Maryland Information Network (MdInfoNet)

Name

Maryland Information Network (MdInfoNet)

Legal name

Maryland Information Network 2-1-1 Maryland, Inc.

Website

https://mdinfonet.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Resource Navigation Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Memory Care Care Management & Navigation (Dementia Care Coordination) (HLADACAJ)

akta.pro secondary industries

Healthcare Master Data Management (MDM) & Patient/Provider Identity Data (HLACAIAB), Crisis Support, Suicide Prevention & Acute Behavioral Triage Platforms (HLALAEAI)

Keywords

• Community resource navigation
• Health and human services
• Crisis hotline services
• Care coordination platform
• Social determinants data

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Grants and Donations: As a 501(c)(3) nonprofit, Maryland Information Network relies on grants and donations to create innovative programs and services. Funding sources include federal grants (Administration for Community Living), state agency sponsorships, and private donations.
2. Government Contracts and Sponsorships: State-designated administrator of 211 system with funding from Maryland state agencies including Department of Aging, Department of Health, and Department of Human Services for specific programs like Hospital Transitions Program

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Maryland Information Network operates Maryland's statewide 211 system, providing 24/7/365 phone, text, and web access to a Community Resource Database of 7,400+ health and human services programs. It also powers the 988 Maryland Search platform for mental health and substance use resources, the Maryland Access Point (MAP) gateway for older adults and people with disabilities, and the HIPAA-compliant 211 ConnectCare hospital patient referral portal built on Atlassian Jira Service Management.

Product overview

Maryland Information Network (MdInfoNet) operates a multi-platform infrastructure centered on the 211 system, which provides 24/7 phone, text, and web access to a Community Resource Database of 7,000+ programs. The portfolio consists of core service platforms (211 System, 988 Maryland Search, Community Resource Database, Maryland Access Point) and specialized programs including 211 ConnectCare (hospital patient referral portal built on Jira Service Management), the Hospital Transitions Program (care coordination pilot achieving 22:1 ROI), 211 Health Check (proactive mental health check-ins), and MdReady Text Alerts (multilingual emergency alerts). MdInfoNet also offers consumer-facing digital tools including the Memory Care Family Checklist and a suite of Power BI data dashboards for policymakers. The organization serves as Maryland's state-designated 211 administrator, powers the 988 mental health resource search, and maintains a data exchange with Maryland's Health Information Exchange (CRISP).

Differentiator

Problem solved

Functional benefit

Brands

• 211 ConnectCare: Patient referral system that seamlessly integrates hospital care with community-based resources, enabling hospital discharge teams to submit referrals quickly and securely.
• MdReady
• 211 Health Check
• 988 Maryland
• MAP (Maryland Access Point)

Products and services

• 211 System Maryland's designated 211 system providing 24/7/365 connection to essential services via phone (calling 211), text (TXT-211), and web (211md.org). Routes callers to trained specialists, offers a searchable resource database of 7,000+ programs, and natural language assistance for connecting Marylanders to health and human services.
• 211 ConnectCare A HIPAA-compliant digital patient referral system built on Atlassian Jira Service Management that enables hospital discharge teams to submit referrals securely and track them in real time. Connects hospitals, community providers, and state agencies to reduce ED boarding and hospital readmissions, with statewide data dashboards for policymakers.
• Hospital Transitions Program (HTP)

Quantifiable outcome

• 23% reduction in hospital readmissions within first month through Hospital Transitions Program
• +7 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature8 records

Partnerships

22 partnerships are on record, tiered core, key and supporting.

