ME HUG

What ME HUG does

ME HUG is a Bangkok-based mental health and well-being services company that delivers psychologist-led clinical care and corporate wellness programs to individual consumers and organizations across Thailand. The firm operates a dual-track portfolio: an individual therapy track offering one-on-one counseling, couple therapy, family therapy, child behavior modification, and sandtray therapy, and a corporate track offering Mental Health Check-up assessments (Standard and Premium tiers), counseling programs, well-being talks, psychology workshops, and mental health events. Services are delivered in Thai and English, both online and onsite, from a flagship physical location at 177/2 Soi Ruam Rudi, Pathum Wan, Bangkok.

The company's core technology layer is AI Mind Partner, a 24/7 text-based chatbot companion designed by psychologists that provides emotional-care activities, daily mindfulness exercises, and an HR dashboard summarizing anonymized insights to support team-care planning. AI Mind Partner is accessed via mobile or desktop without app installation, using email-based login. The chatbot is positioned as a self-service extension of the human-delivered clinical stack rather than a standalone AI product, with the underlying AI technology not publicly disclosed.

ME HUG's revenue model blends professional services with recurring subscriptions. Corporate counseling is sold under both a Pay Per Use (usage-based) model and a Value Package (multi-year subscription with service conversion rights) model. Corporate wellness programs and AI Mind Partner are structured as recurring subscriptions, while individual therapy is delivered as professional services booked through the website and the LINE Official Account. Go-to-market is sales-led for enterprise, anchored in a four-step HR engagement process, supplemented by content marketing through the mehug.me website, a YouTube channel (@mehug.official), and SEO. The firm reports more than 300 organizational clients, was founded in 2020, and operates with approximately 16 employees.

Name

ME HUG

Legal name

ME HUG

Website

https://mehug.me

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ME HUG is a Bangkok-based mental health and well-being services company delivering psychologist-led individual therapy and corporate wellness programs — including an AI chatbot companion — to over 300 organizations and direct consumers across Thailand.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (62133), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Outpatient Mental Health & Counseling Clinics (HLAFABAC), Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Mental health services
• Corporate wellness programs
• Psychological counseling
• Employee assistance programs
• Mental wellbeing solutions

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Counseling Programs: Private counseling sessions for employees with professional psychologists, available in both Pay Per Use and Value Package bundled formats. Includes Group Counseling for teams.
2. Corporate Wellness Programs: Mental Health Check-up, Well-being Talks, Psychology Workshops, and Mental Health Events for organizations. Structured programs with pre-post assessment capabilities.
3. Individual Therapy Services: Individual counseling, couple therapy, family therapy, child behavior modification, and sandtray therapy services for general public consumers.
4. AI Mind Partner (Corporate): AI chatbot platform for organizations providing 24/7 mental health support to employees with HR analytics dashboard.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ME HUG delivers psychologist-led mental health and well-being services across two distinct tracks: individual therapy services (one-on-one counseling, couple therapy, family therapy, child behavior modification, and sandtray therapy) for the general public, and corporate mental wellness programs (Mental Health Check-up assessments, Counseling Program, AI Mind Partner chatbot, Well-being Talks, Psychology Workshops, and Mental Health Events) for organizations.

