Limoment Gmbh

What Limoment Gmbh does

Limoment GmbH is a privately held German beverage company headquartered in Bielefeld that produces natural lemonades, an iced tea, and an apple spritzer (Apfel-Spendenschorle) from regionally sourced German fruit. The company formulates recipes at its Bielefeld office and outsources juice pressing to Mosterei in Lage and bottling into sustainable returnable glass bottles to Lütvogt in Wagenfeld, keeping the entire production chain within a 60-kilometer radius. Products carry 42–57% direct fruit juice content, contain no added sugar or artificial sweeteners, and are vegan-certified.

The product portfolio centers on six Naturlimo SKUs (Apfel-Minze, Kirsche-Waldmeister, Rhabarber-Holunder, Johannisbeere-Rosmarin, Apfel-Rose), a natural iced tea (Birne-Grüntee), and the cause-linked Apfel-Spendenschorle, where one-third of profits fund bee conservation. Limoment operates a Shopify-powered direct-to-consumer storefront at limoment.de with free shipping within Germany, a dedicated B2B division for bulk and retail buyers, and indirect retail distribution nationwide via multiple independent wholesalers.

Commercially, the company is founder-managed by managing directors Janosch Kriesten (production) and Phillip Marsell (sales), with no institutional funding rounds disclosed and a wholly-owned adjacent subsidiary, LIMOMENT Kreativwerkstatt GmbH, handling creative workshop services. The technology stack is conventional for a small D2C CPG brand — Shopify commerce, standard payment integrations (Klarna, PayPal, Apple Pay, Google Pay, Amazon Pay, Shop Pay, Sofortüberweisung), and off-the-shelf analytics and remarketing tooling (Google Analytics, Google AdWords, Microsoft Clarity). Operating geographies are limited to Germany, with international shipping explicitly unavailable.

Name

Limoment Gmbh

Legal name

Limoment GmbH

Website

https://limoment.de

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Limoment GmbH is a privately held German beverage company in Bielefeld that produces natural lemonades, an iced tea, and a cause-linked apple spritzer from regionally sourced German fruit, selling direct-to-consumer via Shopify, through nationwide retail wholesalers, and via a dedicated B2B channel within Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Limoment sells products directly to consumers through their Shopify-powered online store at limoment.de, with free shipping within Germany and a 7-10 working day delivery time.
2. B2B Sales: Business customers can purchase Limoment products in bulk through dedicated B2B contact channels, with a dedicated B2B information page and contact form.
3. Retail Distribution: Products are distributed through retail stores across Germany via wholesale partners, generating revenue through bulk product sales to retailers.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Limoment GmbH produces and sells a portfolio of seven natural fruit beverages — six Naturlimos (natural lemonades) in flavors including Apfel-Minze, Kirsche-Waldmeister, Rhabarber-Holunder, Johannisbeere-Rosmarin, and Apfel-Rose, plus the Apfel-Spendenschorle apple spritzer, and one natural iced tea (Birne-Grüntee). All products are made with 100% natural ingredients from regionally sourced German fruit, contain 42%–57% direct fruit juice, are vegan, and contain no added sugar or artificial sweeteners. Production occurs within a 60km radius across the company's Bielefeld office, the juice producer in Lage, and bottling partner Lütvogt in Wagenfeld.

Product overview

Limoment GmbH is a German natural beverage company offering a portfolio of six natural lemonades (Naturlimo) and one natural iced tea, all made with 100% natural ingredients. The core product line consists of: Apfel-Minze, Kirsche-Waldmeister, Rhabarber-Holunder, Johannisbeere-Rosmarin, and Apfel-Rose Naturlimos, plus the Birne-Grüntee Natürlicher Eistee. The company also produces the Apfel-Spendenschorle, a cloudy apple spritzer where one-third of profits support bee conservation. All products feature 42%-57% direct fruit juice with no added sugar or artificial sweeteners, using exclusively regional (German) fruit. The beverages are developed in Bielefeld, pressed in Lage, and bottled in Wagenfeld, all within a 60km radius, emphasizing local production and sustainability. Products are sold through the company's Shopify-powered e-commerce shop and via B2B distribution to retail outlets across Germany.

