Madeby

What Madeby does

Madeby is a privately held, founder-owned motion design and animation studio headquartered in Salt Lake City, Utah, with additional teams in Brisbane, Australia and New York City. The studio produces 2D and 3D character animation, motion graphics, live-action video, stop-motion, hybrid/mixed-media animation, and AI-assisted imagery for clients across healthcare, education, hospitality, entertainment, technology, nonprofit, logistics, and government sectors. Its client roster includes Select Health, Western Governor's University, the American Red Cross, Great Wolf Lodge, The Chosen, Coca-Cola, Apple, HP, and Google, alongside mid-market and startup customers. The studio has completed 2,000+ projects over more than two decades and operates a multi-time-zone "24/7 relay" production model.

Madeby generates revenue through two primary channels: one-time project fees ranging from $2,000 to $50,000+ per engagement, and a tiered subscription product with three plans (Basic $3,000/mo, Growth $6,000/mo, Premium $10,000/mo) requiring a minimum three-month commitment. Subscription clients receive credit-based access to animation, motion graphics, video production, and design services with defined turnaround times and revision rounds. Complementary offerings include consulting and strategy services, brand identity design, VR/AR interactive experiences, real-time data-driven animation, and supplementary services such as print, web, packaging, and eLearning design.

The company goes to market primarily through a sales-led motion combining its website (madeby.tv) quote-request forms, free strategy discovery calls, and direct outreach to enterprise and mid-market buyers. Marketing channels include organic social media (Instagram, LinkedIn, Vimeo, X, Facebook), educational blog content, and SEO. Madeby maintains a strategic production partnership with R&R Partners to scale delivery capacity on complex projects. The studio is recognized with multiple BADC and NODE Awards (Gold, Silver, Bronze) plus three Audience Awards, and holds a 5-star Google rating. No external institutional investment, parent company, or M&A activity is evidenced; the company remains founder-controlled and independently operated.

Name

Madeby

Legal name

madeby

Website

https://madeby.tv

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Madeby is a founder-owned motion design and animation studio in Salt Lake City producing 2D/3D animation, motion graphics, and hybrid video for enterprise, nonprofit, and consumer brands across healthcare, education, entertainment, and technology sectors, operating via project fees and tiered subscriptions.

Ownership category

akta.pro rank

Product category

Motion Design and Animation Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

akta.pro secondary industries

2D Character Animation (MPAHACAA), Animation Production (2D/3D/Stop-Motion) (MPAAAMAD), Stop-Motion & Hybrid Animation (MPAHACAM)

Keywords

• Animation production services
• Motion graphics design
• Video production studio
• Creative content agency
• 2D 3D animation

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-Based Video/Animation Production: One-time project fees for animation, motion graphics, and video production services. Budget ranges from $2,000 to $50,000+ depending on complexity, length, and style requirements. Includes script writing and storyboard development.
2. Creative Subscription Services: Monthly subscription model with three tiers (Basic $3,000/mo, Growth $6,000/mo, Premium $10,000/mo). Includes credit-based system for various creative services. Minimum three-month commitment for ongoing support with unused budget rolling over.
3. Consulting and Strategy Services: Brand strategy, creative direction, marketing campaign strategy, and content strategy services offered as standalone or bundled with production services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Madeby is a motion design and animation studio that produces 2D and 3D character animation, motion graphics, live-action video, hybrid/mixed-media animation, interactive animations, and real-time data-driven animation for businesses and organizations. Services span animation production, full-service video production, brand and graphic design, and creative consulting, delivered either as one-time projects ($2,000-$50,000+) or through ongoing monthly subscriptions ($3,000-$10,000/month). The studio also offers strategy, brand positioning, and creative direction as standalone or bundled offerings.

Product overview

Madeby is a motion design and animation studio offering a full suite of creative services. The core offering consists of Animation & Motion Graphics Services (2D/3D animation, motion graphics, stop-motion, interactive animations), Video Production Services (promotional, corporate, social media videos), Design Services (brand identity, illustrations, infographics), Consulting & Strategy, and Custom Creative Solutions (including VR/AR experiences). These services are available as individual project work or through a subscription model (Basic, Growth, Premium tiers) providing ongoing credit-based access to the studio's creative capabilities. Additional services include print design, web design, packaging, eLearning development, and email design.

Differentiator

Problem solved

Functional benefit

Products and services

• Animation & Motion Graphics Services

Quantifiable outcome

• 3x higher conversion rate than industry average (ACR) for content produced
• +4 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• R&R PartnerscoreStrategic or Co-development PartnerR&R Partners is described as a production partner for several client projects. They collaborate with Madeby on complex demands, delivering top-notch 2D and 3D animation work. Calvin Joshua from R&R Partners describes Madeby as a dynamic production partner with consistent quality delivery even under tight timelines.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hornet Inc. New York-based animation and motion design studio with offices in London and Amsterdam, producing commercial, film, and branded content. Comparable to Madeby on multi-location production, animation breadth, and international enterprise work.
• Buck: Los Angeles-based motion design and animation studio serving global premium brands (Google, Nike, Airbnb) with 2D/3D animation, brand films, and design-driven storytelling. Closely comparable to Madeby on offering, client tier, and creative positioning.
• Oddfellows: Brooklyn-based motion design and animation studio producing commercial, brand, and editorial content for major advertisers and media companies. Directly comparable to Madeby on motion graphics, animation capabilities, and enterprise clientele.
• Not To Scale: London-based motion design and animation studio producing advertising, broadcast, and digital content for global brands. Comparable to Madeby on creative services breadth, hybrid animation capabilities, and premium enterprise client roster.
• Block & Tackle: Brooklyn-based animation and motion design studio producing commercial, editorial, and brand content for global clients. Comparable to Madeby on full-spectrum animation capabilities and mid-to-large brand clientele.
• Panda Panther: US-based motion design and animation studio focused on explainer, brand, and product videos. Comparable to Madeby on explainer and product-animation specialization for mid-market and enterprise clients.
• Giant Ant: Toronto-based animation and motion design studio producing character-driven explainers and brand films for enterprise and entertainment clients. Closely comparable to Madeby on explainer video, character animation, and Fortune 500 client work.
• Dazzle Ship: Brooklyn-based motion design studio focused on brand storytelling, broadcast design, and commercial animation for major agencies and brands. Comparable to Madeby on motion graphics, brand work, and creative-services positioning.

Broad incumbents

• B-Reel: Global creative agency with strong motion design, film, and interactive capabilities serving major brands. Overlaps with Madeby on animation and brand storytelling but operates at significantly larger scale with broader service scope.

Emerging players

• Tool: Boutique North American design and animation studio with strong motion design output for premium brands. Comparable to Madeby on creative positioning but smaller and more niche in offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MadebySLC
• Facebookfacebook.com/madebySLC
• LinkedInlinkedin.com/company/madebystudio
• Instagraminstagram.com/madeby.slc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeby