Mental Health In Mind

What Mental Health In Mind does

Mental Health In Mind is a privately held, single-location psychology practice founded in 2014 by Rebecca Thomas, a clinical and organisational psychologist with more than 17 years of experience, operating from 3/51 High Street in Wallan, Victoria. The practice serves the Wallan community and greater Mitchell Shire region with a team of approximately six to ten staff, including practicing psychologists, provisional psychologists on supervised internship, university placement students, a practice manager, and an administration assistant.

Its core offering is split between formal psychological assessment — including Autism Spectrum Disorder (ASD), Attention Deficit Hyperactivity Disorder (ADHD), and cognitive/intellectual ability assessments for children and adults — and therapeutic treatment for mood and anxiety disorders, trauma and adjustment disorders, substance use, chronic health conditions, and general life stressors. Treatment modalities include Cognitive Behavioral Therapy, Acceptance and Commitment Therapy, Dialectical Behavior Therapy, Schema Therapy, mindfulness-based therapy, play-based therapy, solution-focused therapy, motivational interviewing, and narrative therapy, with psychedelic integration therapy offered for treatment-resistant cases.

The business model is per-session professional services billing funded through a mix of Medicare-rebated mental health care plan sessions, NDIS plans, Workcover and TAC statutory insurance claims, and self-funded clients. Pricing is tiered by provider seniority and funding source, ranging from A$80 for placement student sessions to A$220 for general psychologist NDIS sessions, with gap fees collected on the day of service via automated payment. The practice holds registered provider status with the NDIS, Workcover, and the Transport Accident Commission, and operates on a referral-led go-to-market driven by general practitioners, NDIS plan managers, and statutory scheme case managers; client intake is routed through a practice manager who matches presenting needs to clinician availability. No proprietary technology platform is disclosed.

Name

Mental Health In Mind

Legal name

Mental Health In Mind

Website

https://mhinmind.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health In Mind is a single-clinic psychology practice in Wallan, Victoria, founded in 2014, providing ASD/ADHD and cognitive assessments plus evidence-based therapy to children and adults in the Mitchell Shire region, funded through Medicare, NDIS, Workcover, TAC, and self-pay.

Ownership category

akta.pro rank

Product category

Psychology and Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Psychology assessment services
• Mental health treatment
• Neurodevelopmental assessments
• NDIS psychology services
• Clinical psychology practice

Headquarters

HQ city

Wallan

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychology Consultation Sessions: Per-session fees for psychology assessment and treatment services. Session types differentiated by provider seniority (provisional vs. general psychologist) and funding source (Medicare, NDIS, self-funded, Workcover, TAC). Gap fees collected on day of service via automatic payment system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mental Health In Mind is a private psychology practice delivering formal assessment services (Autism Spectrum Disorder, ADHD, and cognitive/intellectual ability assessments) and therapeutic treatment services for mood, anxiety, trauma, substance use, and adjustment disorders to children, adolescents, and adults. Services are funded through Medicare mental health care plans, NDIS plans, Workcover and TAC claims, or self-payment, and are delivered in-person at the Wallan clinic or via offsite visits.

Product overview

Mental Health In Mind is a psychology practice providing assessment and treatment services to the Mitchell Shire community in Victoria, Australia. The practice operates as a single-location clinic offering core services including psychological assessments (ASD, ADHD, cognitive functioning) and therapeutic treatments for various mental health conditions. Services are delivered through a team of registered psychologists, provisional psychologists, and placement students, with pricing tiers based on referral type (mental health care plan, NDIS, standard rate, or student placement). The practice also provides specialized services including Workcover and TAC injury claims, and psychedelic integration therapy under specific conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychology Assessment Services Formal diagnostic assessment services covering Autism Spectrum Disorder (ASD), ADHD, and cognitive/intellectual ability for children and adults, delivered by registered psychologists. Assessments provide diagnostic clarity, formal documentation, and recommendations to support access to accommodations, NDIS plans, school or workplace support, and ongoing treatment.
• Psychology Treatment Services Therapeutic treatment for anxiety, mood disorders (depression, bipolar), trauma and adjustment disorders (PTSD, post-natal depression, borderline personality disorder), substance use and addictions, chronic health conditions, and life transitions. Delivered using evidence-based approaches including CBT, ACT, DBT, Schema Therapy, mindfulness-based therapy, solution-focused therapy, motivational interviewing, narrative therapy, and psychedelic integration therapy.
• NDIS Psychology Services Psychology services funded through the National Disability Insurance Scheme, delivered by employed and supervised provisional psychologists or general psychologists. Available in-clinic or offsite (with travel fees applicable) to NDIS participants in the Mitchell Shire region.
• Child and Adolescent Psychology Specialised assessment and treatment for children and adolescents, including ASD, ADHD, cognitive assessments, anxiety, mood disorders, behavioural concerns, and adjustment issues. Uses play-based therapy and other age-appropriate modalities alongside standard evidence-based approaches.
• Workcover and TAC Psychology Services Psychological assessment and treatment funded through Workcover (workplace injury) and TAC (Transport Accident Commission) claims. Supports injury recovery, trauma rehabilitation, and return-to-work outcomes for clients with approved statutory insurance claims.

Quantifiable outcome

• Medicare rebate of $98.95 processed and paid within 24-48 hours
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• SANE Australia: Australian mental health charity focused on complex mental health issues, providing helpline, information, and peer support. Comparable population (complex mental health) and Australian regulatory environment, but does not deliver clinical psychology sessions.
• Beyond Blue: Australian mental health organization providing information, support, and referral services including pathways to clinical psychology. Operates as a sector enabler and referral source rather than direct provider of psychology sessions.
• ReachOut Australia: Australian online mental health service providing information, peer support, and clinical tools for young people aged 12-25. Adjacent rather than directly competing — addresses similar presentations but does not deliver paid psychology consultations.

Broad incumbents

• Bupa Australia: Large Australian private health insurer providing rebates for psychology consultations and broader health services. Functions as a payer and ecosystem participant rather than a direct competitor for clinical hours.
• Medibank Live Better: Major Australian health insurer that funds psychology sessions through extras cover and offers its own health support programs. Relevant as a payer and large adjacent health-services incumbent but not a direct clinical competitor.

Direct peers

• headspace: Australian national youth mental health foundation operating physical centers and telehealth services for under-25s. Directly comparable in that it provides psychology and counseling services, accepts referrals, and serves the same Australian regulatory environment including Medicare.
• This Is Life: Australian private psychology network offering online and in-person consultations with registered psychologists. Directly comparable service mix (assessment, therapy, multiple modalities) and target audience of adult and youth Australian clients.
• Lysn: Australian online therapy platform matching clients with registered psychologists for video sessions. Comparable in offering access to Medicare-rebated psychology sessions with Australian-registered practitioners, though delivered online rather than in a physical clinic.
• Mindspot Clinic: ANZ-affiliated telehealth clinic providing online assessment and treatment for anxiety and depression. Comparable in clinical scope (anxiety, depression, OCD, PTSD) and in addressing underserved regional populations, though delivered remotely rather than in-person.

Emerging players

• BetterHelp: International online therapy platform offering subscription-based access to licensed counselors. Relevant as a large, well-funded telehealth entrant positioned to extend into regional Australian markets and compete for the same referral and self-pay psychology demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/desired-states-australia-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mental Health In Mind