Fritz Feldmann GmbH & Co. KG

What Fritz Feldmann GmbH & Co. KG does

Fritz Feldmann GmbH & Co. KG operates the Markant supermarket chain in northern Germany, headquartered in Kiel and part of the family-owned Bartels-Langness Group. The company runs physical retail stores across Schleswig-Holstein, Hamburg, Mecklenburg-Vorpommern, and Lower Saxony, selling fresh produce, groceries, and consumer goods to end consumers. Its central differentiator is a deep private-label brand portfolio: Hofgut (~600 conventional products), Biogreno (300+ organic products), vegan leben (plant-based products), Nordliebe (Demeter-certified dairy from a cooperative of northern German farmers), Schneekloth (600+ wines, Germany's northernmost winery in Kiel), Kyle's Manufaktur (premium spirits), Già Visto (Italian spirits), Kieler Sprotte Aquavit, VEGA gourmet (Spanish cheeses), and Jeden Tag (value products).

The business model is primarily retail-based, generating revenue through in-store sales of groceries and consumer goods, complemented by private-label products carrying higher margins than third-party brands. Supplementary channels include a website-based home delivery service (Lieferservice) and the Markant GO mobile app, which provides digital coupons, loyalty points, and promotional content. Marketing is executed through weekly promotional flyers, WhatsApp-based flyer delivery, email newsletters, and a content platform of over 1,000 recipes on markant-online.de.

Operationally, the company sources from a curated network of regional suppliers (e.g., Satower Mosterei, Bohlsener Mühle, Dithmarscher Brauerei, Cavendish & Harvey, Hauschildt's Obsthof, Hof Bartels), leveraging regional provenance as a competitive moat against national discounters. The company holds organic certification (ABCERT AG DE-ÖKO-006), complies with the German Supply Chain Due Diligence Act (LkSG), and operates a BKMS whistleblower system. The company is structured as a GmbH & Co. KG with two general partners (Fritz Feldmann Verwaltungs GmbH and Consilia Management GmbH & Co. KG) and is overseen by Managing Directors Joachim Florack, Frank Hachmann, Christian Lahrtz, and Klaus Stechh\u00f6fer.

Name

Fritz Feldmann GmbH & Co. KG

Legal name

Fritz Feldmann GmbH & Co. KG

Website

https://markant-online.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fritz Feldmann GmbH & Co. KG operates the Markant supermarket chain in northern Germany under the Bartels-Langness Group, selling groceries and a large private-label brand portfolio to retail consumers across Schleswig-Holstein, Hamburg, Mecklenburg-Vorpommern, and Lower Saxony via physical stores, home delivery, and the Markant GO app.

Ownership category

akta.pro rank

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail supermarket sales: Fritz Feldmann GmbH & Co. KG operates Markant supermarkets, generating revenue through the sale of food and consumer goods to end-consumers in physical retail stores. Revenue is complemented by private-label brand products (Hofgut, Biogreno, vegan leben, Nordliebe, Schneekloth, Kyle's Crafted spirits, Kieler Sprotte Aquavit, Già Visto, and others) which carry higher margin than third-party brands.
2. Home delivery / Lieferservice: The company offers a goods ordering and home delivery service, processing orders placed through the website and delivering to customer homes, generating additional transaction revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fritz Feldmann GmbH & Co. KG operates the Markant supermarket chain in northern Germany, selling fresh produce, groceries, and consumer goods through physical retail stores and a home delivery service. The assortment is differentiated by a comprehensive portfolio of exclusive private-label brands (Hofgut, Biogreno, vegan leben, Nordliebe, Schneekloth, Kyle's, Già Visto, Kieler Sprotte Aquavit) and a network of regional suppliers. Supporting services include the Markant GO mobile app, e-charging stations, and an online recipe portal.

Product overview

Fritz Feldmann GmbH & Co. KG operates Markant supermarkets in northern Germany, offering a portfolio of exclusive private label brands alongside physical retail stores. The core offering includes Hofgut (approximately 600 conventional food products), Biogreno (300+ organic products), vegan leben (vegan-certified plant-based products), Nordliebe (Demeter-certified dairy), Schneekloth (600+ wines with 200+ years heritage), and Kyle's Manufaktur (premium spirits including Kyle's Crafted, Kyle's Club, and Kyle's Coast lines). Additional brands include Già Visto (Italian spirits), Kieler Sprotte Aquavit, VEGA gourmet Spanish cheeses, and Jeden Tag value products. The company also operates physical Markant markets with fresh produce departments, regional supplier programs, and customer services including Markant GO digital services, e-charging stations, and a recipe collection of over 1,000 recipes.

