Charitable Fund "Maya"
Charitable Fund "Maya" is a Kyiv-based nonprofit founded in 2022 that provides school supply kits — tablets, backpacks, and stationery — to Ukrainian children in grades 1-4 displaced or affected by war, funded by individual, corporate, and grant donations via PayPal, Stripe, Monobank, and crypto.
- Company typePrivate
- Founded-
- HeadquartersKyiv, Ukraine
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Charitable Fund "Maya" does
Charitable Fund "Maya" (Благодійна організація «Благодійний фонд "Майя"») is a Kyiv-based nonprofit founded in 2022 in response to the Russian invasion of Ukraine. Its mission is narrowly targeted: providing school supply kits — including Samsung tablets, Bagland backpacks, and BIC stationery — to Ukrainian children in grades 1 through 4 (ages 6-10) whose families have been displaced, lost income, or lost homes due to the war. Families apply for assistance through a publicly-accessible Google Forms intake, the fund manually qualifies recipients against criteria, and Nova Poshta ships kits to children's homes at no cost to the foundation. The organization has cumulatively raised ₴9,878,024.27 (approximately $240K-$250K USD) and served 1,011 children as of the website counter.
There is no proprietary technology. Operations run on a Webflow-hosted, multi-language website (Ukrainian, English, German, Polish), Google Forms for beneficiary intake, public Google Sheets for financial reporting, and a multi-channel donation stack spanning PayPal, Stripe (accepting Visa and Apple Pay), Monobank, and Whitepay cryptocurrency. The foundation's primary cost-advantage mechanism is a set of four core in-kind partnerships — Samsung Ukraine (tablets), Bagland (backpacks), BIC (stationery), and Nova Poshta (logistics) — that supply kits at best pricing or free of cost, plus approximately 15 smaller supporting partners (Beetroot, Blue & Yellow Foundation, Gunia Project, etc.).
The revenue model is purely donation-based: voluntary contributions from individual donors, corporate partners, and grant programs. The fund is led by founder Mariia Shevchenko (Fund Manager) and co-founder Elya (Marketing Director), with a current operating headcount of 5 and a broader team of ~15 including a Fundraising Director, Grant Specialist, Business Developer, Story Writer, and Design Director. There is no equity, no institutional funding, and no parent organization; control rests with the founding team. Distribution is exclusively direct-to-beneficiary within Ukraine, with no resale or commercial revenue channels.
Charitable Fund "Maya" firmographics
Firmographics- Name
- Charitable Fund "Maya"
- Legal name
- Charitable organisation "Charity foundation "Maya"" (Благодійна організація «Благодійний фонд "Майя"»)
- Website
- https://mayabackpack.help
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Charitable Fund "Maya" is a Kyiv-based nonprofit founded in 2022 that provides school supply kits — tablets, backpacks, and stationery — to Ukrainian children in grades 1-4 displaced or affected by war, funded by individual, corporate, and grant donations via PayPal, Stripe, Monobank, and crypto.
- Ownership category
- akta.pro rank
Charitable Fund "Maya" industry classification
Industry- Product category
- Humanitarian Aid Services
- NAICS
- Grantmaking Foundations (813211), Child and Youth Services (62411), Other Grantmaking and Giving Services (813219)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Education Grantmaking Foundations (BPAGAKAK)
- akta.pro secondary industries
- Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB), Maternal, Child & Family Health Program Funding (HLAJALAG)
Keywords
Where Charitable Fund "Maya" is headquartered
LocationHeadquarters
- HQ city
- Kyiv
- HQ country
- Ukraine
- HQ region
- Europe
Offices1 record
Markets served
Charitable Fund "Maya" business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations from Individual Donors: The foundation receives monetary donations from individual private donors who contribute through the website using PayPal, Monobank, or cryptocurrency payment methods. These are voluntary contributions to support the charitable mission.
