Maisons d’en France

What Maisons d’en France does

Maisons d'en France, formally 'Association Les Constructeurs Régionaux Associés – Maisons d'en France', is a French Association Loi 1901 (non-profit) founded in 1986 that federates approximately 45 independent regional house-builder agencies across 45 departments (some sources cite up to 70-80 agencies in 55-60 departments), organized into roughly 15 regional constructors. The association is headquartered in Paris at 28-34 rue du château des Rentiers (75013), with regional agencies operating in cities such as Niort, Dijon, Rennes, Versailles, Caen, Limoges, Pau, and others. It is led by President Franck Petit. The network has built over 45,000 individual homes since inception and currently sells approximately 1,000 homes per year (down from a Covid-era peak of ~1,700).

The company's core technology and product offering centers on the design, construction, and sale of individual homes under the CCMI (Contrat de Construction de Maison Individuelle) framework, with RE2020 environmental compliance and optimized thermal studies. The catalog comprises three primary formats — Maison sur mesure (custom-built), Maison sur plan (catalog-based with customization), and Maison clé en main (turnkey) — plus the Ma Première Maisons d'en France sub-brand targeting first-time buyers (primo-accédants). Differentiated add-on modules include the exclusive 30-year-old Pack de Garanties Exclusives (Garantie Sécurité, Garantie Sérénité, Garantie Contrat-Revente) co-developed with insurance broker Pradel & Associés, the Paiement Confiance payment scheme (5% deposit at signing, 95% at handover), and Service Clarté (consolidated documentation). Construction is executed through vetted local artisans within each regional agency.

Maisons d'en France generates revenue through the construction and sale of new individual homes under CCMI, supplemented by membership/royalty-style flows from member agencies operating under the brand. Pricing is quote-based per project (no public list). The go-to-market is sales-led via the regional agency network (no self-serve e-commerce), supported by a content-rich website, regional open-house events, active Facebook/YouTube channels, and an independent verified-review platform (Opinion System, ISO 9001/ISO 20252/NF certified). The customer base is exclusively B2C individual homeowners, segmented into general households, primo-accédants, and regional customers; recommendation rates approach 90% in some regions, and the brand has won the Capital/Statista Meilleure Enseigne Qualité de Service ranking 8 times in 9 years (2018-2026).

Name

Maisons d’en France

Legal name

Association « Les Constructeurs Régionaux Associés – Maisons d'en France »

Website

https://maisonsdenfrance.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Maisons d'en France is a 1986-founded French association federating ~45 regional house-builder agencies (70-80 in some sources) across 45+ departments, selling ~1,000 individual CCMI-framed homes per year to French homeowners, differentiated by an exclusive 30-year-old 3-guarantee pack, Paiement Confiance terms, and 8-of-9-year Capital/Statista 'Meilleure Enseigne' wins.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Individual Home Construction and Sale: Maisons d'en France generates revenue through the construction and sale of custom-built individual homes. The company operates under the CCMI (Contrat de Construction de Maison Individuelle) framework. Clients are guided through a 9-step process from first appointment to key handover, purchasing both the construction service and associated project management, administrative handling, and warranty services. The company also offers 'Ma Première Maisons d'en France', a range optimized for first-time buyers (primo-accédants) with adapted pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Maisons d'en France is a network of independent regional home builders that constructs and sells individual houses to private homebuyers across France under the CCMI framework. Core offerings include custom-built homes (Maison sur mesure), catalog plan-based homes (Maison sur plan), and turnkey homes (Maison clé en main), plus the entry-level Ma Première Maisons d'en France sub-brand for first-time buyers. Each project is delivered through a structured 9-step process with a commercial adviser and works supervisor, supported by an exclusive three-guarantee pack covering deposit refund, accidental death/disability up to €250,000, and resale loss reimbursement up to €40,000.

Product overview

Maisons d'en France is a network of regional independent house construction companies founded in 1986, operating under the CCMI (Contrat de Construction de Maison Individuelle) framework. The company offers three core house construction formats: Maison sur mesure (custom-built), Maison sur plan (catalog-based), and Maison clé en main (turnkey), complemented by the Ma Première Maisons d'en France sub-brand targeting first-time buyers. The product portfolio includes exclusive add-on services such as the Pack de Garanties Exclusives (Sécurité, Sérénité, and Contrat-Revente guarantees), Service Clarté for document consolidation, and the Paiement Confiance payment solution. The company has constructed over 45,000 houses across 70+ agencies in 55+ departments in France.

Differentiator

Problem solved

Functional benefit

Brands

• Ma Première Maisons d'en France: A product range dedicated to first-time buyers (primo-accédants), offering optimized and affordable house designs with or without garage, with or without a floor, with two, three, or four bedrooms.

