Nicely

What Nicely does

Nicely, LLC is a custom eLearning video production studio headquartered in Logan, Utah, founded in 2008. The company produces scripted, filmed, and edited training modules, onboarding sequences, and tutorials for enterprise and education clients, alongside 2D/3D animation, interactive video with branching scenarios and embedded quizzes, and LMS setup, integration, and hosting. The core technology stack is a custom eLearning video production capability with integration into major LMS platforms including Moodle, Absorb, and Workday, with secure hosting for playback at scale. Production execution is in-house, demonstrated by large multi-location shoots such as a 25-actor, 9-location, 4-day engagement for Cardio Partners.

The go-to-market is sales-led and consultation-based, targeting enterprise clients across healthcare, education, technology, consumer electronics, manufacturing, and food and beverage. Pricing is quote-based project fees with multi-year contract cadence, and revenue is generated primarily through one-time custom production engagements and professional services for LMS setup, hosting, and maintenance. Marketing relies on the company website, case studies, an industry tips blog, and earned credibility from 5-star reviews on eLearning Industry, Google, and Facebook, plus an A+ BBB rating. Named customers include Sony Electronics, Canon, Olympus, GoPro, Seattle Children's, Cardio Partners, Utah State University, Consonus Music Institute (500+ school adoption), Taco Time, isolved, and Kikstnd-Bikes.

The firm operates as a privately held, bootstrapped LLC with 12 employees and no disclosed outside funding. Geographic focus is North America, though project delivery can extend on-site to client locations. The company has no disclosed AI/ML capabilities, no patents or trademarks on file, and no app or API offering; it is a services-led creative production business rather than a software platform.

Name

Nicely

Legal name

Nicely, LLC

Website

https://madenicely.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nicely is a Utah-based custom eLearning video production studio that creates scripted training videos, animations, and interactive content for enterprise and education clients, with integrated LMS deployment across Moodle, Absorb, and Workday.

Ownership category

akta.pro rank

Product category

Custom eLearning Video Production

NAICS

Motion Picture and Video Production (51211), Professional and Management Development Training (61143)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Custom elearning videos
• Training video production
• Interactive learning content
• Lms integration services
• Animation motion graphics

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom eLearning Video Production: Project-based custom video production services including scripting, filming, editing, and delivery of training videos. Revenue generated from one-time project fees for enterprise clients.
2. LMS Setup & Hosting Services: Tailored LMS setup, development, and maintenance services complemented by secure hosting and maintenance to support audiences of any size
3. Animation & Motion Graphics: Custom 2D/3D animation and motion graphics services for training content simplification

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nicely is a custom eLearning video production studio that creates cinematic, animated, and interactive training content for enterprise and institutional clients. Services span the full production lifecycle from research, scripting, and storyboarding through casting, location scouting, filming, editing, and post-production, complemented by LMS integration, hosting, and maintenance support. The company primarily delivers project-based engagements for compliance training, employee onboarding, product education, and online course development.

Product overview

Nicely is a custom eLearning video production company offering end-to-end services from script to screen. The core product portfolio consists of Cinematic Video Production (scripted, produced, and edited training modules, onboarding sequences, and tutorials), Animation & Motion Graphics (vibrant 2D/3D visuals simplifying complex topics), Interactive Video Production (branching scenarios, quizzes, and clickable hotspots for active learning), and LMS Hosting & Integration Services (seamless integration with Moodle, Absorb, and Workday platforms with secure hosting). These services work together to provide organizations with complete eLearning solutions—from research and concepting through scripting, storyboarding, casting, location scouting, filming, production, editing, post-production, and LMS delivery and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinematic Video Production Scripted, produced, and edited training modules, onboarding sequences, and tutorials including research, scripting, casting, location scouting, filming, and editing, designed for enterprise and institutional training buyers needing high-production-value learning content.
• Animation & Motion Graphics
• Interactive Video Production
• LMS Hosting & Integration Services

Quantifiable outcome

• 500+ schools adopted Consonus Music Institute curriculum nationwide
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• MoodlecoreTechnology or IntegrationLMS integration partnership providing seamless compatibility with Moodle platform for eLearning content delivery and tracking
• AbsorbcoreTechnology or IntegrationLMS integration partnership providing seamless compatibility with Absorb LMS platform for eLearning content delivery
• WorkdaycoreTechnology or IntegrationLMS integration partnership providing seamless compatibility with Workday platform for enterprise eLearning content delivery

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Vyond: Animated video creation platform widely used for corporate training and eLearning — overlaps on the animation and motion graphics capability Nicely offers as a service.
• Synthesia: AI video generation platform producing training videos from text — represents the emerging, software-based alternative to Nicely's custom production model.

Direct peers

• Allen Interactions: Custom eLearning design and development firm producing cinematic, interactive training content for enterprise — overlaps on custom video, interactive scenarios, and LMS-integrated delivery.
• CoreAxis: Custom corporate learning content and video production studio serving regulated and enterprise verticals — directly comparable custom eLearning video and animation offerings.
• Yum Yum Videos: Explainer and training video production agency specializing in animated and live-action content for businesses — comparable in custom video production for training and onboarding.
• SweetRush: Custom eLearning content and video production studio serving enterprise clients — directly comparable service portfolio (scripting, filming, animation, LMS delivery) and similar target buyer.

Others

• BombBomb: Video messaging and production platform for sales and customer engagement — adjacent in custom video production tooling but oriented toward sales enablement rather than formal eLearning.
• InVideo: Online video creation platform used for marketing and training content — adjacent in custom video production for non-entertainment use cases, with a software-driven rather than studio-driven model.

Broad incumbents

• Traliant: Compliance and workplace training content provider offering off-the-shelf video courses — competes for the same enterprise compliance training budget as Nicely's custom work.
• Articulate: Dominant eLearning authoring platform (Storyline, Rise) used by in-house teams to build interactive training content — a broad incumbent whose customers may bypass studios like Nicely.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/madenicely

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicely