Mental'O

What Mental'O does

Mental'O is a French school and career orientation service operated by the SARL E-VALUATIO (Nantes, France), founded in 2014. The company sells personalized orientation assessments ("bilans d'orientation") to French middle-school, high-school, post-bac students, adults in career transition, and French-speaking expatriates. Its core offering combines a proprietary psychometric testing platform with structured interviews conducted by a network of certified independent counselors. The platform includes self-developed tests (Typ'etud, Mavidado) built on established personality and vocational frameworks (Big Five, RIASEC), hosted in France on ISO 27001-certified infrastructure, and produces personalized 10-30 page reports delivered typically within two sessions.

The business operates on a two-sided model: Mental'O licenses its INPI-deposited method, training program, and testing platform to independent certified counselors ("conseillers d'orientation") who deliver paid bilans to end clients. Counselors are distributed across 100+ French cities, all French overseas territories (DOM-TOM), and 16+ international markets, with services delivered in-person or via video conference. Pricing is not publicly disclosed; end customers are routed through the website's counselor directory to local independent providers.

In 2024 Mental'O announced it was joining E-testing, a specialist in competency assessment, in what is described as a strategic consolidation in the French orientation sector. The company has approximately 22 employees, has won four industry trophies, and was selected by Le Figaro Etudiant. No external funding rounds are disclosed, and the company operates as a privately held, self-funded business from its Nantes legal headquarters.

Name

Mental'O

Legal name

E-VALUATIO

Website

https://mental-o.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Mental'O (E-VALUATIO) is a French school and career orientation service that licenses its proprietary psychometric method and platform to a network of independent certified counselors, who deliver personalized bilans to students and adults across 100+ French cities and 16+ countries.

Ownership category

akta.pro rank

Product category

Educational and Career Orientation Counseling

NAICS

Vocational Rehabilitation Services (6243), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Behavioral Support & Intervention Services (PBIS/Behavior Coaching) (EDAJALAH)

akta.pro secondary industry

Vocational Evaluation & Career Assessment (Transition-Age) (EDAKANAC)

Keywords

• School orientation counseling
• Career transition services
• Psychometric assessment platform
• Educational guidance services
• Parcoursup preparation

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Counselor Network / Franchise Model: Mental'O licenses its proprietary method, training, and platform to independent counselors (orientation consultants) who pay for access to the training program and assessment tools. Counselors then deliver paid orientation assessments (bilans) to end clients (students, adults). The company generates revenue from the network of certified counselors.
2. End-Client Orientation Assessment Services: Individual orientation assessments (bilan d'orientation) are sold to end clients (students, adults) through the network of independent counselors. Multiple assessment types are offered: exploratory balance (bilan exploratoire), in-depth balance (bilan approfondi), and career transition balance (bilan de transition).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mental'O delivers personalized school and career orientation assessments (bilans d'orientation) combining proprietary French-language psychometric tests with structured interviews conducted by certified independent counselors. The service is offered in three formats - exploratory bilan, in-depth bilan, and career-transition bilan - and is targeted at middle school students, high school students preparing for Parcoursup, university students, and adults in career transition. The proprietary Mental'O method is INPI-deposited and operationalized through a nationwide and international network of certified counselors using a secure online assessment platform.