- Business and Corporate Donations: The foundation receives donations from businesses and corporate partners who support the charity's mission of providing school supplies to Ukrainian children affected by war.
- Grant Program Funding: The foundation receives funding from grant programs to support emergency relief and long-term programs aligned with their educational mission.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Charitable Fund "Maya" product offering
Product offeringCore offering
Charitable Fund "Maya" provides free school supply kits containing Samsung tablets, backpacks, and stationery to Ukrainian children in grades 1-4 (ages 6-10) affected by war, including internally displaced and conflict-impacted families. The foundation operates an online donation platform accepting contributions via PayPal, Stripe, Monobank, and cryptocurrency, and runs a Google Forms-based help request system to qualify and verify beneficiary families before delivering kits through partner logistics provider Nova Poshta.
Product overview
Maya is a charitable organization operating primarily through its website platform (mayabackpack.help) that connects donors with Ukrainian children affected by war. The core product is the School Supply Kit program, which provides complete packages containing Samsung tablets, school backpacks (via Bagland partnership), and stationery (via BIC partnership) to children in grades 1-4. The platform also includes an Online Donation Platform supporting multiple payment methods (PayPal, crypto, bank transfer via Stripe/Visa/Apple Pay, and Monobank for Ukrainian donors), a Google Forms-based Help Request System for beneficiaries to apply for assistance, and a Financial Reporting System using public Google Sheets for transparency. The organization ships kits via Nova Poshta logistics and maintains strategic supply partnerships with Samsung Ukraine, Bagland, and BIC.
Differentiator
Problem solved
Functional benefit
Products and services
- School Supply Kit Distribution Program
- Online Donation Platform
- Beneficiary Help Request System
- Public Financial Transparency Report
Quantifiable outcome
- ₴9,878,024.27 raised and 1,011 children helped
Companies that use Charitable Fund "Maya"
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles3 records
Charitable Fund "Maya" technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Charitable Fund "Maya" partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Samsung UkrainecoreRegular partner providing tablets for the school kits at best pricing conditions. Key supplier enabling the foundation to provide educational technology to children.
- BaglandcoreRegular partner providing school backpacks at best pricing. Key supplier of backpacks included in school kits.
- BICcorePartner providing stationery (pencils, pens, felt-tip pens) for school kits at favorable pricing.
- Nova PoshtacoreUkraine's leading logistics provider supporting the foundation by shipping backpacks to children on time and at their cost (free shipping for the foundation).
- Better Kids EducationminorEducation-focused organization partnering with the foundation to support Ukrainian children.
- BeetrootminorIT company supporting the foundation's mission.
- Blue & Yellow FoundationminorFoundation supporting Ukrainian humanitarian efforts.
- Keep It Green / Keep PacksminorOrganization supporting sustainable packaging and educational initiatives.
- KleiminorPartner supporting the foundation's operations.
- Robot DreamsminorEducational platform supporting Ukrainian children through partnership.
- AlpcotminorPartner supporting the foundation's charitable activities.
- MojamminorPartner organization collaborating with the foundation.
- Spiv StudiominorCreative studio supporting the foundation.
- Semenenko ShopminorRetail partner supporting the foundation.
- SABIminorPartner supporting the foundation.
- Run 21 ClubminorFitness community supporting the foundation through events and awareness.
- Gunia ProjectminorCreative project partner supporting the foundation.
- Leilia BakeryminorBakery supporting the foundation's activities.
- Chumaky WayminorInstagram-based community supporting Ukrainian initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Charitable Fund "Maya" competitors and assessment
Company assessmentBroad incumbents
- UNICEF Ukraine: Global UN agency operating in Ukraine with education-in-emergencies programs. Overlaps in mission (education continuity for war-affected Ukrainian children) but operates at much larger scale and with institutional funding.
- Direct Relief: Major humanitarian aid organization active in Ukraine providing medical and educational supplies. Comparable corporate-supplier-partnership model and war-relief logistics, but with a much wider portfolio of programs and geographies.
