Made Great

What Made Great does

Made Great is a privately-held, boutique digital marketing agency headquartered in Newtown, Geelong, Victoria, Australia, founded in 2015 by Kate Ware. The firm provides integrated marketing services to a select group of Australian enterprise and scaling mid-market clients, with a service portfolio spanning strategy, digital advertising (Google, Meta, TikTok, LinkedIn), social media management, content production, community management, and strategic leadership profiling for executives and thought leaders. Its core go-to-market motion is consultative, sales-led, and centered on an embedded partnership model in which senior specialists operate as an extension of the client's in-house marketing function, with a scalable team structure that flexes up or down based on engagement scope. The company does not operate a proprietary technology platform; rather, it deploys standard marketing technology stacks on behalf of clients and generates revenue through professional services engagements — typically project-based fees and multi-year retainers. The client roster spans enterprise and government accounts (Deloitte, RMIT University, Kmart, Cadbury, Australian Unity, G21 Geelong Region) as well as smaller brands (Mondial by Nadia, Messy Monkeys, Wildah, Freedom Classic), with documented multi-year relationships and case-study outcomes including a 4x ROI on a Deloitte thought-leadership project. Made Great underwent a relaunch in 2024 coinciding with its 10-year operating milestone and was recognized with the 'Best First Year Entry' award at the 2024 Geelong Business Excellence Awards. The agency maintains active organic presence across LinkedIn, Instagram, TikTok, and Facebook, and operates an educational Insights blog and email newsletter, primarily as demand generation and thought leadership rather than as a direct sales channel.

Name

Made Great

Legal name

Made Great

Website

https://madegreat.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Made Great is a privately-held, boutique digital marketing agency in Geelong, Australia, founded in 2015. It provides embedded senior-specialist marketing services — strategy, digital advertising, social media, content production, and leadership profiling — to a select group of Australian enterprise and scaling mid-market clients.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Integrated marketing services
• Digital advertising agency
• Social media management
• Marketing strategy consulting
• Content production services

Headquarters

HQ city

Newtown, Geelong

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Integrated Marketing Services: Professional services revenue model providing integrated marketing services including strategy, digital advertising, content production, social media management, SEO, Google Ads, and strategic leadership profiling. Services are delivered through embedded specialist teams that scale with client needs. Revenue is generated through project-based fees, retainer arrangements, and ongoing service engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Made Great is a boutique digital marketing agency that delivers integrated marketing services for Australia-based leading brands and scaling businesses. Its core offerings span marketing strategy, paid digital advertising (Google, Meta, TikTok, LinkedIn), social media management, content production, community management, and strategic leadership profiling for executives and thought leaders. Senior specialists embed into client teams to operate as an extension of the client's marketing function, with services delivered on a scalable model that flexes with client needs.

Product overview

Made Great is a service-based digital marketing agency operating as a single integrated offering rather than a software platform. The agency provides a portfolio of interconnected marketing services anchored by strategy, digital advertising (including Google Ads), and social media management, supported by content production and community management capabilities. Specialized offerings include Strategic Leadership Profiling services for thought leaders and executive teams, Great Minds strategic workshops, and Fix My Ads audit services. The agency embeds senior specialists into client teams as an extension of their marketing function, offering a scalable model that flexes based on client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Marketing strategy development and alignment of marketing approach with organisational strategy, serving as the foundational service across all engagements.
• Digital Advertising Paid media campaigns across Google, Facebook, Instagram, TikTok, and LinkedIn platforms, leveraging brand messaging through targeted ad campaigns.
• Google Ads Paid search advertising service focused on driving targeted traffic and converting audiences into paying customers through search engine marketing.
• Social Media Management Data-driven social media implementation and management delivering ROI through content strategy, scheduling, engagement, and platform optimization.
• Content Production Visual and written content creation driving measurable outcomes, including photography, videography, copywriting, and creative direction.
• Community Management + Moderation Engagement and moderation services for online communities, building meaningful connections and managing brand conversations across social platforms.
• Strategic Leadership Profiling for Thought Leaders Personal branding service for executives and entrepreneurs to establish thought leadership through strategic positioning on LinkedIn and other professional platforms.
• Strategic Leadership Profiling for Executive Teams Corporate leadership branding service positioning executive teams as industry experts through personal brand development and thought leadership content.
• Great Minds Session Strategic workshop or consultation service designed to help clients identify opportunities and develop marketing approaches.
• Fix My Ads Diagnostic and optimization service reviewing existing advertising campaigns to identify issues and improvement opportunities.

Quantifiable outcome

• Deloitte project: $318,000+ reach and engagement generated on $75,000 spend (4x ROI)
• +3 more outcomes

Named customers10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DynamiqcoreStrategic or Co-development PartnerMade Great has been embedded within the Dynamiq team supporting their refocused brand and marketing efforts. They work collaboratively on elevating the Dynamiq and emqnet brands as the operational resilience platform of choice, supporting brand awareness, social channel growth (especially LinkedIn), content marketing, lead pipeline development, and educational content to accelerate long sales cycles.
• emqnetcoreStrategic or Co-development PartnerUnder the Dynamiq master brand, emqnet is the crisis management software brand. Made Great supports positioning emqnet as the operational resilience platform of choice for organizations serious about ESG credentials, working on brand clarity, messaging, and content strategy.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Monkeys: Australian creative-led agency (now under Dentsu) known for integrated, brand-and-campaign work with senior creative leadership — overlapping with Made Great on full-service creative execution for ambitious brands.
• Thinkerbell: Australian independent 'measured creative' agency built around a senior specialist team delivering integrated brand, content and media work — structurally analogous to Made Great's boutique, full-service positioning.
• Emotive: Australian independent creative agency with a senior-team model and integrated brand/campaign focus for ambitious mid- to large-cap clients — a direct structural comparator to Made Great.
• BMF: Long-standing Australian independent creative agency operating as a senior-led collective on integrated marketing, brand strategy and campaigns; comparable in scope and boutique positioning to Made Great.

Broad incumbents

• VMLY&R: Global advertising and experience network offering integrated marketing, brand strategy and digital execution as part of a broad portfolio, often bidding against boutiques like Made Great for enterprise retainers.
• Leo Burnett Australia: Global full-service creative network with an Australian office competing for the same enterprise brand mandate (e.g., Kmart-tier accounts) but operating at a vastly larger scale than Made Great.
• McCann Australia: Australia office of the global McCann network offering integrated brand and campaign work at scale; competes for the same enterprise roster (Kmart, Cadbury-tier) that Made Great serves.
• Dentsu Creative Australia: Dentsu's creative arm in Australia, offering end-to-end integrated marketing, brand and campaign services — overlapping meaningfully with Made Great's scope as a much larger network incumbent.
• Ogilvy Australia: Global integrated advertising, PR and consulting network operating in Australia across brand, content and digital — a senior-services alternative enterprise clients may weigh alongside boutiques like Made Great.

Emerging players

• Hero: Australian boutique creative/digital agency serving brand and consumer clients with integrated campaigns; comparable in scale and integrated offering though more digitally-leaning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brandsmadegreat
• LinkedInlinkedin.com/company/brandsmadegreat
• Instagraminstagram.com/brandsmadegreat
• TikToktiktok.com/@brandsmadegreat

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Made Great