Mental Health and Wellness

What Mental Health and Wellness does

Mental Health and Wellness LLC is a solo private mental health practice founded in 2003 by Randi Roggeman, MC, LPC, NCC, RPT-S, and headquartered in Mesa, Arizona. The practice delivers individual, family, and couples counseling to children, adolescents, and adults using modalities that include Child-Centered Play Therapy, EMDR, Somatic Therapy, Emotionally Focused Therapy, Acceptance and Commitment Therapy, and Cognitive Behavioral Therapy. It also offers parent coaching, Filial Therapy, Parent Child Relationship Therapy, life coaching, and clinical consultation services for independently licensed therapists pursuing Registered Play Therapist credentials.

The business operates on a direct-to-consumer model with per-session unit pricing ranging from $100 (family therapy) to $250 (life coaching), with an initial assessment at $195. Telehealth is the primary delivery channel for residents of Arizona, Oregon, and Minnesota; life coaching is available nationwide via telehealth; and in-person walk-and-talk and beachside therapy sessions are offered in Newport, Oregon. Appointment scheduling is handled through the TherapyPortal integration. The firm holds no proprietary technology platform and reports no AI/ML capabilities.

The company is a bootstrapped, founder-owned LLC with no external institutional investment, no parent company, and no subsidiaries. Marketing is conducted through the company website, Instagram (@mentalhealthwellness4all), Facebook, and an educational resources section covering play therapy, telehealth, gut-brain nutrition, and trauma. A minor commercial relationship exists with Arbonne, where the founder operates as an Independent Consultant recommending Arbonne nutrition products to clients.

Name

Mental Health and Wellness

Legal name

Mental Health and Wellness LLC

Website

https://mentalhealthandwellness.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health and Wellness LLC is a solo private therapy practice in Mesa, Arizona, founded in 2003, delivering individual, family, couples, and play therapy, EMDR, somatic therapy, life coaching, and clinical consultation via telehealth to residents of Arizona, Oregon, and Minnesota, with nationwide telehealth coaching and in-person Newport, Oregon sessions.

Ownership category

akta.pro rank

Headquarters

HQ city

Mesa, Arizona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Therapy Sessions: Individual, family, and couples counseling sessions for children, adolescents, and adults. Billed per session with set rates.
2. Life Coaching Sessions: Structured, goal-oriented coaching sessions supporting individuals in personal growth and life transitions.
3. Professional Consultation: Clinical consultation services for independently licensed therapists and those pursuing Registered Play Therapist credentials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mental Health and Wellness LLC is a private mental health practice offering individual, family, couples, and child-centered play therapy sessions alongside EMDR trauma therapy, somatic therapy, life coaching, parent coaching, and clinical consultation services. Sessions are delivered via telehealth to residents of Arizona, Oregon, and Minnesota, with in-person walk-and-talk and beachside therapy in Newport, Oregon, and nationwide telehealth coaching.

Product overview

Mental Health and Wellness is a therapy practice offering evidence-based mental health services through multiple delivery modalities including telehealth and in-person sessions. The practice provides a comprehensive suite of therapeutic services including individual, family, and couples therapy for clients ranging from children to adults, alongside specialized services such as Child-Centered Play Therapy, Parent Coaching, Filial Therapy, Parent Child Relationship Therapy (PCRT), EMDR trauma therapy, and Somatic Therapy. The practice also offers clinical consultation services for other licensed therapists and life coaching available nationwide via telehealth, while therapy sessions are offered to residents of Arizona, Oregon, and Minnesota, with in-person walk-and-talk or beachside sessions available in Newport, Oregon.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Sessions
• Family Therapy Sessions
• Couples Therapy Sessions
• Child-Centered Play Therapy
• EMDR Therapy
• Somatic Therapy
• Parent Coaching
• Filial Therapy (Modified)
• Parent Child Relationship Therapy (PCRT)
• Life Coaching
• Clinical Consultation Services

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• ArbonneminorOthersRandi Roggeman is an Arbonne Independent Consultant. She recommends and uses Arbonne Essentials for Daily Health and Targeted Health products for her clients' nutrition and wellness support. Products include certified vegan and gluten-free vitamins, minerals, botanicals, superfood antioxidants, enzymes, prebiotics and probiotics.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Talkspace: Telehealth therapy platform offering individual, couples, and teen therapy plus psychiatry via subscription. Comparable because both provide online therapy to consumers, though Talkspace adds asynchronous messaging and accepts insurance.
• BetterHelp: Largest direct-to-consumer telehealth therapy platform offering individual, couples, and teen counseling via subscription. Comparable because both deliver therapy via telehealth to consumers on a per-session/subscription basis, though BetterHelp operates at massive scale with a matched-therapist marketplace model.
• Regain.us: Telehealth couples counseling platform spun out of BetterHelp, offering relationship therapy via subscription. Comparable because both offer couples therapy via telehealth, though Regain specializes narrowly in relationship counseling at lower price points.
• Cerebral: Telehealth mental health provider offering therapy and medication management for anxiety, depression, and ADHD. Comparable because both deliver outpatient mental health services via telehealth to individuals, though Cerebral focuses on combined therapy + prescribing and accepts insurance.
• Two Chairs: Hybrid in-person and telehealth therapy practice operating multi-clinician clinics with a matched-therapist model. Comparable because both are clinical therapy practices delivering evidence-based modalities (CBT, EMDR, somatic) to individuals and couples via telehealth and in-person channels.
• Lyra Health: B2B employer-sponsored mental health platform offering therapy, coaching, and self-care via telehealth to employees of large companies. Comparable because both deliver therapy/coaching via telehealth using evidence-based approaches, though Lyra accesses the market via employer contracts rather than direct-to-consumer.

Emerging players

• Headspace (Ginger): Digital mental health platform combining self-guided content, coaching, and on-demand therapy. Comparable because both address mental health through integrated therapy, coaching, and mindfulness content, though Headspace operates at app scale with employer and consumer channels.
• Open Path Collective: Network of licensed therapists offering reduced-fee ($30–$80) sessions to clients in need. Comparable because both connect individual consumers to licensed therapists for outpatient counseling sessions, though Open Path operates as a discounted referral collective rather than a single practice.

Others

• Alma: Therapist directory and practice-support platform helping independent clinicians accept insurance and run group practices. Comparable because both involve independent licensed therapists delivering outpatient mental health services, though Alma provides infrastructure (insurance billing, marketing) rather than clinical services directly.
• Psychology Today Therapist Directory: National therapist directory where consumers search and connect with licensed mental health practitioners by location and specialty. Comparable because both route individual consumers to licensed therapists for outpatient mental health services; serves as a major referral channel for solo practices like Mental Health and Wellness.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights1 record

Customer concentration

• Facebookfacebook.com/share/1S8QDRUMNb/?mibextid=wwXIfr
• Instagraminstagram.com/mentalhealthwellness4all?igsh=MTBta2V1ZWhlMnN3eg==
• LinkedInlinkedin.com/company/mental-health-and-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health and Wellness