Differentiator

Problem solved

Functional benefit

Products and services

• Hofgut Markant's primary private-label brand offering approximately 600 food products with proven recipes from experienced manufacturers in northern Germany, emphasising quality at fair prices.
• Biogreno Markant's organic private-label brand offering over 300 EU-certified organic products from controlled organic farming, spanning categories from maple syrup to lemon juice.
• vegan leben Markant's plant-based private-label brand offering plant-based drinks, meat substitutes, and spreads, all certified 100% vegan by the Vegetarian Association Germany (VEBU).
• Nordliebe Markant's private-label brand of Demeter-certified dairy products produced by a cooperative of northern German farmers, with jointly set prices supporting long-term biodynamic farming.
• Schneekloth Markant's wine expertise brand offering over 600 wines sourced from growers in Germany, France, Italy, Greece, Chile, and the USA, with the Schneekloth winery in Kiel dating back to 1816.
• Kyle's Manufaktur Markant's premium spirits brand produced in Kiel, including Kyle's Crafted (cask-finished spirits), Kyle's Club (handcrafted premium spirits), and Kyle's Coast (spirits filtered with Baltic Sea pebbles).
• Già Visto Markant's Italian-inspired spirits brand offering limoncello, aperitivo, pink gin, and amaro produced in Kiel with Italian roots.
• Jeden Tag Markant's value-oriented private-label brand offering practical food and drink products including oat and almond drinks in barista quality, cool snacks, and milk snacks in six-packs.
• Markant physical supermarket stores Physical retail supermarket locations across northern Germany offering fresh produce, regional products, weekly offers, and additional services including e-charging stations.
• Markant home delivery service (Lieferservice) Online ordering and home delivery service for grocery products ordered through markant-online.de.
• Markant GO mobile app Mobile application offering digital coupons, loyalty points, product information, and promotional content for Markant customers.

Quantifiable outcome

• Over 1,000 recipes available on markant-online.de
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

29 partnerships are on record, tiered core and minor.

