Star Steakhouse: Single-anchor-concept steakhouse chain with hand-cut steaks and Texas-themed rustic decor, matching Mac's western/rustic theme and casual steakhouse positioning.
- Black Angus Steakhouse: Casual steakhouse chain serving hand-cut steaks, prime rib, and full bar in a comparable mid-tier price band. Closest small-format chain comp to an independent like Mac's.
- LongHorn Steakhouse: National casual steakhouse chain serving hand-cut steaks, full bar, and broad American menu in a similar value-to-mid tier. Closest direct comp on concept and price band ($15-$35 steaks) to Mac's Grill.
- Sizzler: Casual steakhouse chain offering hand-cut steaks, full bar, and American menu at value price points. Comparable value-tier casual steakhouse concept and family dining appeal.
Regional players
- 99 Restaurants: New England-based casual dining chain serving burgers, steaks, and full bar across Maine, NH, MA, and other states. Direct geographic overlap with Mac's Auburn, ME location and similar casual dining atmosphere.
Broad incumbents
- Applebee's Grill + Bar: National casual dining chain with full bar and broad American menu including steaks and burgers. Competes for the same value-casual dining occasion, though broader menu and stronger digital/to-go infrastructure.
- Cheddar's Scratch Kitchen: Casual dining concept emphasizing scratch-prepared American comfort food, hand-cut steaks, and full bar. Same "hand-cut daily preparation" narrative as Mac's Grill, competing on quality-casual positioning.
- Chili's Grill & Bar: Large casual dining chain offering burgers, ribs, steaks, and full bar; broader portfolio than Mac's Grill but competes for the same casual dinner occasion and family dine-in traffic in Maine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Macs Grill social profiles
Digital presenceMacs Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Macs Grill leadership team
Management profileNumber of profiles
Macs Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Macs Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Macs Grill
What does Macs Grill do?
Mac's Grill is a single-location casual steakhouse in Auburn, Maine, serving hand-cut Angus steaks, burgers, pasta, seafood, and a full bar in a rustic, western-themed atmosphere. The restaurant supplements dine-in service with a retail Butcher for at-home steak purchases and an off-site catering operation that includes customized menus, buffet service, stationary appetizers, and a professional mobile bar service for private events.
Is Macs Grill a public or private company?
Macs Grill is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Macs Grill founded?
Macs Grill was founded in 1994. It employs 11 to 50 people.
Where is Macs Grill based?
Macs Grill is headquartered in Auburn, United States, in the North America region.
How does Macs Grill make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are catering Services and retail Butcher Sales.
Who are Macs Grill's main competitors?
Direct peers on record are Texas Roadhouse, Outback Steakhouse, Lone Star Steakhouse, Black Angus Steakhouse, LongHorn Steakhouse and Sizzler. 99 Restaurants is listed as a regional player. Broad incumbents are Applebee's Grill + Bar, Cheddar's Scratch Kitchen and Chili's Grill & Bar.
Does Macs Grill have an API?
No public API is recorded for Macs Grill.
What industry is Macs Grill in?
Macs Grill's product category is Casual Dining Steakhouse. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 722511 and its SIC code is 5812.