What Premium Promotion does

Premium Promotion SAS is a privately held French real estate developer headquartered in Toulouse, founded around 2010, operating across Occitanie and (since late 2022) Île-de-France. The company designs, develops, and sells new-build residential properties — apartments, villas, service residences, and mixed-use developments — primarily under the French VEFA (Vente en État Futur d'Achèvement) off-plan framework, with a portfolio of approximately ten named programs including Natura, Campus IAS, AERO CAMPUS, AERO CAMPUS 2, Raphaël, Prélude, Lysera, Kernera, L'Astrée, Esprit Cartoucherie, and Closerie Cœur Village.

The core technology differentiator is environmental performance: Premium Promotion applies RE 2020 thresholds ahead of regulatory deadlines and holds E+C- (E3C1) and NF HQE Excellence certifications, with the Natura project pioneering large-scale bio-sourced construction (wood-straw insulation, algae-based paint, biomass heating) — recognized by the Pyramides d'Argent 2022 "Coup de cœur" from FPI France. Service residences feature professional-grade domotics (connected boxes managing shutters, alarms, and real-time consumption monitoring), and a 100% digital purchase path (3D plans, video tours, electronic signature) supports the buyer journey.

The business model combines direct sales to individual owner-occupiers and buy-to-let investors (leveraging Pinel, Censi-Bouvard, PTZ, and LMNP tax/financing schemes), sales through a network of commercializing partners via a dedicated partner portal, and institutional bulk sales to operators such as Les Estudines (Campus IAS, 426 student units under a 9-year bail). Distribution blends a company website and physical offices with channel partners across two French regions. The company is founder/management-owned (Marco Rizzotti listed as founder and owner; Sébastien Rue as Président Directeur Général), with €2,000,000 share capital, no disclosed external institutional investors, and 11–50 employees.

Name

Premium Promotion

Legal name

PREMIUM PROMOTION

Website

https://premium-promotion.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Premium Promotion SAS is a privately held Toulouse-based real estate developer designing, building, and selling new-build residential properties, service residences, and mixed-use developments under VEFA across Occitanie and Île-de-France for individual homebuyers, buy-to-let investors, and institutional operators.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

University Dorms & Affiliated Summer Housing (THAMAGAA)

akta.pro secondary industries

Off-Campus Student Rentals (Scattered-Site/Single-Family) Management (BPAJAJAC), Luxury Serviced Residences (THAGAEAJ)

Headquarters

HQ city

Toulouse

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New residential property sales (VEFA - Vente en État Futur d'Achèvement): Premium Promotion generates revenue primarily through the sale of new-build residential properties (apartments and villas) off-plan under the French VEFA system. Customers purchase units during the construction phase and pay in installments linked to construction milestones. Properties are sold to both end-user buyers (primary residence) and investors (rental schemes).
2. Service residences development and delivery: Premium Promotion develops and sells service residences including student housing (Campus IAS, Aero Campus) and senior residences. These are sold to individual investors who then enter management agreements with operators such as Les Estudines.
3. Land development and lot sales: Premium Promotion also develops land parcels (lotissements) for individual construction, as evidenced by the Lysera residence of 25 villas in Villeneuve-Tolosane.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Premium Promotion designs, develops, and sells new-build residential properties (apartments, villas, and land lots) and service residences — primarily student housing — under the French VEFA off-plan system across the Occitanie (Toulouse, Villeneuve-Tolosane) and Île-de-France (Essonne/Montlhéry) regions. The portfolio spans premium high-end residences, bio-sourced flagship developments, large-scale student campuses operated under management agreements (e.g., Les Estudines), and mixed-use projects that include offices and retail. Customers include individual owner-occupiers, buy-to-let investors benefiting from Pinel/Censi-Bouvard/LMNP schemes, and institutional buyers for bulk acquisitions.