• Hofgut (hofgut-gutes-essen.de)coreOthersHofgut is Markant's flagship private-label brand featuring around 600 food products with proven recipes, experienced manufacturers, and connection to northern German home cooking traditions. Products emphasize quality at fair prices, made possible by avoiding expensive advertising campaigns.
• Biogreno (biogreno.de)coreOthersBiogreno is Markant's organic private-label brand with over 300 EU-certified organic products spanning categories from maple syrup to lemon juice. Products come from controlled organic farming and are sold at fair prices, with reliable regional partners supplying many items.
• vegan leben (veganleben.de)coreOthersvegan leben is Markant's plant-based private-label brand, making a vegan lifestyle easy, varied, and delicious. The brand includes plant-based drinks, meat substitutes, and spreads, all certified 100% vegan by the Vegetarian Association Germany (VEBU).
• Nordliebe (nordliebe-bio.de)coreOthersNordliebe is a cooperative of northern German farmers producing high-quality Demeter biodynamic dairy products. Prices are set jointly by Markant and the farmers to enable long-term biodynamic farming. All Demeter standards are strictly followed, including animal welfare and prohibition of GMOs and preventive antibiotics.
• Schneekloth (schneekloth.de)coreOthersSchneekloth is Markant's wine expertise brand with over 600 wines in its range and more than 200 years of winery experience since 1816. The company's winery in Kiel is Germany's northernmost. Approximately 2 million bottles are filled annually, with wines sourced directly from growers across Germany, France, Italy, Greece, Chile, and the USA.
• Kyle's Crafted, Kyle's Club, Kyle's Coast (kylesmanufaktur.de)minorOthersKyle's is a family of premium spirit brands produced in Kiel: Kyle's Crafted (cask-finished spirits), Kyle's Club (handcrafted premium spirits from traditional recipes), and Kyle's Coast (spirits filtered with genuine Baltic Sea pebbles from Kiel Fjord). The brand draws on Kiel's maritime history of spirit production following the city's expulsion from the Hanseatic League.
• Già Visto (giavisto.de)minorOthersGià Visto is Markant's Italian spirit brand including Limoncello, Aperitivo, Pink Gin, and Amaro, produced in Kiel with Italian roots, evoking Italian vacation, passion, and Dolce Vita.
• Bartels-Langness Handelsgesellschaft mbH & Co. KGcoreOthersFritz Feldmann GmbH & Co. KG belongs to the Bartels-Langness Group, one of the largest trading companies in northern Germany. The Group provides shared services including website development (Bartels-Langness Handelsgesellschaft mbH & Co. KG handled markant-online.de development), a compliance hotline, and the whistleblower portal (integrityline.app).
• ABCERT AGminorOthersABCERT AG is the organic certification body for Markant/Bartels-Langness under the DE-ÖKO-006 control procedure, conducting regular organic verification audits.
• Satower Mosterei (Peters family)minorOthersFamily-run juicery operating since 1978 in Satow, Mecklenburg-Vorpommern. The Peters family has operated the mosterei since 1990, processing fruits from regional hedgerow orchards. Produces over 50 different juices, filling up to 10,000 liters daily. Part of the Streuobstnetzwerk Mecklenburg-Vorpommern. Available at Markant in Grevesmühlen and Wismar.
• Lütts Landlust SchorlenminorOthersBeverage brand from Wagenfeld producing fruit juices from hedgerow orchards mixed with the company's own mineral water, creating refreshing spritzers with a sense of home and nostalgia.
• Probsteier WurstfabrikminorOthersTraditional sausage manufacturer from Schönkirchen, emphasizing traditional values, quality, and heritage with traditional German spelling (ß) in branding. Supplies specialty sausages to Markant.
• Meierei HorstminorOthersDairy cooperative from the district of Steinburg (northwest of Hamburg), producing milk, cream, yogurt, and butter. Run by farmers and consumers living the 'Gemeinwohl-Wirtschaft' (common-good economy) philosophy, ensuring fair treatment of farmers, employees, and dairy cows alike.
• Brüggen (Lübeck)minorOthersTraditional Lübeck-based family company since 1868, producing breakfast classics including muesli, flakes, oat flakes, and granola bars with decades of expertise in oats and cereals.
• Kluth (Schleswig-Holstein)minorOthersSupplier of high-quality nuts and dried fruits from Schleswig-Holstein, known for great variety, careful processing, and long family tradition.
• Zum DorfkrugminorOthersDessert manufacturer near Hamburg producing puddings (vanilla, chocolate, caramel) using milk from their own farm with transparent origin and selected ingredients. Available in Markant stores.
• TrymoinminorOthersCoffee concentrate brand from founder Michael Arlt, allowing preparation of hot coffee or iced coffee in seconds from a glass bottle. Based on high-quality beans for quick, convenient consumption.
• Feinkäserei SarzbüttelminorOthersOne of the most traditional dairies in northern Germany, specializing in regional cheese specialties from Dithmarschen. Over 130 years of artisanal cheese-making tradition, producing unique cheeses highly valued well beyond the region.
• NiedereggerminorOthersOne of the best-known marzipan manufacturers in Germany, based in Lübeck for over 200 years. Represents traditional craftsmanship, high-quality ingredients, and a wide range of specialties far beyond the famous marzipan rectangle.
• Ziegenhof RehderminorOthersFamily goat farm in Boksee near Kiel producing cheese from goat's milk since 1979, now in its second generation under Janne Olaf Rehder. Around 120 goats of the Weiße Deutsche Edelziege breed are milked daily, producing fresh cheese with a mild, slightly sour note, as well as aged Tilsiter-style cheese. Feed sourced locally; no soy from overseas.
• Cavendish & Harvey (Kaltenkirchen)minorOthersFamily confectionery company from Kaltenkirchen, Schleswig-Holstein, producing over 40 million metal tins of sweets per year. Known for fruit-flavored hard candies using natural flavors, real fruit juices, and German sugar. Packaging is 99% recyclable. Since 2024, the Jahnke Süßwaren licorice specialist also belongs to the group.
