What MASON PROGRESSIVE CYCLES LTD does

MASON Progressive Cycles Ltd is a privately held, independent British bicycle manufacturer founded circa 2015 and operated by founder Dom Mason from a 350-year-old flint-walled barn — the Mason Barn — on Applesham Farm in the South Downs National Park, Lancing, West Sussex. The company designs and sells hand-built metal bicycles across three frame materials (Columbus and Dedacciai steel, Dedacciai aluminium, and Dedacciai titanium) in ten models spanning endurance road (Aspect, Resolution, Definition, SLR), fast gravel (Bokeh, BokehTi), gravel adventure (Exposure, ISO), and adventure hardtail (Macro, RAW) categories. Frames are manufactured by specialist Italian framebuilders with approximately 75 years of metal frame production experience, with the RAW frameset built in Scotland; final assembly, custom builds, quality control, and customer demos are conducted at the Mason Barn. Proprietary design features include UDH-ready 3D printed dropouts (produced via 3DPrintUK), the F-Stop replaceable dropout wear system, BoatTail seatstays, the ThruBB bottom bracket, and the Sensor Ti seatpost.

The business operates a direct-to-consumer model via masoncycles.cc, with built-to-order complete bicycles priced from approximately £1,550 for aluminium framesets and from £3,400–£3,700+ for electronic groupset builds (Shimano Di2, SRAM AXS). Standard orders require a 20% refundable deposit; titanium built-to-order requires a 50% non-refundable deposit, with lead times of up to 4 weeks. Distribution is supported by six Cycle To Work scheme partners (Green Commute Initiative as primary), 0% APR finance over 6–12 months via V12 Finance, and international shipping via TNT/FedEx to the EU, US, and other global destinations. The Barn serves as a physical showroom and demo experience, where customers can book test rides and collect bikes.

The customer base is comprised of individual endurance road cyclists, gravel racers, bikepackers, and ultra-endurance athletes, with documented brand ambassadors including Josh Ibbett, Angus Young, Weronika Szalas, Michele Miani, Ella Brown, Luca Montoya, and Becky Surridge — whose race results on Mason bikes have included multiple FKTs and podium finishes at events such as the Transcontinental Race, Tour Divide, Silk Road Mountain Race, Highland Trail 550, and Accursed Race. The brand has received third-party validation including Road.cc's Road Bike of the Year and overall Bike of the Year for the SLR (2022/23) and finalist recognition for the Definition and Resolution (2024/25), plus a BikePerfect 5-star 'Masterpiece' rating for the Exposure. The company remains independently owned with an 8-person team and no disclosed external investment.

Name

MASON PROGRESSIVE CYCLES LTD

Legal name

Mason Progressive Cycles Limited

Website

https://masoncycles.cc

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

MASON Progressive Cycles Ltd is an independent UK-based bicycle manufacturer designing and selling hand-built metal road, gravel, and adventure bicycles (steel, aluminium, titanium) direct-to-consumer to endurance cyclists, ultra-endurance racers, and adventure riders globally.

Ownership category

akta.pro rank

Product category

Premium Hand-Built Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Hand-built bicycles
• Endurance road bikes
• Gravel adventure bikes
• Titanium steel frames
• Bikepacking bicycles

Headquarters

HQ city

Lancing, West Sussex

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle and Frameset Sales: One-time sale of built-to-order complete bicycles and framesets. Customers choose model, size, frame material and custom build components. Products are priced per frame/frameset and per complete bike build. Bikes are built in-house at the Mason Barn with lead times of up to 4 weeks after order and payment.
2. Accessories and Clothing: Sale of accessories (seatposts, mudguards, bags) and clothing (jerseys, garments). Spare parts such as seatposts and axles are also sold. Accessories may attract EU import duty (~4%) while bikes/framesets benefit from Rules of Origin preferential rates.
3. Interest-Free Finance: Partnered with V12 Finance to offer 0% APR finance over 6, 10, or 12 months for bikes and frames, enabling higher-priced purchases through installment payments.
4. Pre-orders and Deposits: 20% deposit for standard out-of-stock framesets/bikes; 50% non-refundable deposit for titanium framesets and bikes built to order. Deposits secure a place in the production queue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

MASON Progressive Cycles designs, sources and sells hand-built metal bicycles (steel, aluminium and titanium) across ten models in endurance road, fast gravel, gravel adventure, ultimate adventure and adventure hardtail categories. Bikes are built to order with custom specifications at the Mason Barn in Sussex, with frames manufactured in Italy (and selected models in Scotland), and sold direct-to-consumer worldwide through its own e-commerce store, complemented by accessories, framesets and clothing.

