Metro by T-Mobile

What Metro by T-Mobile does

Metro by T-Mobile is a direct-to-consumer prepaid wireless brand operating as a wholly-owned subsidiary of T-Mobile USA, Inc. (itself a subsidiary of Deutsche Telekom AG). Founded as MetroPCS in 1994, the brand merged with T-Mobile US in 2013 and was rebranded Metro by T-Mobile in 2018. Headquartered in Dallas, Texas, Metro sells no-contract prepaid wireless plans priced $25–$60 per month with a 5-year price guarantee on talk, text, and 5G data, plus a $45/month 5G Home Internet product. The service runs entirely on T-Mobile's nationwide 5G network infrastructure, which Ookla ranked as the Best Mobile Network in the U.S. in 2H 2025, with typical 5G download speeds of 79–357 Mbps. The brand targets budget-conscious consumers and families seeking affordable multi-line wireless without credit checks or annual contracts.

The core product portfolio consists of multiple plan tiers (the $40 Period Plan, the $50 AutoPay plan with hotspot and 12-month upgrade eligibility, the $60 Premium plan with Amazon Prime and Google One included, and a $25 BYOD plan), plus add-ons such as Mexico/Canada unlimited calling, watch and tablet lines, and home internet. Device distribution includes Samsung, Apple (iPhone 16e, iPhone 17e), Motorola, TCL, and the Metro-branded Revvl 8, with Affirm-powered BNPL financing up to 36% APR. Distribution channels span owned retail stores, the metrobyt-mobile.com e-commerce platform, phone sales (1-888-8METRO-8), the myMetro app, and authorized third-party dealers. Bundled benefits include T-Mobile Tuesdays rewards, Amazon Prime, and Google One 100GB cloud storage on qualifying plans.

Metro's business model is subscription-recurring prepaid wireless with hardware sales as a secondary revenue stream. Plans are billed monthly with AutoPay discounts ($5/month standard), and activation is free online versus $25 in-store. The company has no separate funding structure; capital and strategic decisions flow through T-Mobile USA's corporate structure. As of the input data, Metro by T-Mobile employs 5,764 people and serves customers nationwide across the United States through its own retail and digital channels as well as T-Mobile's parent footprint.

Name

Metro by T-Mobile

Legal name

T-Mobile USA, Inc.

Website

https://metrobytmobile.com

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Metro by T-Mobile is a prepaid wireless brand and subsidiary of T-Mobile USA serving budget-conscious consumers and families with no-contract 5G plans, 5G Home Internet, and device bundles across owned retail, e-commerce, and dealer channels.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Monthly Wireless Plans: Recurring monthly subscription revenue from prepaid wireless plans offering unlimited talk, text, and 5G data. Plans range from $20-$60/month depending on features and number of lines. Revenue is predictable and subscription-based with no long-term contracts required.
2. Device Sales: Sale of smartphones (Samsung, Apple iPhone, Motorola, TCL) and accessories. Devices are often offered free or discounted with qualifying plans as promotional incentives. Revenue generated through device discounts and outright device purchases.
3. Add-On Services: Additional revenue from optional add-ons including Mexico & Canada unlimited calling ($5/mo), watch and tablet lines ($5/mo), and other premium features.
4. Home Internet Service: 5G Home Internet service at $45/month with AutoPay, providing fixed wireless internet to qualifying households.
5. Device Financing: Partnership with Affirm for buy now, pay later financing on devices, tablets, watches, and home internet gateways. Metro earns revenue through these financing arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Metro by T-Mobile is a prepaid wireless service provider operating as a wholly-owned subsidiary of T-Mobile USA, Inc. The company offers prepaid unlimited 5G phone plans ranging from $20 to $60 per month with no annual contracts or credit checks, alongside a 5G Home Internet fixed wireless service at $45/month. Service runs on T-Mobile's nationwide 5G network with a 5-year price guarantee on talk, text, and 5G data for eligible plans.

