Max Assets Planner

What Max Assets Planner does

Max Assets Planner is a privately held, founder-led real estate brokerage and consultancy based in Gurugram, Haryana, India. The firm serves individual property buyers, sellers, investors, and a smaller set of business entities across the Delhi NCR region, with a concentrated geographic focus on the Dwarka Expressway corridor in Gurgaon (Sectors 99–113). Its service portfolio spans residential and commercial property consulting, investment advisory, portfolio planning, and sale/rental transaction support, delivered through a consultative direct-sales motion that includes free initial consultancy.

The business operates without a disclosed proprietary technology platform, mobile app, or API: the company website (maxassetsplanner.com) functions as a content and lead-capture surface, presenting 13 featured projects from developer partners and routing prospects to enquiry forms. The firm's commercial engine is its channel network with at least ten Indian real estate developers (M3M, DLF, Godrej, Emaar, ATS, Elan, Indiabulls, Sobha, Conscient, Whiteland), whose inventory Max Assets Planner showcases and resells. Revenue is transaction-based, derived from commissions on property sales and rentals plus consulting fees; no public pricing tiers, fee schedules, or financials are disclosed.

The company is bootstrapped and founder-owned, with Manish Kumar (15+ years of industry experience across INDIABULLS, MAP GROUP, SARE GROUP, and OCUS GROUP) as the sole named principal and property expert. There is no evidence of external institutional investment, an executive bench beyond the founder, regulatory actions, patents, certifications, or M&A activity, and the headcount is stated at approximately five employees.

Name

Max Assets Planner

Legal name

Max Assets Planner

Website

https://maxassetsplanner.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Agency Services: The company earns commissions and fees from facilitating real estate transactions including property buying, selling, and rental services. Revenue is generated through transaction-based fees from property sales and rental services, as well as consulting fees for investment planning and portfolio management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Max Assets Planner is a Gurugram-based real estate consultancy offering property buying, selling, rental, and investment advisory services. The firm primarily focuses on the Delhi NCR market, with a concentration on the Dwarka Expressway corridor in Gurgaon, and assists individual buyers, sellers, investors, and businesses with end-to-end property transactions.

Product overview

Max Assets Planner is a real estate agency offering a unified service platform centered around property consulting, investment advisory, and transaction management. The core services include Real Estates Investment Solutions, Residential & Commercial Property Solutions, and All Type Of Property Sale & Rental Services. The company also showcases 13 featured property projects from developer partners including M3M India, Satya Group, Experion, Smartworld Developers, Emaar, BPTP, Adani Realty, Elan Group, Puri Constructions, and Indiabulls Real Estate, spanning residential apartments, villas, plotted developments, and integrated townships primarily along the Dwarka Expressway corridor in Gurgaon.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investment Advisory

Quantifiable outcome

• 500+ property transactions completed by founder
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• M3M IndiacoreStrategic or Co-development PartnerM3M is a key developer partner with multiple projects featured on the Max Assets Planner platform including M3M Capital, M3M Mansion, and M3M Crown in Sector 113 and 111, Gurgaon. The company showcases and sells M3M properties to their customers.
• DLFcoreStrategic or Co-development PartnerDLF is featured as a developer partner, representing one of India's largest real estate developers whose projects are promoted by Max Assets Planner.
• Godrej PropertiesmajorStrategic or Co-development PartnerFeatured developer partner known for premium residential projects across India, with properties marketed through Max Assets Planner.
• Emaar PropertiescoreStrategic or Co-development PartnerEmaar Urban Ascent project in Sector 112 is featured on the platform. Emaar is an international developer partner for Max Assets Planner.
• ATS InfrastructuremajorStrategic or Co-development PartnerATS is featured as a developer partner, with their residential projects promoted through Max Assets Planner's platform.
• Elan GroupmajorStrategic or Co-development PartnerElan The Presidential in Sector 106 is a featured project. Elan Group is a luxury developer partner for Max Assets Planner.
• Indiabulls Real EstatemajorStrategic or Co-development PartnerIndiabulls Estate & Club in Sector 104 is featured. Founder Manish Kumar has prior experience with Indiabulls Group.
• Sobha LimitedmajorStrategic or Co-development PartnerFeatured developer partner known for premium residential projects, with properties marketed through Max Assets Planner.
• Conscient HousingminorStrategic or Co-development PartnerConscient is featured as a developer partner on the platform.
• WhitelandminorStrategic or Co-development PartnerFeatured developer partner with residential projects in the Gurgaon market.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Square Yards: Full-stack Indian real estate platform offering brokerage, mortgage, home interiors and investment advisory. Comparable on the brokerage and cross-border investor advisory axes, particularly in Gurgaon luxury residential.
• PropTiger (REA Group India): One of India's largest tech-enabled residential brokerage platforms, now part of REA Group. Overlaps with Max Assets Planner on residential brokerage and NRI/investor advisory in Delhi NCR but operates at significantly larger scale with a digital platform.
• 99acres (Infoedge): Major Indian property listing platform with brokerage and advertising arms. Comparable as a primary channel where Max Assets Planner generates leads and competes for buyer attention in Delhi NCR.
• MagicBricks (Times Group): One of India's largest real estate classifieds platforms with brokerage services. Overlaps with Max Assets Planner on residential listing exposure in Delhi NCR and is a key digital discovery channel.
• RE/MAX India: Global real estate franchise operating across Indian metros including Delhi NCR. Comparable franchise-style brokerage with multiple agents covering Gurgaon micro-markets and Dwarka Expressway inventory.
• Housing.com: Indian real estate platform with brokerage services and developer partnerships across metros including Delhi NCR. Comparable on the buyer-discovery and developer-inventory side of the business.

Emerging players

• NoBroker: Tech-led Indian brokerage that bypasses traditional agents for rental and resale listings. Represents the disintermediation risk for traditional agent-led firms like Max Assets Planner in the secondary market.

Direct peers

• Coldwell Banker India: International real estate franchise operating in India with Delhi NCR presence. Comparable on brokerage-led, agent-network model serving buyers and investors in Gurgaon luxury and mid-market segments.
• Investors Clinic: Delhi NCR-based real estate consultancy and brokerage with a similar investment-advisory-led, founder-driven model focused on Gurgaon and surrounding micro-markets including Dwarka Expressway. Closely comparable in target customer (investors + end-users), fee model and corridor focus.

Regional players

• India Sotheby's International Realty: Luxury real estate brokerage in India covering ultra-premium residential. Comparable to Max Assets Planner's luxury segment (e.g., M3M Mansion, Elan The Presidential), though focused on a higher price tier and a broader metro footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/max-assets-planner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Assets Planner