Products and services

• Maison sur mesure Custom-built individual houses designed to meet specific client requirements, preferences, and budgets. Clients work with commercial advisers to define plans, materials, and layouts, with the project managed end-to-end through the 9-step construction process. Targeted at individual homebuyers in France seeking a personalized home.
• Maison sur plan Pre-designed house models from the company's catalog that clients can customize and adapt to their needs and terrain. Provides a faster, more cost-effective alternative to fully custom construction. Targeted at individual homebuyers seeking a balance between customization and affordability.
• Maison clé en main Turnkey house construction service where the company handles all aspects of building a home from design through delivery, including permits, contractor management, and end-to-end project supervision. Targeted at individual homebuyers in France who want a complete, hands-off construction experience.
• Ma Première Maisons d'en France Entry-level house range designed for first-time buyers (primo-accédants), featuring optimized layouts with two to four bedrooms, available with or without garage and with or without upper floor, and supported by adapted financing schemes (PTZ, PAS, PSLA, BRS). Targeted at first-time homebuyers in France seeking affordable new construction with social financing support.
• Pack de Garanties Exclusives Exclusive three-guarantee package offered to all clients purchasing a home through the network: Garantie Sécurité refunds deposit if life events compromise the construction project within 6 months of contract signing; Garantie Sérénité covers construction costs up to €250,000 in case of accidental death or permanent disability of one spouse before works begin; Garantie Contrat-Revente reimburses financial loss up to €40,000 if the client must sell at a loss due to life events. Targeted at individual homebuyers seeking financial protection beyond standard CCMI legal guarantees.
• CCMI (Contrat de Construction de Maison Individuelle) Statutory Individual House Construction Contract governed by French law (December 1990), providing legal guarantees for delivery at agreed price, completion timelines, and regulatory compliance. Applied as the standard contractual framework for all home construction projects sold by Maisons d'en France. Targeted at individual homebuyers in France.

Quantifiable outcome

• 86% customer satisfaction rate (2026, Opinion System)
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pradel & Associés (Courtage en Assurances)coreStrategic or Co-development Partner · 1 January 1996Pradel & Associés, a specialist insurance broker in real estate and construction, co-developed and continuously updates the exclusive 3-guarantee pack (Garantie Sécurité, Garantie Sérénité, Contrat-Revente) for Maisons d'en France. The partnership has been active for 30 years. Stéphanie Pradel, the firm's managing director, personally trains Maisons d'en France agency teams on guarantee products and life-event risk scenarios. The pack serves as a key commercial lever and differentiation tool.
• Opinion SystemcoreStrategic or Co-development PartnerOpinion System is the leading independent customer review platform in France's construction sector. It collects, certifies, and audits client reviews for Maisons d'en France under ISO 9001, ISO 20252, and NF Avis clients en ligne (AFNOR) standards. All reviews are stored in a digital safe at the Caisse des Dépôts et Consignations. Opinion System provides the verifiable third-party credibility that Maisons d'en France uses to differentiate itself from competitors.
• OVHminorOthersOVH is the web hosting provider for maisonsdenfrance.com. SAS au capital de 10,174,560€, headquartered at 2 rue Kellermann, BP 80157, 59053 Roubaix Cedex 1, France. Standard infrastructure partnership for website hosting.
• Local Artisans and Partners (Artisans et Partenaires Locaux)minorChannel Partner/ Reseller/ DistributorRegional agencies of Maisons d'en France work with selected local artisans and service providers for construction execution. These partners are chosen for their proven expertise, financial solidity, and reliability. They are integral to the on-the-ground delivery of construction projects and reflect the company's commitment to local economic development.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maison Pierre: Major French individual home constructor with a multi-regional agency model selling plan-based and custom homes under CCMI. Comparable in product mix, customer segment, and franchise-style distribution.
• Les Maisons de Manon: French individual home builder with regional agencies selling custom and catalog homes under CCMI. Comparable in core product, geographic focus, and customer segmentation including first-time buyers.
• Hexaôm (Maisons France Confort): Largest French individual home builder, also operating under the CCMI framework with a national network of regional agencies. Directly comparable in core product (custom single-family homes under CCMI) and target market (individual French homebuyers).
• Edouard Denis: French individual home builder with regional agency presence, operating under CCMI with plan-based and custom home offerings. Comparable on construction model, customer profile, and geographic focus on France.
• Demeures Caladoises: Regional French home builder operating under CCMI, part of the Geoxia network previously and now independent. Comparable in business model and customer base at a smaller regional scale.
• Villas Club (Groupe Vivialys): French individual home builder with regional agency network, specializing in custom and plan-based homes under CCMI. Comparable in product, distribution model, and target customer.
• Tradilignes (Groupe Bricoplus): French individual home builder with regional network of agencies, offering custom and plan-based homes under CCMI. Comparable in construction offering, distribution model, and customer profile.

Broad incumbents

• Kaufman & Broad: Large publicly listed French homebuilder with broad residential offering (single-family, multifamily, managed residences). Operates at significantly larger scale with a broader product portfolio, but competes in the same individual home segment.
• Nexity: France's largest integrated real estate developer with individual housing, apartments, and services. Overlaps with Maisons d'en France in the single-family for-sale segment but at much broader scale and with different customer mix.
• Cogedim (Groupe Altarea): Major French residential developer with a presence in individual home construction alongside larger multifamily and mixed-use projects. Adjacent competitor with broader portfolio and greater capital resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkd7Y0IJr7dqom8nZx5ufKg
• Facebookfacebook.com/maisonsdenfrance
• LinkedInlinkedin.com/company/maisons-d%E2%80%99en-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maisons d’en France