Marketing Club Dresden

What Marketing Club Dresden does

Marketing Club Dresden e.V. is a non-profit professional marketing association founded in 1990 and headquartered at the HYPERION Hotel Dresden am Schloss in Dresden, Saxony, Germany. The organization operates as a regional chapter within the Bundesverband Marketing Clubs (BVMC), a national umbrella network of over 60 marketing clubs and approximately 12,000 members across Germany. It serves marketing professionals, business leaders, corporate marketing teams, students, and — increasingly — trade/handcraft businesses through tiered membership programs (€100 student, €250 junior/senior, €390 personal, €780 corporate base) and four tiers of event sponsorship packages ranging from €350 to €2,000.

The club's core offerings are recurring events and recognition programs rather than technology products. Monthly club evenings, company visits, the annual Dresdner Marketing-Preis (awarded since 1995), the Dresdner Agentur-Preis (since 2016), and the annual KALEIDOSKOP magazine constitute the primary program surface. Specialized formats include the Dresdner Marketing Pioniere workshop series, the Forum für Medien & Kommunikation, the Stipendienprogramm scholarship (operated with SachsenMedien GmbH), and the community-driven "Fußabdrücke Dresden" Walk of Fame project.

Commercially, the club monetizes through recurring annual membership dues, four-tier event sponsorship packages, premium year-round sponsorships, and event ticket revenue. Distribution is primarily direct-to-member in the Dresden region, with national reach unlocked through BVMC cross-club access. Operations are lean — approximately 5 staff plus a volunteer Vorstand and Beirat — and the club is led by President Frank Kebbekus, who also serves as Hauptgeschäftsführer of BARMER Dresden.

Name

Marketing Club Dresden

Legal name

Marketing-Club Dresden e. V.

Website

https://marketingclub-dresden.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Club Dresden e.V. is a non-profit regional marketing professional association founded in 1990, serving members in the Dresden region as part of Germany's BVMC network of 60+ clubs, offering tiered memberships, monthly events, and the annual Dresdner Marketing-Preis award.

Ownership category

akta.pro rank

Product category

Professional Association / Networking Services

NAICS

Professional Organizations (813920), Business Associations (813910), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional networking events
• Marketing association membership
• Industry awards programs
• Professional development workshops
• Marketing community services

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from individual and corporate members form the primary revenue stream. Fee tiers include student (100€), junior/senior (250€), personal membership (390€), and company memberships (780€ for 2 persons plus 390€ per additional person).
2. Sponsorship Packages: Four tiers of event sponsorship packages ranging from 350€ (Event-Partner) to 2,000€ (Premium Event-Partner), plus annual main sponsor opportunities. Individual arrangements also available including combinations of monetary and in-kind sponsorship.
3. Event Revenue: Revenue generated from event participation, including tickets for the annual Marketing-Preis ceremony and other special events.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Marketing Club Dresden e.V. is a non-profit professional membership association that provides marketing professionals, companies, and students in the Dresden region with networking events, educational workshops, industry awards (Dresdner Marketing-Preis and Dresdner Agentur-Preis), and access to a national network of 60+ marketing clubs through the Bundesverband Marketing Clubs (BVMC). The club operates regular monthly events at HYPERION Hotel Dresden am Schloss and offers tiered annual memberships, sponsorship packages, and special programs such as Dresdner Marketing Pioniere workshops and a student scholarship (Stipendienprogramm) in cooperation with SachsenMedien GmbH.

Product overview

Marketing Club Dresden e.V. is a professional marketing network and association, not a software product company. The organization offers a portfolio of networking services including annual awards (Dresdner Marketing-Preis since 1995, Agentur-Preis since 2016), event formats (Clubabende, Clubausflüge, Kaminabende, Neujahrsempfang), youth programs (Dresdner Marketing Pioniere workshops, Stipendienprogramm scholarship), a community project (Fußabdrücke Dresden Walk of Fame), and tiered membership/sponsorship packages. The club also publishes the annual KALEIDOSKOP magazine and operates various sponsorship packages for corporate partners.