Product overview

ME HUG is a mental health and well-being service provider offering a dual-track portfolio: individual therapy services (Individual Counseling, Couple Therapy, Family Therapy, Child Behavior Modification, Sandtray Therapy) and organizational mental health solutions. The organizational offerings include AI-powered services (AI Mind Partner chatbot), assessments (Mental Health Check-up with Standard and Premium tiers), counseling programs (individual and group), educational talks (Well-being Talk), psychology workshops (Empowerment & Growth, Retreat, Relaxing, Team Building programs), and mental health events. Services are delivered by professional psychologists with expertise in various mental health domains, available in both Thai and English, online and onsite.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one mental health counseling sessions with professional psychologists to help individuals understand feelings, thoughts, and find appropriate solutions in a safe, private, and non-judgmental environment. Available both online and onsite for individual consumers.
• Couple Therapy Couples counseling service where partners meet with professional psychologists to understand problems, feelings, and communication patterns affecting their relationship. Aims to build new understanding, develop communication skills, and find mutual solutions in a safe, non-judgmental environment.
• Family Therapy Family counseling involving family members and professional psychologists to understand family communication patterns, relationships, and roles. Aims to build better understanding, resolve conflicts, and strengthen mutual support.
• Child Behavior Modification Collaborative behavioral modification service involving psychologists, children, and parents to understand emotional behavior and children's needs. Promotes age-appropriate expression, self-discipline, and healthy mental development for ADHD, defiant behavior, aggression, social difficulties, anxiety, and sleep/eating issues.
• Sandtray Therapy Therapeutic method using sand trays and miniature figures to help clients, especially children and adolescents, express feelings, thoughts, and experiences through creative play instead of verbal communication alone.
• Mental Health Check-up Preventive mental health assessment service for organizations covering four key factors: Burnout, Stress, Resilience, and Mental Health Support. Offers Standard Check-up for basic assessments and Premium Check-up with in-depth analysis and a 30-minute 1:1 psychologist interview.
• Counseling Program Private counseling service for employees providing one-on-one psychologist consultations. Offers Pay Per Use and Value Package pricing models, available in Thai and English both online and onsite. Includes Group Counseling for team-based mental health support.
• AI Mind Partner A 24-hour AI chatbot companion for mental well-being designed by psychologists. Provides emotional understanding activities, daily mental exercises, and generates HR dashboard insights for team care planning. Accessible via mobile or computer without app installation, with email login.
• Well-being Talk Discussion sessions on mental health topics delivered by professional psychologists. Flexible topics tailored to organizational context and goals, creating safe conversation spaces to reduce mental health stigma and promote self-care awareness.
• Psychology Workshop Psychology workshops developing mental skills through hands-on activities. Programs include Empowerment & Growth (Resilience at Work, Healthy Communication, Emotional Intelligence), Retreat (Stress Management, Burnout Recovery, Conflict Resolution), Relaxing (Self-Mandala, Art Therapy, Music Therapy), and Team Building workshops.
• Mental Health Event Mental health events and activities creating safe spaces for employee learning and self-care. Features customizable booths and activities designed by psychologists, including card readings, self-care kit making, emotion check-ins, mindful activities, and painting workshops.

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Headspace: Global digital mental health platform offering meditation, therapy, and enterprise EAP solutions. Larger incumbent with broader content library and enterprise sales capabilities competing for the same corporate mental health wallet.
• Modern Health: Global mental health platform offering therapy, coaching, and digital self-service to enterprises across multiple geographies. Broader incumbent with international expansion ambitions overlapping ME HUG's corporate niche.
• Calm: Global consumer and enterprise mental wellness app with meditation, sleep, and corporate wellness offerings. Broad incumbent competing for both consumer subscribers and corporate EAP contracts.
• Lyra Health: Enterprise mental health benefits provider combining therapy, coaching, and digital tools for global employers. Larger incumbent with multinational contracts that compete for the same enterprise EAP budget.
• Spring Health: Global precision mental health benefits platform serving employers with assessments, therapy, and digital tools. Operates at much larger scale with multinational enterprise contracts, increasingly expanding into APAC.

Emerging players

• Wysa: AI-driven mental health chatbot with employer offerings, providing always-on self-guided support and clinical escalation. Operates in the same AI mental health space as ME HUG's AI Mind Partner with broader global employer footprint.
• Intellect: Asia-Pacific mental health platform headquartered in Singapore offering corporate EAP, therapy, and AI-driven self-help to enterprises across Southeast Asia. Emerging competitor with regional ambitions overlapping ME HUG's planned expansion path.
• Mindset Health: Digital therapeutics company building app-based mental health programs for employers and consumers. Comparable as an emerging digital mental health player pursuing enterprise distribution channels.

Direct peers

• Bloom (Thailand): Thailand-based mental health platform providing corporate wellness programs and individual therapy with both online and onsite delivery. Direct competitor in the Bangkok corporate EAP market.
• OOCA: Bangkok-headquartered online mental health platform offering corporate EAP services and individual therapy in Thailand. Closest direct competitor to ME HUG, sharing the Thai B2B corporate wellness and B2C therapy mix with online delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mehug.official/videos
• LinkedInlinkedin.com/company/mehug

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ME HUG