What Maori Group does

Maori Group (legal entity Maori Esco srl) is a privately held Italian multi-sector business group headquartered in Siena, Tuscany, structured as a federation of 13 wholly-owned operating companies. Its core business is telecommunications retail, operating branded stores for Vodafone (nine locations), WindTre, TIM, and Enel Partner across 21 or more points of sale and service centres in six Tuscan provinces — Siena, Arezzo, Firenze, Grosseto, Pistoia, and adjacent markets including Lucca, Borgo San Lorenzo, and Portoferraio. The group serves approximately 15,000 customers per month through walk-in retail, supplemented by external sales agents and a dedicated Florence call centre that schedules nationwide agency appointments. Revenue mechanics are primarily commission- and subscription-based: telecom carrier commissions on contract activations, energy contract commissions via Enel Partner and Enel X, device and accessory sales, and after-sales service fees.

Beyond telecom and energy retail, the group has built adjacent verticals. Hammer&Drill srl (founded 2022) delivers energy efficiency installations — heating systems, air conditioning, photovoltaic systems, and EV charging (Waybox) — leveraging government incentives (sgravi e incentivi) and scaling from 300+ installations in 2022 to a projected 1,000+ in 2023 across five installation teams. Red Brick srl, acquired in December 2019, holds the group's real estate development arm and completed a €7 million renovation of the former Enel headquarters in Siena into 19 energy-efficient apartments in April 2025. Kenovo provides express device repair across stores in Livorno, Portoferraio, and Borgo San Lorenzo. Foyer La Fontana, a restaurant and bar within the Antica Querciolaia thermal spa, was launched in 2020 via a business-branch transfer with Red Brick holding a 49% stake. The group also offers training and consulting services for local government financial accounting, in collaboration with universities and software providers.

The business model is asset-light retail and services rather than technology platform: no proprietary software, APIs, or AI capabilities are described. The group employs 200+ people (179 confirmed in the August 2023 semestrale, with average age 32, 75% female, and over 50% female in management), and is controlled by the Guarino family, with Susanna Guarino and Oriljana Dyla identified as titolari (owners). Geographic reach is regional — concentrated in Tuscany — though the national agency channel and Hammer&Drill installation teams operate across Italian territories. Recent strategic emphasis has shifted from telecom retail (the original business) toward energy efficiency and real estate development, leveraging the same regional brand and distribution platform.

Name

Maori Group

Legal name

Maori Esco srl

Website

https://maorigroup.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maori Group is a privately held Italian multi-sector services group based in Siena, Tuscany, operating branded telecommunications and energy retail stores (Vodafone, WindTre, TIM, Enel Partner), energy efficiency installations (Hammer&Drill), real estate development (Red Brick), and hospitality across 21+ locations in Tuscany.

Ownership category

akta.pro rank

Headquarters

HQ city

Siena

HQ country

Italy

HQ region

Europe

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Telecommunications retail (Vodafone, WindTre, TIM stores): Maori Group operates branded retail stores for major telecommunications providers. Revenue is generated through product sales (phones, devices), service subscriptions, and commissions from carrier contracts activated at the point of sale.
2. Energy retail (Enel Partner, Enel X): Sale of electricity and gas contracts through Enel Partner and Enel X branded stores, with commissions and volume-based incentives.
3. Energy efficiency installation (Hammer&Drill): Installation of heating, air conditioning, and photovoltaic systems. Revenue from installation fees and equipment sales, leveraging government incentives (sgravi e incentivi). In 2022, 300+ installations were completed with projections of 1,000+ in 2023.
4. Real estate development (Red Brick srl): Red Brick srl acquires, renovates, and sells real estate. The €7 million renovation of the ex-Enel building in Siena (19 apartments) is a key project.
5. Food & beverage (Foyer La Fontana): Restaurant/bar operations at Antica Querciolaia spa in Rapolano Terme, launched in 2020 via an asset transfer deal with Red Brick holding 49%.
6. Device repair and refurbished electronics (Kenovo): Express repair service for tablets, smartphones, and computers across Kenovo stores and Vodafone stores. Revenue from repair fees and refurbished device sales.
7. Public administration services: Training and consulting in financial and general accounting for local government entities (enti locali). Collaboration with universities and software companies on Accrual accounting.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Maori Group is an Italian multi-sector business group operating 13 subsidiaries across telecommunications retail (Vodafone, WindTre, TIM stores), energy efficiency installations (Hammer&Drill), real estate development (Red Brick), restaurant operations (Foyer La Fontana), and electronics repair (Kenovo). The group operates 21+ physical retail stores and service centres across six Tuscan provinces, serving approximately 15,000 clients per month through branded retail and agency channels.

Product overview

Maori Group is a diversified Italian services company comprising 13 subsidiaries operating across telecommunications retail, energy efficiency, real estate, food & beverage, and support services. The company operates as a multi-brand retail network with over 50 stores across Tuscany, offering telecommunications services through Vodafone, WindTre, and Tim brands, energy solutions via Hammer&Drill and Enel Partner stores, real estate development through Red Brick, and restaurant services at the Antica Querciolaia spa. The group employs over 200 people and serves approximately 15,000 customers monthly through its retail network, call center operations, and agency channels.

