Мениджър

What Мениджър does

Мениджър (Manager), legally Мениджър Медия Груп ООД, is a Bulgarian business media company founded in 1998 and headquartered in Sofia at Serdika Street 13 (with an additional editorial presence at Tsarigradsko Shose 147 in the Inter Expo Center). The company serves Bulgarian business professionals, C-suite executives, HR leaders, and technology decision-makers through a multi-format content platform combining a monthly print magazine, the manager.bg digital news portal, video content (M Видео), podcast series (Context by Мениджър and Слънчева икономика), and live industry forums (Next Level HR, Technovation, 17th Green and Energy Forum, Banking and Financial Forum, Transport Forum). Editorial coverage spans Bulgarian and global business, management, marketing, technology, lifestyle, and policy categories.

The company's core product is the Мениджър monthly business magazine, distributed via subscription through the zinzin.bg e-commerce platform and across the national newsstand network, complemented by the manager.bg news portal which delivers daily updates across categories including България, Свят, Бизнес, Мениджмънт, Маркетинг, Технологии, and Любопитно. The digital platform is built on a custom PHP-based CMS developed by АИП Солюшънс (aip.solutions) with modern UX and visual design implemented by eDesign (edesign.bg). The portfolio also includes video content, two named podcast series, and a structured events business running recurring branded forums and the annual 'Мениджър на годината' (Manager of the Year) award.

Revenue is generated across four primary streams: print magazine subscriptions and newsstand sales (handled through zinzin.bg), digital advertising and branded content on the manager.bg portal, ticketing and corporate sponsorships for industry forums, and podcast/video sponsorships (e.g., Aurubis Bulgaria as general partner of Context by Мениджър; Photomate as co-production partner of Слънчева икономика). Pricing for print subscriptions is managed through zinzin.bg and is not publicly disclosed. The company holds ISO 9001-2015 certification and operates an affiliated media network (Obekti.bg, Noviteroditeli.bg, Modernity.bg, ZinZin.bg) under the Мениджър Медия Груп umbrella.

Name

Мениджър

Legal name

Мениджър Медия Груп ООД

Website

https://manager.bg

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Мениджър (Manager) is a Bulgarian business media company founded in 1998, operating a monthly print magazine, the manager.bg digital portal, video and podcast content, and industry forums. It serves Bulgarian executives, HR leaders, and technology professionals via advertising, subscriptions, and event sponsorships.

Ownership category

akta.pro rank

Product category

Business Media Publishing

NAICS

Advertising, Public Relations, and Related Services (5418), Convention and Trade Show Organizers (56192), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Vendor Sourcing & Contract Management (HSACAAAE), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Business media publishing
• Business news portal
• Magazine publishing
• Industry events management
• Digital content production

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print magazine sales and subscriptions: The company publishes the 'Мениджър' (Manager) print magazine, available by subscription through zinzin.bg and in newsstands across Bulgaria. Themed special editions (e.g., 'Строителство, имоти и дизайн 2026') are sold as separate issues.
2. Digital advertising and branded content: The portal generates advertising revenue through display ads, sponsored articles (advertorials), and branded content placements across its high-traffic news categories including България, Свят, Бизнес, Мениджмънт, Маркетинг, Технологии, Любопитно.
3. Events and forums: Мениджър organizes paid or sponsor-supported industry events and forums including Next Level HR, Technovation, Green and Energy Forum, 17th edition, and Technovators League competition. These generate revenue through ticket sales, sponsorships, and partnership fees.
4. Podcast and video content sponsorships: The company produces podcast series including 'Context by Мениджър' and 'Слънчева икономика' with named sponsors (e.g., Aurubis Bulgaria for Context by Мениджър, Photomate for Слънчева икономика), generating sponsorship revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Мениджър (Manager) is a Bulgarian business media company that publishes a monthly print business magazine (Списание Мениджър) and operates the manager.bg digital news portal covering business, management, technology, and lifestyle topics. The company complements these core offerings with the M Видео video platform, podcast series (Context by Мениджър and Слънчева икономика), and industry forums under the Manager Events brand (including Next Level HR, Technovation, and the annual Мениджър на годината award).

Product overview

Мениджър (Manager) operates as a multi-platform Bulgarian business media company offering a monthly business magazine, an online news portal with daily updates across business, politics, technology, and lifestyle categories, video content through M Видео, and podcast series including Context by Мениджър and Слънчева икономика. The company also organizes professional events and forums under the Manager Events brand, including Next Level HR and Technovation. The portfolio centers on the core monthly magazine publication complemented by digital content channels and professional event services.

