What Manchester Acupuncture Studio does

Manchester Acupuncture Studio (MAS) is a 501(c)(3) non-profit community acupuncture clinic founded in June 2007 by Andy Wegman, operating two locations in southern New Hampshire (Manchester and Merrimack) with approximately seven employees. It delivers high-volume, sliding-scale acupuncture treatments ($20-$40 per visit) in a recliner-based community setting, alongside a specialized 5-Needle Protocol (5NP/NADA-style) ear acupuncture program offered Tuesdays at $5 per session for addiction recovery, and mobile home-visit services ($75-$100) across the greater Manchester and Nashua areas.

The clinic's core technology is human clinical practice grounded in traditional Chinese medicine protocols, supplemented by a standard SaaS practice-management platform (JaneApp) for scheduling and records. Its most differentiated product surface is the Auricular Acupuncture Technician (AAT) training program, a 70-hour curriculum delivered through the People's Organization of Community Acupuncture (POCA) — an organization MAS co-founded — and enabled by New Hampshire's 2017 state approval of the Alternative Designer Services (ADS) certification framework. Institutional partnerships with the Manchester VA, Granite State Independent Living, and regional mental health and recovery agencies drive referral flow into both clinical and training programs.

MAS's business model combines direct-pay clinical revenue (volume-driven, low-price), modest AAT training tuition, retail (ear seed kits, books), and 501(c)(3) tax-deductible donations. Treatment volume reached approximately 17,000 visits in 2025, and lifetime treatments exceed 320,000 across 19 years of operation. The model is intentionally mission-driven: it prioritizes accessibility and recovery-community service over margin maximization, which structurally constrains revenue growth while reinforcing institutional loyalty and brand trust in southern New Hampshire.

Name

Manchester Acupuncture Studio

Legal name

Manchester Acupuncture Studio

Website

https://masnh.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Manchester Acupuncture Studio is a 501(c)(3) non-profit community acupuncture clinic in southern New Hampshire operating two locations (Manchester, Merrimack) that delivers sliding-scale acupuncture, a $5 addiction-recovery 5NP program, and AAT technician training via POCA, serving roughly 17,000 visits annually across 31 towns.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Acupuncture Treatment Fees: Sliding scale payments of $20-40 per treatment. Patients choose what they pay with no income verification required.
2. 5NP Training Programs: 70-hour training program for Auricular Acupuncture Technician certification through POCA partnership. Revenue from training program fees.
3. Pre-paid Visit Packages: Gift cards and pre-paid visit packages available in 1, 3, and 5-visit bundles at varying price points.
4. Home Visit Services: $75 for first person, $100 flat rate for 2-5 people for home acupuncture visits in greater Manchester/Nashua area.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Manchester Acupuncture Studio provides community acupuncture treatments delivered in shared rooms with recliners at a sliding scale of $20-$40 per visit, with no income verification or insurance required. The organization also offers a 5NP (5-needle protocol) ear acupuncture service for stress, addiction recovery, and trauma support, and runs a 70-hour hybrid training program certifying Acupuncture Detoxification Specialists through POCA partnership.

Product overview

Manchester Acupuncture Studio (MAS) operates as a 501(c)(3) non-profit community acupuncture clinic offering affordable, sliding-scale acupuncture treatments in a group setting. The core service is personalized community acupuncture treatments at $20-40 per visit with no income verification required. MAS also provides 5NP ear acupuncture protocols, home visit services, and operates a 70-hour training program for Acupuncture Detoxification Specialist (ADS) certification. The studio sells complementary products including ear seed kits for self-care and the 'Why Did You Put That Needle There?' educational book. Services are available at two clinic locations in Manchester and Merrimack, NH.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Acupuncture Treatments Personalized acupuncture treatments provided in a shared room with comfortable recliners, fully-clothed, at an affordable sliding-scale fee of $20-40 per visit. Designed for individuals and families seeking affordable, frequent acupuncture without insurance barriers.
• 5NP Ear Acupuncture A standardized 5-point ear acupuncture protocol (5NP) used to help people settle emotionally, find stability, reduce stress, and support sobriety. Walk-in $5 sessions available Tuesdays 4-6pm. Recognized by SAMHSA, US Justice Department, and Indian Health Services.
• Home Visit Acupuncture House call acupuncture services for those unable to come to clinic. $75 for the first person and $100 flat rate for 2-5 people. Treatments capped at one hour. Available in greater Manchester/Nashua area.
• 5NP Ear Acupuncture Training Program A 70-hour hybrid training program for Auricular Acupuncture Technician certification through POCA, including online learning modules, weekend in-person instruction, and supervised clinical practice. Graduates become certified Acupuncture Detoxification Specialists (ADS) in New Hampshire. For healthcare providers, first responders, recovery coaches, and peer support specialists.
• Gift Cards and Pre-Paid Visit Packages Gift certificates and pre-paid treatment packages available for purchase, including 1 follow-up visit ($20-$40), 3-pack ($60-$120), and 5-pack ($100-$200) options across five price tiers.
• Ear Seed Kits Ear acupressure kits available for purchase at MAS clinics, enabling patients to continue self-care treatments at home using seeds and beads applied to acupressure points.