Differentiator

Problem solved

Functional benefit

Brands

• Maori Group: Primary brand name and group identity for the multi-sector business group operating telecommunications agencies, energy services, real estate, and hospitality.
• Maori Esco
• Hammer&Drill (Hammer and Drill)
• Red Brick (Red Brick by Maori)
• Kenovo
• Foyer La Fontana

Products and services

• Telecommunications Retail

Quantifiable outcome

• 15,000 clients served per month
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• VodafonecoreChannel Partner/ Reseller/ DistributorMaori Group is an authorised Vodafone retailer operating multiple branded stores across Tuscany, including Siena, Arezzo, Poggibonsi, Borgo San Lorenzo, Portoferraio, Massa e Cozzile, and Grosseto (Maremà). The group holds the distinction of operating the #1 Vodafone store in Italy for phone sales among retail chains.
• WindTrecoreChannel Partner/ Reseller/ DistributorMaori Group operates WindTre branded retail stores across Tuscany, including locations in Siena, Arezzo, Florence (Piazza Stazione and Via degli Artisti), Scandicci, and Pistoia.
• TIMcoreChannel Partner/ Reseller/ DistributorMaori Group operates TIM branded stores across Tuscany, including locations in Siena (Via Fiorentina 113), Florence (Viale dei Mille), and San Casciano Val di Pesa.
• Enel / Enel XcoreChannel Partner/ Reseller/ DistributorMaori Group operates Enel Partner stores and an Enel X centre, offering electricity and gas contracts, home energy solutions, and EV charging equipment (Waybox). Stores include locations in Siena, Arezzo, Poggibonsi, Castiglione della Pescaia, Orbetello, Camucia, and an Enel X centre in Florence.
• Sky ItaliaminorGTM or Marketing PartnerSky services are available at the TIM store in Siena (Via Fiorentina 113), where customers can subscribe to Sky fibre TV and pay-TV packages alongside TIM services.
• Red Brick srlcoreStrategic or Co-development PartnerWholly-owned subsidiary managing real estate development. Acquired an approximately 2,400–2,500 sqm ex-Enel building in December 2019 for a €7 million renovation project. 49% partner in the Foyer La Fontana restaurant venture.
• Hammer&Drill srlcoreStrategic or Co-development PartnerWholly-owned subsidiary founded in 2022, specialising in energy efficiency installations (heating, air conditioning, photovoltaics). Operates 5 installation teams nationally and collaborates with 3 technical studios (engineers, architects, surveyors). Part of Maori Group's future strategy for sustainable energy solutions.
• All Around srlcoreStrategic or Co-development PartnerSiena-based company and part of Maori Group, specialising in telecommunications retail. Acquired the Vodafone Maremà store in Grosseto. Operates multiple Vodafone stores across Tuscany.
• SpeakOver srlcoreStrategic or Co-development PartnerMaori Group company managing the Enel agency created in 2019, operating 19 Spazi Enel Partner across Tuscany. Responsible for B2B energy sales and the Key Account Manager channel for energy efficiency.
• KenovominorStrategic or Co-development PartnerBrand operated by Maori Group for express repair of smartphones, tablets, and computers. Present in Livorno (Via Grande), Portoferraio (Via Carducci), Borgo San Lorenzo (Piazza Gramsci), and in Vodafone stores in Siena.
• Società CostoneminorGTM or Marketing PartnerMaori Group is title sponsor of the Costone Siena Under 19 basketball team (Maori Group Costone Siena) for the 2023-2024 season. Costone provides a photography session and ongoing sports team engagement for brand visibility.
• Affiliated Hammer&Drill partner shopsminorChannel Partner/ Reseller/ DistributorNetwork of affiliated retail shops across Tuscany (FM Digital Borgo San Lorenzo, Prato Informatica, Perna Informatica Altopascio, Nelli Telefonia San Miniato, Tuttauto Pistoia, Timetel Firenze, Hypermedia Firenze, Hi-Tech Montepulciano, and others) reselling Hammer&Drill energy efficiency products and installation services.

Scale indicators18 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• A2A S.p.A. Italian multi-utility with operations in energy generation, retail, heat networks and smart city services. Comparable to the diversification Maori Group pursues across telecom, energy, real estate, and installation services.
• Iren S.p.A. Italian multi-utility operating across energy, heat, water and environmental services with a regional-anchored model. Comparable to Maori Group's diversification into energy sales (SpeakOver), energy efficiency (Hammer&Drill), and broader multi-service positioning.
• TIM S.p.A. Italian incumbent telecom operator whose branded retail stores are operated by Maori Group. Comparable as a principal carrier partner and as the broader telecom incumbent whose retail strategy shapes the agency channel.
• Unieuro: Italian multi-brand consumer electronics and telecommunications retail chain with physical stores across Italy. Operates a multi-vendor retail model selling devices, telecom plans, and electronics — overlapping with Maori Group's Vodafone/WindTre/TIM stores and Kenovo repair service.
• Vodafone Italia: Principal telecom carrier that Maori Group sells for across Tuscany. Direct relationship partner; relevant as the upstream incumbent whose retail-authorisation decisions shape Maori Group's revenue base.
• WindTre: Italian mobile operator whose branded retail stores are operated by Maori Group across Tuscany. Comparable as one of the three principal carrier partners and as the upstream incumbent defining the retail agency economics.
• Enel Energia: Italian energy retail incumbent that partners with Maori Group through Spazi Enel Partner and Enel X stores. Comparable as the principal energy partner and as a broader energy retailer with consumer-facing operations.

Direct peers

• Euronics Italia: Italian consumer electronics retail consortium with branded stores across regions. Comparable to Maori Group in operating multi-brand physical retail stores for consumer devices and telecom-related products in a regional footprint.

Regional players

• Fastweb: Italian telecommunications operator focused on fibre broadband and converged services, with growing physical retail presence. Comparable to Maori Group's telecom distribution and fibre offerings through its branded stores.

Emerging players

• Iliad Italia: French-backed Italian mobile operator with its own retail stores and aggressive pricing that has disrupted the Italian carrier market. Comparable as an emerging carrier competing for the same end customers that Maori Group's stores serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100092612687777
• LinkedInlinkedin.com/company/maori-group-italia
• Instagraminstagram.com/maori_group_siena

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maori Group