Differentiator

Problem solved

Functional benefit

Products and services

• Apfel-Minze Naturlimo Natural lemonade made with apple and mint flavors, formulated with 100% natural ingredients from regional German fruit, 42%-57% direct fruit juice, vegan, and no added sugar or artificial sweeteners. Targeted at health-conscious German consumers seeking a natural soft-drink alternative.
• Kirsche-Waldmeister Naturlimo Natural lemonade combining cherry and woodruff flavors, made with 100% natural ingredients, 42%-57% direct fruit juice, no artificial sweeteners, and vegan certification. Marketed to consumers seeking a flavorful natural refreshment alternative.
• Rhabarber-Holunder Naturlimo Natural lemonade featuring rhubarb and elderflower flavors, produced with 100% natural ingredients and regional German fruit juices, vegan, with no added sugar. Targeted at health-conscious adult consumers.
• Johannisbeere-Rosmarin Naturlimo Natural lemonade combining blackcurrant and rosemary flavors, crafted with 100% natural ingredients from regional German fruit, vegan, with 42%-57% direct juice content and no artificial sweeteners. Aimed at consumers looking for adventurous flavor combinations in natural beverages.
• Birne-Grüntee Natürlicher Eistee Natural iced tea made with pear and green tea flavors, containing 100% natural ingredients, vegan, with no added sugar or sweeteners, and formulated with regional German fruit. Targeted at consumers seeking a natural iced-tea alternative.
• Apfel-Rose Naturlimo Natural lemonade with apple and rose flavors, made with 100% natural ingredients from regional German fruit, vegan, with 42%-57% direct fruit juice and no added sugar. Marketed for consumers with adventurous palates seeking natural soft drinks.
• Apfel-Spendenschorle Cloudy apple spritzer (Apfelschorle) made from regional German fruit, with one-third of profits directed to bee conservation projects supporting sustainable apple production. Vegan, with no added sugar or artificial sweeteners, and produced within the company's 60km regional supply chain.

Quantifiable outcome

• 42%-57% direct juice content
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Partnerships

Two partnerships are on record, tiered core.

• Lütvogt (Wagenfeld)coreStrategic or Co-development PartnerBottling partner located in Wagenfeld that fills Limoment products into sustainable returnable glass bottles. Part of the 60km regional production circle including the Bielefeld office and Lage juice producer.
• Mosterei (Juice Producer, Lage)coreStrategic or Co-development PartnerJuice producer located in Lage that prepares the recipes for Limoment products. Part of the 60km regional production circle including the Bielefeld office and Wagenfeld bottling facility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• True Fruits: German premium cold-pressed fruit smoothie and juice brand with similar craft, 'no additives' positioning and national retail presence; directly comparable target customer and shelf placement.
• Fritz-Kola: Hamburg-based German craft soft-drink brand with a similar independent, sustainability-anchored positioning and a comparable DTC plus retail-plus-B2B distribution mix to Limoment's.
• Bionade: German organic natural soft-drink brand with overlapping flavor, ingredient, and 'natural alternative' positioning; directly comparable on product and channel mix to Limoment.
• Lemonaid Beverages: Hamburg-based natural lemonade and iced-tea maker using Fairtrade ingredients; one of the closest direct comparables to Limoment on product, sustainability story, and craft positioning.
• Rabenhorst: Long-established German fruit juice and natural beverage brand with overlapping product formats, retail channels, and a comparable emphasis on traditional, natural positioning.
• Voelkel: German organic juice and natural beverage producer focused on Demeter-quality fruit-based drinks; highly comparable on ingredient philosophy and regional German supply chain.

Broad incumbents

• Eckes-Granini: One of Europe's largest fruit juice producers (hohes C, granini, Joker); broadly competes in the same beverage category as Limoment but at scale and across a much wider portfolio.
• Coca-Cola Germany: Dominant German soft-drink incumbent whose still and juice drinks (e.g., Coca-Cola, mezzo mix, ViO) overlap with the broader category Limoment competes in for shelf space and consumer occasions.
• Gerolsteiner: Germany's leading mineral water brand, also producing flavored and functional beverages; operates broadly in the same German beverage retail channels Limoment targets.

Regional players

• Adelholzener: Bavarian regional beverage producer with a natural/regional brand narrative similar to Limoment's, but focused on southern Germany and Austrian-adjacent markets rather than NRW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/limoment
• Instagraminstagram.com/limomentlimo
• LinkedInlinkedin.com/company/limoment-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limoment Gmbh