Master Sverige AB

What Master Sverige AB does

Master Sverige AB is a privately held Swedish limited company (Aktiebolag) headquartered in Stockholm, Sweden, founded in 1987. The company operates under the domain masterpeopleplatform.com, which suggests a positioning in the HR/people management software or services category, likely serving Nordic employers. The relationship between the legal entity "Master Sverige AB" and the broader "Master People Platform" brand is not explicitly documented in the available source material.

The company is very small by headcount, with only 7 employees recorded, indicating either a boutique operation, a thinly staffed technology/services business, or a dormant holder of legacy IP. No substantive information was obtainable from the company website, which renders a verification/anti-bot loader page without product, pricing, or feature information. As a result, the company's actual offerings, customer base, technology stack, and revenue model cannot be characterized from the available data and represent material gaps for any prospective investor.

No funding rounds, investors, acquisitions, leadership team, app presence, social profiles, certifications, or partnerships are documented in the input. The legal structure (AB) and Swedish domicile are inferred from the corporate name. Operating status is recorded as "operating" based on the website being live, although the company's active business activity is not directly confirmable.

Name

Master Sverige AB

Legal name

Master Sverige AB

Website

https://masterpeopleplatform.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Sverige AB is a small, privately held Swedish company (7 employees, founded 1987) operating a people/HR platform under the masterpeopleplatform.com domain, apparently serving Nordic employers. Substantive product, customer, and revenue information is not publicly available.

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

Keywords

• People platform software
• HR management system
• Workforce platform
• Human resources tools
• Employee platform

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Core offering

Master Sverige AB operates a web-based people platform accessible via masterpeopleplatform.com/sv/. Based on the limited source evidence, the company appears to deliver a digital people/HR-oriented platform targeted at the Swedish market. No specific product modules, features, or service scope are documented in the available source content.

Differentiator

Problem solved

Functional benefit

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Gusto: All-in-one HR, payroll, and benefits platform for small businesses in the US. Comparable in product scope (HR + payroll + people management) and SME target market, with a different geographic footprint.
• Personio: European all-in-one HRIS/HCM platform for small and mid-sized businesses. Comparable as a SaaS HR/people-management platform targeting similar SME HR workflows with a subscription model.
• HiBob: Modern 'people platform' / HRIS for SMB and mid-market companies. Closely comparable in product positioning (people management platform) and target customer segment.
• Fortnox: Swedish cloud-based business platform offering HR, payroll, accounting, and ERP for SMEs. Direct comparable as a Sweden-headquartered HR/HCM-adjacent SaaS player targeting the same small/mid-market customer base.
• BambooHR: Cloud HRIS platform focused on small and mid-sized businesses, offering core HR, hiring, onboarding, and reporting. Comparable as a dedicated people-management SaaS for the same customer profile.
• Factorial: HRIS/HCM SaaS for SMBs with core HR, time tracking, and document management. Comparable as a focused people-platform vendor serving the European SME segment.

Broad incumbents

• Paychex: Large US HR, payroll, and benefits provider serving SMBs. Comparable as a broad incumbent offering overlapping HRIS, payroll, and people-management services.
• Workday: Global enterprise HCM and finance cloud platform. Comparable as a broader incumbent in the same HCM category, anchoring buyer expectations for functionality and integrations.
• Visma: Large Nordic provider of business and HR/payroll software for SMEs and mid-market. Comparable as a broader incumbent offering overlapping HRIS and payroll functionality across the Nordics.

Regional players

• Björn Lundén: Swedish provider of accounting, payroll, and HR software for small businesses. Comparable as a Nordic regional peer offering overlapping HR/payroll functionality for the Swedish SME market.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/master-sverige

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Sverige AB