Product overview

Mental'O offers a comprehensive educational and professional orientation service combining proprietary psychometric tests with personalized counselor interviews. The core product portfolio consists of three main assessment types: Bilan d'orientation exploratoire (exploratory assessment), Bilan d'orientation approfondi (in-depth assessment), and Bilan de transition (career transition assessment). These are complemented by specialized orientation tests tailored for different demographics: Collège, Lycée, Post-bac, Adultes, and Expatriés. The company operates a secure testing platform hosted in France for test administration, and provides a training program for counselors wishing to become certified in the Mental'O method. The company recently joined E-testing to expand its market presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Bilan d'orientation exploratoire (Exploratory orientation assessment) An exploratory orientation assessment that helps individuals - students and adults - clarify their academic or career direction through a structured combination of a proprietary French psychometric test and a counselor-led interview. For clients at the early stages of orientation decisions.
• Bilan d'orientation approfondi (In-depth orientation assessment) An in-depth orientation assessment that allows clients to refine their training choices by targeting studies (university, preparatory school, technical programs) that best match their personality profile. For clients needing detailed, personalized orientation decisions.
• Bilan de transition (Career transition assessment) A career transition assessment designed for adults seeking retraining, evaluating and securing professional evolution beyond traditional skills assessments. Combines the Mental'O psychometric tests with a counselor-led interview to identify transferable skills and align the candidate to new roles.
• Tests d'orientation Mental'O (Proprietary orientation tests) Proprietary orientation tests developed in French and adapted to contemporary culture and language, available in five demographic variants: Collège (middle school), Lycée (high school), Post-bac (university), Adultes (career), and Expatriés (international). Built on the Big Five personality model and RIASEC vocational interest framework, delivered as part of a bilan or independently accessible via counselor-generated links.
• Plateforme de tests Mental'O (Mental'O assessment platform) A secure online testing platform hosted in France by an ISO 27001-certified provider, specifically reserved for certified Mental'O counselors and the assessment subjects they invite. Accessible via personal links generated by counselors, providing test administration and results management.
• Formation conseiller d'orientation (Counselor training and certification program) A training program that certifies independent orientation counselors in the Mental'O proprietary method, enabling them to deliver paid orientation assessments using the company's tests and platform. Counselors join the network after certification and serve clients independently or as a complementary professional offering.

Quantifiable outcome

• Orientation assessment completed in just two counseling sessions
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• E-testingcoreStrategic or Co-development PartnerMental'O joined E-testing, the specialist in competency assessment tests. This strategic rapprochement aims to strengthen Mental'O's position in the orientation and skills evaluation market by combining Mental'O's orientation methodology with E-testing's competency assessment expertise. The partnership expands the company's reach into the broader assessment ecosystem.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Studyrama: Major French education fair organizer and online orientation platform serving the same Parcoursup-era student audience with school directories, orientation content, and events. Direct overlap with Mental'O's school orientation segment and the same K-12 to post-bac journey.
• Diplomeo: French online education search and orientation platform helping students find programs and schools. Overlaps with Mental'O's Tests Lycée/Post-bac offerings, with a primarily digital-only delivery model rather than human counselor-led assessments.
• L'Étudiant (Le Figaro Étudiant): Leading French student media brand that publishes orientation rankings, school guides, and a Parcoursup companion platform. Mental'O was selected by Le Figaro Étudiant for its effectiveness, indicating they operate in the same mental model for students and families.
• CIBC (Centre d'Information et de Bilan de Carrière): National French network of career assessment centers delivering "bilans de compétences" funded by CPF. Directly competes with Mental'O's Bilan de Transition in the adult career reconversion segment, and represents both an incumbent distribution model and a public-funded alternative.

Broad incumbents

• HelloWork: One of France's largest recruitment platforms, with career guidance content and personality/job matching tools. Comparable to Mental'O on the adult career side, but with broader employment marketplace scope rather than a structured bilan assessment.
• ONISEP: Public-sector operator of the official French information service on education and professions, providing free orientation content to schools and families nationwide. A free incumbent that defines the baseline against which paid services like Mental'O are purchased.

Emerging players

• Walt Community: French career orientation and professional development platform for students and young professionals. Targets a similar Parcoursup and early-career audience with digital-first orientation tools, representing a digital-native alternative to Mental'O's hybrid model.
• YouScience: US-based psychometric career guidance platform using aptitude and interest assessments combined with career matching. Comparable in technology stack (psychometric tests + structured reports) and in targeting students transitioning from education to career.
• JobiJoba: French job-search aggregator and career-matching platform that overlaps with Mental'O's adult career transition segment, helping users match their profiles to job opportunities. Similar customer type (adults evaluating career direction) but different delivery mechanism.

Others

• E-testing: French specialist in skills and competency assessment tests, recently combined with Mental'O. Directly comparable technology/methodology, and now the partner/parent entity, providing cross-sell opportunities in the broader assessment market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mentaloorientationscolaire2257
• Facebookfacebook.com/MentalO.orientation
• LinkedInlinkedin.com/company/mental'o
• Instagraminstagram.com/mentalorientation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental'O