Match en Direct
Match en Direct is a French-language livescore platform serving football fans with real-time scores, standings, and match data across 650 competitions, monetizing via betting affiliate partnerships and advertising.
- Company typePrivate
- Founded2011
- HeadquartersNot specified, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Match en Direct does
Match en Direct (MatchEnDirect.fr) is a French-language livescore platform that provides real-time scores, standings, and match information across 650 football competitions in 50+ countries, processing approximately 3,000 matches per month. The platform serves French-speaking football fans through a free, ad-supported web and mobile experience, and has expanded coverage to additional sports including basketball, tennis, rugby, and hockey. Beyond scores, the platform offers community features including match discussion forums, user predictions, a TV broadcast guide, and editorial articles.
The underlying technology relies on third-party data feeds from Mackolikfeeds.com for real-time match data, which is then presented across the platform's web and mobile surfaces. The company operates with a lean team of 13 employees based in Paris, founded in 2011. The product architecture is content-and-data-centric rather than building proprietary data infrastructure, which keeps operational overhead low but creates dependency on the data provider.
The business model is B2C-free with monetization through two channels: affiliate partnerships with sports betting operators (Betclic, Unibet, Winamax, Bwin, and Ladbrokes) where the platform earns referral commissions on user sign-ups and betting activity, and display advertising. The company is privately held and has not disclosed revenue or external funding.
Match en Direct firmographics
Firmographics- Name
- Match en Direct
- Legal name
- MatchEnDirect.fr
- Website
- https://matchendirect.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Match en Direct is a French-language livescore platform serving football fans with real-time scores, standings, and match data across 650 competitions, monetizing via betting affiliate partnerships and advertising.
- Ownership category
- akta.pro rank
Match en Direct industry classification
Industry- Product category
- Sports Live Scores
- NAICS
- Spectator Sports (7112)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where Match en Direct is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Match en Direct business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Marketing - Betting Partners: Referral fees and commission from betting company partnerships (Betclic, Unibet, Winamax, Bwin, Ladbrokes). Users clicking through to partner sites generate revenue through affiliate links with bonus offers (e.g., 100€ welcome bonuses).
- Display Advertising: Banner advertisements displayed throughout the platform, including odds comparison sections and match pages.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Match en Direct product offering
Product offeringCore offering
Match en Direct provides a free French-language livescore platform delivering real-time football scores, minute-by-minute match commentary, goal scorers, cards, substitutions, statistics, and live league standings for 650+ competitions worldwide. The platform is accessible via the matchendirect.fr website and native iOS and Android mobile applications. Supplementary features include a personalized 'My Matches' selection with goal alerts, betting odds comparison from partner bookmakers, match-level community forums, editorial articles, a TV broadcast guide, and user prediction polls.
Product overview
MatchEnDirect.fr is a unified live football scoring platform providing real-time scores for approximately 3,000 matches per month across 650+ competitions and 350 live standings. The core offering consists of the MatchEnDirect.fr website, supplemented by native iOS and Android mobile applications. The platform integrates match tracking features (My Matches selection with up to 100 saved matches), goal alerts, betting odds comparison (Cotes), community forums for each match, editorial articles, a TV guide, match predictions, and a comprehensive competitions directory covering leagues worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- MatchEnDirect.fr Website French-language livescore web platform delivering real-time scores, match commentary, goal scorers, cards, substitutions, statistics, and live standings for 650+ football competitions worldwide, available free to end users.
- iOS Mobile App
Companies that use Match en Direct
Customer profileSegments3 records
Ideal customer profiles2 records
Match en Direct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Match en Direct partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- BetcliccorePrimary betting partner integrated throughout the platform with affiliate links, banner advertisements, and exclusive bonus offers (100€ welcome bonus). Users are redirected to Betclic for sports betting registration and wagers.
- WinamaxmajorBetting partner featured on the platform with promotional offers including 100€ bonus plus 10€ free deposit (code MED10). Affiliate partnership driving user sign-ups.
- UnibetmajorBetting partner with promotional offer of 15€ no deposit plus 85€ refund on first bet (code MED15). Affiliate marketing partnership.
- BwinminorBetting partner featured in the promotional offers section with 'Live the action' messaging.
- LadbrokesminorBetting partner included in the promotional offers section with 'At the heart of the action' messaging.
