MERCI

What MERCI does

Merci Paris is a privately-held French curated lifestyle concept store founded approximately in 2013 and based at 111 Boulevard Beaumarchais in Paris. The company aggregates more than 100 designer and independent brands across home textiles, fashion, beauty, furniture, and lifestyle categories, while building a parallel portfolio of private-label collections that includes the iconic Cabas Candide tote bag, Merci tote bags in OEKO-TEX certified organic cotton, the Beaumarchais watch line, scented candles (Notre Moment), Italian-made bandanas (Ars Vivendi Virtus Est), washed-linen and cotton-percale bedding, terry-cloth bath textiles, and a Made-in-France sofa and furniture line.

The commercial model blends six-plus themed physical venues in central Paris (the flagship 111 Boulevard Beaumarchais store, Merci 2 on Rue de Richelieu, La Civette, Le Used Book Café, Café Noir x Merci, Le Pied-à-Terre, and the dedicated Au Vieux Campeur - Congés Payés boutique at 109 Boulevard Beaumarchais) with a Shopify-based direct-to-consumer e-commerce site shipping across France and internationally. Pricing is pay-as-you-go across entry-level accessories (from €8), mid-range fashion (€40-€500), and premium home linens and outerwear (up to €895), with free shipping over €200 in France, UPS Express available, and interest-free installments via Alma across ten European markets. A dedicated Espace Professionnel serves B2B and corporate-gifting accounts, providing a small but formalized wholesale channel alongside consumer retail.

Customer acquisition leans on social media (Instagram, Facebook, Pinterest), an editorial blog, an email newsletter, and a recurring program of rotating in-store exhibitions and limited-edition artist and brand collaborations (JR, Au Vieux Campeur, Serax, Carne Bollente, Shia McShia, Blundstone x Pop Trading, Michela Castagnaro, Mimi Salon, Ivarene, Guanabana, Another Aspect). The company has no external investment, funding rounds, or acquisitions disclosed, is independently owned, and operates with 501-1,000 employees.

Name

MERCI

Legal name

Merci Paris

Website

https://merci-merci.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Merci Paris is a privately-held curated lifestyle concept store founded around 2013 in Paris, aggregating 100-plus independent and designer brands across home, fashion, beauty, and furniture while building its own private-label collections, sold via six-plus Parisian venues and a Shopify-based DTC e-commerce site.

Ownership category

akta.pro rank

Product category

Curated Lifestyle Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (45811), Health and Personal Care Retailers (4561)

SIC

Retail-Department Stores (5311), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

akta.pro secondary industries

Luxury Fashion & Designer Department Stores (CRAGADAC), Luxury Accessories & Leather Goods Department Stores (CRAGADAE), Luxury Beauty & Fragrance Department Stores (CRAGADAD)

Keywords

• Lifestyle concept store
• Curated multi-brand retail
• Home linens
• Fashion boutique
• Artisan home goods

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from brick-and-mortar sales at two Paris concept stores (111 Boulevard Beaumarchais and Rue de Richelieu) and additional lifestyle venues (La Civette, Le Used Book Café, Le Pied-à-Terre, Café Noir x Merci). Physical retail is the primary revenue channel.
2. E-commerce / Direct-to-Consumer Online Sales: Online sales via merci-merci.com, shipping domestically in France (free over €200) and internationally. Supports secure payment via Stripe, PayPal, Apple Pay, and Alma installments.
3. Merci Private Label Products: Own-brand product lines (bed linen, bath linen, table linen, tote bags, watches, accessories) sold through both physical and online channels, commanding premium pricing.
4. Wholesale / B2B Professional Accounts: Merci operates a dedicated 'Espace professionnel' (professional space) suggesting B2B or wholesale accounts for business purchasers.
5. Limited-Edition Collaborations: Revenue from exclusive capsule collections with partner brands and artists (e.g., JR x Au Vieux Campeur, Merci x Shia McShia, Blundstone x Pop Trading Company), often priced at premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

MERCI operates a Parisian concept store curating lifestyle, fashion, home, and beauty products across multiple physical locations in Paris and a direct-to-consumer e-commerce site. The offering combines a curated assortment of over 100 independent and designer brands with proprietary private-label collections (bedding, bath, table linens, tote bags, watches, candles), complemented by limited-edition collaborations and themed exhibitions.

