Skift Meetings

What Skift Meetings does

Skift Meetings is a digital-first media brand serving the global meetings and events industry, operating as an editorial vertical within Skift Inc., a privately held media company founded in 2007 and headquartered in New York. The brand was originally founded as EventMB in 2007, acquired by Skift in 2022, and rebranded to Skift Meetings as part of the broader Skift portfolio that includes Skift, Airline Weekly, Daily Lodging Report, Skift Advisory, Skift Exec Search, Skift Live, and Skift Research. Skift Meetings operates with approximately 25 employees and serves corporate meeting planners, hospitality and venue professionals, association event professionals, and the incentive travel industry through a multi-product content platform.

The core product is the meetings.skift.com website, which delivers daily industry news, an evergreen content library, a toolkit of practical resources across ten categories, an Event Tech Directory, and a library of co-branded research reports produced in partnership with industry bodies including MPI, IMEX Group, ITA Group, and multiple DMOs/CVBs. Distribution channels include the biweekly Stand-Up Newsletter, the Skift Meetings Podcast, biweekly Backstage Briefing Webinars that offer CMP certification clock hours, and the annual Skift Meetings Forum held in New York City. The platform also features the Ask Skift AI chatbot for content discovery, the Power Rankings of industry leaders, and the inaugural M&I 15 ranking of top U.S. corporate meetings and incentive travel companies.

Skift Meetings is free to readers and monetizes through advertising, content services, and event sponsorships. Advertisers include corporate travel companies, DMOs and tourism organizations, hotels and venues, and event technology vendors, with disclosed advertising budget tiers ranging from under $15k to over $100k and multi-year content services contracts. The company claims to be the number one website for meeting and event planners and operates with a stated global footprint, distributing content in English across social channels including LinkedIn, Instagram, Facebook, X, YouTube, and WhatsApp.

Name

Skift Meetings

Legal name

Skift Inc.

Website

https://meetings.skift.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Skift Meetings is a digital-first B2B media brand serving corporate meeting planners, hospitality professionals, associations, and the incentive travel industry through news, research reports, newsletters, podcasts, webinars, an AI chatbot, and an annual forum, monetized via advertising and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Advertising: Banner ads, sponsored content placements, and display advertising on the meetings.skift.com website targeting meeting and event planners
2. Content Services: Custom content, native advertising, and branded content solutions for industry vendors and destinations
3. Event Sponsorships: Sponsorship opportunities for Skift Meetings Forum and Backstage Briefing webinars, offering brand visibility to senior meeting planners and hospitality professionals

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

Skift Meetings is a digital B2B trade media brand that publishes news, trend coverage, research reports, podcasts, webinars, and an event directory for the global meetings, events, incentive travel, and hospitality industries. Its core offerings include the meetings.skift.com website, the biweekly Stand-Up Newsletter, the Skift Meetings Podcast, Backstage Briefing Webinars, co-branded research reports, an annual Skift Meetings Forum, an Event Tech Directory, an AI-powered Ask Skift chatbot, and the Skift Meetings Toolkit of practical planning resources.

Product overview

Skift Meetings is a digital media platform serving the meetings and events industry with a multi-product portfolio. The core offering centers on the meetings.skift.com website delivering industry news, trends, and insights. Content products include the biweekly Stand-Up Newsletter, the Skift Meetings Podcast featuring industry leader interviews, and Backstage Briefing Webinars offering CMP-certifiable education. Editorial features include the annual M&I 15 ranking of top U.S. meetings companies, the Power Rankings of industry leaders, and the Women Leaders in Meetings profile series. Supporting products include the Event Tech Directory for tool discovery, the AI-powered Ask Skift chatbot for instant Q&A, and the Skift Meetings Toolkit providing practical resources across 10 categories. The company also hosts the annual Skift Meetings Forum bringing together industry decision-makers.

Differentiator

Problem solved

Functional benefit

Brands

• Skift Meetings Stand-Up Newsletter: The company's biweekly newsletter delivering fresh, original content to subscribers every Tuesday and Thursday
• Skift Meetings Podcast
• Skift Meetings Forum
• Skift Meetings M&I 15
• Skift Meetings Power Rankings
• Backstage Briefing Webinars
• Skift Meetings Toolkit
• Women Leaders in Meetings
• Meetings Innovators
• Event Tech Directory