- Save the Children (Ukraine response): Large international NGO providing education and child protection support in conflict zones including Ukraine. Overlaps in beneficiary cohort (war-affected children) and school-supply distribution, but at a much broader scale.
Direct peers
- Nova Ukraine: US-based Ukrainian nonprofit providing humanitarian relief to those affected by the war in Ukraine. Comparable donor base (Ukrainian diaspora in North America), donation infrastructure, and beneficiary focus.
- Sunflower of Peace: Ukrainian charitable foundation delivering humanitarian aid and medical supplies during the war. Overlapping war-relief mission, multi-channel donation infrastructure, and named-beneficiary storytelling.
- Tabletochki: Ukrainian charitable foundation providing tablets and educational support to children, including those affected by war. Direct overlap with Maya's tablet-plus-supplies kit model for Ukrainian children.
- Voices of Children: Well-known Ukrainian charitable foundation providing psychological and educational support to children affected by the war in Ukraine. Closely comparable mission, beneficiary cohort, and Ukrainian donor/diaspora fundraising model.
- United Help Ukraine: US-registered Ukrainian humanitarian aid organization providing supplies and support to Ukrainians affected by war. Comparable mission, donation channels, and corporate-partnership model.
- Blue & Yellow Foundation: Lithuania-based charitable foundation supporting Ukrainian humanitarian needs. It is listed as an existing Maya partner and operates a comparable grantmaking/relief model focused on Ukraine, making it a direct peer in mission and donor base.
- Razom for Ukraine: US-based Ukrainian nonprofit providing humanitarian aid, including to children. Comparable direct-to-beneficiary relief model with strong diaspora-driven fundraising in the same donor geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Charitable Fund "Maya" social profiles
Digital presenceCharitable Fund "Maya" financial estimates
Financial estimateRevenue estimate
Valuation estimate
Charitable Fund "Maya" leadership team
Management profileNumber of profiles
Profiles7 records
Charitable Fund "Maya" funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Charitable Fund "Maya" M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Charitable Fund "Maya"
What does Charitable Fund "Maya" do?
Charitable Fund "Maya" provides free school supply kits containing Samsung tablets, backpacks, and stationery to Ukrainian children in grades 1-4 (ages 6-10) affected by war, including internally displaced and conflict-impacted families. The foundation operates an online donation platform accepting contributions via PayPal, Stripe, Monobank, and cryptocurrency, and runs a Google Forms-based help request system to qualify and verify beneficiary families before delivering kits through partner logistics provider Nova Poshta.
Is Charitable Fund "Maya" a public or private company?
Charitable Fund "Maya" is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Charitable Fund "Maya" founded?
Charitable Fund "Maya" was founded in -1. It employs 1 to 10 people.
Where is Charitable Fund "Maya" based?
Charitable Fund "Maya" is headquartered in Kyiv, Ukraine, in the Europe region.
How does Charitable Fund "Maya" make money?
Three revenue lines are on record. Donations from Individual Donors are the primary driver. The others are business and Corporate Donations and grant Program Funding.
Who are Charitable Fund "Maya"'s main competitors?
Broad incumbents on record are UNICEF Ukraine, Direct Relief and Save the Children (Ukraine response). Direct peers are Nova Ukraine, Sunflower of Peace, Tabletochki, Voices of Children, United Help Ukraine, Blue & Yellow Foundation and Razom for Ukraine.
Does Charitable Fund "Maya" have an API?
No public API is recorded for Charitable Fund "Maya".
What industry is Charitable Fund "Maya" in?
Charitable Fund "Maya"'s product category is Humanitarian Aid Services. Its primary akta.pro industry code is BPAGAKAK, Education Grantmaking Foundations, with a secondary code of BPADAOAB, Grantmaking & Philanthropic Funds (Institutional Donors). Its NAICS code is 813211 and its SIC code is 8300.