Maxi Club

What Maxi Club does

Maxi Club (legal entity МАКСИ-I АД / MAXI-I AD) is a family-owned Bulgarian residential real estate developer and property manager headquartered in Sofia, founded in 1999. The company operates an integrated portfolio of closed residential compounds — Maxi Club Sofia, Maxi Green City, and Maxi Sequoia — comprising approximately 100 furnished rental units (apartments of 115-275 sq.m. and 20 single-family houses of 653 sq.m.) alongside 18 on-site commercial tenants. Over 700 families from 30 nationalities reside in the complexes, including embassy staff, corporate tenants, and expatriate families served by an on-site French international school (Victor Hugo, 630 students). The Maxi Sequoia project added luxury single-family rentals at the foot of Vitosha Mountain, while adjacent amenities (fitness center, restaurant, pharmacy, wine store, kids club, retail shops) create a bundled lifestyle offering.

Beyond Sofia, the company extended into two additional markets: Maxi Velingrad Park Hotel & SPA, a 5-star hospitality operation in Velingrad with adjacent apartments for sale (operational by 2019), and Maxi Sani Villas in Kassandra, Greece — 10 boutique twin houses launched in 2020. Revenue is generated through four streams: recurring monthly rentals (€1,250-€2,100/month), one-time property sales (Sequoia houses from €1,200/sq.m., Velingrad apartments from €950/sq.m.), managed services from on-site commercial tenants, and recurring club/SPA memberships. Distribution is direct-to-consumer via the company website, on-site sales offices, and social channels, with no intermediaries.

The business operates with a lean team of 5 employees and no disclosed proprietary technology platforms. Marketing relies on a bilingual website, Facebook/Instagram/LinkedIn presence, a Viber resident community, and email newsletters. The company's competitive positioning centers on an integrated 'city-within-a-city' model, established 25-year reputation, and a captive international community, rather than on technological differentiation.

Name

Maxi Club

Legal name

МАКСИ - І АД (MAXI-I AD)

Website

https://maxisofia.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Maxi Club is a family-owned Bulgarian residential real estate developer and property manager operating integrated rental complexes in Sofia (apartments and luxury houses serving 700+ expatriate families), with hospitality in Velingrad and villa sales in Greece.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Lessors of Nonresidential Buildings (except Miniwarehouses) (531120)

SIC

Operators Of Apartment Buildings (6513), Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family-friendly serviced apartments (THAMACAG)

akta.pro secondary industries

Single-Family Corporate Rentals (Furnished Homes) (THAMAHAH), Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Lifestyle & Social Hotels (THAGADAB)

Keywords

• Residential real estate
• Property management
• Luxury apartment rentals
• Residential complex development
• Hospitality and spa services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Property Rental: Long-term and short-term rental of fully furnished apartments and single-family houses within Maxi Club and Maxi Green City complexes. The company manages approximately 100 residential units offering comprehensive maintenance services included in rental agreements.
2. Property Sales: Sale of residential properties including Maxi Sequoia luxury houses (20 single-family homes from 653 sq.m. starting at €1,200 per sq.m.) and Maxi Sani Villas in Greece (10 boutique twin houses of 490 sq.m. each).
3. On-site Amenities and Services: Revenue from on-site retail shops, restaurant, fitness center, SPA services, and other commercial tenants operating within the residential complexes.
4. Club Membership and Tenant Services: Club card services offering discounts at on-site retail and restaurant establishments, plus preferential access to SPA and fitness facilities for residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Maxi Club develops, owns, and manages premium residential complexes in Sofia, Bulgaria (and Greece), offering fully furnished apartments (115-275 sq.m.) and single-family houses (Maxi Sequoia, 653 sq.m.) for monthly rental, as well as luxury houses for sale. The company also operates a 5-star hotel (Maxi Velingrad Park & SPA) and on-site amenities including fitness, restaurant, retail, and an international French school, delivering an integrated residential lifestyle community.

Product overview

Maxi Club operates a portfolio of residential complexes in Bulgaria centered around two main branded communities: Maxi Club Sofia/Green City and Maxi Sequoia. The company offers furnished apartments for rent (115-275 sq.m., 2-4 bedrooms), single-family houses for rent (Maxi Sequoia, 653 sq.m. with private elevator/sauna), and properties for sale including Maxi Sani Villas in Greece. On-site amenities include fitness (Next Level Fitness), spa, restaurant, pharmacy, bakery, wine store, florist, and French School Victor Hugo. Maxi Velingrad Park Hotel & SPA represents a separate 5-star hospitality operation. The portfolio spans over 700 residential units across complexes in Sofia and hotel properties in Velingrad.

