QUỐC AN JSC
QUỐC AN JSC (MBS Pilates) operates Vietnam's largest Pilates studio chain, running 30+ studios across Hanoi, Ho Chi Minh City, and Hai Phong. It sells subscription-based 1:1, 1:2, and 1:4 training packages with imported specialized equipment, primarily to Vietnamese women seeking wellness and body-shaping outcomes.
- Company typePrivate
- Founded2020
- HeadquartersHa noi, Hanoi, Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingServices
What QUỐC AN JSC does
QUỐC AN JSC, doing business as MBS Pilates, is a Vietnam-based private limited company founded in 2020 that operates the country's largest Pilates studio chain. As of the source data, the company runs more than 30 dedicated Pilates studios concentrated in Vietnam's three largest urban markets — Hanoi (headquarters), Ho Chi Minh City, and Hai Phong — with many locations in premium mall-anchored real estate (Lotte Mall, Royal City, Vinhomes Gardenia, Vincom). The studios are outfitted with 100% imported, internationally standardized Pilates apparatus including Reformers, Cadillacs, Wunda Chairs, and Spine Correctors, and are staffed by certified trainers with five or more years of experience. The brand is positioned around premium, soundproofed training environments and has earned coverage from VTV national television and Kenh14 newspaper, positioning it as one of the more reputable Pilates operators in Vietnam.
The company's commercial offering is structured around three subscription-based training package formats — 1:1 private sessions, 1:2 semi-private sessions, and 1:4 small-group sessions — billed on monthly cadences. Pricing is quote-based rather than publicly disclosed, with a nationwide membership card that allows members to train at any of the company's 30+ studios. Distribution is direct-to-consumer through physical studios plus a proprietary MBS mobile application (uudai.mbspilates.vn) used for member check-in, promotional offers, and free-trial booking. The primary customer segment is Vietnamese women seeking posture improvement, body shaping, stress relief, and rehabilitation; a secondary segment comprises general wellness consumers of all genders. The company markets through a combination of website/blog content marketing, Facebook and YouTube social channels, the MBS app, and earned media coverage.
The business is fundamentally a physical-services fitness chain rather than a technology or software business, and the source material discloses no patents, trademarks, certifications, partnerships, funding rounds, M&A activity, or AI/ML capabilities. The 1–10 employee count in the source data is internally inconsistent with a 30+ studio operation and is treated as unreliable; the actual workforce — trainers, front-desk, and operations — is almost certainly materially larger. Revenue, profitability, membership counts, and ownership structure are not disclosed in the available source material, leaving significant data gaps for any prospective investor.
QUỐC AN JSC firmographics
Firmographics- Name
- QUỐC AN JSC
- Legal name
- CÔNG TY CỔ PHẦN QUỐC AN
- Website
- https://mbspilates.vn
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- QUỐC AN JSC (MBS Pilates) operates Vietnam's largest Pilates studio chain, running 30+ studios across Hanoi, Ho Chi Minh City, and Hai Phong. It sells subscription-based 1:1, 1:2, and 1:4 training packages with imported specialized equipment, primarily to Vietnamese women seeking wellness and body-shaping outcomes.
- Ownership category
- akta.pro rank
QUỐC AN JSC industry classification
Industry- Product category
- Pilates Studio Services
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Pilates Instruction (Mat & Reformer) (HSADACAB)
- akta.pro secondary industries
- Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where QUỐC AN JSC is headquartered
LocationHeadquarters
- HQ city
- Ha noi, Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
QUỐC AN JSC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Studio Memberships and Training Packages: Revenue is generated through studio-based membership packages. The company offers three training package formats: 1:1 (private one-on-one training), 1:2 (two-person sessions), and 1:4 (small group training with up to four participants). Customers can use any MBS studio nationwide with a single membership card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1:1 Private Training Package |
| Subscription | Monthly | 1:2 Semi-Private Training Package |
| Subscription | Monthly | 1:4 Small Group Training Package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
QUỐC AN JSC product offering
Product offeringCore offering
QUỐC AN JSC operates the MBS Pilates brand, a chain of 30+ Pilates training studios across Vietnam offering subscription-based training packages in three formats: 1:1 private sessions, 1:2 semi-private sessions, and 1:4 small group sessions. Each 60-minute session uses specialized imported Pilates equipment (Reformer, Cadillac, Wunda Chair, Spine Corrector) delivered by certified instructors, with members able to access any nationwide studio using a single membership card. The company also provides complementary body measurement and nutrition consultation services, plus a proprietary mobile app for member check-in and promotional offers.
Product overview
MBS Pilates is a Vietnam-based Pilates studio chain offering a comprehensive fitness service platform with studio-based training, multiple membership packages (1:1, 1:2, and 1:4 formats), and a companion mobile app. The company operates over 30 studio locations across three major Vietnamese cities (Hanoi, Hai Phong, and Ho Chi Minh City), providing specialized equipment-based Pilates workouts combined with professional coaching services.
Differentiator
Problem solved
Functional benefit
Products and services
- MBS Pilates Studio Training (Nationwide Membership) A chain of Pilates training studios operating 30+ locations across Hanoi, Hai Phong, and Ho Chi Minh City. Offers 60-minute structured training sessions using specialized imported Pilates equipment, with single membership card access to any nationwide studio. Serves individual Vietnamese consumers seeking fitness, body shaping, posture correction, and stress relief.
