What Foxhead does

Foxhead, operating commercially as Fox Racing, is a 1974-founded action sports apparel and equipment company headquartered in Irvine, California, now structured under Revelyst Adventure Sports, LLC following a 2024 corporate realignment. The company operates three primary product verticals: Motocross (MX) gear including helmets, boots, jerseys, pants, goggles, gloves, and protective equipment; Mountain Bike (MTB) equipment and apparel including helmets, shoes, jerseys, shorts, pads, and hydration systems; and a Lifestyle/Clothing line spanning men's, women's, and youth casual apparel. The premium sub-brand Fox LAB represents a higher-priced performance tier ($149-$495), while performance-focused sub-lines such as Flexair MTB target serious riders.

The business operates a hybrid go-to-market model combining direct-to-consumer e-commerce (foxracing.com), owned retail stores, and an authorized dealer network of motocross and outdoor retailers across North America. Revenue is generated through one-time hardware/apparel sales with no disclosed subscription or service-based revenue streams. Marketing is driven by email/SMS programs, athlete endorsements (e.g., Haiden Deogan featured on site), the Podium Club loyalty program, and co-branded collections with OEM partners Honda, Kawasaki, and Pro Circuit. With 251-500 employees and no disclosed financials, the brand combines 50 years of heritage with multi-channel distribution, though it operates solely within the U.S. market per disclosed geographic data.

Name

Foxhead

Legal name

Revelyst Adventure Sports, LLC

Website

https://foxhead.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Foxhead (Fox Racing) is a 1974-founded action sports apparel and equipment brand serving motocross, mountain bike, and lifestyle consumers in North America through e-commerce, retail, and dealer channels under Revelyst Adventure Sports, LLC.

Ownership category

akta.pro rank

Product category

Action Sports Apparel & Protective Gear

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Motocross apparel
• Mountain bike gear
• Action sports equipment
• Protective riding gear
• Lifestyle clothing

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Product Sales - Hardgoods & Apparel: Fox Racing generates revenue through direct sales of motocross gear, mountain bike equipment, and lifestyle apparel. Products include helmets, boots, jerseys, pants, gloves, goggles, protection gear, shoes, jackets, and accessories sold at various price points from $29.00 to $495.00 for Fox LAB premium items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Foxhead (commercial brand: Fox Racing) designs, manufactures, and sells motocross (MX) and mountain bike (MTB) protective gear and apparel, alongside a lifestyle clothing line sold through owned e-commerce, physical retail stores, and an authorized dealer network. The company also operates a premium performance sub-brand called Fox LAB featuring higher-priced racing apparel and limited-edition gear.

Product overview

Fox Racing (Foxhead) is an action sports equipment and apparel company offering a diversified product portfolio across three core verticals: Motocross (MX) gear, Mountain Bike (MTB) equipment, and Lifestyle/Clothing. The Moto line provides complete dirt bike riding gear including helmets, boots, jerseys, pants, goggles, protection, and accessories. The MTB line offers helmets, shoes, jerseys, shorts, pads, and hydration systems for mountain bikers. The Clothing line serves men, women, and youth with casual apparel including shirts, hats, sweatshirts, jackets, and pants, featuring licensed collaborations with Honda, Kawasaki, and Pro Circuit. The premium sub-brand Fox LAB offers advanced performance racing apparel at higher price points. The Flexair MTB line represents the performance-focused mountain bike collection. All product lines are sold through the company's e-commerce platform and dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• Fox LAB: A premium product line featuring high-performance racing apparel and gear, including jerseys, tops, hooded jackets, denim pants, and accessories.