Product overview

MASON Progressive Cycles Ltd is a UK-based hand-built bicycle company offering a portfolio of 10 adventure and endurance bicycle models across three frame materials (steel, aluminium, titanium). The product range comprises two categories: endurance road bikes (Aspect titanium, Resolution steel, Definition/Definition Integrale aluminium, SLR steel) designed for fast long-distance tarmac riding; and gravel/adventure bikes (Bokeh aluminium, Bokeh Ti titanium, Exposure steel, ISO steel, Macro aluminium hardtail, RAW steel hardtail) designed for multi-surface and ultra-endurance riding. The company also offers accessories including the Mason Sensor Ti seatpost, clothing, and framesets. All frames are manufactured in Italy or the UK and assembled/custom-built at the Mason Barn in Sussex. The business operates direct-to-consumer with test ride experiences available at their South Downs location.

Differentiator

Problem solved

Functional benefit

Products and services

• Aspect Italian-made Dedacciai titanium endurance road bicycle designed for smooth, fast, long-distance efficiency across variable surfaces and unpredictable weather, with UDH-ready 3D printed dropouts and 35mm tyre clearance.
• Resolution Italian-made Columbus steel all-road bicycle designed for confident, dependable all-season long-distance performance across a wide range of surfaces, with capacity for 35mm tyres.
• Definition Italian-made Dedacciai aluminium endurance road bicycle delivering sporty, long-distance performance in variable weather and surface conditions, with 35mm tyre clearance and integrated cable routing on the Integrale variant.
• Definition Integrale Limited-edition aluminium endurance bicycle variant of the Definition with sharper geometry, full integrated cable routing and optimization for electronic groupsets. The Launch Edition is strictly limited to 50 individually numbered frames.
• SLR Italian-made steel super-tourer focused on smooth, long-lasting road performance and grand-touring capabilities, with capacity for 700c x 40mm wheels and tyres including full mudguards.
• Bokeh Italian-made custom Dedacciai aluminium fast gravel bicycle for multi-surface adventures and bikepacking, with UDH-compatible forged and machined dropouts and capacity for 650b x 55mm or 700c x 50mm tyres.
• Bokeh Ti Tuscany-made custom Dedacciai titanium multi-terrain bicycle suitable for loaded continent-traversing adventures and stripped-down forest singletrack, with capacity for 650b x 55mm or 700c x 50mm tyres.
• Exposure Italian-made Dedacciai steel gravel adventure bicycle designed for fast, long-distance extended adventure touring over variable terrain, with capacity for 650b x 58mm or 700c x 50mm tyres and multiple load-carrying configurations.
• ISO (InSearchOf) Italian-made Dedacciai steel ultra-endurance race-winning adventure machine updated for 2025, capable of carrying high-volume 650b x 2.8 inch or 29 inch x 2.6 inch wheels and tyres across very wide-ranging terrain.
• Macro Italian-made lightweight configurable adventure hardtail with a custom MASON x Dedacciai aluminium tubeset, configurable for lightweight bikepacking or with a 100mm suspension fork, with capacity for 29 x 2.4 inch wheels and tyres.
• RAW UK-made Dedacciai and Reynolds steel adventure hardtail with 120mm fork compatibility and capacity for 29 x 2.6 inch wheels and tyres, designed for backcountry rides and adventure racing.
• Mason Sensor Ti Seatpost TIG-welded titanium seatpost with a fine-adjust clamp system, available in 27.2mm and 31.6mm diameters, designed to fit Mason bicycles and compatible with 7mm round and 7x9mm oval saddle rails.
• Framesets Individual frame-only versions of every MASON model, available for self-build or for customers wanting to specify their own components. Available with deposits and built-to-order lead times.
• Accessories Range of bicycle accessories, upgrades and spare parts for Mason bicycles, including seatposts, axles and gear attachment solutions.
• Clothing Cycling clothing range designed to complement MASON bicycles, made using sustainable Earth Positive, recycled and naturally derived fabrics.

Quantifiable outcome

• Mason Exposure received 5/5 rating and 'Masterpiece' verdict from BikePerfect (Guy Kesteven)
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

14 partnerships are on record, tiered core and minor.