- 1:1 Personal Training Package One-on-one personalized Pilates instruction with a dedicated trainer and customized workout roadmap. Designed for individual consumers seeking maximum trainer attention and tailored progression. Billed monthly via subscription with custom pricing upon consultation.
- 1:2 Semi-Private Training Package Semi-private Pilates sessions with two participants sharing one instructor, combining personalized coaching with shared experience at reduced cost compared to private sessions. Billed monthly via subscription with custom pricing upon consultation.
- 1:4 Small Group Training Package Small group Pilates classes with up to four participants per session, combining affordability with professional instructor guidance. Designed for individual consumers seeking group-based training dynamics. Billed monthly via subscription with custom pricing upon consultation.
- MBS Mobile Application Dedicated mobile app for MBS Pilates members enabling check-in, access to promotions and offers (uudai.mbspilates.vn), and member services. Complements the in-studio training experience for enrolled members.
Quantifiable outcome
- 60-minute structured training sessions combined with specialized equipment deliver measurable improvements in core strength, endurance, and body shape
- +1 more outcomes
Companies that use QUỐC AN JSC
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
QUỐC AN JSC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
QUỐC AN JSC partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
QUỐC AN JSC competitors and assessment
Company assessmentRegional players
- Yoga Plus Vietnam: Vietnam-based yoga and wellness studio chain with multiple locations. Comparable as a domestic Vietnam boutique fitness operator overlapping in the wellness/well-being customer segment, though offering yoga rather than Pilates.
Emerging players
- Barre Body: International boutique barre and Pilates-inspired studio chain. Comparable as a boutique fitness studio operator targeting a similar female, wellness-oriented demographic with a small-group class model.
- Physique 57: Boutique fitness studio offering specialized equipment-based classes with a female-focused, body-shaping positioning. Comparable to MBS in its urban, female-oriented clientele and premium specialized-equipment model, though operating in Western markets.
- Reform Pilates & Physiotherapy: Reformer-focused Pilates studio brand with a focus on therapeutic and rehabilitation outcomes. Comparable to MBS' therapeutic/clinical positioning and specialized equipment focus, though likely smaller and more regionally focused.
Broad incumbents
- CorePower Yoga: Large US-based boutique fitness chain offering yoga and Pilates-inspired classes. Comparable premium boutique fitness model with subscription-based memberships and standardized studio experience, though operating in a different geography.
- Club Pilates: Global franchised Pilates studio chain with hundreds of locations. Comparable to MBS as the closest large-scale Pilates-focused chain operator, though operating primarily in Western markets with a different geographic base.
- California Fitness & Yoga: Established full-service fitness chain with multiple locations in Vietnam. Comparable as a scaled physical fitness operator in the same cities, but offering a broader multi-discipline portfolio rather than Pilates-only specialization.
- Fitness First Vietnam: International fitness chain operating premium studios across Vietnam. Similar premium positioning and target demographic to MBS, but offers a much broader fitness portfolio including Pilates classes as a complement rather than a focus.
Direct peers
- Trimm Pilates: Vietnam-based boutique Pilates studio chain offering Reformer-based group and private training. Direct competitor to MBS in the same Vietnamese Pilates market with a similar model.
- The Pilates Studio Saigon (TPSS): Long-standing Pilates studio brand in Ho Chi Minh City. Shares the same core offering (Pilates instruction with specialized equipment) and targets a similar Vietnamese urban demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
QUỐC AN JSC social profiles
Digital presenceQUỐC AN JSC financial estimates
Financial estimateRevenue estimate
Valuation estimate
QUỐC AN JSC leadership team
Management profileNumber of profiles
QUỐC AN JSC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QUỐC AN JSC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QUỐC AN JSC
What does QUỐC AN JSC do?
QUỐC AN JSC operates the MBS Pilates brand, a chain of 30+ Pilates training studios across Vietnam offering subscription-based training packages in three formats: 1:1 private sessions, 1:2 semi-private sessions, and 1:4 small group sessions. Each 60-minute session uses specialized imported Pilates equipment (Reformer, Cadillac, Wunda Chair, Spine Corrector) delivered by certified instructors, with members able to access any nationwide studio using a single membership card. The company also provides complementary body measurement and nutrition consultation services, plus a proprietary mobile app for member check-in and promotional offers.
Is QUỐC AN JSC a public or private company?
QUỐC AN JSC is a private company. It is classified as unknown and is currently operating.
When was QUỐC AN JSC founded?
QUỐC AN JSC was founded in 2020. It employs 1 to 10 people.
Where is QUỐC AN JSC based?
QUỐC AN JSC is headquartered in Ha noi, Hanoi, Vietnam, in the Asia region.
How does QUỐC AN JSC make money?
One revenue line is on record: studio Memberships and Training Packages.
Who are QUỐC AN JSC's main competitors?
Yoga Plus Vietnam is listed as a regional player. Emerging players are Barre Body, Physique 57 and Reform Pilates & Physiotherapy. Broad incumbents are CorePower Yoga, Club Pilates, California Fitness & Yoga and Fitness First Vietnam. Direct peers are Trimm Pilates and The Pilates Studio Saigon (TPSS).
Does QUỐC AN JSC have an API?
No public API is recorded for QUỐC AN JSC.
What industry is QUỐC AN JSC in?
QUỐC AN JSC's product category is Pilates Studio Services. Its primary akta.pro industry code is HSADACAB, Pilates Instruction (Mat & Reformer), with a secondary code of HSADACAI, Private 1:1 Yoga/Pilates & Small-Group Sessions. Its NAICS code is 61162 and its SIC code is 7997.