Products and services

• Moto (Motocross) Product Line Complete motocross riding gear and equipment for dirt bike racing, including helmets, boots, jerseys, pants, goggles, gloves, guards and protection, jackets, hydration vests, base layers, gear bags, socks, and replacement parts. Targets professional and recreational motocross riders.
• Mountain Bike (MTB) Product Line Mountain biking equipment and apparel for trail, enduro, and competitive riding, including helmets, shoes, shirts and jerseys, shorts, pants, pads and protection, jackets, gloves, goggles, base layers, bottles and hydration packs, socks, and replacement parts. Targets mountain bike enthusiasts.
• Clothing / Lifestyle Line Casual apparel for men, women, and youth including shirts, hats, sweatshirts, jackets, pants, shorts, swimwear, and accessories, including licensed collaborations with Honda, Kawasaki, and Pro Circuit. Targets consumers interested in branded lifestyle apparel and fan merchandise.
• Fox LAB Premium performance collection featuring advanced racing apparel and gear, including t-shirts, long sleeve tops, hooded jackets, denim pants, and limited-edition items designed for serious riders and lifestyle consumers seeking higher-end Fox branded products.
• Flexair MTB High-performance mountain bike apparel sub-line positioned as performance-focused gear for serious riders seeking technical mountain biking apparel.
• Fox Union MTB Shoes Mountain bike specific footwear line featuring the Fox Union shoe model designed for trail and competitive riding.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Honda CollectioncoreStrategic or Co-development PartnerFox Racing offers a Honda Collection featuring Honda-branded motocross and lifestyle apparel and gear. This represents a brand collaboration with Honda in the powersports industry.
• Kawasaki CollectioncoreStrategic or Co-development PartnerFox Racing offers a Kawasaki Collection featuring Kawasaki-branded motocross and lifestyle apparel and gear. This represents a brand collaboration with Kawasaki in the powersports industry.
• Pro Circuit CollectionminorStrategic or Co-development PartnerFox Racing offers a Pro Circuit Collection featuring co-branded apparel. Pro Circuit is a well-known aftermarket parts manufacturer for motocross bikes.

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpinestars: Alpinestars is a leading global manufacturer and retailer of motocross, off-road, and motorcycle protective apparel, footwear, and protection. Directly competes with Fox Racing across MX riding gear, helmets, boots, and lifestyle apparel.
• Troy Lee Designs: Troy Lee Designs is a California-based action sports brand producing helmets, goggles, and apparel for motocross and mountain biking. Directly comparable to Fox Racing in MX/MTB apparel and protective gear with overlapping athlete-driven brand positioning.
• Thor MX: Thor MX specializes in motocross and off-road riding gear, including jerseys, pants, gloves, and protective equipment. Directly competes with Fox Racing's MX product line in the dirt bike gear retail category.
• Giro Sport Design: Giro designs and markets helmets, goggles, and apparel for cycling, mountain biking, and snow sports. Closely comparable on the MTB side and also a fellow Revelyst portfolio brand, making it a strong peer for product overlap and shared platform dynamics.
• O'Neal Racing: O'Neal Racing is a motocross and mountain bike apparel and protection brand offering helmets, jerseys, pants, gloves, and boots. A direct peer in the off-road riding gear and apparel category.

Emerging players

• 100% (Brands): 100% is an action sports brand known for motocross goggles, sunglasses, and performance eyewear. Overlaps with Fox Racing's goggle category and competes for the same MX/MTB enthusiast.
• Leatt: Leatt designs and markets neck braces, body protectors, helmets, and apparel for motocross, mountain biking, and enduro. Comparable to Fox Racing in MX/MTB protective equipment with a stronger safety-tech brand identity.
• POC Sports: POC specializes in high-performance helmets, body armor, and eyewear for cycling, mountain biking, and skiing. Comparable to Fox Racing's MTB protective gear line with a stronger safety/technology positioning.

Regional players

• Klim: Klim designs technical riding gear for snowmobile, motorcycle, and off-road/adventure powersports. Comparable to Fox Racing in motorcycle/off-road apparel with a heavier snow and adventure riding focus.

Broad incumbents

• Fox Factory: Fox Factory (FOXF) designs and manufactures performance suspension, chassis, and related components for mountain bikes, side-by-sides, and motorcycles. Frequently confused with Fox Racing due to shared 'Fox' branding; comparable as a sibling name in the MX/MTB ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/foxheadinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foxhead