Product overview

MERCI is a Parisian concept store offering a curated multi-category retail portfolio centered on lifestyle, fashion, and home goods. The offering is structured as a unified concept store with multiple sub-brands, collaborations, and collections. Core categories include Le Lit (bedding in washed linen, cotton percale, and cotton gauze), Le Bain (bath textiles in terry cloth and linen), La Table (table linens, tableware, and kitchen utensils), Mode Femme and Mode Homme (fashion and accessories), Enfants (children's products), Déco & Lifestyle (home décor and lifestyle items), Beauté (beauty and skincare), and Meubles (furniture). Notable MERCI-branded sub-products include the iconic Cabas Candide tote bag, Tote Bags Merci (organic cotton), Merci watches (Beaumarchais collection), Bandanas (Ars Vivendi Virtus Est collection), and Bougies Merci (scented candles including 'Notre Moment'). The store features regular collaborations such as Merci x Serax, Merci x Carne Bollente, La Caverne du Pont-Neuf (with JR and Au Vieux Campeur), and Au Vieux Campeur - Congés Payés. MERCI also operates multiple retail locations in Paris including the flagship 111 Boulevard Beaumarchais store, Merci 2 on Rue de Rivoli, La Civette, Le Used Book Café, Café Noir x Merci, and Le Pied-à-Terre, along with the dedicated Au Vieux Campeur boutique at 109 Boulevard Beaumarchais.

Differentiator

Problem solved

Functional benefit

Brands

• Candide: Signature canvas and cotton tote bag line with multiple color variations and sizes
• Merci Watches
• Maison d'été
• Merci Furniture

Products and services

• Le Lit (Bedding Collection)
• Le Bain (Bath Collection)
• La Table (Table Linen & Dining)
• Mode Femme (Women's Fashion)
• Mode Homme (Men's Fashion)
• Enfants (Children)
• Déco & Lifestyle
• Beauté (Beauty)
• Meubles (Furniture)
• Candide Shop
• Montres Merci (Merci Watches)
• Tote Bags Merci
• Bandanas & Foulards
• Bougies Merci (Merci Candles)
• Espace Professionnel (Professional/B2B Accounts)

Quantifiable outcome

• OEKO-TEX STANDARD 100 certified organic cotton used in tote bags and terry cloth products, ensuring material safety and sustainability.
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

33 partnerships are on record, tiered core and minor.

