Maverick Studios

What Maverick Studios does

Maverick Studios is the wholly-owned in-house creative and content production agency of Inspire Brands, Inc., founded in 2021 and headquartered at the Inspire Brands Innovation Center in Sandy Springs, Georgia (with extended operations through the Inspire Hyderabad Support Center in India, where 200+ team members support round-the-clock production). The studio serves as a full-stack creative engine for Inspire's portfolio of restaurant brands — Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, SONIC, and Rusty Taco — delivering end-to-end services spanning brand strategy, campaign development, photography, video production, XR/virtual production, social media content, packaging design, POP displays, and asset management.

The studio's core technology infrastructure centers on two proprietary assets: (1) the Content Kitchen, a purpose-built production facility featuring a 4,000 sq ft XR volume, a 1,000 sq ft soundstage, and motion-control robotics (including the Goose system), designed for high-volume, multi-brand content creation; and (2) The Vault, a digital asset management system built on Bynder's platform with AI capabilities, which houses 43,000+ marketing assets and serves 6.5 billion impressions per month as of January 2025. Maverick's underlying tech approach emphasizes scale and asset reuse — 19,000+ content pieces were produced in 2024 from only 3,500 underlying assets, with campaigns reportedly landing 70% faster and at up to 81% lower cost than external agency models.

Maverick operates as a cost center within Inspire Brands rather than a revenue-generating external entity — services are funded through the parent's operational budget and there is no external client billing. GTM motion is effectively enterprise/field-sales-style internal service delivery to six brand CMOs plus corporate functions. The studio markets itself externally through industry awards (2025 IHAF In-House Agency of the Year, 28+ GDUSA Design Awards across 2022-2026, Bynder Digital Transformation Award), thought leadership events (IHAF Forum), LinkedIn/Instagram channels, and case-study content on its website. Leadership is led by VP and Managing Director Chris Phillips and Executive Creative Director Laura Frisvold.

Name

Maverick Studios

Legal name

Maverick Studios

Website

https://maverickstudios.inspirebrands.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Maverick Studios is the wholly-owned in-house creative and content production agency of Inspire Brands, serving six restaurant brands (Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, SONIC) with end-to-end creative, XR production, and asset management services.

Ownership category

akta.pro rank

Product category

In-House Creative Services

NAICS

Motion Picture and Sound Recording Industries (512), Sound Recording Studios (51224)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• In-house creative agency
• Content production services
• XR virtual production
• Digital asset management
• Restaurant marketing services

Headquarters

HQ city

Sandy Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Internal Creative Services: As the in-house creative agency for Inspire Brands, Maverick Studios provides creative and content production services to six restaurant brands. Revenue is internally funded through Inspire Brands' operational budget rather than external client billing.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Maverick Studios is the in-house creative and content production agency for Inspire Brands, providing end-to-end creative services (strategy, design, photography, video, motion graphics, copywriting, social media, packaging, POP, campaign development) for six restaurant brands: Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC. The studio operates from its Content Kitchen production facility (XR volume, soundstage, motion-control robotics) and The Vault digital asset management system, delivering over 19,000 pieces of content annually at 70% faster speed and up to 81% lower cost than external agency models.

Product overview

Maverick Studios is an in-house creative and content production agency for Inspire Brands, operating as a full-stack creative engine that reimagines the traditional agency model. The core offering consists of Creative and Content Production Services providing end-to-end creative strategy, design, photography, videography, motion graphics, and copywriting. Supporting infrastructure includes the Content Kitchen (a state-of-the-art production studio with XR capabilities, 1,000 sq ft soundstage, and 4,000 sq ft XR wall) and The Vault (a Bynder-based digital asset management system with AI capabilities). The studio also offers specialized sub-products including XR Production Services, Social Media Content, Packaging Design, Photography and Video Production, and Campaign Strategy and Advertising. Supporting six iconic restaurant brands (Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC), the studio delivers over 19,000 pieces of content annually from 3,500+ assets at 70% faster speed and up to 81% lower cost than external agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Content Kitchen: The Content Kitchen is Maverick Studios' dedicated production facility featuring XR volume stages, soundstages, and motion-control robotics for next-generation content creation.

