Manacá Tecnologias Sociais

What Manacá Tecnologias Sociais does

Manacá Tecnologias Sociais is a Brazilian social impact consultancy, founded in 2020 and headquartered in Vitória, that helps mission-driven organizations measure and demonstrate social and environmental outcomes. The company operates as a 19-person professional services firm serving nonprofits and social organizations, the education sector, and corporate sustainability/CSR buyers, with named clients including Ensina Brasil, Espírito Santo em Ação, IAC, BRACELL, Shell Iniciativa JOVEM, ANPROTEC, and CRIATEC. Its offering is organized into three integrated service pillars: Strategic Impact Planning (Theory of Change, Logical Models, Indicator Plans and Monitoring Systems), Quality Data Collection (instrument analysis and construction, research operationalization), and Evidence-Based Decision Making (dashboards, data analysis, studies and reports). Engagements are bespoke, quote-based, and structured as multi-year contracts executed through a consultative, sales-led motion targeting organizational decision-makers.

The underlying technology stack combines proprietary social science methodologies (Theory of Change, Logical Models, cause/problem tree analysis) with a supporting data governance and visualization layer, analogized by the company as the roots of a tree. The productized Dashboards de Gestão module represents the most discrete software-adjacent asset, enabling real-time visualization of impact indicators for clients, while the broader technology infrastructure supports research instrument construction and field deployment across geographies — exemplified by a 2024 engagement with Ensina Brasil spanning 7 poles across 6 Brazilian states and reaching more than 6,000 students. The firm does not disclose proprietary AI models or ML pipelines; AI expertise is currently represented by a single design lead with an Artificial Intelligence specialization.

Commercially, Manacá generates revenue through two intertwined professional services streams: consulting and advisory work on impact strategy, and end-to-end research operations and data collection. Pricing is not publicly disclosed and is scoped per engagement, with multi-year contracts typical for flagship relationships such as Ensina Brasil (a partner since 2022). The company is founder-led, with co-founders Rayssa Mendes (CEO, master's in Social Sciences from PUC-SP) and Alexandre Coleto (co-CTO, electrical engineer from USP and PMP-certified) maintaining central roles alongside a Head of Operations and a Head of Design. Distribution is exclusively direct, with a structured website contact form and WhatsApp/email outreach serving as the lead conversion mechanism, and there is no evidence of institutional funding, parent company ownership, or external investment in the available data.

Name

Manacá Tecnologias Sociais

Legal name

Manacá Tecnologias Sociais

Website

https://manaca.net.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Manacá Tecnologias Sociais is a Brazilian social impact consultancy that helps nonprofits, education networks, and corporate CSR programs design impact strategies, operationalize field research, and build dashboards to measure and demonstrate social and environmental outcomes.

Ownership category

akta.pro rank

Product category

Social Impact Measurement Services

NAICS

Other Scientific and Technical Consulting Services (541690), Management Consulting Services (54161), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Monitoring, Evaluation, Research & Learning (MERL) (BPAGABAO)

akta.pro secondary industries

Monitoring, Evaluation, Research & Learning (MERL) (BPADAEAB), EIA/ESIA Documentation & Technical Studies (Air/Water/Noise/Traffic) (EUAHAAAC)

Keywords

• Social impact measurement
• Theory of change consulting
• Monitoring and evaluation services
• Social impact strategy
• Impact data analytics

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Manacá generates revenue through bespoke consulting engagements that include impact strategy development, Theory of Change design, indicator framework construction, monitoring system design, and data analysis/reporting. Engagements appear tailored and quote-based, often including training/formation components delivered to client organizations.
2. Research Operations and Data Collection: Revenue is also derived from end-to-end research operationalization services, including instrument design, survey logistics, field execution across multiple geographic sites, and data collection management. This stream supports the monitoring and evaluation needs of educational and social programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Manacá is a social technology consultancy that helps organizations measure and demonstrate their social and environmental impact through three integrated service phases: (1) Strategic Impact Planning, including Theory of Change development, Logical Model design, and Indicators Plan with Monitoring System construction; (2) Quality Data Collection, covering instrument analysis, instrument construction, and research operationalization across multiple geographic sites; and (3) Evidence-Based Decision Making, delivered through dashboards, data analysis, studies, and reports. The offering is delivered as bespoke, quote-based consulting engagements to nonprofits, educational institutions, government-linked programs, and corporate sustainability/CSR teams in Brazil.

Product overview

Manacá Tecnologias Sociais operates as a unified social technology platform offering a three-phase service portfolio for social and environmental impact measurement: (1) Strategic Impact Planning (Planejamento de Estratégia de Impacto) covering Theory of Change and Logical Model development; (2) Quality Data Collection (Coleta de Dados de Qualidade) including instrument construction and research operationalization; and (3) Evidence-Based Decision Making (Decisões Baseadas em Evidências) through Dashboards, Data Analysis, and Studies and Reports. The platform functions as an integrated ecosystem where these services build upon each other—from planning through data collection to visualization and analysis—enabling organizations to measure, demonstrate, and improve their social transformation outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Planejamento de Estratégia de Impacto (Strategic Impact Planning)
• Coleta de Dados de Qualidade (Quality Data Collection)
• Decisões Baseadas em Evidências (Evidence-Based Decision Making)

