What MEDIENTAGE MÜNCHEN does

MEDIENTAGE MÜNCHEN is an annual media industry conference held in Munich, Germany, founded in 1987 and operated by Medien.Bayern GmbH, a subsidiary of the Bavarian state media authority BLM with funding support from the Bayerische Staatskanzlei. The flagship event is a multi-track conference convening 5,000+ participants, 300+ speakers, and 100+ sessions across topics including broadcasting, streaming, journalism, publishing, advertising, AI, and gaming, drawn from Germany's public broadcasters (ARD, BR, ZDF), private broadcasters (RTL Deutschland, ProSiebenSat.1, Sky, Warner Bros. Discovery), global platforms (Google, Netflix, Amazon Prime Video), and industry associations. The 40th edition is scheduled for October 21-23, 2026 at the House of Communication.

The business model is event-driven and based on three revenue streams: (i) paid conference tickets and free expo tickets sold through tickets.medientage.de, (ii) four-tier sponsorship packages (Platinum, Gold, Silver, Bronze) sold on multi-year contracts, including exhibition space, branded lounges, and speaker opportunities, and (iii) social event revenues, principally the "Nacht der Medien" (1,400+ attendees) held at BMW Welt. Adjacent revenue-adjacent products include the Blauer Panther TV & Streaming Award, the "Media For You" career fair, and a recently launched MTM SPECIAL AI & MEDIA (AIME26) spring sub-event. The organization operates with 11 employees.

Underlying technology is conventional event and conference management infrastructure, including a proprietary ticketing platform, a podcast ("This is Media NOW"), a news blog (blog.medientage.de), and multi-channel social media presence. There is no disclosed proprietary AI, data platform, or software product; the conference's competitive position rests on institutional backing, brand equity, and an entrenched partner ecosystem rather than technology differentiation. Management is led by Stefan Sutor (Chairman and Managing Director) and Annette Kümmel (Managing Director) of Medien.Bayern GmbH.

Name

MEDIENTAGE MÜNCHEN

Legal name

Medien.Bayern GmbH

Website

https://medientage.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDIENTAGE MÜNCHEN is an annual media industry conference founded in 1987, organized by the state-backed Medien.Bayern GmbH, convening 5,000+ participants, 300+ speakers, and 100+ sessions for German broadcasters, streamers, publishers, and tech platforms across TV, streaming, journalism, and AI.

Ownership category

akta.pro rank

Product category

Media Industry Conference & Events

akta.pro primary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

akta.pro secondary industries

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• Media industry conference
• Industry events services
• Media networking forums
• TV streaming awards
• Trade fair organization

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Conference Tickets: The primary revenue stream comes from selling tickets to the MEDIENTAGE conference. There are both paid conference tickets and free expo tickets available for attendees.
2. Sponsorship and Partnership Packages: Multiple sponsorship tiers including PLATIN, GOLD, SILVER, and BRONZE partner packages, along with exhibition space, branded lounges, speaker opportunities, and social event sponsorships like the Nacht der Medien.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MEDIENTAGE MÜNCHEN is an annual flagship media industry conference held in Munich since 1987, organized by Medien.Bayern GmbH. It features over 100 sessions, 300+ speakers, and attracts 5,000+ participants across TV, streaming, publishing, advertising, AI, and digital media topics. The offering includes the main conference, the specialized MTM SPECIAL AI & MEDIA (AIME) sub-conference, the Blauer Panther TV & Streaming Award, the Nacht der Medien social event, the Media For You career fair, and supporting content like a podcast and industry blog.

Product overview

MEDIENTAGE München is a leading annual media industry conference organized by Medien.Bayern GmbH. The core product is the flagship MEDIENTAGE München conference, now in its 40th edition (October 2026), featuring over 100 sessions across multiple stages with topics spanning AI, TV & Streaming, journalism, publishing, advertising, games, and more. Supporting offerings include the MTM SPECIAL AI & MEDIA focused conference, the 'This is Media NOW' podcast, a news blog, and the Nacht der Medien social event. The organization also runs the Blauer Panther awards and the Media For You career fair. Partner and exhibitor programs provide brand visibility and networking opportunities for media industry companies.