- MackolikfeedscoreData feed provider supplying match data, team logos, competition logos, and live score information. All match URLs and team/competition identifiers reference Mackolikfeeds.com infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Match en Direct competitors and assessment
Company assessmentBroad incumbents
- Goal.com: Goal.com is a global football-focused digital media outlet covering news, live scores, statistics and betting content across many languages. It overlaps with MatchEnDirect.fr in live scores and betting-affiliate monetization, but operates at much larger scale as a broad football media destination.
- L'Équipe: L'Équipe (lequipe.fr) is France's flagship sports media outlet, providing comprehensive coverage including live scores across multiple sports. As a much larger, diversified French sports media incumbent, it competes for the same audience and advertiser/betting-affiliate budgets as MatchEnDirect.fr.
Direct peers
- 365Scores: 365Scores (365scores.com) is a global real-time sports scores, statistics and news platform with strong mobile app presence. It is functionally comparable to MatchEnDirect.fr, offering multi-sport live coverage and betting-related content with similar affiliate-driven revenue mechanics.
- SofaScore: SofaScore (sofascore.com) is a leading global livescore and sports statistics app/web platform, with a heavy football focus and comparable monetization through betting affiliate integrations. It competes directly with MatchEnDirect.fr for French-speaking football fans and advertiser budgets.
- WhoScored: WhoScored (whoscored.com) is a football-focused statistics and live scores platform offering detailed match data and ratings. It directly overlaps with MatchEnDirect.fr's core proposition of football scores and statistics, with comparable advertising and betting-content monetization.
- Maxifoot: Maxifoot (maxifoot.fr) is a French-language football live scores, results and news site. It is a direct competitor to MatchEnDirect.fr, serving the same French-speaking football fan audience with similar livescore and betting-affiliate monetization.
- Foot Mercato: Foot Mercato (footmercato.net) is a leading French football news and live scores portal. It directly competes with MatchEnDirect.fr in the French market for football fans' attention, offering live scores, transfer news, and betting-related content in French.
- Flashscore: Flashscore (flashscore.com) is the global market leader in livescore platforms, covering football and dozens of other sports with real-time scores, statistics and odds comparison. It is the most direct functional competitor to MatchEnDirect.fr, operating a near-identical product-led, affiliate-monetized model at global scale.
- LiveScore: LiveScore (livescore.com) is a long-established global real-time scores platform covering football and other sports. It shares MatchEnDirect.fr's core product (live scores, statistics, betting-related content) and similar affiliate-driven monetization, making it a direct comparable in the livescore category.
- BeSoccer: BeSoccer (besoccer.com) is a Spanish-origin global football live scores, statistics and news platform with strong European-language coverage. It is comparable to MatchEnDirect.fr in its football-first product scope, multi-country league coverage, and reliance on betting-affiliate and ad revenue.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Match en Direct social profiles
Digital presenceMatch en Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Match en Direct leadership team
Management profileNumber of profiles
Match en Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Match en Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Match en Direct
What does Match en Direct do?
Match en Direct provides a free French-language livescore platform delivering real-time football scores, minute-by-minute match commentary, goal scorers, cards, substitutions, statistics, and live league standings for 650+ competitions worldwide. The platform is accessible via the matchendirect.fr website and native iOS and Android mobile applications. Supplementary features include a personalized 'My Matches' selection with goal alerts, betting odds comparison from partner bookmakers, match-level community forums, editorial articles, a TV broadcast guide, and user prediction polls.
Is Match en Direct a public or private company?
Match en Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Match en Direct founded?
Match en Direct was founded in 2011. It employs 11 to 50 people.
Where is Match en Direct based?
Match en Direct is headquartered in Not specified, France, in the Europe region.
How does Match en Direct make money?
Two revenue lines are on record. Affiliate Marketing - Betting Partners are the primary driver. The others are display Advertising.
Who are Match en Direct's main competitors?
Broad incumbents on record are Goal.com and L'Équipe. Direct peers are 365Scores, SofaScore, WhoScored, Maxifoot, Foot Mercato, Flashscore, LiveScore and BeSoccer.
Does Match en Direct have an API?
No public API is recorded for Match en Direct.
What industry is Match en Direct in?
Match en Direct's product category is Sports Live Scores. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 7112 and its SIC code is 7990.