MarketGuru.io
MarketGuru.io is a Russian SaaS platform that provides analytics, AI-driven advertising automation, repricing, review management, and SEO tools for sellers on the Wildberries and Ozon marketplaces, serving SMB through enterprise segments via tiered subscriptions and a 100,000+ user Chrome extension.
- Company typePrivate
- Founded2020
- HeadquartersTaganrog, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MarketGuru.io does
MarketGuru.io (ООО «МаркетГуру») is a Russian SaaS company founded in 2020 and headquartered in Taganrog that builds an analytics, automation, and consulting platform for sellers on the Wildberries and Ozon marketplaces. The platform is accessed via a self-serve web interface and a Chrome browser extension (100,000+ installs, 4.9 rating) and operates exclusively through official Wildberries and Ozon APIs. Core product modules include Bidder for AI-powered advertising bid management (bid updates every 2 minutes, 10+ AI strategies, A/B testing), Repricer for automated pricing (competitor monitoring every 30 minutes), Auto-Reviews for AI-generated responses to customer feedback, Analysis by Article (227.9M monitored SKUs, hourly position tracking across 12 cities), an SEO Optimizer, a financial unit-economics calculator, and a Guru AI / Oracle AI analytics layer. The technology stack is built on NodeJS, TypeScript, Golang, PostgreSQL, and ClickHouse, processing roughly 20,449 API requests per second.
The company monetizes through tiered monthly subscriptions denominated in rubles (Small Business 4,990, Medium Business 19,990, Large Business 29,990, with an Individual Hosting enterprise tier), an additional browser-extension module (990 RUB/month), and supplementary legal-entity API keys (1,990 RUB/month each). Discounts are offered for longer commitments (10/15/20% for 3/6/12 months). The customer base is segmented horizontally across SMB, mid-market, and enterprise marketplace sellers, supported by expert consulting services and full-cycle advertising management. Since 2025 MarketGuru has been positioned as part of the Alfa-Bank ecosystem, and it is also a participant of the Skolkovo innovation center with software registered in the Russian Software Registry (No. 28427, dated 11.06.2025); compliance is anchored by 152-FZ, ISO 27001, SOC 2, AES-256/TLS 1.3 encryption, and a 99.9% uptime SLA. The company is privately held, has 17 reported employees, operates solely in Russia, and discloses no external funding rounds.
MarketGuru.io firmographics
Firmographics- Name
- MarketGuru.io
- Legal name
- Общество с ограниченной ответственностью «МаркетГуру» (LLC MarketGuru)
- Website
- https://marketguru.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarketGuru.io is a Russian SaaS platform that provides analytics, AI-driven advertising automation, repricing, review management, and SEO tools for sellers on the Wildberries and Ozon marketplaces, serving SMB through enterprise segments via tiered subscriptions and a 100,000+ user Chrome extension.
- Ownership category
- akta.pro rank
MarketGuru.io industry classification
Industry- Product category
- Marketplace Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Buying Agencies (541830)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
- akta.pro secondary industries
- Feed/Product Listing Ads Management (Shopping, Catalog Ads) (BPAFACAK), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where MarketGuru.io is headquartered
LocationHeadquarters
- HQ city
- Taganrog
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
MarketGuru.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Subscription-based access to the MarketGuru platform with tiered pricing based on business size and feature limits. Additional revenue from browser extension (990₽/month) and extra API keys (1,990₽/month per legal entity).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business: 4,990₽/month for businesses with revenue up to 2M₽/month |
| Subscription | Monthly | Medium Business: 19,990₽/month for businesses with revenue 2-10M₽/month |
| Subscription | Monthly | Large Business: 29,990₽/month for businesses with revenue from 10M₽/month |
| Subscription | Pay-as-you-go | Individual Hosting: Custom enterprise plan for large businesses, agencies and holdings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MarketGuru.io product offering
Product offeringCore offering
MarketGuru.io sells a subscription-based SaaS ecosystem for sellers on the Wildberries and Ozon marketplaces that bundles product analytics, AI-driven advertising bid management (Bidder), automated competitive repricing (Repricer), AI-generated customer review responses (Auto-reviews), SEO content generation, financial and unit-economics analytics, and a Chrome browser extension for in-page analytics. The offering is anchored by Guru AI / Oracle AI, which studies products, positions, demand, reviews, and competitor dynamics to recommend growth actions, and is delivered via official Wildberries and Ozon APIs with ISO 27001, SOC 2, 152-FZ, and 99.9% SLA compliance.
Product overview
MarketGuru.io is a comprehensive ecosystem of analytics, automation, and consulting tools for Wildberries and Ozon sellers. The core platform provides product analytics (Analysis by Article), advertising management (Bidder), automated repricing (Repricer), AI-powered review responses (Auto-reviews), a browser extension for in-page analytics, a unit economics Calculator, and an SEO Optimizer for AI-generated product descriptions. The ecosystem is anchored by Guru AI / Oracle AI — an AI analytics assistant that monitors market dynamics and competitor performance. Additional services include Expert Consulting (full-cycle store analysis and advertising management) and an Alpha-Bank partnership offering free 30-day analytics. The platform operates exclusively through official Wildberries and Ozon APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- MarketGuru Platform (Core SaaS)
Companies that use MarketGuru.io
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
MarketGuru.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability11 records
Feature7 records
MarketGuru.io partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Alfa-BankcoreMarketGuru is part of the Alfa-Bank ecosystem. Joint promotion offers MarketGuru analytics for free for 30 days and 100,000 AI tokens for sellers. Strategic partnership providing mutual benefits for business customers.