Differentiator

Problem solved

Functional benefit

Brands

• Dresdner Marketing-Preis: Annual marketing award given by the club since 1995 to recognize outstanding marketing concepts and ideas from companies and agencies in the Dresden region.
• Dresdner Agentur-Preis
• Fußabdrücke Dresden
• Dresdner Marketing Pioniere
• Forum für Medien & Kommunikation

Products and services

• Clubmitgliedschaft (Club Membership)
• Dresdner Marketing-Preis
• Dresdner Agentur-Preis
• Dresdner Marketing Pioniere
• Forum für Medien & Kommunikation
• Stipendienprogramm
• Event-Partner Pakete
• Premium Sponsoring
• KALEIDOSKOP

Quantifiable outcome

• Tax deduction of 30-45% of membership fees depending on legal form and tax rate
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• futureSAXminorStrategic or Co-development Partner · 28 March 2019Innovation platform of the Free State of Saxony for founders, entrepreneurs, scientists, and investors. Joint event format launched March 28, 2019, providing practical workshops connecting startups with marketing professionals.
• SachsenMedien GmbHcoreStrategic or Co-development PartnerStrategic cooperation to promote young marketing talent, share knowledge, and create innovative formats for Dresden's communication industry. Includes three annual event formats and a stipendium program for students and marketing-interested individuals in the fields of marketing, communication, and design.
• Handwerkskammer DresdencoreStrategic or Co-development PartnerFour-year cooperation hosting joint events at the njumii event center. Topics bridge marketing and trade/handcraft businesses, with Andreas Brzezinski (Hauptgeschäftsführer) leading the partnership. Includes joint events like 'Marketing meets Handwerk'.
• Startnext (Crowdfunding Platform)minorOthersCrowdfunding platform for the 'Fußabdrücke Dresden' project - a Walk of Fame initiative creating 10 aluminum footprints on the Promenadenring Ost for notable Dresden citizens.
• HYPERION Hotel Dresden am SchlosscoreOthersPrimary event venue and headquarters location. Premium sponsor offering exclusive accommodation discounts to club members. All regular events held at this venue.
• Media LogistikminorGTM or Marketing PartnerPremium sponsor of Marketing Club Dresden
• BarmerminorGTM or Marketing PartnerPremium sponsor of Marketing Club Dresden; President Frank Kebbekus serves as Hauptgeschäftsführer
• Charlotte MeentzenminorGTM or Marketing PartnerPremium sponsor of Marketing Club Dresden
• Little John BikesminorGTM or Marketing PartnerPremium sponsor of Marketing Club Dresden
• Bilderberg Bellevue HotelminorOthersPremium sponsor hosting exclusive events like Kaminabend (fireside chats) at their venue
• Bundesverband Marketing Clubs (BVMC)coreStrategic or Co-development PartnerNational umbrella organization for 60+ marketing clubs in Germany with 12,000 total members. Enables cross-club event access, shared studies and whitepapers, and national marketing events like Deutscher Marketing Tag.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bitkom: Germany's digital industry association; a large, broad incumbent serving a wider digital economy membership with events, working groups, and policy advocacy. Adjacent in audience and member services, particularly for the digitalization-oriented segments of Marketing Club Dresden.
• OMR (Online Marketing Rockstars): A larger, broader marketing-community and events business operating nationally and internationally. Overlaps with Marketing Club Dresden's audience (marketing professionals) and competes for sponsor attention and event attendance, but serves a much wider, more commercial scale.
• BVDW (Bundesverband Digitale Wirtschaft): Germany's federal digital economy association; a larger industry body that overlaps with Marketing Club Dresden's member base on the digital marketing side. Provides policy advocacy, events, and networking at a national scale, serving a more industry-trade function.
• DDV (Deutscher Dialogmarketing Verband): National German dialogue/direct marketing association; an industry body that overlaps with Marketing Club Dresden's audience of marketing professionals. Provides similar networking, awards, and educational services at a national level but with a narrower vertical focus.
• GWA (German Advertisers Association): German association of leading advertising agencies; comparable as a marketing industry membership organization with events, awards, and policy work. Targets a higher-tier agency membership base than Marketing Club Dresden but operates a similar association business model.

Direct peers

• Marketing Club Berlin: Direct peer within the BVMC network; a regional marketing professional club in Berlin with similar membership tiers, event formats, and sponsorship structures. Operates the same business model in a different metropolitan market, making it a near-perfect structural comparable.
• Marketing Club München: Direct peer within the BVMC network; serves marketing professionals in Munich with comparable programming, awards (Münchner Marketing-Preis), and corporate sponsorship models. Larger scale than Dresden but identical operating template.
• Marketing Club Köln: Direct peer within the BVMC network; a Cologne-based regional marketing club with parallel structure. Same category-focused membership model, useful for benchmarking event programming and sponsorship package design.
• Marketing Club Frankfurt: Direct peer within the BVMC network; a Frankfurt-based regional marketing association following the same template of membership tiers, monthly events, and corporate sponsorships. Useful comparable for pricing benchmarks and member economics.
• Marketing Club Hamburg: Direct peer within the BVMC network; a sister regional marketing club in Hamburg offering parallel membership, events, and an established marketing award. Same business model, similar governance, and direct comparability on member economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCprtS2hA-n03AcJfXQdunjg
• LinkedInlinkedin.com/company/marketing-club-dresden

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Club Dresden