Differentiator

Problem solved

Functional benefit

Brands

• MTM SPECIAL AI & MEDIA: A special edition of MEDIENTAGE MÜNCHEN focused on artificial intelligence and media topics, held on April 21-22, 2026 at HFF Munich.
• Nacht der Medien
• Blauer Panther – TV & Streaming Award

Products and services

• MEDIENTAGE MÜNCHEN Annual Conference
• MTM SPECIAL AI & MEDIA (AIME)

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered core and minor.

• ANTENNE BAYERN GROUPcoreGTM or Marketing Partner · 21 October 2025Silver partner for AIME26. ANTENNE BAYERN GROUP provides audio entertainment across Germany, Austria, and Switzerland reaching 6.7 million daily listeners. Brands include ANTENNE BAYERN, ROCK ANTENNE, and OLDIE ANTENNE. Their audio advertiser SpotCom develops customized audio and radio campaigns.
• Blauer Panther (Bayerische Medien.Bayern GmbH)coreStrategic or Co-development PartnerTV & Streaming Award organized by Medien.Bayern GmbH with sponsorship from Bayerische Staatskanzlei. Truters include BLM, BR, Netflix, Prime Video, ProSiebenSat.1, RTL, Sky, and ZDF/3sat. The 2026 award takes place October 21 during MEDIENTAGE.
• BMW WeltcoreGTM or Marketing PartnerPlatinum sponsor for #MTM25. BMW Welt provides its award-winning architecture venue for the Nacht der Medien event, offering exclusive setting for over 1,400 attendees.
• Bayerische Landeszentrale für neue Medien (BLM)coreStrategic or Co-development PartnerCo-organizer and supporter of MEDIENTAGE MÜNCHEN. BLM is the Bavarian state media authority responsible for licensing and supervising private broadcasters.
• Bayerische StaatskanzleicoreStrategic or Co-development PartnerState sponsor of MEDIENTAGE MÜNCHEN, providing governmental support and legitimacy to the conference.
• KI.Kompetenzzentrum Medien (KI.M)coreStrategic or Co-development PartnerSilver partner for AIME26. Central contact point for AI deployment in the media industry, supporting Bavarian media sector with compliant and future-oriented AI usage.
• SKW SchwarzminorStrategic or Co-development PartnerSilver partner for AIME26. Leading German law firm in media and entertainment law with 26 experts serving international streamers, production companies, and studios on AI and regulatory matters.
• Sky DeutschlandminorGTM or Marketing PartnerSilver partner for AIME26. Leading pay-TV broadcaster in Germany and Austria.
• Medien.Bayern GmbHcoreStrategic or Co-development PartnerOrganizer of MEDIENTAGE MÜNCHEN. A state-backed organization supporting media companies, talents, and professionals in Bavaria.
• iq digital media marketing gmbhminorGTM or Marketing PartnerGold sponsor for #MTM25. Exclusive advertiser for leading German media including DER SPIEGEL, FAZ.NET, Handelsblatt, Süddeutsche Zeitung with 32.9 million digital unique users.
• Seven.One Entertainment GroupcoreGTM or Marketing PartnerGold sponsor for #MTM25. Part of ProSiebenSat.1 group, operates SAT.1, ProSieben, six free-TV and nine pay-TV channels plus streaming platform Joyn.
• ARDcoreGTM or Marketing PartnerExhibitor and association partner. German public-service broadcaster consortium participating as exhibitor.
• GooglecoreGTM or Marketing PartnerPlatinum sponsor for #MTM24. Technology company with 2,500+ employees in Germany across Hamburg, Berlin, Munich, and Frankfurt locations.
• Media BroadcastminorGTM or Marketing PartnerGold sponsor for #MTM24. Germany's largest nationwide service provider for broadcasting and media industry, leader in DAB+ and DVB-T2 HD.
• VodafoneminorGTM or Marketing PartnerGold sponsor for #MTM24. Leading telecom company in Germany providing connectivity solutions.
• RTL DeutschlandcoreGTM or Marketing PartnerAssociation partner. Leading entertainment company in Germany with 15 TV channels, RTL+ streaming with 3M+ subscribers, 50 premium magazines, and radio investments including ANTENNE BAYERN.
• Verband bayerischer Zeitungsverleger (VBZV)minorGTM or Marketing PartnerSilver sponsor for #MTM25 and #MTM24. Represents Bavarian newspaper publishers who have evolved into diversified media houses.
• WTSminorGTM or Marketing PartnerLocation partner for #MTM25 and #MTM24. Full-service tax advisory and financial advisory provider with 1,500+ experts in Germany.
• CANAL+ GermanyminorGTM or Marketing PartnerBronze sponsor for #MTM25. Leading B2B provider for satellite and IP-based TV in DACH with around 120 broadcasting rights and 160+ telecom partners.
• ProduktionsallianzminorGTM or Marketing PartnerAssociation partner for AIME26 and #MTM25. Leading lobby group in Germany with around 370 members in animation, documentary, entertainment, TV, cinema, and advertising sectors.
• VAUNET (Verband Privater Medien)coreGTM or Marketing PartnerAssociation partner. Represents private audiovisual media in Germany, advocating for media location competitiveness in digital world.