- WildberriescoreOfficial authorized service of Wildberries. Works exclusively through official WB APIs. Provides analytics, advertising automation, and pricing tools for Wildberries marketplace sellers.
- OzoncoreMarketGuru has connected Ozon marketplace integration, allowing users to manage advertising campaigns on Ozon through the same platform as Wildberries.
- SkolkovominorMarketGuru is a participant in the Skolkovo innovation center, indicating support for Russian tech startups and innovation ecosystem.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
MarketGuru.io competitors and assessment
Company assessmentOthers
- Alfa-Bank: Alfa-Bank is one of Russia's largest private banks and MarketGuru's strategic ecosystem partner. Relevant as a GTM/distribution partner and indirect investor — its SMB customer base represents MarketGuru's primary expansion channel.
Direct peers
- SellerExpert: SellerExpert provides analytics and automation tools for Russian marketplace sellers on Wildberries and Ozon. Competes head-to-head with MarketGuru on product analytics, advertising, and pricing optimization features.
- MarketDB: MarketDB is a Russian marketplace analytics platform serving Wildberries and Ozon sellers with product research, competitor analysis, and sales tracking. Directly comparable product offering and customer base.
- MPStats: MPStats is a leading Russian SaaS platform providing analytics, advertising automation, and pricing tools for Wildberries and Ozon sellers. Directly comparable to MarketGuru across product modules (analytics, bidder, repricer), target market, and business model.
- JStick: JStick provides external analytics and advertising automation tools for Wildberries sellers. Comparable as a marketplace seller SaaS with focus on analytics dashboards and ad management.
- Moneyplace: Moneyplace offers marketplace analytics, advertising optimization, and seller tools for Russian e-commerce platforms including Wildberries and Ozon. Operates as a direct competitor with overlapping SaaS subscription modules and similar SMB-to-enterprise seller audience.
Emerging players
- Helium 10: Helium 10 is a leading global SaaS suite for marketplace sellers (originally Amazon-focused, expanding to Walmart). Comparable product categories — keyword research, listing optimization, ad automation, repricing — though focused on Western marketplaces, useful as a comparable for AI-driven seller tooling at scale.
- Jungle Scout: Jungle Scout offers product research, analytics, and seller tools primarily for Amazon sellers. Compares as a marketplace-seller SaaS with subscription tiers, browser extensions, and AI features — a benchmark for PLG funnel design in this category.
Broad incumbents
- Wildberries (Marketplace Native Tools): Wildberries itself operates native seller analytics, advertising, and pricing dashboards. It is both MarketGuru's primary data source and a potential substitute, making it the most strategically relevant broad incumbent.
- Ozon (Marketplace Native Tools): Ozon operates its own seller-facing analytics, advertising (Performance), and pricing tools. As MarketGuru's second key marketplace integration, Ozon's native toolset represents both an enabling platform and a competitive threat.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MarketGuru.io social profiles
Digital presenceMarketGuru.io compliance and trust
Trust signalCompliance5 records
MarketGuru.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketGuru.io leadership team
Management profileNumber of profiles
MarketGuru.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketGuru.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketGuru.io
What does MarketGuru.io do?
MarketGuru.io sells a subscription-based SaaS ecosystem for sellers on the Wildberries and Ozon marketplaces that bundles product analytics, AI-driven advertising bid management (Bidder), automated competitive repricing (Repricer), AI-generated customer review responses (Auto-reviews), SEO content generation, financial and unit-economics analytics, and a Chrome browser extension for in-page analytics. The offering is anchored by Guru AI / Oracle AI, which studies products, positions, demand, reviews, and competitor dynamics to recommend growth actions, and is delivered via official Wildberries and Ozon APIs with ISO 27001, SOC 2, 152-FZ, and 99.9% SLA compliance.
Is MarketGuru.io a public or private company?
MarketGuru.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketGuru.io founded?
MarketGuru.io was founded in 2020. It employs 11 to 50 people.
Where is MarketGuru.io based?
MarketGuru.io is headquartered in Taganrog, Russia, in the Europe region.
How does MarketGuru.io make money?
One revenue line is on record: saaS Subscription.
Who are MarketGuru.io's main competitors?
Alfa-Bank is listed as an others. Direct peers are SellerExpert, MarketDB, MPStats, JStick and Moneyplace. Emerging players are Helium 10 and Jungle Scout. Broad incumbents are Wildberries (Marketplace Native Tools) and Ozon (Marketplace Native Tools).
Does MarketGuru.io have an API?
Yes. MarketGuru provides API access for sellers to connect their Wildberries and Ozon seller accounts. The platform works exclusively through official APIs of marketplaces. One API key (service token) is included per legal entity, with additional legal entities available at 1,990 ₽/month each. The platform provides a personal account for integrating and managing API tokens. The user documentation describes the system as collecting, storing, calculating, and displaying publicly available data from Wildberries marketplace, as well as receiving, storing, calculating, and displaying user data on sales, orders, and returns. Developer documentation is at marketguru.io/documentation.
What industry is MarketGuru.io in?
MarketGuru.io's product category is Marketplace Analytics Software. Its primary akta.pro industry code is CRAOAOAE, Pricing, Revenue Growth Management (RGM) & Promo Analytics Services, with a secondary code of BPAFACAK, Feed/Product Listing Ads Management (Shopping, Catalog Ads). Its NAICS code is 541910 and its SIC code is 5045.