Products and services

• Creative and Content Production Services Full-service in-house creative and content production agency providing end-to-end creative strategy, design, photography, videography, motion graphics, copywriting, and post-production services for Inspire Brands' portfolio of restaurant brands.
• Content Kitchen State-of-the-art production studio featuring a 1,000 sq ft soundstage, 4,000 sq ft XR volume, motion-control robotics, and high-speed asset management for producing content at scale across multiple brands.
• The Vault Digital asset management (DAM) system built on Bynder's platform with AI capabilities, serving as a centralized hub for organizing, storing, and sharing marketing assets across all Inspire Brands, departments, franchisees, and agencies.
• XR Production Services Extended reality (XR) virtual production capabilities including a 39-foot XR wall, virtual set environments, and motion capture technology enabling production of content in multiple brand worlds from a single studio shoot.
• Photography and Video Production Full-service photo and video production including product photography, lifestyle shoots, commercial video, motion graphics, animation, and post-production editing.
• Campaign Strategy and Advertising Integrated campaign planning, brand strategy, performance marketing, and creative conceptualization for national advertising, OOH billboards, and multi-channel marketing initiatives.

Quantifiable outcome

• 19,000+ pieces of content delivered in 2024 from 3,500 assets
• +4 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ByndercoreTechnology or Integration · 1 June 2024Strategic partnership with Bynder, a best-in-class digital asset management (DAM) platform. Bynder serves as the central hub (internally called The Vault) for all content produced for each Inspire Brands brand. This centralized system ensures approved assets are readily available across all platforms and communications.
• XR Virtual ProductioncoreTechnology or Integration · 1 January 2022Atlanta-based XR virtual production company that enables Maverick Studios to utilize cutting-edge technology and reduce costs without compromising production quality. Partnership enables access to extended reality production capabilities.
• Children's Healthcare of AtlantaminorStrategic or Co-development PartnerCollaborated with Children's Healthcare of Atlanta using the XR wall to capture five distinct scenes in a single day for their final commercial. Example of Maverick extending XR capabilities to external healthcare organizations.
• Inspire Hyderabad Support CentercoreStrategic or Co-development PartnerMaverick Studios utilizes the Inspire Hyderabad Support Center team for extended operations, including field marketing, POP materials, motion graphics, photo editing, and various brand projects. The partnership enables 24-hour turnaround cycles and multicultural creative perspectives.
• Creative FilterminorStrategic or Co-development PartnerPartnership with Creative Filter for TV commercial filming, specifically for Buffalo Wild Wings Saucy Chicken Sandwich launch. Example of external creative production partnerships for specialized video content.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Anomaly: Independent creative agency with strong content production capabilities and experience with major consumer/QSR brands. Comparable to Maverick as an alternative model for large-brand integrated creative and production services.
• Accenture Song: Global experience and creative services arm of Accenture, integrating creative, technology, and content production at scale. Comparable to Maverick in combining creative strategy, content production, and emerging tech (XR/AI) for large brands.
• BBDO Worldwide: Major global advertising agency with deep production capabilities and longstanding experience across consumer/QSR categories. Functions as the kind of large external agency Maverick replaces for Inspire Brands.
• McCann: One of the largest global advertising agency networks offering full-service creative, content production, and brand strategy. Comparable in scope and ability to serve multi-brand portfolios with end-to-end creative services.
• Wieden+Kennedy: Independent global creative agency known for large-scale integrated campaigns. Direct external competitor to Maverick's model in winning creative and production work from major consumer brands, including restaurant/QSR clients.
• The Martin Agency: Large independent creative agency recognized for integrated campaigns and content production. Comparable to Maverick in producing award-winning brand work for major consumer brands including QSR/restaurant clients.
• 72andSunny: Global creative agency with a strong track record in brand storytelling, campaign work, and content production. Represents the type of external agency Maverick displaces with its in-house model.
• Droga5: Acquired by Accenture Song, Droga5 is a global creative agency producing award-winning campaigns for major brands. Comparable to Maverick in producing high-craft, integrated creative and content for large brand portfolios.
• VMLY&R: Global creative and customer experience agency offering brand strategy, content production, and integrated campaigns. Competes with Maverick for marketing production budgets of major multi-brand restaurant and consumer portfolios.
• Digitas: Global marketing and creative agency specializing in integrated brand, content, and digital experience work. Comparable to Maverick in combining creative production, social content, and digital marketing under one roof for major brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maverick-studios-inspire-brands
• Instagraminstagram.com/inspire.maverickstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Studios