Products and services

• Skift Meetings Website Primary digital publishing platform at meetings.skift.com delivering meetings industry news, trends, insights, reports, and resources for corporate and hospitality professionals; available free to readers.
• Skift Meetings Stand-Up Newsletter Biweekly email newsletter delivered on Tuesdays and Thursdays with deep dives into the events industry; free subscription for meeting and event professionals.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• MPI (Meeting Professionals International)coreStrategic or Co-development PartnerCo-branded research collaboration producing reports on AI and the future of events. MPI members benefit from CMP certification clock hours offered through Skift Meetings educational content.
• ITA GroupcoreStrategic or Co-development PartnerJoint research report 'The New Standard for Event ROI' addressing how planners can extend event impact beyond the on-site experience and measure ROI in new ways.
• Louisville TourismminorStrategic or Co-development PartnerMultiple co-branded reports on Louisville's approach to attendee experience and executive retreat destinations. Report examining how Louisville's transformation is changing how meetings are designed.
• IMEX GroupcoreStrategic or Co-development PartnerCo-branded report 'Taking Event Impact to the Next Level' providing planners with guidance on making lasting marks on attendees, companies, communities, and environment.
• Marriott Bonvoy Conventions & Resort NetworkminorStrategic or Co-development PartnerSponsor of Skift Meetings Forum 2025 report highlighting insights from the annual event.
• Ottawa TourismminorStrategic or Co-development PartnerCo-branded report 'Events for a Multigenerational Workforce' examining generational stereotypes in event design and associated costs.
• New Orleans & CompanyminorStrategic or Co-development PartnerResearch partnership analyzing corporate landscape and design strategies to help meeting planners exceed attendee expectations in challenging economic times.
• Choose ChicagominorStrategic or Co-development PartnerCo-branded 'Skift Meetings Megatrends 2026' report contributing Chicago perspective on industry disruptions and advantages.
• Visit AnaheimminorStrategic or Co-development PartnerJoint research providing sustainability insights and destination perspective for planners.
• Meet in IrelandminorStrategic or Co-development PartnerReport exploring Ireland as a meetings and incentives destination connecting people and place with culturally rich experiences.
• Business Events AustraliaminorStrategic or Co-development PartnerCo-branded report contributing international perspective on sustainable event practices.
• Experience KissimmeeminorStrategic or Co-development PartnerJoint sustainability research contributing destination perspective on event impact.
• Visit LauderdaleminorStrategic or Co-development PartnerPartnership on event impact report contributing Florida destination perspective.
• Cayman IslandsminorStrategic or Co-development PartnerJoint report 'Rethinking Rewards' exploring how incentive travel is changing with research and expert insights.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Event Marketer: Event Marketer is a B2B media brand for brand marketers running events and experiential activations. Overlaps with Skift Meetings on event design, technology, and ROI content, with comparable revenue model (advertising, sponsored content, events).
• Event Industry News: UK-based digital publication covering the global events industry with news, interviews, and supplier directories. Comparable B2B media model targeting meeting and event professionals with advertising and content partnerships.
• Smart Meetings: Smart Meetings is a long-running digital and print media brand serving meeting planners with news, education, and the Smart Women in Meetings Summit. Direct competitor in editorial coverage of the corporate meetings and incentive travel market.
• Northstar Meetings Group: Northstar Meetings Group publishes Meetings & Conventions and Successful Meetings, the two most direct print-and-digital competitors to Skift Meetings for the corporate meeting and incentive planner audience. Operates the same B2B vertical media + events model targeting the same planner persona.
• BizBash: BizBash covers the event and experiential marketing industry with news, trend reporting, and the BizBash Idea Fest. Overlaps with Skift Meetings on event design, experiential content, and planner audience, particularly for association and corporate events.
• Trade Show News Network (TSNN): TSNN, owned by Tarsus Group, is a leading news source covering the trade show and exhibition industry. Adjacent vertical (exhibitions vs corporate meetings) but with strong overlap on planner audiences, advertisers (venues, destinations, event tech), and advertising-driven B2B media model.

Others

• Skift: Skift is the parent brand and sister publication of Skift Meetings, covering the broader travel industry. Functions as an internal peer — overlapping audience (corporate travel, hospitality), shared sales team, and shared portfolio of research, events, and advisory services.
• EventMB (legacy / archived brand): EventMB is the predecessor brand of Skift Meetings (rebranded 2022 under Skift Inc.). It still exists as an archived resource under Event Manager Blog and represents the historical positioning Skift Meetings evolved from — useful as a thematic reference rather than a live competitor.

Broad incumbents

• The Meeting Professional (MPI): MPI's member magazine and digital content serve the same corporate and association planner audience as Skift Meetings. Functions both as a partner (Skift co-brands research with MPI) and a competitor for planner attention and advertiser spend.
• Convene (PCMA): Convene is the official media brand of the Professional Convention Management Association, the largest association for meeting strategists. Competes for the same planner audience but with association-backed scale, member distribution, and convention ownership advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SkiftMeetings
• YouTubeyoutube.com/@skiftmeetings
• Facebookfacebook.com/skiftmeetings
• LinkedInlinkedin.com/company/skift-meetings
• Instagraminstagram.com/skiftmeetings

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skift Meetings