Quantifiable outcome

• Managed student survey operations across 7 poles in 6 Brazilian states, reaching more than 6,000 students in a single engagement
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• ANPROTEC (Associação Nacional de Entidades Promotoras de Empreendimentos Inovadores)minorStrategic or Co-development PartnerManacá is listed among ANPROTEC's partner organizations supporting the Brazilian innovation and entrepreneurship ecosystem. ANPROTEC represents national entities promoting innovative ventures, and Manacá provides impact measurement services to member organizations.
• CRIATEC (Incubadora de Empresas)minorStrategic or Co-development PartnerCRIATEC is a business incubator that includes Manacá among its supported or partner organizations. Manacá provides impact measurement and evaluation services to startups and ventures within the CRIATEC ecosystem.
• Bridge Gestão SocialminorStrategic or Co-development PartnerBridge Gestão Social is a social management company developing strategies for responsible socio-environmental management. Manacá collaborates with Bridge on social and environmental management initiatives, combining Bridge's management strategy expertise with Manacá's impact measurement capabilities.
• Shell - Iniciativa JOVEMminorStrategic or Co-development PartnerInitiative JOVEM is Shell's youth acceleration program. Manacá supports the program by providing impact measurement frameworks to evaluate and demonstrate the program's outcomes for young participants.
• Future Females Business SchoolminorStrategic or Co-development PartnerFuture Females Business School is an acceleration program for women-led projects. Manacá supports impact measurement and demonstration for the program's female entrepreneur participants.
• UK Brazil Tech HubminorStrategic or Co-development PartnerUK Brazil Tech Hub is a program promoting access to the digital world. Manacá provides impact measurement support to demonstrate the program's effectiveness in digital inclusion.
• IdeiazminorStrategic or Co-development PartnerIdeiaz is a program supporting projects at the ideation stage to become reality. Manacá offers impact measurement guidance to early-stage ventures navigating the program.
• StartupLABminorStrategic or Co-development PartnerStartupLAB is an innovation lab supporting startup ecosystem development. Manacá is listed as a partner providing impact measurement capabilities to the lab's ventures and programs.
• Espírito Santo em AçãocoreStrategic or Co-development PartnerEspírito Santo em Ação is a civil society organization that contracted Manacá to conduct monitoring and impact evaluation of the municipal education network of Cachoeiro de Itapemirim. This is a flagship client engagement involving deep study of methodology applicability, teaching-learning processes, student academic performance, and education quality indicators. Luciano Gollner, Superintendente Executivo, provided a named testimonial.
• Ensina BrasilcoreStrategic or Co-development PartnerEnsina Brasil is a nonprofit focused on placing young graduates in vulnerable public schools to multiply educational impact. Manacá has been a partner since 2022, providing strategic planning support, Theory of Change revision, M&E training, and student survey operations across 7 poles in 6 states reaching 6,000+ students. Named representatives (Vinicius Oliveira, Denise dos Santos) have provided detailed testimonials.
• IAC - Instituto Aprender CulturacoreStrategic or Co-development PartnerIAC (Instituto Aprender Cultura) partnered with Manacá to apply Theory of Change methodology, enabling the institute to map all its activities, prioritize actions, open/close programs, and establish medium- and long-term strategic objectives with greater clarity and structure. MiQ Gonçalves, Diretor Fundador, provided a named testimonial.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sitawi Finanças do Bem: Sitawi is a Brazilian social finance organization that structures impact investments and measures social/environmental outcomes. Comparable to Manacá because both serve Brazilian impact-focused organizations with measurement, due diligence, and evidence-generation services for funders and corporates.
• Artemisia: Artemisia is a Brazilian impact business incubator focused on social enterprise development and impact measurement. Comparable to Manacá because both operate in the Brazilian social impact ecosystem, supporting nonprofits and social businesses with measurement and capacity-building services.
• IDInsight: IDInsight is a global advisory, data analytics, and research organization that helps leaders combat poverty through rigorous evidence. Comparable to Manacá because both conduct applied MERL research, build monitoring systems, and advise social sector clients on data-driven decision-making.
• 60 Decibels: 60 Decibels is a tech-enabled impact measurement company that surveys beneficiaries and turns data into benchmarks for investors, NGOs, and corporations. Comparable to Manacá because both deliver Theory-of-Change-aligned impact measurement, dashboard analytics, and standardized reporting for the social impact sector.
• Bridge Gestão Social: Bridge Gestão Social is a Brazilian social management consultancy collaborating with Manacá on social and environmental management strategies. Directly comparable as a peer Brazilian consultancy operating in the same social impact measurement and CSR advisory space.

Others

• Leapfrog Measurement & Insights: LeapFrog Investments is a private equity firm in financial services for emerging markets with strong impact measurement practices. Comparable to Manacá only as a thematic neighbor — both care about rigorous impact evidence for portfolio decisions, but Leapfrog operates as an investor rather than a consultancy.

Emerging players

• Pulse Lab Jakarta (UNDP): Pulse Lab Jakarta is a UNDP innovation lab applying data science and behavioral insights to development challenges. Comparable to Manacá in the sense that it pairs development-sector expertise with data analytics and dashboarding for impact measurement, though it operates as a public-sector entity rather than a private consultancy.

Regional players

• Instituto Unibanco: Instituto Unibanco is a Brazilian nonprofit focused on public education reform with strong monitoring and evaluation capabilities. Comparable to Manacá because both operate in the Brazilian education M&E space, building indicator systems and studying teaching-learning processes for public school networks.
• Move Social (formerly Move.info): Move Social is a Brazilian platform that supports social organizations with impact management, indicator tracking, and reporting tools. Comparable to Manacá because both offer impact measurement tooling, dashboards, and capacity support to Brazilian nonprofits and social enterprises.

Broad incumbents

• Innovations for Poverty Action (IPA): IPA is a global research nonprofit designing and evaluating programs serving the poor. Comparable to Manacá in MERL methodology, survey operationalization, and evidence-based program evaluation, though IPA operates at a much larger scale and focuses heavily on randomized evaluations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manacatecnologiassociais
• Instagraminstagram.com/manaca.socialtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manacá Tecnologias Sociais