Product overview

Metro by T-Mobile is a prepaid wireless service provider operating as a subsidiary of T-Mobile US. The offering consists of multiple prepaid phone plan tiers ($20-$60/month) that provide 5G cellular service, alongside a 5G Home Internet fixed wireless product. The core plans include the $40 Period Plan (unlimited 5G), $50 AutoPay Plan (with hotspot and upgrades), and $60 Premium Plan (with Amazon Prime, HD video, and tablet/watch lines). Bundled benefits include Amazon Prime, Google One cloud storage, and T-Mobile Tuesdays rewards. Device financing is available through Affirm. The service differentiates through 5-year price guarantees and a no-contract prepaid model running on T-Mobile's nationwide 5G network.

Differentiator

Problem solved

Functional benefit

Products and services

• Prepaid Wireless Phone Plans Prepaid unlimited 5G talk, text, and data plans priced from $25 to $60 per month with AutoPay, plus a $20/month 6-month prepaid option. Plans include a 5-year price guarantee, no annual contracts, no credit checks, and no activation fees when activated online. Available in tiers including basic unlimited 5G ($40 Period Plan), mid-tier with 8GB hotspot and 12-month phone upgrades ($50 with AutoPay), and Premium with Amazon Prime, HD video streaming, and 25GB hotspot ($60 with AutoPay).
• 5G Home Internet Fixed wireless 5G home internet service priced at $45/month with AutoPay (or $50 first month), available to customers with an active Metro phone plan for 30+ days. Includes a 1.2TB monthly data limit, a 5-year price guarantee, and a gateway device available for $49.99 with a 14-day return window. Designed for streaming, work, and browsing in households.
• Samsung Galaxy A17 5G Samsung 5G smartphone offered free with a new line on the qualifying $40 Period Plan, with the device discount plus waived activation fee providing $250+ in savings. Features 5G connectivity and Google Gemini integration for Android users.
• Apple iPhone 16e Apple iPhone offered at $99.99 with a $100 virtual Mastercard after the third monthly payment on a qualifying plan (eligible plans start at $55 first month and $50 with AutoPay). Built for Apple Intelligence and offered to new line activations.
• Apple iPhone 17e Apple iPhone available at $349.99 (a $250 saving) with a new line on a qualifying plan, featuring all-day battery life for extended movie browsing and Apple Intelligence support.
• Motorola moto g - 2026 Motorola smartphone offered free with a new line on a qualifying Metro plan, positioned in Metro's 2026 budget device lineup.
• TCL NXTPAPER 70 Pro TCL smartphone offered free with a new line on a qualifying Metro plan, featuring NXTPAPER display technology for an alternative reading/visual experience.
• Samsung Galaxy A16 5G Samsung 5G smartphone offered free (up to 4 devices) when activating a 4-line plan at $100/month, making it an attractive family upgrade option.
• Motorola moto g play - 2026 Motorola entry-level smartphone offered free (up to 4 devices) with a 4-line $100/month plan, providing affordable device options for multi-line households.
• Revvl 8 T-Mobile/Metro branded smartphone offered free (up to 4 devices) with a 4-line $100/month plan, serving as a value-priced carrier-branded device.
• Affirm Device Financing Buy now, pay later financing option offered through Affirm for Metro customers purchasing smartphones, tablets, or smartwatches. Rates range from 0-36% APR with flexible payment terms subject to eligibility check.
• Mexico & Canada Unlimited Add-On Optional add-on service priced at $5/month providing unlimited calling and texting to and from Mexico and Canada for customers on qualifying Metro plans.