Differentiator

Problem solved

Functional benefit

Brands

• Maxi Sequoia: Luxury single-family houses (20 homes) on 25,000 sq.m. in Sofia, 653 sq.m. each with gardens, saunas, and panoramic terraces
• Maxi Green City
• Maxi Sani Villas
• Maxi Velingrad Park Hotel & SPA

Products and services

• Maxi Club Sofia Residential Complex
• Maxi Green City Residential Complex

Quantifiable outcome

• Over 700 families from 30 nationalities have chosen Maxi Club as their home
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• French School Victor Hugo (Алианс Франсез)coreStrategic or Co-development Partner · 1 January 1999The French School Victor Hugo has been located at Maxi Club Sofia since the complex's founding in 1999. It is one of 488 French schools spread across 130 countries worldwide - the largest and most prestigious network of international schools. The school serves 630 students from 25 nationalities, making it the largest foreign educational institution in Bulgaria. Children study according to the French educational system since age 3, with teachers selected by the Agency for French Foreign Education.
• Maxi Velingrad Park Hotel & SPAcoreStrategic or Co-development Partner5-star hotel and spa facility in Velingrad, Bulgaria. Offers residential apartments for sale adjacent to the hotel, giving buyers access to all hotel amenities including pools, restaurants, spa facilities, and 230 sq.m. lobby bar with panoramic views of the Rhodope mountains.
• Next Level FitnessminorChannel Partner/ Reseller/ DistributorFitness center operating within Maxi Club complex with modern equipment, personal trainers, and SPA zone. Open 06:30-23:00. Serves residents and external members.
• Casavino Wine StoreminorChannel Partner/ Reseller/ DistributorFirst chain of neighborhood wine stores in Bulgaria with over 1,200 different wines. Operates location within Maxi Club offering free delivery and 'drink-or-return' service.
• Aristokrat Royal CashmereminorChannel Partner/ Reseller/ DistributorFamily company offering high-quality cashmere products from Loro Piana and Egyptian cotton from Albini Group. Maxi Club tenants receive 10% discount with club card.
• Euphoria Kids ClubminorChannel Partner/ Reseller/ DistributorFull-day children's club and party center for children ages 1-10. Features two-floor design with panoramic view for parents, separate zones for different interests, and themed workshops.
• Next Level FitnessminorChannel Partner/ Reseller/ DistributorFitness center with modern equipment, personal trainers, SPA zone and massages. Open daily 06:30-23:00. Contact: +359 877 266 131

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Staybridge Suites: IHG's extended-stay hotel brand offering apartment-style suites with kitchens, living areas, and hotel services targeting business travelers on longer assignments. Comparable to Maxi Club's furnished rentals for corporate/relocation tenants, though operating as branded hotels rather than residential complexes.
• Frasers Hospitality: Frasers Property's serviced residence division operating premium serviced apartment brands (Capri by Fraser, Fraser Suites, Fraser Place, Modena) globally. Overlaps with Maxi Club's premium furnished long-stay offering for corporate and expatriate clients, though distributed across Asia-Pacific, Middle East, and Europe.
• Homewood Suites by Hilton: Hilton's extended-stay hotel brand offering spacious suites with separate living and sleeping areas, kitchens, and complimentary amenities for guests staying 5+ nights. Comparable to Maxi Club's premium furnished long-stay positioning for corporate and relocating families.
• Residence Inn by Marriott: Marriott's flagship extended-stay hotel brand with 900+ properties offering apartment-style suites with kitchens for guests on longer stays. Overlaps with Maxi Club's long-stay furnished rental model targeting corporate clients and relocating professionals.
• Accor: Global hospitality group operating luxury, premium, midscale, and economy hotel brands plus serviced apartment brands (Adagio, Raffles, Fairmont, Sofitel). Comparable to Maxi Club via Maxi Velingrad Park Hotel & SPA and the Adagio aparthotel joint venture on the serviced apartment side.
• The Ascott: CapitaLand's global serviced residence arm operating multiple brands (Ascott, Citadines, Somerset, lyf) across 200+ cities. Comparable to Maxi Club in offering fully furnished apartments with services, but at vastly broader portfolio scale and geographic footprint.

Direct peers

• Blueground: Global tech-enabled operator of fully furnished long-stay apartments targeting corporate clients and relocating professionals. Direct comparable to Maxi Club's furnished apartment rental model serving expats and corporate tenants, though at significantly larger scale and with proprietary technology.
• Oakwood: International serviced apartment operator offering fully furnished accommodations with hotel-like services for extended-stay business and leisure travelers. Closely aligned with Maxi Club's premium furnished rental and managed-services model, though operating at global scale.
• Adagio Aparthotels: European aparthotel brand (joint venture between Accor and Pierre & Vacances) combining apartment-style living with hotel services in major European cities. Directly comparable to Maxi Club's family-friendly furnished apartments with on-site amenities targeting medium-to-long-stay guests.

Regional players

• Quest Apartment Hotels: Australian serviced apartment operator with 170+ properties providing apartment-style accommodations for business and leisure travelers on extended stays. Comparable business model to Maxi Club's furnished apartment rentals but operating primarily in Australia/New Zealand/Fiji rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC7FIVDkcq3czK1WRK3ZbfQQ
• Facebookfacebook.com/MaxiSofia
• LinkedInlinkedin.com/company/maxi-club-sofia
• Instagraminstagram.com/maxiclubsofia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxi Club