Millennium Sport & Fitness srl

What Millennium Sport & Fitness srl does

Millennium Sport & Fitness srl (legal name Sport & Fitness srl ssd) is a privately held Italian multi-service sports, fitness, and wellness operator headquartered in Brescia, Italy, where it has run a single comprehensive facility since its founding in 2000. The company operates under a Società a Responsabilità Limitata with amateur-sports-association (Società Sportiva Dilettantistica) status, holds CONI registration (No. 50899) with multi-federation affiliations (ANIF-FIN-CSI-FIDAL-FITRI-FIPE), and is QIS serie 10000 certified. The Brescia facility consolidates a fully equipped gym (Palestra), indoor swimming pool (Piscina), three dedicated studios under the Millennium Studios sub-brand for dance, pole dance, and aerial arts, an Area Benessere with sauna, Turkish bath, and emotional showers, the Millennium Beauty aesthetic center, an on-site restaurant/bar, and an embedded Centro di Medicina for orthopedic rehabilitation and sports reathletization. There are no proprietary digital platforms; service delivery is physical and on-site.

The company serves a broad horizontal consumer base spanning individual adults seeking general fitness, children and youth (0-18) in pediatric gymnastics, dance, and swimming programs, expecting and new mothers in prenatal/neo-baby aquatic courses, amateur and competitive athletes in squads (swimming, running, triathlon, cycling, aerial), and medical rehabilitation patients. Revenue is generated through three streams: recurring subscription memberships (Palestra/Piscina, Palestra+Piscina, and Palestra+Piscina+Termae tiers on multi-year contracts), one-time/transactional aesthetic services at Millennium Beauty, and restaurant/bar revenue. Pricing is quote-based and not publicly disclosed; access requires a medical certificate of sporting fitness. Headcount stands at 28 employees.

The business model is direct-to-consumer, single-location, and community-anchored. Marketing relies on Instagram (main brand and Millennium Beauty handles), newsletter capture, local billboard advertising, Google Reviews, and the Muoviamoci annual charity event program — the latter supporting the SPORT-THERAPY partnership with LILT for pediatric oncology patients at Spedali Civili di Brescia since 2018. Institutional sponsorships (Banca Valsabbina as title sponsor, plus a network of local media and corporate partners) and the 2025 25th-anniversary celebration reinforce brand position. The company has no disclosed funding rounds, no parent organization, no subsidiaries, and no M&A history; its competitive position rests on local brand longevity, the breadth of services under one roof, and community/charitable engagement rather than technology differentiation.

Name

Millennium Sport & Fitness srl

Legal name

Sport & Fitness srl ssd

Website

https://millenniumsportfitness.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Millennium Sport & Fitness srl is a privately held Italian multi-service sports, fitness, and wellness operator running a single comprehensive facility in Brescia since 2000. It serves individual consumers, children, expecting mothers, competitive athletes, and rehabilitation patients through bundled gym, pool, wellness, beauty, restaurant, and medical offerings.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN), Senior/Low-Impact Group Fitness (HSADABAI), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Fitness center services
• Sports facility management
• Aquatic fitness programs
• Wellness spa services
• Group exercise classes

Headquarters

HQ city

Brescia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Recurring subscription-based memberships for access to gym, pool, fitness courses, and wellness facilities. Memberships range from 30 days to 365 days. Subscription tiers include Palestra/Piscina, Palestra+Piscina, and Palestra+Piscina+Termae packages.
2. Restaurant and Bar Services: On-site Millennium Restaurant and Bar offering meals, take-away, and catering services. Open to both members and non-members. Discount of 30% after 19:00 to limit food waste.
3. Aesthetic Center (Millennium Beauty): Fee-for-service aesthetic treatments including facials, body treatments, hair removal, manicure/pedicure, and massage services. Also offers laser hair removal and solarium. Open to non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Millennium Sport & Fitness operates a single multi-service sports, fitness, and wellness facility in Brescia offering gym and swimming pool access, group fitness courses, dance and aerial arts training, competitive sports teams, wellness/spa amenities, an aesthetic center, a restaurant, and affiliated medical/rehabilitation services. Customers access these through tiered subscription memberships (Palestra/Piscina, combined gym/pool, and full access including Termae/wellness area) ranging from 30 to 365 days, supplemented by fee-for-service aesthetic treatments and food and beverage sales.

Product overview

Millennium Sport & Fitness srl is a multi-service sports and wellness center based in Brescia, Italy, operating since 2000. The facility offers a comprehensive range of services organized into several interconnected categories: (1) Core fitness facilities including a fully equipped gym (Palestra) and indoor swimming pool (Piscina); (2) Group exercise programs including fitness courses, Pilates, Yoga, Indoor Cycling, Acquagym, and dance classes; (3) Millennium Studios sub-brand offering dance and aerial arts education with three dedicated studios for classical dance, pole dance, and aerial tissues; (4) Sports squads for competitive athletes in swimming, running, triathlon, and cycling; (5) Specialized services including Personal Training, athletic preparation, metabolic fitness, corrective gymnastics, and back prevention; (6) Wellness facilities with sauna, Turkish bath, emotional showers, and relaxation areas; (7) Millennium Beauty aesthetic center providing face and body treatments, hair removal, and massage services; (8) Food services through the Millennium Bar e Restaurant; and (9) MUOVIAMOCI charitable initiative supporting health causes. The membership structure offers tiered access (Palestra/Piscina only, combined access, and premium access with thermal/wellness areas). The center also features a medical center for rehabilitation services and a pro-shop for sports apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Palestra (Gym Membership)

