MARCO PIECES AUTO

What MARCO PIECES AUTO does

Marco Pièces Auto is a privately held, independent automotive parts retailer founded by Marc Beyrouthi, operating three brick-and-mortar stores in the Bas-Rhin department of France: Geispolsheim (headquarters, Strasbourg Sud), Souffelweyersheim (Strasbourg Nord), and Schweighouse-sur-Moder (Haguenau area). The company stocks more than 3,000 SKUs across hundreds of brands — including major OE-equivalent manufacturers such as Bosch, Valeo, Continental, Brembo, Sachs, SKF, ATE, Febi Bilstein, LUK, Mann Filter, NGK, Osram, Dayco, Delphi, Beru, and Yacco — and replenishes inventory twice daily to support rapid availability. Its digital infrastructure is a WordPress/WooCommerce e-commerce storefront at marcopiecesauto.com, supplemented by phone and WhatsApp channels for pricing requests and parts identification (customers can submit vehicle registration numbers for quote-based pricing).

The business serves two customer segments: professional garages and mechanics via a dedicated Pro account program that includes same-day delivery for orders placed before 11 AM across the Bas-Rhin region, and individual consumers (particuliers) purchasing parts for personal vehicle maintenance either in-store or online. Revenue is generated through unit-pricing retail sales on each transaction, with publicly listed prices (sample range €39.99-€229) and promotional discounts of 10-20% observed on featured SKUs; professional accounts receive exclusive advantages but no public fee schedule. Product offerings span automotive treatments and additives (e.g., Bardahl decarbonizing cleaners, BARDHAL diesel injector cleaners), workshop tools and equipment (e.g., KS Tools hydraulic jacks), and the full range of consumable parts across braking, filtration, ignition, engine drive, transmission, suspension, lighting, and electrical categories.

The company is entirely bootstrapped and family-owned with no disclosed external investors or parent entity. Marketing channels are limited: the e-commerce site, a Google Business listing generating verified customer reviews, and WhatsApp/phone contact points. There is no formal social media presence, paid advertising program, or public-facing content marketing operation in the source data. Corporate form (e.g., SARL, SAS) and founding year are not disclosed. The business is positioned as a "human-sized" enterprise emphasizing personalized advisory service, local proximity, and speed of parts availability rather than scale or technology differentiation.

Name

MARCO PIECES AUTO

Legal name

Marco Pièces Auto

Website

https://marcopiecesauto.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Marco Pièces Auto is a privately held French independent auto parts retailer operating three stores in Bas-Rhin and a WooCommerce e-commerce site, serving garages and mechanics (via a Pro account program with same-day delivery) and individual consumers with 3,000+ SKUs from OE-equivalent brands.

Ownership category

akta.pro rank

Headquarters

HQ city

Geispolsheim

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Auto Parts: The company generates revenue through one-time retail sales of automotive parts and accessories. Customers purchase individual items at listed prices through physical stores or the e-commerce website. The company stocks over 3,000 SKUs from multiple branded suppliers.
2. Professional Account Sales: Professional customers (garages, mechanics) can open a pro account to access exclusive advantages. This B2B channel provides dedicated benefits to professionals who represent a significant portion of the customer base.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Marco Pièces Auto is an automotive parts retailer operating three physical stores (Geispolsheim, Souffelweyersheim, Schweighouse-sur-Moder) in the Bas-Rhin region of France and an e-commerce website. The company stocks over 3,000 references from major branded suppliers (Bosch, Valeo, Brembo, Continental, Sachs, SKF, ATE, Febi Bilstein, LUK, Mann Filter, NGK, Osram, Dayco, Delphi, Beru, Yacco), serving both professional garages/mechanics (via a Pro Account program with same-day delivery) and individual consumers (via retail and online channels).

