Marketing Report Nederland & België

What Marketing Report Nederland & België does

Marketing Report is a Dutch-language B2B trade media platform covering the marketing, media, advertising, and creative industries in the Netherlands and Belgium. Its flagship is a free daily newsletter distributed every workday, supported by a continuously updated website (marketingreport.nl and marketingreport.be) with news, interviews, columns, and event listings. The platform also operates Marketing Report TV (video interviews), a podcast series including "De Verkenners," a Vacatures job board, and The List, a self-service advertising agency directory. A monthly radio slot on New Business Radio extends reach into audio.

The business model is freemium at the audience layer: readers receive content at no cost, while monetization is implied through advertising, sponsored content, partner placements, and recruitment listings on the Vacatures board. The brand has been extended into additional editions covering Germany/Austria (marketingreport.de.com) and an International edition (marketingreport.one), giving the publisher a multi-country footprint anchored in the Benelux marcom market. The company is privately held and independent, with founder Bas Vlugt identified as the listed founder; no parent company, investors, or funding rounds are disclosed.

There is no disclosed headcount, revenue, or operating budget, and the data signals are characteristic of a small, editorially led niche publisher rather than a venture-backed media company. Content verticals span AI for marketing, audio, creative and digital agencies, customer experience, influencer and content marketing, local advertising, magazines, market research and data, media, media strategy, brand and sustainability, outdoor advertising, PR, retail, retail media, sponsoring, and TV and video — broadly mirroring the full marcom value chain.

Name

Marketing Report Nederland & België

Legal name

Marketing Report

Website

https://marketingreport.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Marketing Report is an independent Dutch-language B2B trade media platform for the marketing, media, advertising, and creative industries in the Netherlands, Belgium, Germany, and beyond. It delivers daily news, interviews, columns, a free newsletter, podcast, TV, job board, and agency directory.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industries

Radio Program Syndication (Talk, Music, Sports) (MPABAMAE), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Trade media publishing
• Marketing news platform
• Digital journalism
• Advertising industry media
• Agency database

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Marketing Report Nederland & België is a Dutch/Belgian trade media platform that publishes daily news, interviews, columns, podcasts, video, and agency data covering the marketing, media, advertising, AI, and agency industries. It distributes content via a free daily newsletter, website, podcast, Marketing Report TV, and radio on New Business Radio, with regional editions for Belgium, Germany, and international audiences.

Product overview

Marketing Report is a unified news and media platform for the Dutch and Belgian marketing industry. The core product is the marketingreport.nl website and its Dutch-language content platform, supplemented by regional variants for Belgium (marketingreport.be), Germany (marketingreport.de.com), and International (marketingreport.one). The portfolio includes The List (advertising agency database), Marketing Report TV (video content), Marketing Report Podcast (audio content), a Vacatures job board, and a daily newsletter. The platform covers channels including AI For Marketing, Audio, Creative Agencies, Customer Experience, Digital Agencies, Influencer & Content Marketing, Local Advertising, Magazines, Marktonderzoek & Data, Media, Mediastrategie, Merk & Duurzaamheid, Outdoor Advertising, PR, Retail, Retail Media, Sponsoring, and TV & Video.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Report (Website/Platform)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marketing Week: UK marketing trade publication covering brands, agencies and marketing strategy. Comparable to Marketing Report as a regional trade title serving marketing professionals with analysis, news and a daily newsletter.
• The Drum: Global marketing industry news publisher covering advertising, media and creativity. Direct peer as a trade media outlet serving marketing professionals with news, opinions, and awards, sharing the same content categories as Marketing Report (AI, agencies, creativity).
• Adweek: US-based advertising, marketing and media industry news outlet. Direct comparable as a B2B trade media brand covering agencies, brands and media with daily news, video and podcasts similar to Marketing Report's multi-format approach.
• MarketingTribune: Long-running Dutch marketing trade title covering campaigns, agencies and brand news. Directly comparable as a regional marcom B2B media brand with overlapping editorial coverage of the Dutch advertising industry.
• Digiday: Digital media, marketing and advertising trade publisher producing news, research and events. Direct comparable to Marketing Report for its focus on digital agencies, ad tech, and the modern marketing organization.
• Emerce: Dutch digital marketing, e-commerce and media trade publication. Comparable to Marketing Report as a regional B2B media platform targeting marketing professionals, with overlapping coverage of digital agencies and innovation.
• Adformatie: Dutch trade publication covering advertising, media and marketing news. Most direct competitor to Marketing Report in the Netherlands, serving the same marketing/advertising professional audience with similar daily news, interviews and columns.
• Campaign: Haymarket's global advertising and marketing trade publication. Comparable as a long-established marcom trade title offering news, analysis and agency rankings to marketing professionals in similar verticals to Marketing Report.

Broad incumbents

• Ad Age: Established global advertising and marketing industry publication with news, data, rankings and events. Comparable to Marketing Report as a marcom trade media brand but operating at much larger scale and broader geographic scope.

Regional players

• FONK: Dutch trade publication covering media, marketing and communication. Comparable to Marketing Report as a regional Dutch marcom media brand serving overlapping professional audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/marketingreport
• LinkedInlinkedin.com/company/marketingreportnederland
• Instagraminstagram.com/marketingreportnl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Report Nederland & België