• AllScreensminorGTM or Marketing PartnerAssociation partner for AIME26. Ensures framework conditions for audiovisual content marketing, bundling common interests of film and video industry.
• NetflixcoreGTM or Marketing PartnerConference partner. Global streaming giant and supporter of MEDIENTAGE through sponsorship of Blauer Panther award.
• Seven.One Entertainment Group / ProSiebenSat.1coreStrategic or Co-development PartnerBlauer Panther trustee and major supporter. Leading entertainment provider with 15 free and pay-TV channels plus streaming platform Joyn.
• Sky DeutschlandcoreStrategic or Co-development PartnerBlauer Panther trustee. Leading pay-TV broadcaster in Germany and Austria.
• Warner Bros. Discovery DeutschlandcoreStrategic or Co-development PartnerBlauer Panther trustee. Operates free-TV, pay-TV, and streaming channels including discovery+.
• JoynminorGTM or Marketing PartnerExhibitor. Free streaming platform of ProSiebenSat.1 group reaching 2 million subscribers with 300+ channels and 49,000+ hours of content.
• HD+minorGTM or Marketing PartnerExhibitor. TV platform with largest technical reach in Germany, offering 90+ HD channels to 6+ million households.
• Media Lab BayernminorStrategic or Co-development PartnerConference partner for #MTM25. Initiative providing funding, networking, and coaching for media innovators and startups in Bavaria.
• Games BavariaminorStrategic or Co-development PartnerConference partner. Network connecting studios, freelancers, and companies with politics and public for innovation and growth in Bavaria's gaming sector.
• XPLR: MEDIA in BavariaminorStrategic or Co-development PartnerConference partner. Initiative showcasing people shaping tomorrow's media world and discovering media events in Bavaria.
• XR HUB BavariaminorStrategic or Co-development PartnerConference partner. Initiative strengthening Bavaria as media and business location with three XR technology hubs in Munich, Nuremberg, and Würzburg.
• MedienNetzwerk BayerncoreStrategic or Co-development PartnerConference partner. Initiative bringing Bavarian media industry together on digital transformation trends across audio, film, and press sectors.
• MeediaminorGTM or Marketing PartnerMedia partner. Magazine for the advertising market delivering insights on brands, media, and agencies.
• THE SPOT media & filmminorGTM or Marketing PartnerMedia partner for AIME26. Entertainment industry news service covering cinema, TV, and streaming.
• ANTENNE BAYERNminorGTM or Marketing PartnerMedia partner for #MTM25. Germany's most-listened private radio station, on-air 24/7 for 35+ years.
• Bayerischer Journalisten-Verband (BJV)minorGTM or Marketing PartnerAssociation partner for #MTM25. Professional association and union representing journalists in Bavaria.
• Bundesverband Digitalpublisher und Zeitungsverleger (BDZV)minorGTM or Marketing PartnerAssociation partner for #MTM25. Represents German newspaper publishers reaching 57.5 million weekly readers.
• IHK MünchenminorGTM or Marketing PartnerAssociation partner. Germany's largest Chamber of Industry and Commerce with 420,000 member companies.
• Medienverband der freien Presse (MVFP)minorGTM or Marketing PartnerAssociation partner. Represents publishers of 7,000+ magazine and media offerings.
• Verband Bayerischer Lokalrundfunk (VBL)minorGTM or Marketing PartnerAssociation partner for #MTM25. Oldest local broadcaster association in Bavaria with 50 members employing 1,000+ people.
• Disney+minorGTM or Marketing PartnerHost for Nacht der Medien #MTM25. Streaming platform hosting the after-show party.
• Studio GongminorGTM or Marketing PartnerHost for Nacht der Medien #MTM25. National radio advertiser with 100+ radio stations in modular structure.
• Amazon Prime VideocoreStrategic or Co-development PartnerBlauer Panther award trustee. Global streaming platform.
• ZDF/3satcoreStrategic or Co-development PartnerBlauer Panther award trustee. German public-service broadcaster.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Web Summit: Global large-scale technology and media conference. Comparable as a multi-track executive event with major sponsors, but operates internationally rather than as a DACH-focused media-industry specialist.
• SXSW (South by Southwest): Austin-based multidisciplinary conference spanning media, film, music, and technology. Shares the cross-industry executive-festival model and global brand-sponsor mix, but on a much larger scale and different sector balance.
• The Next Web (TNW) Conference: Amsterdam-based technology conference. Comparable on tech-meets-media agenda and European footprint; less focused on the broadcasting/policy side central to MEDIENTAGE.