Product overview

Marco Pièces Auto is an automotive parts retailer operating three physical store locations (Geispolsheim, Souffelweyersheim, and Schweighouse-sur-Moder) in the Bas-Rhin region of France. The company sells a wide range of automotive parts from multiple brand suppliers including ATE (braking systems), BERU (ignition/preheating), Bosch (filters, sensors, injection), Brembo (braking), Continental (belts, water pumps), Dayco (engine transmission), Delphi (injection, fuel systems, electronics), Febi Bilstein (steering, suspension, engine), LUK (clutch, transmission), Mann Filter (filtration), NGK (ignition, engine sensors), Osram (lighting), Sachs (transmission, suspension), SKF (bearings, rotation components), and Valeo (lighting, braking, clutches). The online shop features automotive additives (Bardahl, BARDHAL products) and workshop equipment (KS Tools hydraulic jack). The company serves both professionals and individuals with over 3,000 references in stock and same-day delivery for pro accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bardahl Décrassant 5 en 1 Diesel Motor cleaner treatment that acts on each engine component without disassembly, cleaning turbo, EGR valve, particulate filter, exhaust valves, and catalytic converter. Sold through Marco Pièces Auto retail stores and e-commerce site.
• Nettoyant Injecteurs et Circuit Diesel BARDHAL Diesel injector and circuit cleaner that cleans injectors, combustion chamber, valves, injection pump, and fuel lines, restoring engine performance. Sold through Marco Pièces Auto retail stores and e-commerce site.
• Cric Hydraulique 3 Tonnes KS Tools 161.0366 Reinforced hydraulic jack rated for vehicles up to 3 tonnes, easy to use, maneuverable, and robust. Sold through Marco Pièces Auto retail stores and e-commerce site.
• Compte Pro (Pro Account Program) Dedicated B2B account program exclusively for professionals (garages, mechanics). Benefits include same-day delivery for orders placed before 11 AM, exclusive advantages, and personalized advisory service. Account opening requires submission via the contact-pro form.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• BoschcoreOthersBosch is a major automotive parts supplier providing filters, sensors, spark plugs, injection systems, and electrical equipment. Marco Pièces Auto stocks Bosch products as part of its multi-brand inventory, offering customers access to OE-quality components.
• ValeocoreOthersValeo is a major automotive parts supplier specializing in lighting, braking, clutches, air conditioning, and electrical systems. Marco Pièces Auto offers Valeo products as part of its branded inventory.
• ContinentalcoreOthersContinental is a major automotive parts supplier specializing in belts, timing kits, water pumps, and engine components. Marco Pièces Auto stocks Continental products.
• BrembocoreOthersBrembo is a reference supplier in braking systems, offering discs, pads, and associated components. Marco Pièces Auto features Brembo products recognized for first-fit quality.
• SachscoreOthersSachs is a recognized supplier of transmission and suspension parts including clutches, release bearings, shock absorbers, and associated components. Used in first-fit by many manufacturers.
• SKFcoreOthersSKF specializes in bearings and rotation components, offering bearings, hubs, seals, and wheel kits recognized for robustness and precision.
• ATEcoreOthersATE is a specialized braking systems supplier offering discs, pads, calipers, and hydraulic components with safety, precision, and OE-equivalent performance.
• Febi BilsteincoreOthersFebi Bilstein specializes in steering, suspension, engine, and chassis parts with reliable, durable components equivalent to OE quality.
• LUKcoreOthersLUK specializes in clutch and transmission systems, offering clutches, release bearings, flywheels, and complete kits recognized for reliability.
• Mann FiltercoreOthersMann Filter specializes in filtration systems offering oil, air, fuel, and cabin filters with high efficiency and optimal engine protection.
• NGKcoreOthersNGK specializes in ignition and engine sensors, offering spark plugs, ignition coils, lambda probes, and sensors recognized for reliability and precision.
• OsramcoreOthersOsram specializes in automotive lighting, offering bulbs, LEDs, and lighting solutions for visibility, durability, and OE-equivalent performance.
• DaycocoreOthersDayco specializes in engine drive systems offering belts, pulleys, tensioners, and timing kits recognized for reliability, resistance, and longevity.
• DelphicoreOthersDelphi specializes in injection, fuel systems, braking, and automotive electronics with precision, reliability, and OE-equivalent performance.
• BerucoreOthersBeru specializes in ignition and pre-heating systems for petrol and diesel engines, offering spark plugs, glow plugs, coils, harnesses, and sensors. Recognized in first-fit by many manufacturers.
• YaccocoreOthersYacco is an automotive oils and chemicals brand carried by Marco Pièces Auto for engine maintenance products.
• OVHminorOthersOVH is the web hosting provider for the marcopiecesauto.com website, located at 2 rue Kellermann, 59100 Roubaix, France.
• MarketifyminorOthersMarketify is the web design and graphic creation agency for Marco Pièces Auto, located at 5 Rte de Marienthal, 67500 Haguenau.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Midas: French auto service franchise network that sources OE-brand parts for its centers. Not a direct retail peer but a relevant ecosystem participant representing the professional buyer side of Marco's pro-account target market.

Broad incumbents

• Roady: French auto service and parts center network (associated with Mousquetaires group). Comparable parts retail offering within a broader service-center model.
• Norauto: Major French auto service and parts retailer (Mulliez group) with hundreds of centers across France. Overlaps in parts retail and pro/consumer service but operates nationally and bundles installation services.
• Speedy: French fast-fit auto service network that purchases parts in volume for its own centers. Indirectly comparable as a major professional buyer of OE-brand parts and a competitor for end-customer maintenance business.
• Feu Vert: French auto service and parts chain (Hervis/Cofina subsidiary historically) with nationwide centers. Comparable product categories but broader service portfolio and significantly larger scale.

Direct peers

• Oscaro: Leading French online auto parts platform with broad OE-brand coverage. Comparable in product range, target customer (DIY consumers and small garages), and reliance on premium supplier brands.
• Mister Auto: French online auto parts retailer (formerly part of PHE, now under Stellantis/PSA-backed ownership) selling filters, brakes, and consumables from the same OE-equivalent brands. Directly comparable product catalog and B2C/B2B e-commerce motion.
• Carter-Cash: French discount auto parts retail chain with a physical-store-plus-web model focused on tires, consumables, and OE-brand parts. Directly comparable hybrid distribution and price-led positioning.
• Pièce Auto Discount: French online auto parts retailer carrying OE-brand parts at competitive pricing. Comparable e-commerce-led motion targeting both particuliers and small repair professionals.

Emerging players

• Autodoc: European online auto parts specialist with a French storefront, deep OE-brand catalog, and aggressive pricing. Comparable online-only GTM but operates at pan-European scale versus Marco's single-department focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marco-pieces-auto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARCO PIECES AUTO