Madinaty

What Madinaty does

Madinaty is a master-planned residential city development in New Cairo, Egypt, owned and developed by Talaat Moustafa Group (TMG), one of Egypt's largest listed real estate conglomerates. Its masterplan, jointly developed by three top US design firms — HHCP, SWA, and SASKI — covers over 8,000 Feddans and is designed to accommodate approximately 700,000 residents across 120,000 housing units. The development offers a standardized residential product catalog of six villa models (Villa A3–F3) ranging from 211 to 393 sqm, sold direct-to-consumer through TMG's website inquiry form, a dedicated hotline (19691), and on-site sales centers.

The city is built around an integrated urban-services stack: community centers in every residential zone, a 200+ Feddan Madinaty Sporting Club, international/national/experimental schools, international hospitals and polyclinics, dedicated commercial and business districts, 18 mosques plus a church, civil and governmental services, and a mass-transit bus fleet connecting to Heliopolis, Nasr City, Al Rehab, and New Capital. Smart-home services, city-wide CCTV monitoring, 24/7 security, and solar energy integration are positioned as differentiating infrastructure layers, and Perkins Eastman-designed Privado serves as a premium sub-community within the larger development.

Madinaty's business model is one-time real estate unit sales to end consumers with quote-based pricing that is not publicly disclosed. There are no institutional or enterprise customers, no recurring subscription revenue, and no standalone funding rounds or external investors at the project level; economics are consolidated under TMG, which also operates sister communities such as Al Rehab, Noor Smart City, Celia, Eden, Al Rabwa, May Fair, SouthMED, and Virginia Beach. The entity's stated headcount is 25, indicating a project-management vehicle rather than a standalone operating company.

Name

Madinaty

Legal name

Madinaty

Website

https://madinaty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madinaty is a master-planned residential city in New Cairo, Egypt, developed by Talaat Moustafa Group, spanning 8,000 Feddans for 120,000 housing units and 700,000 residents, with six villa models, integrated amenities, and smart-city infrastructure.

Ownership category

akta.pro rank

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Real Estate Sales: One-time sale of residential units including villas (Villa A3, B3, C3, D3, E3, F3) and housing units to end consumers. The development offers 120,000 housing units across 8,000 Feddans targeting 700,000 inhabitants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Madinaty is a master-planned residential city development in New Cairo, Egypt, developed by Talaat Moustafa Group (TMG). It spans over 8,000 Feddans and is designed to house 700,000 inhabitants across 120,000 housing units, including multiple villa models (Villa A3 through F3) ranging from 211 to 393 sqm. The development provides fully integrated community facilities including community centers, a 200+ feddan sporting club, educational institutions, healthcare facilities, commercial areas, places of worship, transportation services, and 24/7 CCTV-monitored security, with smart city infrastructure and solar energy integration.

Product overview

Madinaty is a flagship master-planned city development by Talaat Moustafa Group, designed by three U.S. design firms (HHCP, SWA, and SASKI). The development spans 8,000 Feddans providing housing for 700,000 inhabitants in 120,000 units. It offers a portfolio of villa models (Villa A3 through F3) ranging from 211-393 sqm with varying bedroom and bathroom configurations. The city includes integrated facilities such as community centers, Madinaty Sporting Club (200+ Feddans), educational institutions, healthcare facilities, commercial areas, and smart city infrastructure. Residents have access to places of worship, civil services, transportation, and 24/7 security with CCTV monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Madinaty New Cairo City Development

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• HHCP (USA)coreStrategic or Co-development PartnerHHCP is one of three top U.S. design firms that collaboratively developed Madinaty's masterplan. HHCP is credited with creating unique designs for the project, including the Celia development within Madinaty and other TMG projects. HHCP's involvement contributed to establishing international standards for the city design.
• SWA (USA)coreStrategic or Co-development PartnerSWA is one of three top U.S. design firms that collaborated on Madinaty's masterplan. As a leading landscape and urban design firm, SWA contributed to the overall city planning and landscaping design, ensuring international-standard environmental integration.
• SASKI (USA)coreStrategic or Co-development PartnerSASKI is one of three top U.S. design firms that collaborated on Madinaty's masterplan. SASKI's contributions were part of the collaborative effort to create a comprehensive international-standard city design for the 8,000-Feddan development.
• Perkins Eastman (USA)coreStrategic or Co-development PartnerAmerican architect Perkins Eastman designed the Privado exclusive community within Madinaty, which spans 276 feddans. Perkins Eastman's distinctive architectural features include beautiful landscapes and serenity lake views, contributing to the premium positioning of this specific community within the larger Madinaty development.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Emaar Properties: UAE-based global real estate developer and parent of Emaar Misr. Comparable as the broader incumbent setting the benchmark for integrated mega-community development in MENA, with which Madinaty competes via TMG's local execution.
• DAMAC Properties: UAE-based developer of large-scale residential and mixed-use master-planned communities across the MENA region. Comparable as a regional mega-developer whose brand and amenity-led model influence buyer expectations in markets like Egypt.

Direct peers

• SODIC: One of Egypt's largest publicly listed residential developers with major integrated communities such as SODIC West and Beverly Hills. Comparable product positioning (villa-led, mixed-use, amenity-rich master-planned communities in Greater Cairo).
• Hassan Allam Properties: Egyptian developer with flagship projects such as Soul and Swan Lake in Greater Cairo. Comparable in building mid-to-large integrated residential communities with comprehensive amenities targeting similar buyer segments.
• Ora Developers: Egyptian developer (Naguib Sawiris-linked) building premium integrated communities such as Ora Eiland, ZED, and Pyramids Heights. Comparable as a developer of large, master-planned residential projects targeting premium Cairo buyers.
• Tatweer Misr: Egyptian developer of large integrated residential and mixed-use projects including Il Monte Galala and Bloomfields. Comparable as a mega-scale developer of amenity-rich, master-planned coastal and Cairo-adjacent communities.
• Mountain View (DMG): Egyptian developer of large, amenity-rich residential communities (e.g., Mountain View HydePark, iCity). Directly comparable in product type, target demographic, and integrated community lifestyle positioning.
• Palm Hills Developments: Egyptian developer of large-scale, integrated residential communities across Greater Cairo and the North Coast. Closely comparable in unit mix (villas and apartments), gated community model, and amenity-rich master planning.
• Hyde Park Development: Egyptian developer of large-scale residential communities including Hyde Park New Cairo and Hyde Park North Coast. Comparable scale, villa-led product mix, and integrated amenity strategy targeting Cairo's growing middle/upper-middle class.
• Emaar Misr: Egyptian arm of Emaar Properties developing large integrated communities in Egypt (e.g., Marassi, Uptown Cairo, Mivida). Directly comparable as a mega-scale, master-planned residential developer targeting the same upper-middle-class Cairo new-city buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/madinaty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madinaty