Madelyn Co

What Madelyn Co does

Madelyn Co. Keepsakes is a privately held, family-founded manufacturer and wholesaler of memorial jewelry, established in 1992 by Lisa following the death of her mother Madelyn. The company designs and crafts fillable pendants, keepsake urns, bracelets, earrings, and accessories intended to securely hold cremated remains, locks of hair, dried ceremonial flowers, or soil from a burial site. Items are produced from precious metals including sterling silver, gold vermeil (24K gold over sterling silver), 14K gold, pewter, titanium, stainless steel, brass, bronze, and white bronze, with hand-finishing and individual enameling. Notable technical features include threaded screw chambers sealed with epoxy, micro picture lenses with photos laser-etched and magnified 160 times, glass cylinder inserts for visibility of contents, and hand-applied filigree. Products are handcrafted in the USA with globally sourced materials.

The business operates a B2B2C distribution model, selling exclusively to authorized funeral professionals, cremation centers, and approved retail and distribution partners. Wholesale orders are placed through a registered partner portal or via the Faire wholesale marketplace, and personalized keepsakes ship directly to the funeral home where staff perform filling, sealing, and final presentation to families. Pricing is wholesale-only and not publicly disclosed; MSRPs for individual units span roughly $8 (leather cords) to $1,294 (the Eternal Embrace pendant and 10K gold pin set). The active catalog spans 350+ SKUs across collections such as Filigree, Nature Inspired, Pet, Made in the USA, and dedicated display cases (Essential, Professional, Ultimate) for funeral home arrangement rooms.

The company serves three primary customer tiers: licensed funeral homes and cremation centers (the core wholesale channel), pet memorial service providers (vertical-specific SKUs), and grieving end-consumer families (the ultimate purchaser). Geographic operations are domestic to the United States. The company has no disclosed funding rounds, no parent company, no subsidiaries, no reported leadership changes, and no M&A activity; ownership commentary indicates it remains in founder/family hands more than three decades after founding. There is no application, API, or SDK surface, and no documented AI/ML capabilities.

Name

Madelyn Co

Legal name

Madelyn Co. Keepsakes

Website

https://madelynpendants.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Madelyn Co. Keepsakes is a US-based, family-founded wholesaler of handcrafted memorial jewelry — pendants, keepsake urns, and accessories designed to hold cremated remains, hair, or flowers — sold exclusively to authorized funeral homes, cremation centers, pet memorial providers, and retail distributors.

Ownership category

akta.pro rank

Product category

Memorial Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Precious Metal (3911), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK)

akta.pro secondary industries

Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI), Bridal Jewelry Customization & Bespoke (CRAKACAG)

Keywords

• Memorial jewelry
• Keepsake pendants
• Cremation jewelry
• Funeral supplies
• Pet memorial products

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Keepsake Jewelry Wholesale: One-time sales of memorial jewelry products (pendants, urns, bracelets, earrings) to funeral homes, cremation centers, and retail partners at wholesale pricing. Products are shipped directly to funeral professionals who present and sell to end consumers. Also available through Faire wholesale marketplace.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madelyn Co. Keepsakes designs, manufactures, and wholesales fillable memorial jewelry — keepsake pendants, keepsake urns, and supporting display accessories — crafted from precious metals (Sterling Silver, Gold Vermeil, 14K Gold, Pewter, Titanium, Stainless Steel, Brass, Bronze) to securely hold cremated remains, locks of hair, or dried ceremonial flowers. Products are sold exclusively wholesale to authorized funeral professionals, cremation centers, and retail/distribution partners who present and fill the keepsakes for grieving families.

Product overview

Madelyn Co. Keepsakes is a memorial jewelry company offering a curated collection of keepsake pendants, keepsake urns, and display accessories designed exclusively through authorized funeral professionals. The core product line consists of fillable memorial jewelry crafted from sterling silver, gold vermeil, 14K gold, pewter, titanium, stainless steel, brass, and bronze—each designed to securely hold cremated remains, locks of hair, or dried ceremonial flowers. Supporting products include professional display cases (Essential, Professional, and Ultimate) for funeral home arrangement rooms, chain and cord accessories, and glass blown domes for elegant home display. The complete portfolio serves the death care industry through funeral homes and cremation centers, with products available for wholesale ordering through their partner portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Keepsake Pendants Premium memorial pendants designed to securely hold a small portion of cremated remains, a lock of hair, or dried ceremonial flowers. Available in sterling silver, gold vermeil, 14K gold, pewter, titanium, stainless steel, brass, and bronze finishes. Sold wholesale to funeral professionals and cremation centers who personalize, fill, and present them to families.
• Keepsake Urns Handcrafted keepsake urns for displaying cremated remains in a discrete, home décor-compatible manner. Available in pewter and gold-plated finishes including sailboat, infinity, eternity, bird, and glass cylinder designs. Marketed as 'Handcrafted in the USA.' Sold wholesale to funeral homes and cremation centers.
• Eternal Embrace Pendant and Pin Set Sterling silver pendant paired with a 10K solid gold tac pin, representing the enduring bond with the departed. The pendant is worn by family members while the pin can be worn by living loved ones or placed at final resting places. Sold wholesale with MSRP of $1,294.00.
• Essential Display Box Compact velvet display box for funeral home arrangement rooms, allowing families to view and compare pendant keepsakes. Includes 4 pendant keepsakes, satin cords, and a black velvet display box. Dimensions: 4"W × 6"L × 1"H.
• Ultimate Display Case Premium locking acrylic display for funeral home arrangement rooms showcasing 10 pendant keepsakes, a display bust, keepsake urn, and glass dome. Features rear-opening door with lock and key. Dimensions: 10.75"W × 7"D × 18.5"H.
• Professional Display Case Locking acrylic display for funeral home arrangement rooms presenting 4 pendant keepsakes in presentation boxes, satin cords, a keepsake urn, and glass display dome. Features rear-opening door with lock and key. Dimensions: 8.5"W × 6.5"D × 13"H.
• Pet Memorial Display Set of 4 Display pendant set designed for grieving pet parents, including Sterling Silver Paw Pendant, Gold Vermeil Bone Pendant, Bronze Key to My Heart Pendant, and Sterling Silver Rectangle with Paw Pendant, plus a free black velvet display box. MSRP $334.00.
• Chains, Cords & Keepsake Domes Complementary accessories including box chains (MSRP $138–$188), snake chains (MSRP $176–$226), leather cords ($8–$44), satin cords, and glass blown display domes with wood bases ($138) for displaying pendants when not being worn.
• Made in the USA - Set of 4 Display set featuring four handcrafted keepsake pendants (Bronze Cross, Brass Urn Pendant, Pewter Heart with Red Enamel, Sterling Silver Filigree Cylinder) with a velvet display box included.

Quantifiable outcome

• Products designed for lifetime durability with proper care and sealing

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Authorized Funeral ProfessionalscoreChannel Partner/ Reseller/ DistributorFuneral homes and cremation centers serve as the primary distribution channel, purchasing Madelyn Co. keepsake products at wholesale pricing to offer to grieving families. Products ship directly to partners who handle filling, sealing, and final presentation to consumers.
• Faire Wholesale MarketplaceminorChannel Partner/ Reseller/ DistributorMadelyn Co. offers ordering through Faire wholesale marketplace as an alternative channel for funeral professionals and retailers to place wholesale orders.
• Retail Partners and DistributorsminorChannel Partner/ Reseller/ DistributorThe company accepts registrations from retail partners and distributors interested in carrying Madelyn Co. memorial jewelry products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Parting Stone (stillwaters cremation stones): Parting Stone converts cremated remains into smooth stones as an alternative to traditional urns. Different product form but sells into the same funeral home channel and competes for the same family memorialization spend.
• Eterneva: Eterneva turns cremated remains into diamonds and memorial gemstones, serving bereaved families through both DTC and funeral home channels. Adjacent memorial category using a higher price point and science-forward narrative.
• Memorial Glass Art: Memorial Glass Art creates glass-blown cremation jewelry incorporating ashes directly into glass pendants. Different execution but directly adjacent category — competing for the same bereaved-family keepsake purchase occasion.

Direct peers

• Spirit Pieces: Spirit Pieces designs and sells cremation jewelry, including fillable pendants and urns, through both DTC channels and funeral home partners. Directly comparable to Madelyn Co. on product category, materials, and target customer (bereaved families and death-care professionals).
• Cremation Jewelry by KBox: KBox specializes in fillable cremation jewelry in sterling silver, gold, and stainless steel, including pet memorial lines. Comparable product mix, materials, and grief/keepsake use case as Madelyn Co.
• The Living Urn: The Living Urn sells biodegradable urns, keepsake urns, and cremation jewelry through funeral homes and online. Comparable in product category (keepsake urns, cremation jewelry) and funeral-home channel strategy.
• Saint Keepsakes: Saint Keepsakes is a small-batch cremation jewelry maker offering sterling silver, gold, and rose gold fillable pendants holding ashes, hair, or dried flowers. Directly comparable in product, use case, and handcrafted artisan positioning.

Others

• Etsy (memorial jewelry sellers): Etsy hosts a long tail of independent cremation and memorial jewelry makers reaching consumers directly online. Provides an indirect channel pressure on funeral-home-anchored players like Madelyn Co. via consumer self-purchase options.

Broad incumbents

• Batesville (Hillenbrand): Batesville is a leading North American funeral products manufacturer (caskets, urns, memorialization) within Hillenbrand. Broad incumbent competing for funeral home shelf space across all memorial categories including urns adjacent to Madelyn Co.'s keepsake urns.
• Matthews International (Cremation Solutions / Aurora Casket): Matthews International is a large public death-care conglomerate supplying caskets, urns, and memorial products to funeral homes across the US. Broad incumbent with overlapping cremation/memorial product portfolio serving the same funeral home buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madelyn-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madelyn Co