Direct peers

• re:publica: Berlin-based annual conference on digital culture, internet policy, and media innovation. Comparable as a flagship German digital-media industry gathering with overlapping speaker and sponsor constituencies (public broadcasters, Google, publishing associations).
• IBC (International Broadcasting Convention): Amsterdam-based annual broadcast and media technology exhibition and conference. Directly comparable on the broadcasting/streaming industry vertical served by MEDIENTAGE, sharing exhibitors like ARD, RTL, ProSieben, AWS, and broadcasters globally.
• dmexco: Cologne-based digital marketing and tech conference serving brands, agencies, and media platforms. Overlaps with MEDIENTAGE on technology-platform sponsors (Google, Vodafone) and ad-tech/publishing attendees.

Others

• VAUNET (Verband Privater Medien): German trade association for private audiovisual media and an association partner of MEDIENTAGE. Adjacent because it represents the same private broadcaster constituency that sponsors MEDIENTAGE.
• Produktionsallianz: German lobby group and industry association for content production (~370 members). Comparable as a co-partner at MEDIENTAGE and as a parallel node in the German media-industry networking ecosystem.
• Gründerzentrum / Media Lab Bayern: Bavarian media-innovation funding and coaching initiative co-partnering MEDIENTAGE. Adjacent as an ecosystem enabler within Medien.Bayern's broader remit — overlaps on Bavarian media-startup programming rather than event-organization operations.

Regional players

• ANGA COM: Cologne-based broadband and media distribution conference focused on cable, satellite, and IPTV. Overlaps on the distribution/infra side of the German media industry but does not cover content and policy themes as broadly as MEDIENTAGE.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/medientage-muenchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIENTAGE MÜNCHEN