• Dithmarscher Brauerei (Privatbrauerei Hintz, Marne)minorOthersIndependent brewery founded in 1775 in Marne, Schleswig-Holstein, operated by the Hintz family in its fifth generation with 70 employees. Produces Dithmarscher Pilsener, Urtyp, Dunkel, Naturtrüb, seasonal Maibock/Urbock, and Radler. Known for traditional bottle flip-top closures. Since 2024, beverages are filled in a new facility at the city outskirts via a 1km pipeline from the historic brewhouse.
• Hauschildt's Obsthof (Nottensdorf)minorOthersOrchard farm in the Altes Land fruit-growing region (largest in Northern Europe), cultivating 132 hectares of apples, pears, and 14 cherry varieties. Currently in 14th generation under Gert and Natascha Hauschildt with daughters Maibritt and Bente. Cherries grown under protective foil roofs to prevent rain damage. 50 employees harvest by hand; product distributed via Elbe Obst cooperative. Supplies Markant with crunchy cherries.
• Hofmolkerei Dehlwes (Lilienthal)minorOthersTraditional organic dairy farm in Lilienthal (Wümme region near Bremen), operated by Gerhard and Elke Dehlwes with daughter Mareike and son-in-law, supported by ~50 employees. Farm is over 1,000 years old, in family hands since 1811. Fully converted to organic farming since 1999. Manages ~280 hectares and ~280 dairy cows milked by modern robots. Supplies Markant with Bioland-certified fresh cream, sour cream, and quark via Bartels-Langness.
• Magnus Mineralbrunnen (Norderstedt)minorOthersFamily-owned mineral water and beverage company in Norderstedt near Hamburg, led by Gaby Gaßmann (CEO) and Frank Hilgenberg (production). Produces natural mineral water from four proprietary wells up to 400 meters deep. Products in returnable glass bottles (up to 50 reuses), with full closed-loop return-clean-refill distribution. ~70 employees. Supplies still, medium, and classic mineral water, apple spritzers, and sodas to Markant.
• Hof Bartels (Wennerstorf)minorOthersTraditional pumpkin farm in Wennerstorf, Lower Saxony (district of Harburg), operated by Heiner Bartels for over 30 years. Cultivates around 100 pumpkin varieties on 33 hectares, from Hokkaido to butternut to ornamental pumpkins. Hand-harvested between August and October. Hand-sown ~500,000 seeds per year after the ice saints in May.
• Valenzi (Suderburg)minorOthersFamily food company founded in 1954 by Karl-Heinrich Vogt, now in third generation under grandchildren Sebastian and Henning Vogt. ~100 employees produce meat dumplings, egg custard, and wild cranberry preserves at the Suderburg site. Rooftop PV panels and heat recovery systems power production. Every batch is lab-tested for flavor, consistency, sugar, salt, and pH.
• Bohlsener Mühle (near Uelzen)minorOthersWater-powered mill operating since 1265 in the village near Uelzen. Currently run by Volker Krause (since 1979), processing exclusively organic grain from farms within ~200km radius into over 100 products. ~4,400 tonnes of grain processed annually. Three large baking lines produce Snäckebrot and biscuits; the 36-meter baking oven line has three individual baking zones.
• Limoment (Bielefeld)minorOthersStartup from Bielefeld founded by Janosch Kriesten and Philipp Marsell with 12 young people. Produces natural lemonades from domestic fruits with zero added sugar, marketed as natural and eco-friendly. Seven varieties in returnable glass bottles. Ingredients sourced regionally; recipes adjusted for apple varieties and ripeness. 15-month shelf life via short-time pasteurization.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rewe: Rewe Group operates one of Germany's largest full-service supermarket chains alongside its Penny discounter brand. Rewe's national footprint, private-label depth, and digital investments (Rewe Lieferdienst) make it a benchmark incumbent across formats.
• Kaufland: Kaufland operates hypermarket-format stores in northern Germany combining full supermarket ranges with non-food. Its scale and pricing compete directly for the same weekly grocery basket as Markant.
• Lidl: Lidl operates a national hard-discount format with rapidly expanding fresh and organic private-label ranges. Its expansion into Schleswig-Holstein and Lower Saxony creates direct competitive overlap with Markant's footprint.
• Aldi Nord: Aldi Nord operates in northern Germany (Markant's core territory) with a discount model centered on private-label SKUs. Its scale and pricing intensity directly pressure Markant's basket economics and private-label differentiation.
• Edeka: Edeka is the dominant German supermarket cooperative with deep private-label penetration and a regional-cooperative structure. Edeka Minden-Hannover directly overlaps Markant's northern German footprint, making it the principal incumbent competitor.

Direct peers

• HIT Handelsgruppe: HIT is a regional German supermarket and hypermarket chain with similar full-range grocery focus and regional store footprint. Comparable mid-scale regional operator with overlapping format strategy.
• Famila: Famila is also operated by the Bartels-Langness Group, running a comparable regional supermarket format in northern Germany. Same parent, same private-label sourcing model, same regional supplier strategy — making it the closest operational comparable to Markant.
• Norma: Norma is a German discount supermarket chain with a comparable mid-market positioning and reliance on private-label products. Its national footprint in northern Germany makes it a direct competitor for value-conscious shoppers.
• Netto Marken-Discount: Netto operates a discount supermarket format with strong northern German presence. Like Markant, it relies on private-label depth and regional supplier relationships, making it a comparable mid-format competitor.

Regional players

• tegut... gute Lebensmittel: Tegut operates a regional organic-focused supermarket chain with strong private-label organic positioning. Comparable emphasis on bio and regional products makes it a thematic peer, though it primarily serves Hesse and southern Germany rather than Markant's northern footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fritz-feldmann-gmbh-co-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fritz Feldmann GmbH & Co. KG