• JR (Artist)coreStrategic or Co-development PartnerMerci collaborated with internationally renowned French artist JR on 'La Caverne du Pont-Neuf' project - a monumental art installation on the Pont-Neuf bridge in Paris. Merci created a dedicated product collection inspired by the installation in partnership with Au Vieux Campeur, featuring limited-edition clothing, accessories, stationery, and lifestyle goods.
• Au Vieux CampeurcoreStrategic or Co-development PartnerMerci partnered with outdoor lifestyle retailer Au Vieux Campeur on multiple collections, including the JR-inspired 'La Caverne du Pont-Neuf' capsule and the 'Au Vieux Campeur - Congés Payés' boutique at 109 Boulevard Beaumarchais. Au Vieux Campeur is a heritage French outdoor brand.
• Blundstone x Pop Trading CompanyminorStrategic or Co-development PartnerMerci facilitated a collaboration between heritage boot brand Blundstone and Amsterdam-based streetwear label Pop Trading Company, resulting in a limited-edition Chelsea boot (Bottine Chelsea Pony) sold exclusively at Merci. Each pair features unique variations in pony leather.
• SeraxcoreChannel Partner/ Reseller/ DistributorMerci has an ongoing retail partnership with Belgian design brand Serax, distributing Serax tableware, furniture, and home accessories through Merci's physical and online stores. Merci x Serax branded collections are a recurring feature.
• Shia McShia (Artist)coreStrategic or Co-development PartnerMerci collaborates with artist Shia McShia on multiple product capsules including T-shirts, stickers, masking tapes, postcards, candles, and matches. The collaboration is ongoing across multiple product seasons.
• Carne BollenteminorStrategic or Co-development PartnerMerci partnered with Paris-based fashion brand Carne Bollente on a limited capsule collection of percale cotton bedding (pillowcases, duvet covers) with provocative artwork.
• Frama (Danish Design Brand)coreChannel Partner/ Reseller/ DistributorMerci distributes Danish design brand Frama's furniture and home goods across its Paris stores and e-commerce platform, as part of Merci's curated furniture and décor offering.
• Piet Hein EekcoreChannel Partner/ Reseller/ DistributorMerci distributes Piet Hein Eek's iconic furniture and home design pieces, featuring the designer in its furniture collection pages alongside Frama, Serax, Driade, and Hay.
• Hay (Danish Design Brand)coreChannel Partner/ Reseller/ DistributorMerci distributes Hay's contemporary Danish furniture and home accessories as part of its furniture and lifestyle collection.
• DriadecoreChannel Partner/ Reseller/ DistributorMerci distributes Italian design house Driade's furniture and décor as part of its curated furniture offering.
• GervasoniminorChannel Partner/ Reseller/ DistributorMerci distributes Gervasoni's Italian furniture and home furnishings as part of its furniture category.
• Bed & PhilosophyminorChannel Partner/ Reseller/ DistributorMerci distributes Bed & Philosophy furniture and bedding products as part of its bedroom and furniture collection.
• N2 StudiominorChannel Partner/ Reseller/ DistributorMerci distributes N2 Studio's keychain and accessories (Sardine keychains in various colorways) through the Candide Shop and general accessories.
• Alma (Payment Service)coreTechnology or IntegrationMerci partners with French fintech Alma to offer interest-free installment payments (2x, 3x, 4x) to customers in France and select European countries, enabling higher average order values.
• StripecoreTechnology or IntegrationMerci uses Stripe as its primary payment processor for secure credit/debit card transactions (Visa, Mastercard, Amex) on merci-merci.com.
• Augustinus BaderminorChannel Partner/ Reseller/ DistributorMerci distributes premium skincare brand Augustinus Bader through its beauty section, positioned among curated niche and natural beauty brands.
• Maison MatineminorChannel Partner/ Reseller/ DistributorMerci distributes Maison Matine's fragrances and beauty products through its beauty category.
• ManucuristminorChannel Partner/ Reseller/ DistributorMerci distributes Manucurist nail care products through its beauty section.
• Michela CastagnarominorStrategic or Co-development PartnerMerci collaborated with ceramicist Michela Castagnaro on a collection of ceramic décor pieces including carousel tickets, metro tickets, and figurines in ceramic, sold as Merci x Michela Castagnaro.
• HereuminorChannel Partner/ Reseller/ DistributorMerci distributes Hereu's leather bags and accessories (Calella bucket bag, Alber moccasins) through its fashion accessories section.
• IntronaminorChannel Partner/ Reseller/ DistributorMerci distributes Introna's candles and home fragrances through its home décor and gift section.
• The Pink ArtistminorChannel Partner/ Reseller/ DistributorMerci distributes The Pink Artist's perfumes (Lait d'amande, Juicy Rose) through its beauty section.
• MimétiqueminorChannel Partner/ Reseller/ DistributorMerci distributes Mimétique beauty and skincare products through its curated beauty selection.