• Maryland Department of AgingcoreStrategic or Co-development PartnerSponsor of Hospital Transitions Program and administrator of Maryland Access Point (MAP) network. Partnership advancing No Wrong Door initiative for older adults and adults with disabilities.
• Maryland Department of Human ServicescoreStrategic or Co-development PartnerPartnership for health and human services referrals, information access, and kinship care programs.
• Maryland Department of HealthcoreStrategic or Co-development PartnerPartnership for behavioral health services, emergency preparedness, health information exchange (CRISP), and trauma-informed training coordination.
• Maryland Emergency Management (MDEM)coreStrategic or Co-development PartnerPartnership for MdReady emergency text alert system providing multilingual emergency communications to 190,000+ subscribers across Maryland.
• University of Maryland School of MedicinecoreStrategic or Co-development PartnerCo-sponsor of Hospital Transitions Program pilot focusing on reducing readmissions among Medicaid/Medicare eligible older adults.
• Department of Juvenile ServicescoreStrategic or Co-development PartnerPartnership since 2015 for hotline services complying with Prison Rape Elimination Act, providing youth in custody a way to report sexual abuse to a third-party entity.
• Department of Public Safety and Correctional ServicescoreStrategic or Co-development PartnerPartnership to develop and integrate first-of-its-kind statewide resource reentry database into the Community Resource Database for incarcerated and formerly incarcerated individuals.
• CareFirst BlueCross BlueShieldkeyStrategic or Co-development PartnerVice President Anthony Jones serves on Board of Directors. Partnership in health information access and community health initiatives.
• Lifebridge HealthkeyStrategic or Co-development PartnerManager D'Paul Nibber serves on Board of Directors. Partnership in community health and care coordination.
• United Way of Central MarylandcoreChannel Partner/ Reseller/ DistributorPart of 211 Call Center Network providing 24/7 call center services for Maryland residents seeking health and human services information.
• Mental Health Association of MarylandcoreChannel Partner/ Reseller/ DistributorPart of 211 Call Center Network providing mental health expertise and crisis support services.
• Life Crisis CentercoreChannel Partner/ Reseller/ DistributorPart of 211 Call Center Network and administers MAP Help Line for Maryland Access Point program.
• Community Crisis ServicescoreChannel Partner/ Reseller/ DistributorPart of 211 Call Center Network providing crisis services and community support.
• Johns Hopkins School of NursingkeyStrategic or Co-development PartnerPartnership to develop Memory Care Family Checklist digital assessment tool adapted from Johns Hopkins Dementia Care Needs Assessment (JHDCNA).
• CRISP (Maryland's Health Information Exchange)coreTechnology or IntegrationData exchange partnership enabling real-time, proactive data sharing between 211 system and Maryland's statewide health information exchange.
• Maryland Essentials for ChildhoodcoreStrategic or Co-development PartnerCoordination of outreach, capacity-building, and resource accessibility for children and families. MdInfoNet coordinates trauma-informed training and connects organizations to 211 Community Resource Database.
• Atlassian (Jira Service Management)coreTechnology or IntegrationHIPAA-compliant cloud-based platform used for 211 ConnectCare Patient Referral Portal. Atlassian has executed Business Associate Agreement (BAA) for PHI handling compliance.
• Governor's Office of Community InitiativeskeyStrategic or Co-development PartnerPartnership for immigrant affairs and community support services including multilingual access and hate crime reporting.
• Governor's Office on Service VolunteerismsupportingStrategic or Co-development PartnerPartnership supporting volunteerism and service initiatives across Maryland communities.
• Virginia I. Jones Alzheimer's Disease & Related Dementias CouncilsupportingStrategic or Co-development PartnerEndorsement of Johns Hopkins Memory Care Checklist tool for Maryland caregivers.
• Maryland Commission on CaregivingsupportingStrategic or Co-development PartnerEndorsement of Johns Hopkins Memory Care Checklist tool.
• Local Area Agencies on Aging (AAAs)coreChannel Partner/ Reseller/ DistributorNetwork of local agencies receiving warm handoff referrals from 211 and MAP for personalized aging and disability services. 211 Resource Directory expanded to include local AAA resources.

Scale indicators15 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• United Way 211 Network: National 211 network that coordinates and standardizes local 211 services across the U.S. Many state/local 211 systems are operated by United Way affiliates, making this a structural peer and a potential partner or competitor for statewide resource navigation infrastructure.
• WellSky (Healthify): WellSky acquired Healthify to offer social determinants of health (SDOH) screening,[1]tracking and closed-loop referrals, similar to MdInfoNet's ConnectCare. Operates as part of WellSky's broader health and human services software portfolio, comparable in functionality but a much larger established player.

Direct peers

• findhelp (formerly Aunt Bertha): The largest U.S. social care network connecting people to community resources via a searchable database, with closed-loop referral and outcome tracking. Directly comparable to MdInfoNet's Community Resource Database and ConnectCare referral functionality, though findhelp operates nationally and as a for-profit.
• NowPow: Social care resource directory and referral platform (acquired by Unite Us in 2021) that powers closed-loop referrals between healthcare providers and community resources. Functionally similar to MdInfoNet's ConnectCare and Community Resource Database.
• Unite Us: Social care infrastructure platform that connects health and social service providers through a coordinated network with outcome tracking. Comparable to MdInfoNet's ConnectCare and care coordination model, though Unite Us is a venture-backed national platform with deeper hospital and Medicaid contracts.
• 211 San Diego / Community Information Exchange (CIE): One of the most innovative 211 organizations in the U.S., operating a Community Information Exchange that connects health and social services data. Most direct functional peer to MdInfoNet's integrated 211/HIE/closed-loop referral approach, with similar care coordination outcomes focus.
• Health Leads: Nonprofit social care organization operating resource navigation, community resource directories, and care coordination for hospitals and health systems. Comparable in mission and care coordination model to MdInfoNet's Hospital Transitions Program and ConnectCare.

Emerging players

• Payer-Provider SDOH Platforms (e.g., Aunt Bertha/ findhelp, Social Care Network builders): Emerging SDOH and social care network platforms serving Medicaid managed care organizations and ACOs, with comparable closed-loop referral and care coordination functionality to MdInfoNet's ConnectCare, but focused on value-based care contracting rather than state-mandated infrastructure.

Regional players

• Eldercare Locator / USAging: Federal eldercare locator and the USAging network of Area Agencies on Aging (AAAs), both of which provide aging-services information and referral comparable to Maryland Access Point (MAP). Operates at federal/national scope rather than state-designated scope like MdInfoNet.

Others

• CRISP (Chesapeake Regional Information System for our Patients): Maryland's statewide Health Information Exchange that MdInfoNet exchanges data with as a core integration partner. Not a direct competitor but a tightly coupled infrastructure partner whose strategy and roadmap directly impact MdInfoNet's data capabilities and interoperability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/211Maryland
• LinkedInlinkedin.com/company/maryland-information-network

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryland Information Network (MdInfoNet)