What Matthews Custom Homes does

Matthews Custom Built Homes, Inc. is a family-owned custom home builder founded around 1995 and headquartered in Hendersonville, North Carolina, operating under the DBA "Matthews Custom Homes." The company specializes in constructing custom homes on mountainous terrain in upscale Western North Carolina residential communities, including The Ramble Biltmore Forest, Southcliff, Carriage Park, Cummings Cove, and Kenmure. Its technical differentiation centers on mountainside construction expertise, Energy Star and Healthy Built (Green) building techniques, and timber frame construction capability, with project values ranging from $500K to multi-million dollars per home.

The firm operates on a project-based, one-time revenue model with quote-based pricing determined per client specification. Its go-to-market is consultative and direct-to-consumer, driven primarily by referrals, client testimonials, and featured-builder designations within planned residential communities rather than paid marketing. The core leadership consists of owner Mike Matthews and his son Jonathan Matthews (Project Supervisor), supported by a six-person team including Syd Johnes (Project Supervisor since 2006) and a network of qualified craftspeople, subcontractors, and suppliers.

Revenue is generated exclusively through new custom home construction and remodeling projects; the company does not offer recurring services, productized offerings, or geographic expansion beyond Western North Carolina. Customer-facing operations are supported by a professional website, downloadable client resources (supplier contacts, product selection schedules, design idea starters), and integration with a curated ecosystem of regional suppliers (Haywood Appliance, Ferguson Enterprises, Builder's FirstSource, Mountain Marble & Granite, B&L Stone) and professional partners (The Architectural Practice, Silver Fox Gallery, Home Trust Bank, Keller Williams Asheville). No external investors, parent entities, or institutional ownership structures are present.

Name

Matthews Custom Homes

Legal name

Matthews Custom Built Homes, Inc.

Website

https://matthewscustom.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Matthews Custom Built Homes is a family-owned custom home builder founded around 1995, specializing in mountainside construction in upscale Western North Carolina communities for affluent homeowners. The firm generates project-based revenue ranging from $500K to multi-million dollars per home through referrals and featured-builder designations.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH), Single-Family Home Construction (Detached Homes) (IMAFABAA), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom home building
• Residential construction
• Mountainside construction
• Home remodeling
• Timber frame construction

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Home Construction: One-time project-based revenue from building custom homes for individual clients. Includes full-service building from pre-construction planning through project completion and post-construction support.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Matthews Custom Built Homes designs and builds high-quality custom homes in Western North Carolina, specializing in mountainside construction on challenging mountain lots. The company operates as a full-service builder, collaborating with clients, architects, designers, and craftspeople from pre-construction planning through completion and post-construction support. Homes are constructed to Energy Star standards and Healthy Built (Green) techniques, with capabilities spanning timber frame construction and home remodeling.

Product overview

Matthews Custom Built Homes offers custom home building and remodeling services as its core products. The company provides a portfolio of client-facing resources including Client Tools (document downloads for project management), Design Idea Starters (style guidance), and Finish Selection Tools (finish specifications). The company specializes in mountainside construction in Western North Carolina communities, building homes to Healthy Built (Green) techniques and Energy Star standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Design and construction of high-quality custom homes in Western North Carolina, with specialization in mountainside construction on challenging terrain. Homes are built to Energy Star and Healthy Built (Green) standards, with full-service engagement from pre-construction planning through completion and post-construction support. Targets affluent individual homeowners in upscale mountain communities.
• Home Remodeling Services Remodeling services for existing homes offered alongside new custom home construction, as referenced by clients recommending the company for both construction and remodeling projects. Targets homeowners in Western North Carolina seeking renovation work.

Quantifiable outcome

• 100% customer satisfaction based on testimonials - multiple clients stating they have 'no reservations' recommending the company
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Keller Williams AshevilleminorChannel Partner/ Reseller/ DistributorReal estate networking agent partnership for referrals of home buyers seeking custom home builders
• Haywood AppliancecoreOthersAppliance supplier based in Asheville, NC providing all major brands for custom homes
• Ferguson EnterprisescoreOthersBath accessories and plumbing supplier providing Moen and Delta products
• Builder's FirstSourcecoreOthersBuilding supplies, roofing, windows, and doors supplier in Hendersonville, NC
• Mountain Marble & GranitecoreOthersCountertops supplier in Asheville, NC
• B & L StonecoreOthersBrick and stone supplier in Fletcher, NC providing Owens Corning products
• The Architectural PracticecoreStrategic or Co-development PartnerArchitecture firm (Conway Dameron, AIA) in Asheville providing design services for custom home projects
• Silver Fox GalleryminorOthersInterior design services in Hendersonville, NC
• Christie's Lighting GalleryminorOthersLighting supplier in Fletcher, NC
• Home Trust BankminorOthersMortgage lender in Hendersonville, NC for client financing referrals
• The Ramble Biltmore ForestcoreGTM or Marketing PartnerFeatured builder status in this prestigious Asheville community. Official builder designation provides marketing access and community credibility.
• Southcliff AshevillecoreGTM or Marketing PartnerFeatured builder in Southcliff community
• Carriage ParkcoreGTM or Marketing PartnerFeatured builder in Carriage Park community in Hendersonville
• Cummings Cove Golf and Country ClubcoreGTM or Marketing PartnerFeatured builder relationship with this country club community

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Vintage Builders: Carolina-region custom home builder with similar owner-operated, design-build approach for affluent buyers. Closely aligned in business model and custom residential focus.
• Moss Building & Design: North Carolina-based custom home builder serving affluent buyers with design-build services. Comparable in target customer, project complexity, and consultative sales motion to Matthews Custom Homes.
• Copper Builders: Asheville-based custom home builder serving the Western North Carolina luxury market with similar high-end residential focus. Directly comparable in geography, customer segment, and project value range to Matthews Custom Homes.
• Biltmore Forest Companies: Luxury home builder and developer active in the Western North Carolina market. Comparable in geographic focus, premium positioning, and integration with affluent residential communities.
• Marcugnese Custom Homes: Custom home builder operating in the Asheville/Western North Carolina region with similar project scale and luxury clientele. Closely comparable in craft-driven, owner-supervised custom home delivery model.

Others

• BuilderTrend: Construction project management software platform serving custom home builders. Adjacent rather than competitive — provides the digital tooling that Matthews Custom Homes could adopt to scale client collaboration and project delivery.

Broad incumbents

• Arthur Rutenberg Homes: National franchise network building custom luxury homes. Comparable in custom home positioning and affluent customer target, but operates through a franchise model with significantly broader geographic reach.
• David Weekley Homes: Large national homebuilder with a custom and luxury segment. Comparable in building premium residential product but at much larger scale and with diversified geographies versus Matthews' single-region focus.
• Toll Brothers: National luxury homebuilder offering custom and luxury homes across multiple U.S. markets. Comparable in targeting affluent buyers with premium finishes, but operates at significantly greater scale and broader geographic footprint than Matthews Custom Homes.

Regional players

• Lake Toxaway Custom Homes: Custom home builder serving the Western North Carolina mountain and lake communities. Comparable in regional positioning and luxury custom focus but operates in an adjacent (Lake Toxaway) submarket rather than Hendersonville/Asheville.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matthews-custom-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matthews Custom Homes