M-I-E

What M-I-E does

M-I-E is a London-based, privately held marketing strategy consultancy founded in 2009 operating with a team of 6 employees. The company positions itself as a strategic partner for growth-focused brands, offering a codified methodology for separating audience curiosity from purchase intent and systematically scaling creative and conversion performance. Its core product is Playbook v4.2, a six-step framework covering commercial promise definition, journey relay architecture, modular creative construction, input/outcome instrumentation, weekly optimization cadence, and retention mechanics. The Playbook is published on the company's website as both a thought-leadership asset and an implicit service description, with a direct link to voymedia.com — a Facebook marketing agency — suggesting either an operational affiliation or a referral channel for execution work.

The business operates on a direct B2B consultancy model targeting enterprise and mid-market brands, with a sales-led go-to-market motion. Revenue is described as derived from consulting engagements and packaged playbook deliverables, though no pricing, rate cards, or subscription tiers are publicly disclosed. The company's competitive differentiation rests on a signal-driven, upstream-first approach that prioritizes fixing messaging and proof before adjusting ad spend, and on a disciplined weekly testing cadence governed by CAC and payback guardrails. There is no evidence of venture funding, acquisitions, leadership changes, or technology platform development; the offering is service-based intellectual property rather than a software product.

Name

M-I-E

Legal name

M-I-E

Website

https://m-i-e.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

M-I-E is a London-based marketing strategy consultancy serving growth-focused brands with a codified signal-based methodology (Playbook v4.2) for separating audience curiosity from purchase intent and scaling creative-conversion performance. Operates as a 6-person direct B2B consultancy.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Other Services Related to Advertising (541890)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Experience (CX) & Journey Strategy (MPAAAFAI)

akta.pro secondary industry

Marketing Transformation & Change Management (MPAAAFAO)

Keywords

• Marketing strategy consulting
• Growth marketing services
• Conversion optimization
• Creative testing framework
• Brand strategy services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Marketing Strategy Consulting and Playbook Services: M-I-E appears to operate as a B2B marketing strategy consultancy providing structured methodologies, playbooks, and frameworks to brand clients. Revenue is likely generated through consulting engagements, retainer agreements, or packaged playbook deliverables rather than a self-serve product.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

M-I-E is a marketing strategy consultancy that delivers Playbook v4.2, a signal-based marketing methodology framework for brands. The offering combines commercial promise definition, journey architecture, modular creative construction, input/outcome instrumentation, a weekly optimization cadence, and retention strategies to help brands separate audience curiosity from purchase intent and scale within CAC and payback guardrails.

Product overview

M-I-E offers Playbook v4.2, a single integrated marketing methodology framework designed to help brands separate curiosity from intent and guide customers through a structured journey from awareness to conversion. The Playbook provides a six-step methodology covering commercial promise definition, journey architecture, modular creative construction, analytics instrumentation, weekly optimization cadence, and retention strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Playbook v4.2 Playbook v4.2 is a marketing methodology framework for brands that provides a structured, six-step approach to signal-based marketing: defining a commercial promise, architecting the customer journey, building modular creative assets, instrumenting inputs and outcomes, running a weekly optimization cadence, and multiplying acquisition through retention. It is aimed at growth-focused brands seeking to unify creative testing with conversion analytics.

Quantifiable outcome

• Onboarding to a quick win within 48 hours post-acquisition
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Single Grain: Boutique growth-marketing consultancy offering paid acquisition, SEO, and conversion optimization with a strong content/thought-leadership engine. Closely comparable to M-I-E in size, sales-led motion, and emphasis on systematic growth playbooks for mid-market brands.
• SmartBug Media: B2B-focused marketing agency offering demand generation, content, and revenue operations services. Comparable in serving growth-focused brands with a methodology-driven, sales-led engagement model.
• Disruptive Advertising: Mid-sized digital marketing agency focused on paid media, conversion rate optimization, and lifecycle marketing. Comparable to M-I-E in the analytics-driven, CAC-disciplined approach to scaling paid campaigns for brand clients.
• Voy Media: Facebook and paid-social marketing agency explicitly linked from M-I-E's published playbook as the recommended service provider. Operates in the same performance-marketing and creative-testing space and is the most directly comparable entity to M-I-E given the explicit referral relationship on the website.
• Kalungi: B2B marketing consultancy providing fractional CMO services and growth marketing execution for SaaS and tech brands. Comparable to M-I-E as a small, methodology-led consultancy targeting growth-focused brand clients.
• KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and creative testing. Directly comparable to M-I-E's emphasis on creative iteration, landing-page experimentation, and disciplined CAC/payback guardrails.
• Demandwell: SEO-led growth marketing platform and services firm targeting SaaS and B2B brands. Comparable to M-I-E in its focus on systematic, framework-driven growth methodology rather than one-off campaign execution.
• GrowthGenius: Boutique growth agency providing outbound, demand-gen, and conversion-rate services to B2B brands. Similar scale and consultancy-style positioning to M-I-E in the performance-marketing niche.

Broad incumbents

• WebFX: Established full-service digital marketing agency offering SEO, paid media, CRO, and content at scale. Comparable to M-I-E on the conversion-optimization and paid-acquisition capabilities, though vastly larger and more diversified.
• Tinuiti: Large independent performance marketing agency across paid search, social, programmatic, and CRO. Overlaps with M-I-E on the analytics-driven scaling of paid creative and conversion optimization, but operates at materially greater scale and breadth.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/m-i-e

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M-I-E