• DedacciaicoreStrategic or Co-development PartnerItalian manufacturer producing custom titanium and aluminium tubesets for most MASON models. MASON works with Dedacciai to develop bespoke tube shapes specific to each model's ride characteristics. Dedacciai has approximately 75 years of dedicated metal frame production expertise.
• ColumbuscoreStrategic or Co-development PartnerItalian steel tube manufacturer supplying Columbus steel tubing for the Resolution and SLR models.
• Green Commute Initiative (GCI)coreChannel Partner/ Reseller/ DistributorPrimary Cycle To Work scheme partner enabling employees to purchase MASON bikes through salary sacrifice. GCI handles the scheme administration and employer partnership for MASON.
• V12 FinancecoreChannel Partner/ Reseller/ DistributorProvides 0% APR interest-free finance options for MASON bikes and frames over 6, 10, or 12 months, enabling customers to spread the cost of higher-value purchases.
• CycleSchememinorChannel Partner/ Reseller/ DistributorOne of several Cycle To Work scheme partners supported by MASON alongside Cycle Solutions, Halfords Cycle2Work, Bike2Work, and Vivup.
• Cycle SolutionsminorChannel Partner/ Reseller/ DistributorCycle To Work scheme partner alongside GCI, CycleScheme, Halfords Cycle2Work, Bike2Work, and Vivup.
• Halfords Cycle2WorkminorChannel Partner/ Reseller/ DistributorCycle To Work scheme partner alongside GCI, CycleScheme, Cycle Solutions, Bike2Work, and Vivup.
• Bike2WorkminorChannel Partner/ Reseller/ DistributorCycle To Work scheme partner alongside GCI, CycleScheme, Cycle Solutions, Halfords Cycle2Work, and Vivup.
• VivupminorChannel Partner/ Reseller/ DistributorCycle To Work scheme partner alongside GCI, CycleScheme, Cycle Solutions, Halfords Cycle2Work, and Bike2Work.
• Stripe and BraintreecoreTechnology or IntegrationPayment processing partners. Stripe accepts Visa, Mastercard, JCB, and American Express cards. Braintree handles payment processing for the site. Mason does not store or come into contact with card details — all payment data handled securely by these providers.
• TNT/FedExcoreTechnology or IntegrationInternational shipping partner for bicycle and frameset deliveries to EU, US, and other global destinations. FedEx/TNT handle customs contact with customers upon arrival in destination countries.
• HUNTcoreTechnology or IntegrationBritish wheel manufacturer supplying wheels for many Mason complete builds. Featured on the Mason website as recommended wheels options across models including Aspect, Definition, SLR, Bokeh, and more. HUNT wheels include Carbon 30, 44_46 Aerodynamicist, 4 Season Disc, Limitless, and SUB50 models.
• Long Man BreweryminorGTM or Marketing PartnerSussex-based brewery providing refreshments at Mason Barn events such as the 'Pedals, Pencils & Pixels' evening. Another Sussex business operating within the South Downs National Park.
• South Downs National Park TrustminorGTM or Marketing PartnerCharity arm of the South Downs National Park. Proceeds from Mason Barn community events donated to support maintenance of the South Downs Way trail.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ritchey Design: US-based heritage bicycle brand designing and producing steel road, gravel, and mountain frames with deep roots in adventure cycling. Comparable to Mason on premium handmade steel, gravel/adventure specialisation, strong brand identity tied to founder and rider culture.
• Ribble Cycles: UK-based direct-to-consumer bicycle brand offering custom-built road, gravel, and adventure bikes across multiple price points. Most comparable to Mason on DTC model, custom build experience, and UK heritage, though Ribble operates at larger scale with broader price-tier coverage including entry-level and e-bikes.
• Stinner Frameworks: US handmade bicycle builder offering custom titanium, steel, and carbon frames across road, gravel, and cross categories. Comparable to Mason on premium custom positioning, multiple metal materials, gravel/adventure focus, and direct-to-consumer sales model.
• Independent Fabrication: US premium handmade bicycle manufacturer offering custom steel, titanium, and aluminium frames for road, gravel, and mountain. Comparable to Mason on boutique handmade positioning, multiple metal materials, fully custom builds, and direct engagement with enthusiast riders.
• Mosaic Cycles: US-based handmade titanium and steel bicycle builder focused on road, gravel, and all-road bikes with custom geometry. Comparable to Mason on premium handmade metal frames, custom build experience, strong rider-community engagement, and built-to-order model targeting endurance and adventure cyclists.
• Mercian Cycles: Long-established UK handmade frame builder specialising in steel road, touring, and track bicycles. Comparable to Mason on UK heritage, metal frame (steel) expertise, custom builds, and direct-to-consumer sales to enthusiast riders seeking repairable, long-lasting bicycles.
• Bird Cycle Co: UK premium bicycle manufacturer offering handmade steel and titanium frames for road, gravel, and touring. Comparable to Mason on premium UK-made positioning, metal frame specialisation, and direct-to-consumer sales of custom-spec'd bicycles to endurance and adventure riders.
• Reilly Cycleworks: British boutique titanium and steel bicycle manufacturer with a heritage of handmade frames for road, gravel, and touring. Comparable to Mason on UK base, premium metal frames, bespoke sizing, and focus on long-distance/adventure riding with custom build options.

Emerging players

• Allied Cycle Works: US premium bicycle brand offering titanium, carbon, and alloy frames for road, gravel, and all-road with in-house frame design. Comparable to Mason on premium pricing, custom build options, gravel/endurance focus, and DTC channel, though Allied operates at broader scale with deeper US dealer relationships.
• Festka: Czech handmade premium bicycle manufacturer producing steel, titanium, and carbon frames with strong design identity across road, gravel, and track. Comparable to Mason on bespoke premium positioning, custom build options, and international DTC shipping, though Festka emphasises carbon alongside metal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mason_cycles
• Facebookfacebook.com/MasonCycles
• Instagraminstagram.com/@mason_cycles
• LinkedInlinkedin.com/company/mason-progressive-cycles-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASON PROGRESSIVE CYCLES LTD