Differentiator

Problem solved

Functional benefit

Products and services

• Списание Мениджър (Manager Magazine) Bulgarian-language monthly business magazine covering topics including Bulgaria, world news, business, management, marketing, technology, science and health, automobiles, sports, and lifestyle. Sold via subscription through zinzin.bg and at Bulgarian newsstands. Includes themed special editions such as Строителство, имоти и дизайн 2026.
• Manager.bg News Portal Online news portal providing daily business, management, technology, and current affairs coverage. Features dedicated sections for Bulgaria, world, business, management, marketing, technology, science and health, automobiles, sports, and lifestyle, plus a magazine archive and photo galleries.
• Context by Мениджър Podcast Video and audio podcast series featuring interviews and discussions on business, economics, AI, education, and global events, with episodes on topics such as Budget 2026, AI as business strategy, and Bulgaria's position in the eurozone.
• Слънчева икономика (Solar Economy) Podcast Podcast series on renewable energy, solar systems, and sustainable energy topics, produced in partnership with Photomate as co-production partner.
• M Видео (Manager Video) Video content platform featuring event recordings, interviews, and visual coverage of forums and galas including the 17th Green and Energy Forum and Technovation 2026.
• Manager Events (Industry Forums) Event organization platform hosting business forums including Next Level HR, Technovation, the 17th Green and Energy Forum, the 9th Banking and Financial Forum, the 3rd Transport Logistics and Shipping Forum, the Technovators League competition, and the annual Мениджър на годината (Manager of the Year) awards.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Aurubis BulgariacoreGTM or Marketing PartnerGeneral partner of the 'Context by Мениджър' video podcast series. Aurubis Bulgaria is a major metallurgy company and a leading Bulgarian employer. Зорница Янкова from Aurubis participated as a panelist at the Next Level HR 2025 forum organized by Мениджър.
• PhotomatecoreGTM or Marketing PartnerCo-production partner of the 'Слънчева икономика' (Solar Economy) podcast series on manager.bg. Photomate is a Bulgarian solar energy company.
• ZinZin.bgcoreChannel Partner/ Reseller/ DistributorZinZin.bg serves as the primary subscription and e-commerce platform for purchasing Мениджър magazine subscriptions and single issues. It is listed as an affiliated site alongside modernity.bg, noviteroditeli.bg, and obekti.bg.
• Obekti.bg, Noviteroditeli.bg, Modernity.bg, ZinZin.bgminorOthersМениджър Медия Груп operates a network of affiliated Bulgarian websites including Obekti.bg (lifestyle/entertainment), Noviteroditeli.bg (parenting), Modernity.bg (lifestyle), and ZinZin.bg (e-commerce for magazines), all cross-linked on the main manager.bg portal.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital.bg: Bulgarian business daily published by Economedia, covering business, finance, and politics with a similar mix of news, magazine, and digital content targeting senior Bulgarian decision-makers — directly competing for the same advertisers and audience.
• Dnevnik.bg: One of Bulgaria's leading online business and current-affairs news portals, also part of the Economedia group. It competes directly with manager.bg for daily news readership and digital advertising spend in the Bulgarian business audience.
• Investor.bg: Bulgarian financial markets and investment news portal owned by Economedia, with comparable premium B2B audience and financial-sector sponsorship appeal — a directly comparable Bulgarian business-media property.
• Bloomberg TV Bulgaria: Bulgarian business TV channel and digital media property affiliated with the Bloomberg brand, providing daily business news, market coverage, and editorial events targeting senior Bulgarian business professionals.
• Economic.bg: Bulgarian business and economic news portal under Economedia, focused on companies, finance, and economic analysis — overlapping audience and advertiser pool with Мениджър's business and management sections.
• Money.bg: Bulgarian financial news portal covering banking, personal finance, and markets — competing with Мениджър's business, finance, and management verticals for similar B2B and high-net-worth readership and financial-services advertisers.
• Forbes Bulgaria: Bulgarian edition of Forbes, covering business, entrepreneurship, and leadership with a print + digital model targeting the same executive reader segment that Мениджър's 'Manager of the Year' ecosystem reaches.

Broad incumbents

• Politico Europe: European policy and business news media with a strong events-driven GTM (POLITICO Summits, Pro Events). A useful analogue at much larger scale, demonstrating the premium events-plus-journalism business model that Мениджър is pursuing in Bulgaria.

Emerging players

• The Recursive: Bulgaria-based technology and startup media outlet covering the Central and Eastern European tech ecosystem. Comparable to Мениджър's 'Технологии' (Technologies) section and the Technovation forum, but with a more startup/VC focus.

Regional players

• SeeNews: Business newswire covering Southeast Europe, including Bulgaria. Overlaps with Мениджър's coverage of Bulgarian companies and regional business developments, but operates across multiple SEE countries rather than Bulgaria-only.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/managerbg
• Facebookfacebook.com/managerbg
• LinkedInlinkedin.com/company/managermagazinebulgaria
• Instagraminstagram.com/managerbg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Мениджър