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• LILT – Lega Italiana per la Lotta contro i Tumori (Associazione Provinciale di Brescia)coreStrategic or Co-development Partner · 1 January 2018Strategic partnership for SPORT-THERAPY project, an adapted physical activity program for pediatric oncology patients at Spedali Civili di Brescia. Project initiated in 2018 by Dr. Linda Peli and supported by Millennium's fundraising efforts, raising over 50,000 euros for specialized equipment and professional support.
• Banca ValsabbinaflagshipGTM or Marketing PartnerTitle sponsor of the Muoviamoci charitable initiative and 25th anniversary celebration. Banking partner providing sponsorship support for community sports events and charitable activities.
• ChorusLife Immersive SPAminorGTM or Marketing PartnerPartnership offering Millennium members 20% discount on ChorusLife SPA access until August 31, 2026. Cross-promotional wellness partnership.
• Centro di Medicina BresciacoreStrategic or Co-development PartnerOn-site medical center providing specialist consultations, orthopedic rehabilitation, and sports reathletization services. Located within the Millennium facility.
• IRCCS FatebenefratelliminorStrategic or Co-development PartnerNational reference center for Alzheimer's research. Approximately 300,000 euros have been raised over time through Millennium's charitable initiatives.
• Arcomano AssicurazioniminorGTM or Marketing PartnerOfficial sponsor of Muoviamoci initiative.
• DeterchimicaminorGTM or Marketing PartnerOfficial sponsor of Muoviamoci initiative.
• Gruppo DACminorGTM or Marketing PartnerOfficial sponsor of Muoviamoci initiative.
• Giornale di BresciaminorGTM or Marketing PartnerMedia partner for Muoviamoci initiative.
• Radio Brescia SetteminorGTM or Marketing PartnerMedia partner for Muoviamoci initiative.
• TeletuttominorGTM or Marketing PartnerMedia partner for Muoviamoci initiative.
• Premium PromotionminorGTM or Marketing PartnerPromotion and event partner for Muoviamoci initiative.
• Molo BresciaminorGTM or Marketing PartnerPartner venue for events and Summer Party.
• Circus Beat ClubminorGTM or Marketing PartnerPartner venue for events.
• Brescia MobilitàminorGTM or Marketing PartnerTransportation partner for Muoviamoci initiative.
• NemberminorGTM or Marketing PartnerMain sponsor for 25th anniversary celebration.
• Tecno-Ingranaggi SrlminorGTM or Marketing PartnerSponsor supporting swimming team athletes.
• Ghizzardi CostruzioniminorGTM or Marketing PartnerSponsor supporting swimming team athletes.
• Private Banker Francesco Lonati - Banca MediolanumminorGTM or Marketing PartnerSponsor supporting swimming team athletes.
• Akron BewaterminorGTM or Marketing PartnerSponsor supporting swimming team athletes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McFit Italy: European discount fitness chain with broad Italian footprint. Competes on price for the basic gym segment rather than Millennium's premium multi-service tier.

Regional players

• Sporting Club Milano: Italian multi-sport club combining fitness, swimming, tennis, and team sports with strong community programming. Conceptually similar integrated sports-and-fitness club model in a different regional market.

Direct peers

• Virgin Active Italy: Premium multi-service fitness club chain operating premium Italian clubs with pool, group classes, wellness areas, and family programming. Closely comparable in offering breadth and member-tier structure, though at larger scale and with multiple sites.
• FitActive: Italian low-cost fitness club chain with multiple locations. Competes for the same Brescia/Lombardy consumer fitness budget as Millennium, though with narrower service scope.
• QC Terme: Italian wellness and thermal spa operator with fitness and group activity components. Comparable on the wellness/spa + activity axis (sauna, Turkish bath, group courses) relevant to Millennium's Premium tier.
• GetFit Italia: Italian fitness club chain offering memberships with gym, courses, and wellness amenities. Directly comparable value proposition at mid-market price points.
• Wellnex (formerly Fitness First Italy): Italian premium fitness and wellness club operator providing gym, swimming, group fitness, and spa/wellness services under multi-tier memberships. Directly comparable to Millennium's multi-service positioning.
• Anytime Fitness Italy: 24/7 franchise fitness club with Italian presence, offering gym access, personal training, and group classes. Comparable core offering (gym + group fitness + coaching) but lacks Millennium's pool, wellness, and aesthetic depth.

Others

• Brescia Calcio (medical/sports rehab partner type): Adjacent local sports organization in Brescia that intersects with Millennium's sports rehabilitation and athletic preparation services via the regional sports ecosystem.

Emerging players

• Palestra Studio Pilates Italia: Italian boutique Pilates and movement studio chain. Represents the boutique-studio segment that competes with Millennium's group fitness and Pilates Studio offerings for similar customer profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/millenniumsportfitness
• Instagraminstagram.com/millennium_sportfitness
• LinkedInlinkedin.com/company/millennium-sport-&-fitness-srl

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millennium Sport & Fitness srl