• MeisaniminorChannel Partner/ Reseller/ DistributorMerci distributes Meisani beauty products through its beauty section.
• NooanceminorChannel Partner/ Reseller/ DistributorMerci distributes Nooance beauty products through its curated beauty selection.
• GuanabanaminorStrategic or Co-development PartnerMerci collaborated with Guanabana on a capsule jewelry collection (bracelets) sold as Guanabana x Merci.
• Mimi SalonminorStrategic or Co-development PartnerMerci collaborated with Mimi Salon on a basket bag collection (Sac Panier) sold as Mimi Salon x Merci through the Wonder Merci exhibition.
• IvareneminorStrategic or Co-development PartnerMerci collaborated with Ivarene on a jewelry capsule (necklace with Vésuvianite, Citrine, and Turquoise) sold as Ivarene x Merci.
• Another AspectminorStrategic or Co-development PartnerMerci collaborated with Another Aspect on a striped T-shirt collection sold as Another Aspect x Merci.
• K-Way (Part of Lepus/Jacques Briot)minorStrategic or Co-development PartnerMerci facilitated a collaboration between Au Vieux Campeur and K-Way on a Claude 4.0 jacket, sold at the Au Vieux Campeur - Congés Payés boutique.
• La Caverne du Pont-Neuf (Pont-Neuf Art Installation)coreStrategic or Co-development PartnerMerci is the retail partner for merchandise associated with JR's monumental 'La Caverne du Pont-Neuf' art installation on the Pont-Neuf bridge in Paris, creating exclusive products including clothing, accessories, stationery, and ceramics.
• UPScoreTechnology or IntegrationMerci uses UPS as its primary international logistics partner for e-commerce shipments outside France, including UPS Express option for next-day delivery in France.
• Sabre (French Cutlery Brand)coreChannel Partner/ Reseller/ DistributorMerci distributes Sabre's French-designed cutlery and kitchen accessories (cutlery sets, kitchen utensils) through its table and kitchen category, including the paired Sabre collection.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dover Street Market: London- and Tokyo-based multi-brand concept store by Comme des Garçons, offering curated designer fashion, accessories, and lifestyle goods across multiple floors. Highly comparable to Merci as a curated luxury concept retailer combining third-party brands with exclusive capsules and an experiential retail format.
• The Broken Arm: Parisian concept store in the Marais carrying curated luxury and emerging designer fashion, accessories, and lifestyle with strong editorial and art-world ties. Closely comparable to Merci in scale, location, and curatorial approach.
• SSENSE: Montreal-based online luxury multi-brand retailer offering curated designer fashion, accessories, and lifestyle to a global audience. Directly comparable to Merci's e-commerce positioning as a curated multi-brand luxury destination, though operating purely online at greater scale.
• Mytheresa: Munich-based global online luxury multi-brand retailer for fashion, accessories, and lifestyle. Comparable to Merci's curated online assortment and premium positioning, with a much larger global customer base.
• MatchesFashion: London-based online luxury multi-brand retailer (formerly Matches) offering curated designer fashion, home, and lifestyle. Direct peer to Merci in the curated multi-brand online luxury model, with overlapping customer demographic.
• The Conran Shop: UK-based design-led concept store focused on furniture, homeware, and lifestyle goods with a curated multi-brand assortment. Closely comparable to Merci's lifestyle/home positioning and concept-store format, though Merci has a stronger fashion mix.
• LN-CC: London-based late-night concept store offering curated luxury fashion, music, and lifestyle. Comparable to Merci in the curatorial multi-brand luxury concept-store model with strong cultural and design-led positioning.

Broad incumbents

• Le Bon Marché: Iconic Parisian luxury department store owned by LVMH, carrying multi-category designer fashion, home, beauty, and lifestyle. Comparable to Merci as a Paris-based luxury multi-category destination, but operates as a broader incumbent rather than an independent curator.
• Galeries Lafayette: France's flagship department store chain with a Paris Haussmann flagship carrying luxury fashion, beauty, home, and lifestyle across hundreds of brands. A broader incumbent peer with overlapping categories and Parisian tourist footfall, but vastly larger scale.

Others

• Merci (Colette historical): Colette was the iconic Parisian concept store on Rue Saint-Honoré (closed 2017) that defined the multi-brand curated luxury retail format Merci now operates in. Included as the historical benchmark that defines the format, though no longer operating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MerciShopParis
• Instagraminstagram.com/merciparis
• Pinterestpinterest.fr/mercishopparis
• LinkedInlinkedin.com/company/merci

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MERCI