Product overview

Premium Promotion is a real estate developer operating a multi-segment portfolio organized around three core offerings: (1) Residential Property Development for individuals and investors, featuring named residences such as Natura, Raphaël, Lysera, Kernera, Prélude, Esprit Cartoucherie, and Closerie Cœur Village; (2) Service Residences including student housing products Campus IAS, AERO CAMPUS, and AERO CAMPUS 2 managed by operators like Les Estudines; and (3) Commercial and Office Spaces. The company operates in Occitanie (Toulouse, Villeneuve-Tolosane) and Île-de-France (Essonne/Montlhéry). Products range from high-end premium residences (Prélude, Raphaël) to biosourced innovation flagships (Natura) and affordable housing units. The portfolio spans individual villas and apartments through large-scale student residences exceeding 400 units.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Natura — first large-scale bio-sourced residence in Occitanie with E+C- (E3C1) and NF HQE Excellence certifications
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Les Nouveaux ConstructeurscoreStrategic or Co-development PartnerPremium Promotion partnered with Les Nouveaux Constructeurs — a family-owned developer with 50+ years of experience and 80,000+ properties delivered — to develop their first Île-de-France program: Closerie Cœur Village in Montlhéry. This is a co-development partnership leveraging Les Nouveaux Constructeurs' local market expertise in the Paris region.
• Les EstudinescoreChannel Partner/ Reseller/ DistributorLes Estudines is the property manager and operator of Campus IAS (426 student housing units in Toulouse Rangueil). They signed a 9-year bail (lease agreement) with Premium Promotion. Les Estudines manages over 100 student residences across 57 cities in France. The Campus IAS was delivered in June 2023 and renamed Les Estudines Toulouse Montaudran.
• Oppidea (SEM d'aménagement de Toulouse Métropole)coreStrategic or Co-development PartnerOppidea is the urban development company of Toulouse Métropole. Premium Promotion won two major competitions organized by Oppidea: (1) Natura — first bio-sourced residential project of large scale in Occitanie (104 units on ZAC Saint-Martin-du-Touch); (2) Campus IAS — a 27,313 m² university campus development. Oppidea acts as both strategic partner and client for municipal development projects.
• Betillon & Freyermuth ArchitectescoreTechnology or IntegrationArchitecture firm responsible for the design of Natura, the first bio-sourced residence in Occitanie. Co-created the innovative wood-straw facade construction system and overall architectural vision. Received the Pyramides d'Argent 2022 'Coup de cœur' award together with Premium Promotion.
• Pinedo ArchitectescoreTechnology or IntegrationArchitecture firm (Jairo Pinedo) collaborating with Betillon & Freyermuth on the Natura project. Contributed to the architectural design and facade construction system.
• Scop EcozimutminorOthersScop Ecozimut is referenced as a project partner present at the 'pose de paille' (straw laying ceremony) for Natura residence on 8 September 2022. Nature of partnership not fully detailed.
• TerreaucielminorOthersTerreauciel is referenced as a project partner present at the 'pose de paille' ceremony for Natura. Nature of partnership not fully detailed.
• 3J Technologies Alpes ContrôlesminorOthers3J Technologies Alpes Contrôles is referenced as a project partner present at the 'pose de paille' ceremony for Natura. Technical certification/control partner.
• Daniel Sanchez (sculptor)minorOthersContemporary sculptor commissioned by Premium Promotion to create outdoor art installations. Installed 'Mem', an 85cm original chestnut sculpture enlarged to nearly 2 metres in Orange Atacama resin, at the Lysera residence in Villeneuve-Tolosane. Part of Premium Promotion's arts patronage (mécénat) programme.
• Association Opération Sourire ComprisminorOthersCharitable association supported by Premium Promotion. The association improves the daily lives of young people and combats isolation among elderly. Premium Promotion provides financial support as part of its CSR and solidarity commitments.
• CHU de Toulouse / Institut Saint-JacquesminorOthersPremium Promotion made a financial donation to Institut Saint-Jacques (CHU de Toulouse) to support healthcare workers and contribute to COVID-19 pandemic relief efforts.
• Toulouse Olympique XIIIminorOthersPremium Promotion sponsors Toulouse Olympique XIII (rugby league club) as part of its local sports sponsorship programme. The company is listed as 'Compagnons de la Table Ovale' (Companions of the Oval Table), supporting amateur and professional rugby that shares values of teamwork, loyalty, and exceeding oneself.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Eiffage Immobilier: Real estate arm of Eiffage Group developing residential, serviced residences, and offices in France. Comparable mid-sized French VEFA developer with strong Occitanie and Île-de-France presence.
• Kaufman & Broad: Major French for-sale homebuilder developing apartments, houses, and managed residences across France. Closely comparable business model to Premium Promotion's VEFA off-plan residential and student/senior residence segments, with national reach.
• Vinci Immobilier: Real estate subsidiary of VINCI Group, developing residential and serviced residences across France. Comparable in scope (residential + student/senior) and in environmental certification leadership (HQE, RE 2020).
• Edouard Denis: Independent French homebuilder and VEFA developer operating across multiple French regions including Occitanie. Closely comparable in size and business model to Premium Promotion as a smaller-scale regional French residential developer.
• Les Nouveaux Constructeurs: Family-owned French residential developer with 50+ years of history and 80,000+ properties delivered. Directly comparable mid-sized French VEFA developer; already a Premium Promotion co-development partner for Closerie Cœur Village in Île-de-France.
• Ogic: Independent mid-sized French residential developer focused on sustainable construction and eco-districts (e.g., Cartoucherie in Toulouse). Closely comparable to Premium Promotion in size, sustainability positioning, and Toulouse presence — effectively a direct competitor in the same metro.

Broad incumbents

• Altarea (Altarea Cogedim): Listed French real estate group combining retail property with residential development (Cogedim brand). Directly comparable residential developer with strong presence in major French metros including Île-de-France.
• Icade: Listed French real estate company (subsidiary of Caisse des Dépôts) operating in residential, commercial, and healthcare property. Comparable as a French real estate developer with significant office and serviced residence exposure.
• Bouygues Immobilier: Real estate subsidiary of Bouygues Group, one of France's largest residential and commercial developers. Comparable in product mix (residential, serviced residences, offices) and RE 2020-led environmental positioning, but operating at vastly greater scale.
• Nexity: France's largest residential property developer ("promoteur immobilier") and a publicly listed multi-segment real estate group. Directly comparable to Premium Promotion's VEFA off-plan residential development model but at national scale and with a much broader product range (residential, student, senior, offices).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ppromotion_31

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Promotion