Quantifiable outcome

• Typical 5G download speeds of 79-357 Mbps on Metro's network
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• T-Mobile USA, Inc.coreStrategic or Co-development PartnerT-Mobile USA is the parent company and network provider for Metro by T-Mobile. Metro operates as a prepaid subsidiary brand, utilizing T-Mobile's nationwide 5G network infrastructure, retail distribution, and operational resources. This is a core operational partnership where T-Mobile provides the underlying network and brand infrastructure that enables Metro's prepaid wireless services.
• AmazonflagshipGTM or Marketing PartnerAmazon Prime membership is included as a benefit with Metro's $60/mo Premium plan. This partnership provides customers with Prime benefits including endless entertainment (streaming), free shipping, and other Prime perks, adding significant value to the premium plan offering.
• GoogleminorGTM or Marketing PartnerGoogle One 100GB cloud storage and phone backup is offered as a benefit for Android-capable devices on Metro plans. Additionally, Samsung devices come with Google Gemini integration, enhancing the value proposition for Android users.
• AffirmminorChannel Partner/ Reseller/ DistributorAffirm provides buy now, pay later financing options for Metro customers purchasing devices, tablets, watches, and home internet gateways. Rates range from 0-36% APR with flexible payment terms subject to eligibility check.
• SamsungminorChannel Partner/ Reseller/ DistributorSamsung devices including Galaxy A17 5G, Galaxy A16 5G are offered free or at discounts with qualifying Metro plans. Samsung is a key device partner providing smartphones at promotional pricing for Metro customers.
• AppleminorChannel Partner/ Reseller/ DistributorApple iPhones including iPhone 16e and iPhone 17e are offered at promotional pricing with qualifying Metro plans. Apple devices feature prominently in Metro's device lineup and promotional offers.
• MotorolaminorChannel Partner/ Reseller/ DistributorMotorola devices including moto g 2026 and moto g play 2026 are offered free with qualifying Metro plans. Motorola serves as a key budget and mid-range device partner.
• TCLminorChannel Partner/ Reseller/ DistributorTCL NXTPAPER 70 Pro is offered free with qualifying Metro plans, providing an alternative device option in Metro's product lineup.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mint Mobile: Mint Mobile, owned by T-Mobile USA, offers low-cost prepaid unlimited 5G plans with a digital-first distribution model and multi-month pricing. It targets a similar budget-conscious segment as Metro but operates as a sister brand within the T-Mobile portfolio, often as a comparable alternative for Metro's prospective customers.
• Consumer Cellular: Consumer Cellular targets older and value-oriented consumers with no-contract plans on the AT&T and T-Mobile networks, including multi-line discounts and AARP-affiliated pricing. It is comparable to Metro in the no-contract prepaid value segment, particularly for multi-line households.
• Straight Talk: Straight Talk is a Tracfone/Verizon prepaid brand offering no-contract plans on major carrier networks with multi-line family options. It competes with Metro for price-sensitive consumers shopping for affordable unlimited service without credit checks.
• Boost Mobile: Boost Mobile, owned by EchoStar/Dish, is a nationwide prepaid wireless carrier offering unlimited 5G plans, family pricing, and device financing directly comparable to Metro's value proposition. It is a direct peer competing for the same price-sensitive prepaid customer base.
• Visible: Visible is Verizon's digital-first prepaid brand offering a single unlimited plan on Verizon's network with no contracts. It competes with Metro for value-oriented unlimited-data customers who prefer online/app-driven activation over retail-store channels.
• Cricket Wireless: Cricket Wireless is AT&T's prepaid brand offering unlimited 5G plans, family multi-line plans, and device financing in the same budget-conscious prepaid segment as Metro. It is the closest direct competitor because it pairs the same MVNO-adjacent model (owned by a national carrier) with a similar price-point strategy and nationwide retail footprint.
• AT&T Prepaid: AT&T Prepaid is the flagship prepaid brand of AT&T offering unlimited 5G plans, family multi-line pricing, and device installment options at price points directly comparable to Metro. It is one of the largest direct prepaid competitors in the U.S. market.
• Tracfone: Tracfone is Verizon's prepaid and value-brand portfolio (including Straight Talk, Total Wireless, Simple Mobile, and Tracfone itself), offering no-contract unlimited plans on a major carrier network at prepaid price points. It competes directly with Metro for budget-conscious multi-line families and switchers.

Emerging players

• Google Fi: Google Fi is an MVNO operating on T-Mobile and other networks, targeting tech-forward consumers with flexible unlimited and pay-by-GB plans. While its addressable market and pricing overlap with Metro at the budget end, Google Fi's brand and feature positioning skew toward a different customer persona.
• US Mobile: US Mobile is a digitally native prepaid MVNO operating on Verizon and T-Mobile networks, offering customizable unlimited plans with multi-line discounts. It competes with Metro for online-acquired budget-conscious customers but has smaller scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metrobytmobile
• YouTubeyoutube.com/metrobytmobile
• Facebookfacebook.com/metrobytmobile
• Instagraminstagram.com/metrobytmobile
• TikToktiktok.com/@metrobytmobile
• LinkedInlinkedin.com/company/t-mobile--metrobyt-mobile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro by T-Mobile