Quantifiable outcome

• 17,000+ treatments delivered in 2025 alone
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• POCA (People's Organization of Community Acupuncture)coreStrategic or Co-development PartnerPOCA is a community acupuncture support organization founded by MAS. MAS offers 5NP ear acupuncture training through POCA's 70-hour Auricular Acupuncture Technician program. Trainees receive POCA certificates and are eligible for NH state certification as Acupuncture Detoxification Specialists.
• Hope for NH RecoverycoreGTM or Marketing PartnerCommunity partner providing recovery services. MAS staff conduct 5NP ear acupuncture trainings at Hope for NH Recovery location. Volunteer ADS practitioners offer $5 treatments at MAS-Manchester.
• Live Free RecoverycoreGTM or Marketing PartnerCommunity partner in Keene and Manchester offering substance use treatment. Hosted 5NP ear acupuncture training at their new downtown Manchester location.
• Acts of KindnessminorGTM or Marketing PartnerManchester-based nonprofit serving unhoused population. MAS hosts food collection drives and provides acupuncture services. AOK founder participates in 5NP training and hosts pop-up clinics.
• Dartmouth Pediatric Integrative Medicine InitiativeminorGTM or Marketing PartnerCommunity partner listed on MAS website representing healthcare system integration.
• NH Job CorpsminorGTM or Marketing PartnerFederal job training program for youth. Listed as community partner providing referral pathway.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Modern Acupuncture: National franchise offering standardized acupuncture services across dozens of US locations. Competes with MAS for acupuncture demand but at much higher price points and with a retail/medical aesthetic rather than MAS's community/sliding-scale positioning.
• Restore Hyper Wellness: Franchise chain offering integrative wellness services including IV therapy, cryotherapy, and acupuncture. Competes for the same wellness-minded consumer dollars as MAS but at premium prices in retail locations.
• The Joint Chiropractic: National franchise chain of alternative healthcare clinics offering accessible, walk-in services. Operates a comparable accessibility/value-positioning model targeting similar demographics seeking non-pharmaceutical care.
• Hand & Stone Massage and Facial Spa: National franchise of massage and spa service clinics operating on a membership/accessibility model. Tangential peer in adjacent bodywork/wellness services with similar retail storefront distribution strategy.

Others

• People's Organization of Community Acupuncture (POCA): Cooperative trade organization of community acupuncture clinics that MAS helped found. Operates the 70-hour training program MAS delivers and provides the network structure that MAS's community acupuncture model depends on.
• POCA Tech: Community acupuncture training school in Portland, OR affiliated with POCA. Represents the formal education pathway adjacent to MAS's own 70-hour ADS training program and shares the same workforce development mission.
• Hope for NH Recovery: New Hampshire-based recovery support organization that MAS partners with for 5NP training delivery and patient referrals. Comparable in serving the same addiction-recovery population through complementary services.

Direct peers

• Working Class Acupuncture: Portland, OR-based pioneer of the community acupuncture model. Operates on identical sliding-scale, shared-recliner principles that MAS uses, and is widely considered the originator of the POCA-aligned model MAS is affiliated with.
• Cornerstone Community Acupuncture: POCA-affiliated community acupuncture clinic operating sliding-scale shared-room treatments in the same non-profit cooperative tradition as MAS. Direct model peer representing the broader community acupuncture category.
• Acupuncture Together: Community acupuncture clinic in Cambridge, MA operating on the same POCA-aligned sliding-scale, shared-room model as MAS. Direct regional peer for New England community acupuncture demand and patient referral patterns.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZllGL-295gtcfI05hKT4nA
• LinkedInlinkedin.com/company/manchester-acupuncture-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Manchester Acupuncture Studio